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Affirm and Shopify accelerate global expansion of Shop Pay installments

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Affirm, the payment network that empowers consumers and helps merchants drive growth, and Shopify, a provider of essential internet infrastructure for commerce, has announced the acceleration of their global expansion plans. Shopify merchants in Canada with early access can now offer Shop Pay Installments, exclusively powered by Affirm, to shoppers, marking the product’s first availability outside the U.S.

Shop Pay Installments will become available in general access to Shopify merchants in Canada and the U.K. this summer, with cross-border commerce capabilities between the U.S., Canada, and U.K. to follow. Additionally, the companies plan to expand to Australia and Western Europe next, starting with France, Germany and the Netherlands. Affirm looks forward to engaging with all of its local constituents – shoppers, merchants, capital partners, and regulators – as the company further grows internationally, according to a news release.

Kaz Nejatian
Kaz Nejatian

“We’re thrilled to launch Shop Pay Installments in early access to Canada as our first step beyond the U.S.,” said Kaz Nejatian, COO of Shopify. “Our partnership with Affirm expands our global reach, giving shoppers the flexibility to pay over time, and drives higher conversion rates for merchants worldwide.”

Max Levchin
Max Levchin

“From day one, Affirm’s partnership with Shopify has been focused on empowering merchants to succeed by offering transparent, flexible payments that unlock purchasing power for consumers,” said Max Levchin, Founder and CEO of Affirm. “Millions of shoppers in the U.S. trust and rely on Shop Pay Installments. Today’s launch in Canada marks an exciting first step as we further extend our global presence – first with Shopify merchants, and soon after with our integrated merchants across the U.K., Europe, and Australia.”

As Shop Pay Installments launches in each new market, local merchants will be able to seamlessly activate the product directly from their Shopify admin dashboard—no additional development or technical integration required. From there, customers will be able to apply to split eligible purchases into biweekly and monthly payments. If approved, shoppers can choose from customized payment plans, with rates as low as 0% APR, and they will never encounter late or hidden fees, said the news release.

“Since its launch in 2021, Shop Pay Installments has seen widespread use, with millions of consumers actively utilizing this payment method across Shopify’s extensive merchant network in the U.S.”

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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