Over 60% of Canadians now shop at Chinese marketplaces like Temu, Shein, and AliExpress, with weekly use rising and pressure mounting on local retailers.
SHEIN X is a program under SHEIN - the global fashion and lifestyle online retailer - that collaborates with designers and creators to launch exclusive collections.
SHEIN, headquartered in Singapore, is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices.
SHEIN’s pop-up is designed to reflect the brand’s global appeal, with an emphasis on inclusivity through its range of sizes and affordable fashion options.
Following a successful pop-up in Toronto last month, the Chinese e-comm retailer will open in other markets as part of an effort to gain brand awareness and drive sales.