It’s the second downtown Birks location to close in Canada in three months. For several years, the jewellery retailer has been exiting downtowns and some markets entirely.
Both the downtown Maison Birks and Brinkhaus stores have seen substantial renovations, including new concept boutique spaces for Rolex and Patek Philippe.
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We spoke with CEO Jean-Christophe Bedos about the new store, which is the second flagship in the chain to see an overhaul. The beautiful retail space features some of the world’s leading luxury brands, and is part of Bloor-Yorkville’s incredible transformation.
Montreal-based Maison Birks is expected to renovate its Montreal flagship store within the next three to four years, according to the company's president and CEO Jean-Christope Bedos. The Montreal flagship is one of North America's largest jewellery stores.
The Montreal flagship, located...
Montreal-based Birks, now called Maison Birks, will renovate its 30 Canadian stores as well as open stores in China. The Canadian store renovations will take place over the next 3 years, and the first Chinese Birks store will open in...
Iconic Canadian jeweller Birks has just changed its name to 'Maison Birks', and it's opening new boutiques carrying only Birks-branded jewelry. These moves are partly a response to increased competition within Canada's premium jewelry market.