The Swiss-based watch brand Swatch has installed construction hoarding for a permanent storefront on the 2nd floor Queen Street entrance at CF Toronto Eaton Centre, which is scheduled to open in December 2021.
Taking over the former Godiva Chocolate location at the Queen Street entrance to the shopping centre, Swatch will be gaining a high-profile spot after being in the mall for years in a kiosk on the 3rd floor.
Swatch currently operates full-standing corporate locations, kiosks and store-in-store offerings at Hudson’s Bay across Canada.
The “second watch” or ‘Swatch’ was born in March 1983, and has since sold hundreds of millions of units to the global market.
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