Protein Candy Super Candy Launches in Canada

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Protein Candy “super candy”. Photo: CNW Group/Protein Candy

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Canadian confectionery innovator Protein Candy has launched its groundbreaking “Protein Candy Super Candy” across North America. The novel product aims to redefine the candy market by offering a treat that satisfies sweet cravings while delivering substantial nutritional benefits, including a substantial amount of protein.

A Nutritional Powerhouse

The new Protein Candy Super Candy boasts an impressive nutritional profile. Each 55g bag contains 14g of protein, 4g of sugar, and 6g of prebiotic fiber, all while keeping the calorie count to a modest 140. This formulation puts Protein Candy in a league of its own, offering up to 100 times more protein than traditional candies.

Morgan Kingdon, Director of Marketing at Protein Candy, explained the product’s unique positioning: “We’ve created a game-changing super candy that satisfies your sweet tooth while delivering a lean, muscle-building protein boost with almost no sugar.”

Disrupting the Candy Aisle with Protein Candy Super Candy

Protein Candy Super Candy stands out in the crowded confectionery market. Unlike most protein bars that are high in sugar and calories, or low-sugar candies that offer little nutritional value, this product bridges the gap between indulgence and nutrition.

The candy contains no sugar alcohols, avoiding the bloating issues common with many low-sugar foods. Instead, it uses natural sweeteners like monk fruit juice and stevia, along with natural flavors and colors. Consumers can choose from four flavors: Classic Fruit, Classic Fruit Sour, Berry Punch, and Tropical Punch.

Market Readiness for Protein Candy

The launch of Protein Candy Super Candy comes at an opportune time. The candy market has seen a 34% surge from 2019 to 2022. Simultaneously, the global sugar-free confectionery market is projected to reach $4.13 billion by 2034. The protein supplements market is also on an upward trajectory, expected to double to $10.8 billion by 2030.

Protein Candy is making its debut at the Canadian Health Food Association (CHFA) event at Toronto’s Exhibition Place on September 21-22, 2024. Retail professionals and press are invited to experience the product and meet the team behind its development.

Canadian consumers can find Protein Candy Super Candy at major grocery retailers including Sobeys, Safeway, Circle K, and Popeye’s, with a recommended retail price of $4.99 per 55g bag. Online purchases are also available through the company’s website.

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