Tim Hortons is bringing steak back to its breakfast menu with a new Steak Farmer’s Wrap and introducing two limited-time energy beverages made with Monster Energy Zero Ultra at participating restaurants across Canada, excluding Quebec.
The quick-service restaurant chain said the new offerings expand its steak options across breakfast, lunch and dinner while adding beverages featuring the energy drink brand.
Steak returns to breakfast menu
The Steak Farmer’s Wrap combines seasoned, sliced steak with a freshly cracked egg, a crispy hash brown and chipotle sauce. The wrap is available for a limited time at participating restaurants.
Steak is also available in two existing menu formats for lunch and dinner: the Chipotle Steak Loaded Wrap and the Chipotle Steak Loaded Bowl. Both feature seasoned, sliced steak, rice and quinoa, shredded mozzarella and Monterey Jack cheeses, diced cucumber and tomato, and chipotle sauce.
The expanded menu makes steak available throughout the day, giving customers another protein option across the chain’s breakfast and later-day offerings.
“Steak and eggs are a classic breakfast duo, and now guests can get that same craveable combo in our famous Farmer’s Wrap, along with the addition of seasoned, sliced steak to our Chipotle Steak Loaded Wrap and Chipotle Steak Loaded Bowl,” said Matthew Feaver, head of innovation for Tim Hortons.
New energy beverages feature Monster Energy
Tim Hortons is also introducing two Energy Infusr beverages made with a full 355-millilitre can of Monster Energy Zero Ultra. Both drinks are available for a limited time at participating restaurants across Canada, excluding Quebec.
The Blue Energy Infusr features a blueberry raspberry flavour, while the Pink Energy Infusr Zero Sugar offers a raspberry mojito flavour.
The beverages add an energy drink-based option to the chain’s existing selection of hot and cold specialty drinks. The company said the new products include a zero-sugar option but did not disclose sales expectations or other commercial details associated with the launch.
“We’re excited to be serving Monster Energy Zero Ultra for our new Energy Infusr beverages for a limited time, with two invigorating flavours that taste great – including a zero-sugar option,” continued Feaver.
Tim Hortons cautions that the beverages have a high caffeine content and may not be suitable for everyone. Customers are directed to in-store information or the Tim Hortons app and website for further details.
Restaurant chain continues menu development
Tim Hortons opened its first restaurant in Hamilton, Ont., in 1964. The company operates in the quick-service restaurant sector and offers coffee, specialty beverages, baked goods, breakfast items, sandwiches, wraps and soups.
The company describes itself as Canada’s largest restaurant chain in the quick-service industry, with nearly 4,000 restaurants across the country. Its broader international network includes more than 6,000 restaurants in Canada, the United States and other markets.
The latest announcement adds limited-time food and beverage products to that menu, with the steak offerings spanning multiple dayparts and the Energy Infusr beverages introducing a new collaboration featuring Monster Energy Zero Ultra.
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