MINISO Canada’s new IP Collection store opens at CF Toronto Eaton Centre (Photos)

By Mario Toneguzzi

Date:

MINISO’s IP Collection Store at CF Toronto Eaton Centre, Toronto. Image: Miniso

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MINISO, the renowned global lifestyle brand, recently opened its newest IP Collection Store at CF Toronto Eaton Centre, Toronto featuring the Sanrio characters.

“Building on the success of the West Vancouver flagship store, this new IP Collection Store further underscores MINISO’s commitment to providing well-designed, diverse IP products and delightful shopping experiences across Canada, said the company in a news release.

“As the latest of MINISO’s beloved IP Collection stores, the new Toronto store welcomes customers with enchanting Sanrio character-themed elements, including soft pink decorations and a charming storefront adorned with Sanrio character displays, blended into the overall design. The new store spans around 300 square meters in the Eaton Centre, which is one of the city’s busiest retail hubs, ensuring exposure to a wide and diverse audience. Inside the store, customers can explore well-organized zones for perfumes, personal care, cosmetics, and electronics, along with themed sections celebrating popular IPs such as Sanrio, Harry Potter, Loopy, and Barbie, bringing the joy of multiple IP worlds together in one store.”

The company said Harry Potter collection is making its Canada debut in the Eaton Centre store, bringing the joy and magic of the Harry Potter films to life across a huge range of categories.

“The collection was enthusiastically received at its launch in Hong Kong and has since brought fan-favorite characters and enchanting designs to Harry Potter and MINISO fans globally. Lovers of all things enchanted will discover everything from collectible blind boxes and adorable plushies, to everyday items like stationery, bags and accessories, helping them to relive childhood nostalgia and make special new memories,” it explained.

“This new store marks a significant milestone in MINISO’s expansion across Canada, building on the momentum of the successful Vancouver launch. With more locations planned in key malls and exciting new IP collaborations on the horizon, MINISO is set to continue bringing innovative and engaging shopping experiences to communities across Canada and beyond.”

Related articles:

The new IP Collection store features MINISO’s beloved products including IP collaborations with Sanrio characters, Harry Potter, Loopy, and Barbie
Harry Potter Product Shelf at MINISO’s new IP Collection store in Toronto
Customers in Front of the New IP Collection Store
Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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