New this year, on Giving Tuesday, Dec. 3, Walmart Canada will donate $1 from every toy sold in-store or online to Children’s Miracle Network up to $200,000.
Recently, the retailer launched its holiday Spark a Miracle campaign in support of Children’s Miracle Network and its network of premier children’s hospitals. Customers can donate in-store and online from Nov. 14 to Dec. 24, with all funds staying local.
“About six weeks after our son James was born, my husband and I noticed something was wrong,” said Hilary Wingate, Senior Director of Toys at Walmart Canada. “James had stomach issues. We took him to several doctors. Shortly after, we were told he needed more specialized care, and he was referred to SickKids (Hospital in Toronto). I immediately knew our family was going to be in excellent hands.”
SickKids was a familiar place for Wingate.
“Growing up, her younger sister was a patient at SickKids and was in and out of the hospital for over a period of five years. She vividly remembers the incredible team of doctors and nurses who treated her sister, the comforting kids’ play spaces and the exceptional care her sister received,” said Walmart.
“Today, James and his twin sister Brooke are thriving, rambunctious 5-year-olds who – like many kids right now – are eagerly awaiting the holidays and a visit from Santa.”
Walmart said donation dollars help hospitals fund groundbreaking research and critical hospital needs and ensure children, like James, receive the very best care.
“There’s nothing I love more than the magic of Christmas and seeing little faces light up when they unwrap a toy on their wish-list,” added Wingate. “But I also love having a full heart knowing that a portion of our toys sales will go towards helping children who need it most.
“I’m so proud to work a for a company with such a strong commitment to children’s health and making a difference the lives of kids and their families.”
In their 30-year partnership, Walmart Canada has raised and donated more than $215 million to Children’s Miracle Network and has grown to become their top corporate sponsor.
Meanwhile, Walmart Canada recently kicked off the holiday season by giving customers a head start with the release of its highly-anticipated Top Toys list for 2024. This year, 40 per cent of the Top Toys included are exclusive to Walmart Canada.
To help Canadians celebrate and maximize their holiday shopping budgets while checking off all the items on their lists, all of Walmart Canada’s Top Toys are available for under $60 and will be on Rollback for the duration of the holiday season. In fact, 70 per cent of this year’s Top Toys are available for under $40, it said.
“As a mom of two, there’s nothing I love more than seeing little faces light up when they unwrap that perfect gift. That’s why we work hard every year to offer an amazing selection of standout toys at budget-friendly prices for all ages, stages and interests,” said Wingate. “We’re always committed to making playtime fun and affordable, and I’m so proud that this year’s Top Toys are all available for under $60 to help make the holidays magical for every family.”
Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada’s flagship online store, Walmart.ca is visited by more than 1.5 million customers daily. With more than 100,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart Canada has raised and donated more than $750 million to Canadian charities.
Related Retail Insider articles:
