Smartwool Opens 2nd Canadian Store Location in Whistler BC [Photos]

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Denver-based sock and apparel company Smartwool has opened a new storefront in Whistler, BC.

This is the second Canadian store, following the initial opening in the location in Banff, Alberta, in 2018. Retail Insider covered the original store launch, with photos and interviews.

“The Whistler location is reflective of Smartwool’s commitment of meeting their customer where they are and what better place than at the heart of one of the world’s most iconic resorts,” said Dave MacDowell, Owner of the Smartwool locations in Banff and Whistler.

“With the Whistler store, our goal was to elevate local mountain culture while showcasing the brand’s focus on community, sustainability, and inclusivity in the outdoors.’’

Smartwool Whistler (Image: Jenna Hollis)

The store will carry products that focus on outdoor activities, such as running, hiking, cycling and skiing/snowboarding.

“Smartwool exists to bring comfort, confidence and community to a life lived outside.” said Corey Stecker, head of global sales at Smartwool.

“We are always looking for new ways to deliver on this purpose, and are selectively working with the right retail partners in mountain communities to expose new consumers to our brand through an immersive and authentic physical experience.”

While the store is technically open to the public, it will be having a grand opening event on Thursday, November 25th.

Smartwool Whistler (Image: Jenna Hollis)
Smartwool Whistler (Image: Jenna Hollis)

Article Author

Dustin Fuhs
Dustin Fuhs is the Co-Editor-in-Chief of He is a digital entrepreneur and Retail Specialist with over 20 years experience. He is the founder of Steps to Magic, a travel website that focuses on Disney & Universal theme parks.

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