Silverts Adaptive Clothing & Footwear (Silverts), a global leader in adaptive fashion, is marking its 95th anniversary. The company, known for its commitment to universal clothing solutions, is celebrating this milestone under Canadian ownership after a recent management buyout.
“Silverts has been providing clothing to people who are experiencing lowered mobility and the caregiving community for nearly 100 years,” said Joshua Norris, CEO of Silverts. “This milestone anniversary and Silverts’ homecoming represents more than just celebrating our impressive history. It’s honouring our dedication to fashion inclusivity and reaffirming our commitment to high-end universal clothing solutions that gratify the diverse needs of our growing community that we have served since 1930.”
Silverts was previously owned by Careismatic Brands.
A Legacy of Innovation in Adaptive Fashion
Silverts has built a reputation for designing high-quality, accessible clothing that empowers individuals facing dressing challenges. With an expert-backed team of gerontologists, merchandisers, and designers, the company prioritizes human-centred research and design to enhance the dressing experience for people with mobility challenges.
“Repurchasing our company means we can now better meet customers in their time of need, as well as caregivers who are really the backbone of our community,” Norris added.
The company continues to innovate with adaptive designs that offer comfort and ease, including:
- Magnetic closures for effortless fastening when self-dressing
- Open-back tops and dresses for caregiver-assisted dressing
- Seamless designs for sensitive skin comfort
- Adaptive jeans and pants with elasticized waists, pull handles, and discreet side zippers for wheelchair users
- Adaptive extra-wide footwear to support foot ailments and reduce fall risk
“Silverts’ clothing, footwear, and accessories provide people with extended independence and confidence,” says Andrea Wurster, vice-president of product and partnerships at Silverts. “Our emphasis on well-made clothing is imperative to who we are as a company. This commitment to quality ensures lasting comfort and independence without compromising style. Everyone deserves to look and feel their best.”
Expanding Outreach & Reviving Nursing Home Program
As part of its anniversary celebrations, Silverts is relaunching its nursing home program, which was scaled back during the pandemic.
“We are thrilled to re-immerse ourselves in care facilities throughout North America,” said Wurster. “We will be meeting with nursing staff and residents to effectively assess individual needs, and supply residents with appropriate Silverts products to enhance people’s independence and well-being.”
Silverts is also expanding beyond North America, reaching caregivers and customers worldwide through global shipping. Additionally, the company will introduce a new contemporary clothing line later this year to better serve a younger demographic while continuing to offer its best-selling designs.
To mark this historic milestone, Silverts is offering significant discount events throughout the month.
Meeting the Growing Demand for Adaptive Clothing
The demand for adaptive clothing continues to rise. By 2030, all baby boomers will be over the age of 65, increasing the need for Silverts’ specialized designs.
“We have already proven we are here for the long run because we believe in what we do,” noted Norris. “And that will always be to make dressing easier for people who wear our clothes and for their caregivers who may be helping them. Now we just get to do it better and for more people.”
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