Tim Hortons says its annual Camp Day fundraising campaign will return July 15, with all proceeds from hot and iced coffee sales at participating restaurants across Canada and the United States going to Tim Hortons Foundation Camps.
The restaurant chain said the one-day fundraising initiative has raised more than $275 million since expanding nationally in 1991 to support the foundation’s youth development programs. The company said Camp Day raised more than $13 million in 2025.
The campaign is one of Tim Hortons’ largest annual charitable initiatives and supports Tim Hortons Foundation Camps, which provides programming for youth from underserved communities. In addition to coffee sales on Camp Day, the company said guests in Canada can support the foundation before the event by purchasing a $2 donation badge, a $3 Camp Day bracelet or a $2 Camp Day donut, with proceeds directed to the foundation as outlined by the company.
“For nearly four decades, Camp Day has been a powerful reminder of what the Tim Hortons community can accomplish together. Every hot and iced coffee sold on July 15 goes directly toward helping youth from underserved communities discover their full potential – and last year, that led to an incredible $13 million raised,” said Axel Schwan, president of Tim Hortons.
“I want to thank our incredible restaurant owners, their members, and guests for their generosity year after year, and I encourage everyone to join us on Camp Day to help make a difference in the lives of young people who deserve every opportunity to succeed.”
The company said the first Camp Day was held in 1987 when 58 restaurant owners in Atlantic Canada donated 24 hours of sales to build the Tim Horton Children’s Camp in Tatamagouche, N.S. The initiative expanded to restaurants across Canada in 1991.
According to the company, Tim Hortons Foundation Camps has supported nearly 350,000 youth through its camp programming and the Tims Classrooms Program, which launched in 2024. The organization said its programs focus on developing confidence, resilience and other skills through camp experiences and school-based leadership and social-emotional learning initiatives.
Caroline Barham, a Tim Hortons restaurant owner and president of Tim Hortons Foundation Camps, said the annual campaign continues to rely on support from franchisees, employees and customers.
“Camp Day is a powerful reminder of what makes the Tim Hortons community so special. Each year, restaurant owners, team members, and guests come together to create opportunities for youth who need them most. Every coffee purchased on Camp Day helps young people build confidence, develop new skills, and discover what’s possible for their future. It’s inspiring to see how small acts of generosity can lead to extraordinary outcomes,” said Barham.
The company said customers can support the campaign in several ways on July 15, including purchasing hot or iced coffee, ordering a Take 12 coffee package or making purchases of eligible Camp Day products in advance of the event. It also said customers can contribute year-round by rounding up purchases through the Tim Hortons mobile app or by making one-time or monthly donations online.
Tim Hortons Foundation Camps, established in 1974, is a non-profit organization that provides youth development programming across North America. The organization said participation is provided at no cost to young people or their families and is funded through contributions from restaurant owners, guests, corporate sponsors, donors and community partners.
More from Retail Insider:
