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Beauty

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Miley Cyrus named global face of Maybelline (Video)

Mario Toneguzzi -
Miley Cyrus joins Maybelline New York as global face, reimagining the iconic jingle and leading new beauty campaigns.
News

Makeup without the markup: Sona Cosmetics launches

Mario Toneguzzi -
Sona said it is passionate about ensuring that everyone has the tools to play, experiment, and find what makes them love the skin they're in.
News

COVERGIRL welcomes 3 Canadian media icons as the faces of Simply Ageless in new ‘Ageless Beauty’ campaign

Mario Toneguzzi -
COVERGIRL, a beloved heritage beauty brand founded in 1961, is known for celebrating authenticity, diversity, and self-expression through accessible and inclusive products.
News

Three Ships releasing policy on use of AI

Mario Toneguzzi -
Three Ships, specializing in natural skincare products, is taking a transparent and ethical stand.
News

HBFace opens in Sarnia — a full-circle moment rooted in resilience (Photos)

Mario Toneguzzi -
HBFace said it delivers a modern, elevated beauty experience grounded in expertise and thoughtful design.
News

grace & stella expands retail presence in Canada with Amazon, Costco, and Walmart launches

Mario Toneguzzi -
This expansion comes at a time when consumer demand for wellness and beauty products that deliver both performance and a little daily joy is at an all-time high, says grace & stella
News

Huda Beauty reclaims full ownership as an independent beauty brand

Mario Toneguzzi -
Huda Beauty is more than just a makeup brand, it's a movement rooted in self-expression, empowerment, and authenticity.
News

New NielsenIQ—Sephora partnership announced

Mario Toneguzzi -
Sephora is the world’s leading global prestige beauty retail brand.
News

Canadian pride drives growth for Apollo Health and Beauty Care amid trade tensions

Mario Toneguzzi -
Toronto-based Apollo Health and Beauty Care, the country’s largest private label manufacturer in the health and beauty space, is seeing a significant uptick in demand for its Canadian-made products
News

L’Oréal Canada’s social and economic impact

Mario Toneguzzi -
L'Oréal has operated in Canada since 1958 and plays a crucial role in shaping the beauty industry's trajectory.
News

Canadian skincare brand Three Ships sees soaring demand amid tariffs, embraces ‘Made in Canada’ movement

Mario Toneguzzi -
As U.S. trade tensions mount and tariffs weigh heavy on cross-border business, Canadian natural skincare brand Three Ships is turning pressure into opportunity—with homegrown support fueling explosive growth.
News

WAXON Laser + Waxbar Expands with New Investment

Craig Patterson -
WAXON Laser + Waxbar partners with wellness leader Fraser Clarke to drive national expansion and support franchise growth across Canada.
Quick Reads

Foxy Box continues to expand with new Cambridge location

Mario Toneguzzi -
With 21 locations and counting across Canada, the brand continues to grow, setting new standards in the beauty industry, said Foxy Box.
News

Living Beauty launches new spa and retail location in Toronto (Photos)

Mario Toneguzzi -
Founded by Mariam White, Living Beauty aims to bring a much-needed local option for beauty and wellness services in a neighbourhood that is seeing a surge of new businesses. 
News

SKIMS acquires SKKN by Kim from Kim Kardashian and COTY

Mario Toneguzzi -
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is creating the next generation of Women's underwear, loungewear, and shapewear and setting new standards by providing solutions for every body.
Quick Reads

Sephora Canada launches first-ever Sephora Squad to celebrate diversity and uplift emerging creators

Mario Toneguzzi -
Applications for the Sephora Squad Canada officially open on March 25.
News

Groupe Marcelle champions “Buy Canadian” movement amid growing demand for domestic

Mario Toneguzzi -
Groupe Marcelle is seizing the opportunity to strengthen its presence in the competitive beauty and personal care market. 
News

e.l.f. Cosmetics celebrates women in sports

Mario Toneguzzi -
e.l.f., challenges the status quo and drives cultural change by showing up in places you might not expect a beauty brand—like Indy 500, the Billie Jean King Cup, the National Women’s Soccer League, the Wonder Women of Wrestling Tournament, and the Professional Women’s Hockey League.
News

Canadian Grace: 100% women-owned Ontario-based wellness brand launches amid Buy-Canadian movement

Mario Toneguzzi -
Canadian Grace has officially launched with a mission to offer ethically-sourced, organic, and natural skincare products—crafted and distributed from Canada.
News

Indeed Labs Celebrates 15 Years of Skincare Innovation

Craig Patterson -
Toronto-based Indeed Labs marks 15 years of revolutionizing skincare with innovation, global expansion, and a commitment to accessible, results-driven products.
News

Bubble Skincare launches in Canada

Mario Toneguzzi -
The full market launch in Canada has come through the entry of Bubble into Shoppers Drug Mart across Canada with 12 sku’s hitting stores.
Quick Reads

Revlon Canada partners with Olympian Sarah Nurse

Mario Toneguzzi -
Revlon Canada partners with Olympian Sarah Nurse as the face of its ColorStay™ collection for 2025, celebrating bold beauty and inspiring confidence.
News

Elle & Jane becomes Skincare Oasis in Montreal’s Up-and-Coming St-Henri Neighborhood

Mario Toneguzzi -
Elle & Jane's 1,200-square-foot space also serves as a hub for community events and collaborations. 
News

Foxy Box Wax Bar Plans Major Expansion Across North America 

Mario Toneguzzi -
Foxy Box Wax Bar, founded in Victoria BC, is set to expand its unique waxing services across North America, aiming to empower more individuals with their inclusive approach.
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