Wellensteyn makes Canadian market debut at Outlet Collection at Niagara

Wellensteyn, the German-founded outdoor coat and accessory company that celebrates both fashion and function, has opened its first store in Canada. 

The brand’s 2,350-square-foot store is at Outlet Collection at Niagara, which is located just off the QEW, just minutes from Niagara Falls, Ont. 

“This destination outdoor shopping opened in 2014 and is the ideal home for Wellensteyn. The iconic brand will compliment the centre’s line-up of more than 100 brand name fashion and lifestyle retailers, including Aritzia, Nike Factory Store, Kate Spade New York, Brooks Brothers Factory Store, Coach, Michael Kors and Tommy Hilfiger,” said Think Retail, which worked with the retailer to find the space.

“Think Retail congratulates Wellensteyn on its official Canadian market entry and we are thrilled to work with the team on its growth—the vision is to open two to three more stores in 2025, with an initial focus on outlet centres in Ontario. 

“With its commitment to fashion and all-weather function, Wellensteyn is well positioned to appeal to consumers coast to coast.”

In the 1940s, Adolf Wuttke, who made instruments used to help explore the depths of the volatile North Sea, set out to create high-quality outerwear for people working on the water, as well as those in the shipyards, said Think Retail.

“Wuttke designed a unique parka made with waxed sailcloth, which has stood the test of time.
Fifty years on, the family-run company expanded the offering and in the 1990s began catering to a new generation with a selection of jackets for all seasons,” it said.

“Today, Wellensteyn embodies function and fashion for all genders and ages, with its wide-selection of jackets, as well as shoes, hats, scarves, belts, sunglasses, watches and other accessories.

With a history that spans more than 70 years, Wellensteyn has a strong legacy across Europe and is available at select retailers in North America. 

“Now, in Canada, the initial focus is on growth in Ontario, then, later, British Columbia and Alberta. Ideal sites are 2,000 square feet.”