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RBC and Pattison Food Group Launch More Rewards Visa Cards

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Royal Bank of Canada (RBC) and the Pattison Food Group have announced the launch of two new credit cards designed to enhance the More Rewards loyalty program. The More Rewards RBC Visa and More Rewards RBC Visa Infinite cards, both with no annual fee, aim to deliver more value to Canadians through accelerated points on everyday spending.

The introduction of these cards will allow cardholders to earn More Rewards points at over 700 partner locations, including major grocery banners such as Save-On-Foods, Quality Foods, and Buy-Low Foods. Beyond grocery purchases, users can earn points on common spending categories like dining, gas, and EV charging, as well as on everyday shopping.

“RBC is thrilled to partner with Pattison Food Group, a food industry leader known for offering high-quality grocery products to their customers, as we launch two new credit cards to market in Western Canada,” said Vinita Savani, Executive Vice President, Cards & Loyalty, RBC. “Both cards offer rich features and provide a seamless way to maximize savings on groceries, an area of spending that we know matters most to so many consumers.”

Key Features of the More Rewards RBC Credit Cards

More Rewards RBC Visa

  • No annual fee*
  • 50,000 More Rewards bonus points (equivalent to $75 in groceries at select partner locations)**
  • 5 More Rewards points per $1 spent at More Rewards partner stores like Save-On-Foods and Quality Foods*
  • 5 More Rewards points per $1 on eligible dining, gas, and EV charging purchases*
  • 3 More Rewards points per $1 on all other purchases*

More Rewards RBC Visa Infinite

  • No annual fee (income requirements apply)*
  • 50,000 More Rewards bonus points (equivalent to $75 in groceries at select partner locations)**
  • 8 More Rewards points per $1 at over 700 partner locations*
  • 8 More Rewards points per $1 on eligible dining, gas, and EV charging purchases*
  • 4 More Rewards points per $1 on all other purchases*

Jamie Nelson, Chief Operating Officer at Pattison Food Group, highlighted the value proposition: “Now more than ever, Canadian shoppers are looking for the best value, and we know our customers will love how quickly they can earn more points by using the More Rewards Visa to redeem on the things that matter to them like groceries, gift cards, and travel.”

Flexible Redemption Options

Cardholders can redeem accumulated points for:

  • Groceries at partner stores
  • Gift cards
  • Travel rewards
  • Merchandise and more

For the full list of redemption options, visit morerewards.ca/rewards.

Additional Perks with Avion Rewards

In addition to More Rewards benefits, cardholders will also have access to RBC’s Avion Rewards, one of Canada’s largest loyalty programs. By linking their Petro-Points card with the More Rewards RBC Visa or Visa Infinite card, users will save 3¢ per litre on fuel at Petro-Canada stations.

Other benefits include:

  • Exclusive savings through RBC Offers
  • Integrated online shopping perks via Avion Rewards ShopPlus

This launch marks the beginning of a broader collaboration between RBC and Pattison Food Group. Both organizations plan to introduce additional offerings under the More Rewards and Avion Rewards programs in the coming months.

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Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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