Vancouver-based travel and lifestyle brand Monos has unveiled its first Aluminum Collection, marking a significant expansion into the high-end luggage market. Known for its sleek, minimalist designs and commitment to sustainability, Monos aims to redefine luxury travel gear with an aluminum shell that blends durability with timeless elegance.
To celebrate the launch, Monos embarked on a visually striking campaign set in Tangier, Morocco, featuring Academy Award-winning actor Adrien Brody. Captured by Mexico City-based filmmaker and photographer Alexis Gomez, the campaign explores themes of solitude, connection, and the transformative power of travel.
A Journey Through Morocco with Adrien Brody
The campaign follows Brody as he navigates Tangier’s historic streets, interacting with locals and embracing spontaneous moments. With Monos’ Aluminum Collection by his side, the actor’s journey is depicted as an artistic narrative, capturing the serendipitous nature of travel.
“Growing up in New York City, a place full of unexpected encounters, ignited my thirst for adventure,” said Adrien Brody. “Traveling reminds me that borders are irrelevant; no matter how different cultures or people may seem, we’re all just people living our unique stories.”
Monos co-founder Victor Tam emphasized the brand’s alignment with Brody’s ethos. “Adrien perfectly embodies the values we uphold—authenticity, timeless style, and a deep connection to the journey itself. His influence will elevate our collection and create a lasting impact on our community.”
The Aluminum Collection: A Fusion of Durability and Design
Crafted from premium anodized aluminum, the Monos Aluminum Collection offers a sophisticated alternative to polycarbonate luggage. The collection includes four meticulously designed models:
- Carry-On Plus ($665)
- Check-In Medium ($725)
- Check-In Large ($755)
- Trunk ($775)
Each piece is available in three elevated colourways: Caviar Black, Champagne Gold, and Aspen Silver. Designed with both function and aesthetics in mind, the suitcases feature:
- Riveted aluminum corner guards for enhanced durability
- TSA-accepted combination latch locks for security
- Telescopic trolley handles for smooth maneuverability
- Soft-release side handles for ease of use
- Ergonomic bottom grab handles for effortless lifting
- 360-degree spinning wheels for seamless movement
- Quilted taffeta lining embossed with Monos’ signature dot pattern
- Compression layers to keep belongings secure
“Every detail in this collection, from the soft-release side handle to the etched detailing on the hinges and latches, was meticulously designed to elevate the travel experience,” said Monos co-founder Hubert Chan. “Aluminum develops a unique patina over time, making each suitcase distinct. It’s a reflection of the traveler’s journey, with every mark telling a story.”
Sustainability and Monos’ Growth Trajectory
Monos has seen impressive expansion since its 2018 inception, averaging 300% year-over-year (YOY) growth from 2019 to 2024 and surpassing $100 million in sales in 2023. As part of its global expansion plan, the brand aims to open 40 retail locations worldwide by 2030.
The company’s B Corp certification underscores its commitment to sustainability. Monos prioritizes ethical production practices, opting for vegan alternatives to traditional animal-derived materials in luggage detailing, bags, and accessories.
“As a brand, we believe that thoughtful design should align with positive social and environmental impact,” said Chan. “Our products are crafted with care for both people and the planet.”
Monos’ Retail Expansion and Market Positioning
Initially a direct-to-consumer brand, Monos made its first foray into physical retail with a Vancouver store in 2023, followed by a Toronto flagship at 111 Ossington Avenue in 2024. Inspired by the Japanese concept of ‘mono no aware’, the store’s design emphasizes the beauty in fleeting moments, merging minimalism with cultural appreciation.
Looking ahead, Monos is set to expand into the U.S. market, with eight stores opening in 2025, including locations in New York City and Chicago.
Often compared to industry giants like Away, Monos differentiates itself through superior materials and a focus on sustainability. Its products have been featured in top-tier publications, reinforcing its reputation as a leader in premium travel accessories.
Availability and Global Campaign Reach
The Monos Aluminum Collection launched on March 17, 2025, available exclusively on monos.com and at Monos’ Canadian retail locations in Vancouver and Toronto.
The Adrien Brody campaign will be showcased across Monos’ social media channels, digital marketing, and global out-of-home (OOH) advertising, marking the brand’s most ambitious campaign to date.
