MPG (Mondetta Performance Gear) has announced the launch of its exclusive shop-in-shop experiences at select Sporting Life locations across Canada. This new initiative builds on MPG’s ongoing partnership with Sporting Life, a relationship that has been flourishing since 2018. The shop-in-shops will serve as a dedicated space for customers to explore MPG’s premium collections, which combine technical precision with modern aesthetics.
“We believe in empowering movement with each design,” says Ash Modha, CEO of MPG. “Now, more than ever, it is vital for two homegrown Canadian companies to unite in a spirit of collaboration to celebrate the excellence and ingenuity that defines our nation. Our partnership with Sporting Life has been instrumental in helping us share our vision with more Canadians, and we’re thrilled to take this collaboration to the next level with dedicated MPG shop-in-shop experiences.”
The new MPG shop-in-shops will showcase the brand’s ethically crafted collections, featuring signature fabrics like Sculpt and Dreamweave, which offer a luxurious feel and exceptional performance. With sustainably sourced materials and expertly tailored fits, each piece is designed for comfort, movement, and confidence.
“We are passionate about curating premium apparel that speaks to both performance and style,” says Kara Anastasiadis, Vice President of Purchasing at Sporting Life. “Our partnership with MPG aligns perfectly with our mission to offer the best in innovation, function, and style. As two proudly Canadian brands, we are excited to strengthen our collaboration and introduce dedicated MPG shop-in-shop experiences.”
The first of the exclusive MPG shop-in-shops will open at Yorkdale Shopping Centre on March 19, with additional locations opening soon after:
- CF Sherway Gardens – March 21
- Hillcrest Mall – March 24
- Mapleview Centre – March 26
- CF Market Mall – April 2
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