Canadian-owned Maureen Simon Foods is expanding its retail presence with the launch of its Caribbean-inspired Rolliis frozen snacks at 7-Eleven Canada stores nationwide.
The company said the products are being introduced across the convenience-store chain as it seeks to bring its lineup of Caribbean-inspired foods to a wider Canadian customer base.
The Rolliis are made in Canada and come in three varieties: Jerk Beef, Jerk Chicken and Veggie Coconut Curry. The frozen snacks feature seasoned fillings wrapped in a pastry-style roll and can be prepared in an air fryer in about 12 minutes, according to the company.
The Jerk Beef variety contains seasoned jerk beef, while the Jerk Chicken version features a Caribbean-inspired spice profile. The Veggie Coconut Curry option uses a vegetable-based filling with coconut curry flavours.
“Food has always been a powerful way to connect people and celebrate culture, and that’s at the heart of everything we do at Maureen Simon Foods. With the Rolliis, we’ve taken the flavours and inspiration of the Caribbean and created something that fits seamlessly into the way Canadians eat today, convenient, delicious and made right here in Canada,” said Maureen Simon, Founder of Maureen Simon Foods. “Launching in 7-Eleven stores across the country is a huge step forward for our business, and we’re thrilled to introduce even more Canadians to the flavours we grew up loving.”
The rollout gives Maureen Simon Foods access to 7-Eleven’s store network across Canada as the company broadens the distribution of its products.
The company said the Rolliis are intended for at-home meals, snacks, entertaining and sharing, as well as on-the-go consumption.
Maureen Simon Foods was founded by Maureen Simon and traces its food business roots to the 1980s. The company says Simon draws on her Trinidadian roots, more than 30 years of food experience, and recipes and ingredients associated with her cooking.
Its product line also includes Original Jerk Sauce and Caribbean Coconut Curry Sauce, alongside the three Rolliis varieties.
The company said its products combine Caribbean flavours with influences from Simon’s Canadian-born children.
The Rolliis launch expands the company’s made-in-Canada product offerings through a national retail distribution arrangement with 7-Eleven Canada.
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