DUER Opens at Square One Shopping Centre in Mississauga

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Canadian performance apparel brand DUER has officially opened its newest concept storefront in Mississauga’s Square One Shopping Centre.

The 1,700 square foot Square One store is located on the second floor of the shopping centre, across from Michael Hill and around the corner from Hudson’s Bay and the recently opened MEC shop-in-shop.

“The Greater Toronto Area is Duer’s fastest growing Canadian market so we’re optimistic about how these stores will perform,” shared Gary Lenett, Co-founder and CEO of Duer in Retail Insider’s expansion interview. “We see our new retail footprints as a way to connect people with the brand but also as community hubs where we can bring the Duer ethos to life.

DUER opened its first location in Vancouver with a Gastown storefront in 2016 and has since established Canadian physical brick & mortar stores in Calgary and Toronto.

DUER Square One (Image: DUER)
Duer at Square One

The Square One pop-up store features adventure and landscape photography, storytelling the environment the clothing was designed for along with the brand’s preference for plant-based fibres over synthetics.

And, because it all started with the world’s most comfortable pants, the store features a dedicated “pant wall”, highlighting some of the brand’s bestselling pieces including Performance Denim (which started it all) and the No Sweat Pant.

DUER’s Square One pop-up store opened on April 1st, 2023.

DUER Square One (Image: DUER)
DUER Square One (Image: DUER)
DUER Square One (Image: DUER)

DUER has continued to grow its global business throughout the pandemic, which has included significant investment in the US market with openings in Denver (2020) and Los Angeles (2021).

The brand now has a distribution model of over 800 independent wholesale retailers and store-in-store offerings at REI, MEC and Holt Renfrew.

Additional Images from DUER at Square One Shopping Centre

DUER at Square One (Image: Dustin Fuhs)
DUER at Square One (Image: Dustin Fuhs)
DUER at Square One (Image: Dustin Fuhs)
DUER at Square One (Image: Dustin Fuhs)
DUER at Square One (Image: Dustin Fuhs)
DUER at Square One (Image: Dustin Fuhs)
DUER at Square One (Image: Dustin Fuhs)
Dustin Fuhs
Dustin Fuhs
Dustin Fuhs is the Editor-in-Chief of Retail Insider, Canada's most read retail trade publication. He has over 20 years experience in the retail, marketing, entertainment and hospitality industries. He has worked with Retail Insider since October 2020 in a number of roles, including associate publisher of the Retail Insider magazine. Dustin was named as Editor-in-Chief of Retail Insider in 2022. Dustin was named as a RETHINK Retail Top Retail Expert in 2024.

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