Advertisement

Impact of Trump’s re-election on Canada’s agri-food Sector

Date:

Share post:

With President Donald Trump’s recent victory, headlines have been filled with warnings about the “end of democracy,” leading many Canadians to focus on what the next four years might hold. It’s true that the U.S. has just elected its first convicted felon as president, raising questions about the future. But for those of us concerned with Canada’s agri-food sector, food security, supply management, and the well-being of our farmers, the reality may be less about doom and more about data.

First, let’s examine food inflation during President Trump’s first term. Back in 2016, when President Trump was initially elected, the political climate was similarly intense, with talk of tariffs, renegotiated trade deals, and U.S.-centric policies. When President Trump took office, food inflation in the U.S. was at -4%—a level that may sound advantageous, but negative inflation in food prices often discourages corporate investment and stalls innovation. Though food inflation eventually hit 4% during his first term, it mostly stayed within a manageable range, averaging between 1.5% and 2.5%. Despite fears, no tariffs affecting Canada’s food supply chain were ever imposed.

USMCA and Its Impact on Canada’s Agri-Food Exports

Then came the United States-Mexico-Canada Agreement (USMCA), President Trump’s flagship trade deal, which reshaped North American commerce. Ratified in 2020, President Trump’s last year in office, the agreement has led to a surge in Canada’s agri-food exports to the United States, climbing nearly 57% since 2020 to reach almost $60 billion last year.

Under the Obama administration, around 48% of our agri-food exports went to the U.S., but today, nearly 60% flow south. This dependency on the U.S. is both a blessing and a curse—while our agri-food sector benefits from access to the vast American market, it also leaves Canada’s economy more vulnerable to U.S. policy shifts. President Trump, with his America-first approach, is acutely aware of this dynamic.

Supply Management Concessions and Potential Future Changes

President Trump’s policies brought Canada closer commercially to the United States, especially in the agri-food sector. Additionally, President Trump successfully pressured Canada to concede on supply management, allowing more U.S. market access for products like dairy. Recently, Canada’s Senate criticized Bill C-282, which would have safeguarded supply-managed sectors, including eggs, poultry, and dairy, during future trade deals. If left intact, C-282 could have turned supply management into an even bigger target for President Trump.

But make no mistake—under his second term, further market access will likely be granted to American producers, and Canadian taxpayers will end up subsidizing these sectors even more. While supply management boards may frame these payouts as “compensation” for hypothetical losses, the reality is that they’re subsidies prompted by quota recalibrations, plain and simple.

Agri-food sector in Canada. Image: Canadian Chamber of Commerce

Competitiveness Challenges Facing Canada’s Agri-Food Sector

Yet the real challenge lies in our ability to keep Canada’s agri-food sector competitive. President Trump’s 2.0 agenda promises to reduce energy costs, cut red tape, lower taxes, and inject additional financial support through a colossal Farm Bill nearing $2 trillion. Since 2019, Canada’s wholesale food prices have risen almost 40% faster than those in the U.S., putting Canadian producers at a distinct disadvantage. If Ottawa doesn’t take immediate steps to address competitiveness, Canadian grocers may increasingly turn to cheaper American imports to keep prices in check.

In the end, while President Trump’s return may prompt changes, Canadians should focus on Ottawa’s actions—or inactions—in supporting our agri-food sector. President Trump’s policies may bring more American products to our grocery stores if we don’t shore up our competitive standing. Rather than fearing a distant White House, Canadians might be better off scrutinizing Parliament Hill.

The bottom line? President Trump’s re-election doesn’t signal the end of the world, and any uncertainty can be balanced by looking at the data. The real worry is not Washington but our own government’s commitment to ensuring the health of Canada’s agri-food sector.

More from Sylvain Charlebois:

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From Retail Insider

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

M&M’S, Marvel launch Canadian campaign with Toronto pop-up, limited-edition products

The campaign is part of a broader global collaboration between the confectionery brand and Marvel that will include special packaging, consumer promotions and in-person experiences across more than 65 markets through 2026.

Shoot 360 Opening Largest Canadian Facility in Oakville

Sport-tech basketball company Shoot 360 will open its largest Canadian facility in Oakville this month as the AI-driven training concept expands across Canada.

Millennials adapting grocery habits through multi-store

Consumers are increasingly cooking at home, tracking discounts and using multiple shopping tools to manage household costs.

Felicia Launches in Canada with Retail Expansion

Italian pasta brand Felicia expands into 800+ Canadian stores while launching a $55 million manufacturing hub in London, Ontario.

Home Hardware names influencers for cross-country marketing tour

Canada’s Ultimate Road Trip is a campaign that will see the duo travel from Victoria to St. John’s between May 29 and July 2.

RioCan says grocery, pharmacy and value retailers fuel leasing momentum

With retail occupancy reported in Q1 at 98.6%, it’s pretty much a record for the REIT.

Intimates retailer Knix keeps expanding across Canada

The brand is opening its first store in Atlantic Canada in Halifax in mid-June.

Canadian luxury beauty retailer Rennaï launches e-commerce platform across Canada

Rennaï said the website introduces a refined and intuitive experience, allowing users to explore a carefully selected range of brands.

Everist looks to next phase of growth

One of the biggest strategic shifts has been evolving its messaging to lead with the unique consumer benefits of Everist for supporting hair and scalp health.

Flying Tiger Copenhagen Enters Canada with GTA Expansion

Flying Tiger Copenhagen is entering Canada with its Scandinavian-inspired discovery retail concept and an initial GTA expansion.

Daily Synopsis: May 14, 2026

Sobeys ditches maple leaf symbol in stores as it and Loblaw under fire for 'maple washing', Pet Valu reported cautious Canadian consumers, Ikea launches collection, and other news.

Canada Goose Pushes Beyond Parkas as Apparel Sales Surge

Canada Goose reported strong fiscal 2026 growth as apparel, spring collections, and retail conversion helped drive momentum beyond winter outerwear.

Pet Valu Earnings Reveal a More Cautious Canadian Consumer

Pet Valu earnings reveal how inflation, fuel costs, promotions, and loyalty programs are reshaping Canadian consumer shopping behaviour.

Article to open first U.S. stores in San Francisco, Bellevue

Since launching in 2013, Article said it has delivered nearly three million orders to customers across the U.S. and Canada.

Toronto-Based Menswear Brand Guardin Launches with TNT

Toronto-based menswear brand Guardin launches with TNT, offering minimalist suede and leather outerwear at accessible premium price points.

Rising fertilizer prices, supply disruptions hitting over 4 in 10 Canadian agri-businesses: CFIB 

Most (90%) agri-businesses said they’re worried about the future of Canadian agriculture due to the regulatory burden.

Happy Belly Expands iQ Food Co. Into Calgary

Happy Belly is bringing iQ Food Co. to Calgary as the wellness-focused chain expands beyond Toronto into Western Canada.

Atelier Munro Opens Vancouver Flagship House

Atelier Munro has opened its Vancouver flagship House, expanding its hospitality-driven menswear concept in Canada.

Canadian Tire Corporation reports Q1 2026 results as retail sales dip

Retail sales were $3,375.7 million, down 1.4%.