INDOCHINO, the global leader in made-to-measure apparel, is poised to elevate its brand presence in 2025 through a strategic focus on brand development and customer engagement. Central to this initiative is the appointment of Ryane Askew as the new Vice President of Marketing, underscoring the company’s commitment to deepening consumer connections and driving sustained growth.
A New Chapter in Brand Evolution
“INDOCHINO has experienced remarkable growth over recent years, and we are now entering a new chapter where brand development will be central to our continued success,” stated Drew Green, Chief Executive Officer and President of INDOCHINO. “Ryane Askew brings a wealth of experience and a forward-thinking approach to marketing, making her the perfect fit to lead our efforts in shaping the future of the INDOCHINO brand.”
Ryane Askew is a seasoned growth leader with over 15 years of experience delivering impactful results for globally recognized brands, including Amazon, Nordstrom, Blue Nile, JCPenney, Pier 1 Imports, and Wyndham. Her expertise spans marketing, e-commerce, analytics, and technology, with a consistent focus on customer-centric leadership.
“I am thrilled to join INDOCHINO at such an exciting time in the company’s journey,” said Askew. “The INDOCHINO brand has always stood for quality, craftsmanship, and personalization, and I look forward to leading the team in building a stronger connection with our customers.”
Strategic Initiatives for 2025
As INDOCHINO looks toward the future, the company’s focus on brand development is expected to encompass a variety of initiatives, including refining its digital presence, expanding marketing efforts across channels, and enhancing the overall customer journey. With the appointment of Ryane Askew, INDOCHINO is confident that these initiatives will not only strengthen its position in the market but also solidify its reputation as a leader in custom apparel.
Since its founding in 2007, INDOCHINO has been at the forefront of revolutionizing men’s fashion by offering tailored suits and shirts at prices comparable to ready-to-wear alternatives. The company has successfully transitioned from an online-only brand to an omnichannel presence, with numerous showrooms across North America. In recent years, INDOCHINO has expanded its product offerings and entered new markets, including the launch of women’s made-to-measure apparel in 2023.
