Secondhand shopping is here to stay with three quarters of Canadians (74 per cent) having purchased secondhand products in the last 12 months, according to a new survey conducted by Nespresso Canada.
In a news release, the company said consumers are embracing this new way to shop.
“In an era where sustainability and financial considerations often come first, they turn to secondhand shopping because it not only allows them to save money (66 per cent) but is also better for the environment (68 per cent). As three Canadians in five (58 per cent) mention that they like giving items a second life by shopping secondhand, opportunities are numerous for businesses to lean in the movement and help make a difference,” said Nespresso.
“This new survey reveals that three in four (76 per cent) Canadians believe organizations need to embrace this movement and do more to repair and refurbish their products. Over half (55 per cent) are more likely to support or purchase from organizations that repair and refurbish their products. Yet this service doesn’t seem to be widely available as of now: only one in three Canadians (34 per cent) have heard of brands offering full circularity or refurbishment programs. Leaning towards sustainable options also paves the way for business growth, as three quarters of Canadians (76 per cent) expressed interest in purchasing a refurbished product from the original producer.”
The company said the interest in brand-led refurbishment programs is even greater for some products, especially those with substantial electrical parts, such as small appliances. In fact, over half of Canadians (56 per cent) would be most comfortable to buy a secondhand small appliance from the original producer, trusting its good working condition (65 per cent).
“When it comes to purchasing secondhand small appliances, including from an individual, uncertainty about their condition (57 per cent) and limited warranty (53 per cent) are the top barriers faced by Canadians. Fortunately, businesses have the power to overcome these barriers and offer programs that are truly suitable for consumers’ needs. That said, expectations remain high: Canadians expect a discount (71 per cent) and a perfectly clean product (64 per cent) when buying directly from the source,” added Nespresso.
It recently launched its RELOVE program in Canada, which enables coffee lovers across the country to give a second life to selected Nespresso coffee machines and to purchase refurbished machines without having to compromise on quality.
“Canadians have spoken – now more than ever, they are looking to give a second life to their product and for more sustainable ways to shop, and they are holding businesses accountable. At Nespresso Canada, we are proud to offer coffee lovers a way to align their love of exceptional coffee with their values. With RELOVE, we are offering a new alternative for Canadians to enjoy Nespresso coffee, without compromising on quality or experience,” said Carlos Oyanguren, President of Nespresso Canada. This innovative program is part of Nespresso’s long-term and broader commitment to sustainable development and a circular economy.
Nespresso is a Certified B Corp.Headquartered in Vevey, Switzerland, Nespresso operates in 93 markets and has 14,000 employees. In 2023, it operated a global retail network of 791 boutiques.
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