Canada’s last major Canadian-owned brewery is cracking a beer in celebration of the country it has called home for more than 150 years.
Just in time for Canada Day, Moosehead Breweries has launched “Canada in a Can”, limited-edition Moosehead Lager cans featuring red lids and maple leaf tabs.
“Moosehead was founded in 1867, which means we’ve been part of this country’s story from the very beginning. So of course celebrating Canada is especially meaningful for all of us,” said Patricia Larez, Vice President of Marketing at Moosehead Breweries. “This summer, we’re inviting Canadians to “Raise Your Tab” and celebrate the people, places and moments that make Canada such a special place to call home.”
Designed with a bold red lid and maple leaf tab, the limited-edition cans bring a distinctly Canadian visual identity to every sip, said the company, adding that Canadians are encouraged to share photos of their maple leaf tab alongside the traditions, adventures and moments that make them proud to call Canada home, tagging @Moosehead on social media.
Canadians can find select packs of the limited-edition cans at retailers nationwide. With purchase, they can also receive an exclusive Moosehead hat or t-shirt, available while supplies last, it explained.
“The launch is being supported by a large-scale, fully integrated marketing campaign, extending far beyond the packaging itself. Through a coordinated national program spanning retail, digital video, social media, out-of-home advertising, influencer partnerships and earned media activations, the campaign will engage Canadians from coast to coast throughout the summer,” said Moosehead.
It said the campaign was developed in partnership with Moosehead’s agency team, including Conflict (creative and campaign development), Media Experts (media strategy and buying), and Craft Public Relations (influencer and earned media support).
Moosehead has been led by the Oland family since 1867, making us the last major brewery in Canada that is still owned by Canadians.
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