The RONA Foundation is launching its annual Home Sweet Home fundraising campaign with a goal of raising $500,000 for nearly 150 local organizations across Canada.
The campaign runs from Aug. 31 to Oct. 12 at RONA+ and RONA corporate stores, as well as some distribution centres and participating stores in RONA’s affiliated dealer network.
Funds raised will support non-profit organizations providing assistance to victims of domestic violence, low-income families and people with special needs or mental health issues.
The campaign is being held for the fourth consecutive year. Since its launch in 2023, Home Sweet Home has raised close to $2 million for hundreds of non-profit organizations across Canada, according to the Foundation.
The Foundation said this year’s fundraising target will be supported by customer donations and participation from store employees.
“Home Sweet Home is much more than a fundraising campaign. It’s an opportunity for our teams, all across Canada, to come together in support of causes of their own choosing that directly impact their community. This makes every donation especially meaningful, contributing to making a real impact at a local level, where it really matters,” said Catherine Laporte, president of the RONA Foundation Board of Directors and chief digital and marketing officer at RONA inc.
Customers can contribute while shopping at participating stores or online at rona.ca, with donation options of $2, $5 or $10.
The organizations receiving support are selected as part of the campaign’s focus on local communities, with the foundation providing funding to groups addressing issues including domestic violence, financial hardship, disabilities and mental health.
The Foundation was established in 1998 and focuses on improving the quality of life of Canadians in need by helping revitalize living environments or making housing more accessible.
The Foundation specifically supports victims of domestic violence and their children, low-income families, and people with disabilities or mental health issues.
RONA inc. is headquartered in Boucherville, Que., and operates and services more than 425 corporate and affiliated dealer stores.
The company said it employs 21,000 people and has operated in Canada since 1939.
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