Jollibee is partnering with DreamWorks Animation on a limited-time North American promotion tied to the studio’s upcoming film Forgotten Island, with themed meals, merchandise, store events and a sweepstakes beginning Sept. 14.
The Filipino restaurant chain said the collaboration will run through Oct. 31, or while supplies last, across its North American locations, ahead of the film’s theatrical release on Sept. 25.
The promotion is part of Jollibee’s efforts to connect its Filipino heritage with the film, which features Filipino culture and talent. The campaign will include themed meal bundles with collectible bracelet charms, retro-inspired streetwear, an immersive store takeover in Toronto and a sweepstakes with a grand prize trip to the Philippines.
“Jollibee and DreamWorks’ Forgotten Island both centre on the pure joy of bringing people together and celebrating meaningful connections,” said Luis Velasco, senior vice-president and marketing head at Jollibee North America. “This partnership is a wonderful reflection of Jollibee’s heritage and our commitment to creating memorable, happy moments around great food. We can’t wait for families, moviegoers, and fried chicken lovers across North America to experience the magic of Forgotten Island with us.”
The promotion will feature three limited-time meal bundles. The Forgotten Island two-piece box meal includes two pieces of Jolly Crispy Chicken, steamed rice, small gravy, a Peach Mango Pie and a Calamansi Lemonade, along with a collectible bracelet charm and sticker sheet.
The Chicken Sandwich Box Meal includes a Jollibee Chicken Sandwich, regular fries, Peach Mango Pie and Calamansi Lemonade, as well as a bracelet charm and sticker sheet.
A six-piece Bucket Bundle includes six pieces of Jolly Crispy Chicken and three Calamansi Lemonades, along with three bracelet charms and three sticker sheets.
The campaign also introduces Calamansi Lemonade, featuring calamansi, a citrus fruit native to the Philippines. The beverage will be available at participating Jollibee North American locations during the promotional period, while supplies last.
The collectible campaign includes eight standard bracelet charms featuring Jollibee icons and characters from Forgotten Island, including Jo and Raissa. Customers can also find a rare “Golden Bucket” charm. A blank chain bracelet will be available for $2 with the purchase of a qualifying Forgotten Island Box Meal or Bucket Bundle.
The company is also releasing a co-branded apparel collection inspired by the film’s 1990s aesthetic. A Jollibee x Forgotten Island T-shirt will sell for $45, while a hoodie and windbreaker will each sell for $100. The T-shirt and hoodie will be available from Sept. 14 through Oct. 31 through the Jolly Merch Shop, while the windbreaker will be available from Oct. 2 through Oct. 31 through Complex Shop.
In Toronto, Jollibee will stage an immersive Forgotten Island promotion at its restaurant at 334 Yonge St.
The partnership also includes a sweepstakes beginning Sept. 14 for Jollibee Rewards members. Prizes include branded merchandise and North American travel packages, with destinations including Catalina Island, Calif., Cape Cod, Mass., and national parks.
The grand prize is a trip for two to the Philippines, including a stay in Palawan, with visits to El Nido and Puerto Princesa.
Jollibee said the film includes Grammy and Academy Award-winning H.E.R., actress Liza Soberano, Tony Award-winning Lea Salonga, comedian Jo Koy, and co-writer and co-director Januel Mercado.
The company said the promotion will be available at Jollibee locations nationwide in North America beginning Sept. 14.
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