SHEIN, the leading global fashion e-retailer, is bringing festive cheer to Canadians with a magical holiday pop-up experience at the Distillery District’s Winter Village from November 13 to November 17.
“Conveniently located near the iconic heart sculpture, this event invites visitors to embrace the season with a touch of nostalgia,” said the company in a news release.
“At the heart of this pop-up is Box Santa, a playful, oversized Santa figure made from SHEIN-branded boxes, embodying the excitement of holiday gift-giving. Visitors can snap a picture with Box Santa, share it on social media using the hashtag #SHEINboxsanta, and instantly receive a free gift. Over the five-day event, SHEIN will be distributing 10,000 presents, featuring popular items across home décor, accessories, apparel, stationary and more.”
The retailer said it will spotlight local talent with a 10-panel mural along Case Goods Lane at the Winter Village, created by Canadian illustrator Kathleen Fu.
“Known for her intricate, Where’s Waldo-style artistry, Fu’s mural brings to life quintessential Canadian winter moments – shoveling snow, building gingerbread houses, wrapping gifts, and even escaping the cold with a sunny holiday. On display from November 13 to January 5, this mural celebrates both the magic of winter and the creativity of our local community. Exclusive to the Canadian market, Fu’s illustrations will also be available for purchase on SHEIN’s website as tote bags, phone cases, and more,” it said.
“We are incredibly thankful to our Canadian shoppers for their ongoing support and for continuously choosing SHEIN for their fashion and lifestyle needs,” said Vito Zhong, General Manager of SHEIN Canada. “This pop-up is our way of saying thank you for making us a part of your holiday shopping experience. We’re proud to offer something for everyone, with a diverse range of categories that make it easy to find the perfect gift for every person on your list.”
SHEIN said it will also be supporting Big Brothers Big Sisters of Toronto by donating fall and winter clothing items for their Holiday Drive, ensuring children and families in need receive warm essentials this season. Additionally, SHEIN has partnered with Homeless Connect Toronto, contributing clothing for their One-Stop-Shop Event, which provides essential services and support to vulnerable individuals across the city.
To explore SHEIN’s holiday offerings, visit ca.shein.com/campaigns/ca_mkt.
SHEIN’s holiday pop-up at the Distillery District’s Winter Village:
WHEN:
Wednesday, November 13: 12 PM to 9 PM
Thursday, November 14: 10 AM to 9 PM
Friday, November 15 to Saturday, November 16: 10 AM to 10 PM
Sunday, November 17: 10 AM to 9 PM
WHERE:
55 Mill Street, Toronto
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