Canadian clothing brand Miik says it is partnering with cosmetics company Cheekbone Beauty for a joint live shopping event later this month, combining product promotion with a commitment to fund Indigenous education.
The Toronto-based apparel company said the June 24 virtual broadcast will feature its “Made in Canada” sale alongside a live beauty presentation led by Cheekbone founder and chief executive Jenn Harper. The event will be streamed through Miik’s website and both companies’ social media platforms.
The collaboration brings together two woman-led businesses that say they share a focus on sustainability and community support, while also tying the initiative to a multi-year fundraising effort.
Central to the partnership is a continued commitment to Indspire, an Indigenous-led charity that supports education for First Nations, Inuit and Métis students. Miik said it will donate $10,000 from this year’s campaign to fund three scholarships through its Miik Foundation Award for Indigenous Women. The company noted this marks its fifth consecutive year directing a portion of proceeds from the annual sale to the organization.
The live show will include product showcases across different body types, as well as a beauty segment featuring application techniques. It also incorporates interactive elements aimed at engaging viewers during the broadcast.
“The best collaborations happen when you share a commitment to doing business better – but in uncertain economic times like these, it’s something much deeper,” said Donna Smith, founder of Miik Inc.
“Right now, we need to lift each other up, get creative, and actively collaborate with businesses that align with our core values. Your purchases don’t just support the Canadian economy; they directly fuel women-owned businesses that refuse to compromise on their mission. We are so proud to partner with Jenn at Cheekbone Beauty to show what values-driven commerce can look like. Our live shows have always been a fan-favourite tradition for our community, but bringing our two brands together on screen completely elevates the experience. This isn’t just a partnership; it’s a masterclass in women supporting women when it matters most.”
Miik manufactures its clothing in Toronto using custom-milled fabrics, while Cheekbone Beauty positions itself as a clean cosmetics brand with a focus on environmentally conscious production and Indigenous representation in the beauty sector.
As part of the campaign, the companies are also offering two promotional giveaways tied to the event. One prize, open nationwide, includes a $500 Miik digital gift card and a Cheekbone Beauty complexion kit valued at more than $500. A second prize, limited to the Greater Toronto Area, includes the same package along with an invitation to attend the live broadcast in studio and receive an on-camera makeover with the founders.
The companies say the initiative is intended to combine commercial activity with community impact, using the live show format to highlight their products while supporting a charitable cause tied to education.
The broadcast is scheduled for 8 p.m. ET on June 24.
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