Specsavers has announced a new collaboration with Canadian designer Hayley Elsaesser, known for her vibrant, pop-art-inspired prints and fearless use of colour.
The Specsavers x Hayley Elsaesser eyewear line introduces 13 optical frames and six sunglasses, bringing a fresh, expressive edge to Canadian eyewear, said the company in a news release.
This exclusive collection is all about bold self-expression, featuring everything from classic cat-eye frames in striking colours to chunky geometric shapes and oversized metal frames with delicate detailing. Elsaesser’s signature playful approach shines through with candy colours, standout prints, and trendy silhouettes that are sure to turn heads, it said.
“Eyewear can define an entire look,” said Elsaesser. “The right frames can be the perfect finishing touch. Working with Specsavers allowed me to create a collection that combines high quality and exquisite details at an accessible price point.”
Sarah West, Head of Product for Specsavers Canada, explained the synergy between the brand and the designer: “Collaborating with Hayley was an obvious choice. Her approach to style celebrates inclusion and individuality, aligning perfectly with Specsavers’ mission to empower customers with eyewear that truly reflects who they are.”
Elsaesser emphasized the joy in personal style:
“It takes confidence to move through life expressing joy and having fun with your style. Those who do create joy for others. You become a billboard for happiness.”
The new collection, starting at $199 for two pairs (including single-vision prescription lenses), will be available at all Specsavers locations beginning November 7.
About the Designer
Hayley Elsaesser has built her reputation on designs that are unapologetically bold and inclusive, blending contemporary streetwear with retro influences. Her work consistently celebrates diversity and self-expression, offering something fresh to the Canadian fashion landscape.
About Specsavers
Since entering Canada in 2021, Specsavers has opened over 130 locations across four provinces. Known for its optometrist-owned model, Specsavers offers accessible, high-quality eyecare with advanced clinical equipment like optical coherence tomography (OCT). Founded in the UK, Specsavers operates over 2,700 stores worldwide, all committed to “changing lives through better sight.”
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