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Maison Birks Launches State-of-the-Art Service Centre

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Montreal-based luxury jewellery and timepiece retailer Maison Birks has launched a 1,500 square foot service centre in the city.

The Maison Birks Atelier offers technical services, polishing and advanced restorations according to the retailer. It was inspired by workshops in Switzerland and features floor to ceiling windows and provides the watchmakers with the optimal space for the tasks.

“We’re proud to be Canada’s leading multi-certified destination for high-luxury timepieces,” says Jean- Christophe Bédos, President and CEO, Birks Group Inc. “Haute Horology is increasing in popularity, and the Maison Birks Atelier will provide unparalleled professional watchmaking services to our clientele across Canada.”

There are four areas in The Atelier which provide the ultimate space for servicing luxury timepiece brands: The Watchmaking Laboratory, The Movement Cleaning Room, The Polishing and Refinishing Studio and the Administrative Area.

Image: Maison Birks Atelier

The Polishing and Refinishing Studio is equipped with optimal Swiss equipment allowing complexes refinishing techniques in order to restore the original luster and shape of any case and bracelet. Lap polishing, satin brushing and case restoration are just some of the techniques used with metals like Platinum, Gold, Titanium and Stainless Steel.

The Cleaning Room houses high-tech, ultrasonic machines that delicately clean even the finest of watch movements using preprogrammed sequences and diverse cleaning formulas.

The Watchmaking Laboratory is where highly skilled watchmakers perform technical services and advanced repairs. Specialized hydraulic adjustable benches line the central area, offering ergonomic support for the watchmakers throughout the day. Surrounding these specialized benches are avant-garde watertightness measuring equipment that can detect impermeability in watchcases, using compressed air or water up to an impressive pressure of 1200 meters, 120 Atmospheres or 1800 PSI. The laboratory is also equipped with advanced Swiss precision measuring computers that allows the watchmakers to calibrate and time each movement to its exacting standards.

Maison Birks Atelier features a team of eight professional watchmakers. Each member has studied and graduated from respected watchmaking institutes and participate in ongoing training, evaluations and certifications for internal and partnered brands.

Maison Birks, owned by Birks Group Inc., has 26 Canadian stores and four flagship locations including Toronto, Vancouver, Calgary and Montreal.

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