Revlon Canada is hitting the ice and skating into a new partnership with Olympian and professional hockey player Sarah Nurse. Joining Revlon’s growing family of ambassadors across the globe, including Madelyn Cline and Ashley Graham, Sarah will be the face of the brand’s ColorStay™ collection throughout 2025, the company announced on Wednesday.
“Revlon’s ColorStay range is a staple in my make-up bag, whether I’m gearing up for game day or just living my everyday life,” said Nurse. “I’m thrilled to join the Revlon team again, inspiring women across Canada to chase their dreams and do it confidently while rocking a stunning bold red lip.”
“We were fortunate to work with Sarah Nurse early on in her career, and we are so proud to re-ignite this partnership with her,” said Krista Cunningham, General Manager of Revlon Canada. “Revlon was founded as a brand that celebrated a more liberated definition of beauty. One that encourages Living Boldly, embodying action, independence, inspiration and purpose. As a groundbreaking Canadian athlete who inspires women to follow their passions and create change, I can think of no one that better embodies the Live Boldly ethos than Sarah.”
Revlon said ColorStay, Canada’s #1 longwear brand, is formulated with skincare ingredients for ultra-comfort and Adapti-Flex Technology, so your makeup moves with you. With no transfer, no fading, and no compromise, it is the ultimate MVP for cosmetic lovers seeking high-performance products with the endurance to last all day – even on the ice. From face and lips to eyes and brows, ColorStay keeps your look on lock.
As part of this partnership, Nurse will be featured across the full marketing mix, including in-store displays, social and digital channels, and events.
Revlon was founded in 1932 and has been sold in Canada since 1938.
