A new online marketplace aimed at helping Canadians find and shop from Canadian-owned businesses launched Thursday, bringing hundreds of businesses and tens of thousands of products together on one platform.
Buy Canadian Group Inc. says its Shoppa.ca marketplace is designed to address the difficulty consumers face in finding Canadian businesses whose products are often sold through thousands of individual websites.
The marketplace includes businesses from across the country and products in categories including beauty and skincare, apparel, home and living, pets, kids and baby, food and wellness.
“Most of us want to buy Canadian, the hard part is finding the businesses,” said Lee Smith, Chief Canadian Officer of Buy Canadian Group Inc. “Amazing homegrown brands are out there doing incredible work, but they’re spread across the country and across thousands of separate sites. We built Shoppa.ca so Canadians can discover them all in one place, check out in one cart, and shop with confidence, knowing exactly who they’re supporting.”
Buy Canadian Group said the marketplace is intended to give smaller and independent businesses another way to reach consumers who are actively looking to buy Canadian products.
The company said every business on the platform is Canadian-owned, while products are labelled according to their Canadian attributes, including “Canadian-Owned Business” and “Made in Canada.”
Shoppa.ca is available across Canada and allows shoppers to browse products from multiple businesses through a single marketplace rather than visiting individual websites.
The company cited figures showing 53 per cent of Canadians say they will go out of their way to buy Canadian, while 57 per cent say they will spend more to support a homegrown business or purchase Canadian-made products.
Buy Canadian Group said Canadian businesses interested in joining the marketplace can apply through Shoppa.ca.
The company operates Shoppa.ca and says its focus is on bringing Canadian-owned businesses and their products together in a single online marketplace.
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