Home Blog Page 1072

BRIEF: Saks OFF 5TH Continues Expansion, Canada’s Mondetta Brand Revived

By
Helen Siwak
-
Brief

By Helen Siwak, Retail Insider Brief Editor

Saks OFF 5TH Opens 18th Canadian Store

Saks OFF 5TH at Market Mall

The Hudson’s Bay Company’s off-price division Saks OFF 5TH opened its 18th Canadian store last week at CF Market Mall in Calgary. The store spans about 26,600-square-feet. 

It’s Calgary’s second Saks OFF 5TH and a fourth for Alberta, as the retailer expands its operations across the country. Of the 18 stores in operation in Canada, six are in the Greater Toronto Area, two stores are in Ottawa, two are in Edmonton two are in Calgary, two are in the Vancouver area, and there’s one store in Niagara-on-the-Lake, Montreal, Winnipeg and Quebec City. It’s an impressive list, considering Saks OFF 5TH’s first Canadian stores opened in March of 2016. 

Parent company Hudson’s Bay Company had said that it plans to operate 25 Saks OFF 5TH stores in Canada by the end of this year, though it’s likely to take a bit longer given that it’s already September. The company says that it will be opening a store in downtown Montreal at the expanded Eaton Centre, though the project will be under construction until late 2019. 

CF MARKET MALL, PHOTOS: DONNA MCTAGGART

The Hudson’s Bay company also operates luxury department store chain Saks Fifth Avenue and while they share a similar name, the divisions are separate and quite different. Full-line Saks stores are elevated in appearance, service and product assortment, and the company currently operates two of these in Toronto as well as a third in Calgary. A Montreal Saks store has been shelved for the time being an it’s unclear what’s happening with a planned Vancouver location. 

Saks OFF 5TH has some pretty steep competition in Canada. Nordstrom Rack plans to eventually operate up to 15 stores in Canada, and by the end of the year will have opened six locations in this country. TJX’s Winners/Marshalls is also expanding rapidly, taking advantage of retail space vacated by Target and Sears Canada. 

GOODLAD Launches Coffee, Clothing, and Cut Concept near Quay

Image: GOODLAD

Entrepreneurial trio Mike Hong, Shane Meier, and Christopher Glenn are bringing great coffee, contemporary clothing, and haircuts (respectively), to North Vancouver. The GOODLAD project combines all three under one roof for men who want to be able to buy clothes, grab a drink, and get a cut/shave all in less than an hour.

Wanting to create a ‘stand-out shop,’ the trio used well-known and respected Cutler Design for the interior design of the space, which took over six months to complete.

Conceived by Shane Meier (former child actor with memorable roles that include Clint Eastwood’s son in the Oscar-winning film ‘Unforgiven’ and Young MacGyver on TV’s ‘MacGyver’), who partnered with Brooklyn Clothing’s Jason Overbo and Howard Clothing’s Chris Martin, to bring in high-end denim like AG and Nudie, with Vancouver’s own Reigning Champ and Wings and Horns rounding out the brands. The concept is completed with barber Christopher Glenn, who brings the buzz to those coming in for a little off the top, and their coffee brewer is local West End Roaster.

GOODLAD is located at 221 Esplanade at Chesterfield in North Vancouver, open 7 days a week, with varying hours.

Cocoanista Engages Zenergy to Bring Designer Chocolate to 1,000,000 by 2024

Image: JACEK Chocolate Couture

Looking to bring chocolate happiness to 1,000,000 people by 2024, JACEK Chocolate Couture has engaged Zenergy Communications to make this mission a reality.

Founded in 2009 in a basement in Sherwood Park, Alberta, JACEK was the result of Jacqueline Jacek unable to make the career choice between fashion designer or chocolatier. Unique amongst other chocolatiers, JACEK operates on a fashion business model, combining Jacek’s love of fashion and culinary arts to design and create limited seasonal collections of edible art to feast the eyes and taste buds. 

In the beginning, Jacek dubbed herself a ‘Cocoanista’ and nine years later has a production facility, three retail boutiques (Sherwood Park, Downtown Edmonton, and Canmore). Stockists include dozens of locations including Save-On-Foods, Credo Coffee, and numerous markets.

Zenergy is a full service, bilingual marketing, and communications firm that ensures success through implementing effective and integrated initiatives. With offices in Montreal, Toronto and New York, as well as strategic alliances across Canada and the U.S. and a strong presence in the Canadian market, Zenergy is moving forward with an immediate focus on promoting the JACEK holiday collections.

Henry’s Cameras opens its first store in Vancouver

VANCOUVER STORE, PHOTO SUPPLIED

Toronto’s Henry’s Cameras has opened its first location in Vancouver at 555 West Broadway in the centre of the Cambie/West Broadway transit hub. Originally known as the location for Sport Mart, for many years it has sat empty behind blue industrial fencing when not being utilized for seasonal sales; such as for Halloween costumes and the occasional pop-up shop by Frank And Oak and others.

Family-owned Henry’s, which was founded in Toronto in 1909, is now Canada’s largest independent photographic and digital retailer. Stocking over 15,000 products from industry stalwarts such as Nikon, Canon, Sony, Pentax, and Olympus, Henry’s employs over 500 people with 23 stores in Ontario, 2 stores in Nova Scotia, and a single store in Manitoba.

Photos that accompanied the announcement show the format will be similar to the Ontario interiors with massive backlit images showcasing snapshots from various Canadian photographers. As well, the store’s back wall has a nine-panel TV wall to display various types of photography, as well as videos. Photos in this article are of the Oakville flagship and were supplied by BUILD IT by Design, which built that store as well as several other Henry’s locations. 

The Vancouver store opened September 4th and the store’s grand opening is scheduled for Saturday, September 29th. The following are photos of the 555 W Broadway location from Henry’s Camera’s Facebook profile: 

International Trend Watch: IKEA Centres Innovates by Adding Park Space to Malls

Image: MEGA

International landlord IKEA, which operates a global portfolio of IKEA Centres, is unveiling major new modern parks and outdoor spaces across its portfolio of Russian malls. The state of the art parks and outdoor spaces mark a key milestone in IKEA Centres vision to transform its 14 MEGA branded Russian retail destinations into vibrant meeting places for the next generation and a more omni channel world.

For example, a new MEGA Park has just opened at MEGA Rostov-on-Don following the opening of a MEGA Park at MEGA Dybenko last summer, and more are scheduled to open at other MEGAs in the coming months, including at MEGA Ekaterinburg and MEGA Khimki this fall. A new 29,000-square-foot public square was also unveiled at MEGA Kazan in 2016. These new spaces are significant local leisure destinations in their own right, and are a key part of IKEA Centres 2 billion EUR investment programme to upgrade its Russian malls.

MEGA Parks are specially designed to be family friendly community destinations with something for everyone. Each park benefits from large areas for playing sports, work out zones and children’s playgrounds. Most MEGA Parks also have extensive event space ensuring local people can enjoy festivals and concerts in their leisure time. In addition, emphasis has been placed on creating much sought after attractive green spaces for walks, socializing and relaxing outdoors.

The 100,000-square-foot MEGA Khimki’s MEGA Park is a particularly exciting place for ‘sporty types’. The park has its own multifunctional sports area with ideal space for multiple sports from basketball to mini football, and in the winter months will transform into an ice rink. There’s also a special running area good enough for professionals, and major spaces for exercise and yoga classes. An attractively designed central boulevard intelligently connects the park’s extensive facilities.  

MEGA Rostov-on-Don’s 215,000-square-foot MEGA Park is another impressive outside space where visitors can relax, meet friends and play sports all year round. Over 1,800 trees and bushes have been planted within attractive walkways providing the surrounding community with an inspiring new green destination for relaxing walks. A multifunctional sports area will also open soon, along with a skate park. MEGA URBAN FEST, an urban festival with artists, DJs and dancers has also just taken place and was extremely popular with locals.

Image: MEGA

Finally, an enormous new park is set to launch at MEGA Ekaterinburg this autumn. Spread over 1,075,000-square-feet, it will be a significant new leisure destination with considerable space for sports and events like concerts, family festivals and open air cinemas. But IKEA Centres isn’t just building new parks, a new square has just been unveiled at MEGA Kazan. Specially designed to host a multitude of family activities and events all year round with a striking illuminated fountain at its heart, the square is set to become one of Kazan’s most popular new locations for recreation.

Milen Gentchev of IKEA Centres Russia commented: “Our Russian malls are becoming stimulating new destinations for our 250 million annual visitors. Anticipating guest expectations and constantly surprising them is fundamental to the long term successful development of our business in a more omnichannel world. We believe in this vision, which is why we are upgrading our shopping centres to become meeting places for recreation, leisure and entertainment. As well as parks we are incorporating new F&B, cinemas, open air cafes, kids play areas, flexible workspace, and are extending malls to further improve our tenant mix.”

Shopping centres are gathering places and Canadian landlords are watching international trends. Will we see more parks in Canadian malls? It’s likely — Vancouver’s Oakridge Centre will feature an impressive expanse as well as residential and other uses, as malls become community centres in their own right. 

#AWORLDUNDIVIDED Campaign Launched with 35-Year-Old Mondetta Designs

Image: Mondetta Designs

It was 35 years ago, that ‘The World Shirt’ was launched by Mondetta Designs. The global apparel brand is now reviving the much-loved iconic sweatshirts with a luxe version designed to tap into an individual’s history.

Available online at mondettaoriginals.ca, and in selected Below The Belt stores in Canada, the brand chose to premier its launch collection for an exclusive period in its home country before expanding globally later this fall. At the time of launch, the World Shirt will be available bearing the embroidered patch of seven different nations – Canada, Italy, Mexico, Great Britain, Germany, The United States, and the EU. The cotton crewneck sweatshirt will have the country abbreviation letters on the back and a removable, sleeve button-down patch allowing for further customization. Included in the 170 crest selection are cause-related crests such as the Rainbow, European Union, and Earth flags.

Digital Watch Company Tissot Swiss Watches Launches Canadian e-Commerce

Image: Tissot Swiss Watches

The 165-year-old Canadian watch company Tissot Swiss has announced its Canadian e-commerce launch which will see watch aficionados having access to the largest Tissot stock in the country. The e-commerce website allows Canadians greater access to the brand through a seamless shopping experience including exclusive offers and news through their e-newsletter service.

The official online store will sell all of the current Tissot collections and will offer unique services to Canadian buyers such as same day shipment (when orders are approved by 12 pm EST (Monday-Friday), complimentary delivery with product arrival between 1 – 3 business days, and no-fee returns within 30 days after delivery date.

With the launch, Tissot will highlight their Everytime Swissmatic family which features trendy, minimal designs with a wide choice of straps. To further hype the Canadian launch, the company is offering a free Tissot RFID protection card holder with every order placed on their e-commerce site within the first month.

‘Rediscover Your Roots’ as KÉRASTASE PARIS Debuts at Sephora Canada

Image: Sephora

KÉRASTASE PARIS is inviting shoppers to celebrate the launch of their first luxury-retail partnership with Sephora Canada. The product line will be available online and six retail locations across Canada will also take part in the roll-out: 77 Bloor Street, CF Toronto Eaton Centre, CF Sherway Gardens, Yorkdale (all 5 are in Toronto) CF Pacific Centre (Vancouver), and CF Market Mall (Calgary).

KÉRASTASE is a premium, luxury hair care line developed in 1964 by L’Oréal. With 15 product lines formulated for all different types of hair, this exclusive partnership will provide Canadian consumers with increased access to the KÉRASTASE hair collections.

In stores, Sephora beauty advisors are trained to educate the customer on the KÉRASTASE basics, providing them with a diagnostic for the in-salon program best suited to their hair-type, including a recommendation of a personalized home-care routine.

Poppy Barley Unveils Overhauled Edmonton Flagship

Poppy Barley at Southgate Centre
Image: Poppy Barley at Southgate Centre

About a year after opening its first permanent store at Edmonton’s Southgate Centre, bespoke footwear company Poppy Barley has reopened its space with a fresh new look. The 2,300 square foot store marks a shift for the brand, as it showcases its first capsule collection of heels and pumps, revamping its Calf Fitted Boots, as well as releasing its largest collection to date, according to the company. 

Poppy Barley was founded in 2012 by sisters Justine and Kendall Barber, creating bespoke shoes for women. The brand, known for their distinct colours and unique eye for detail, eschews the traditional ready-to-wear line in favour of bespoke shoes, which are designed and created online by their clientele. 

A Calgary store is expected next. Jeri Brodie of Aurora Realty Consultants is mandated to secure the location. 

European Children’s Fashion Retailer Catimini Enters Canadian Market with 1st Store

By
Megan Harman
-
Catimini Vancouver (Image: Catimini)

Upscale European children’s clothing retailer Catimini, known for its colourful and fashionable designs, is breaking into the Canadian market with a new store in Vancouver and potential for expansion to other cities.

The premium brand, which was established in 1972 in France, carries clothing for children ranging in age from newborn to 14 years old. Catimini has approximately 145 locations in more than 20 countries around the world, including both standalone stores and sales points within department stores.

Kidz Global Apparel Ltd., the licensed distributor for Catimini products in Canada, opened the first Canadian Catimini store on August 18th in Vancouver’s Kerrisdale neighbourhood.

“We have identified a gap in the market where there is increasing demand for premium European children’s wear,” says Niki Gloet, co-owner of Kidz Global Apparel.

Catimini is unique, Gloet explains, due to the high volume of designs and collections that it releases each season.

“‘Le voyage des couleurs’ – ‘the journey of colours’ – says it all,” she says. “Catimini is in the ‘creative Bohemia’ category of children’s wear. We have more than 50 designers each season for our creation, whereas most other brands have only 20.”

For each age group, Catimini’s collections feature a variety of different themes each year. For example, some of the brand’s current girls’ themes include ‘Graphic Floral’, ‘Eau La La’ (a rain-themed collection) and ‘Creative Fantasy’ (featuring unicorns), among others. Within each collection, all items can be mix-matched to create a unique outfit.

INTERACTIVE GOOGLE MAP

Catimini’s apparel is also designed to be practical and functional. Its signature raincoats, for example, are completely waterproof, padded for warmth and feature large zipped exterior pockets. Most items can also be machine washed.

Catimini is often compared with Jacadi Paris – another French-inspired upscale children’s fashion brand. In contrast with Jacadi’s classic styles, however, Catimini’s designs evolve and change drastically from year to year, incorporating creative new colours, patterns and features.

“Our target market is families with high disposable income, who appreciate the quality and image of European children’s fashion,” says Gloet.

The Kerrisdale neighbourhood in Vancouver was a perfect fit for the first Canadian store, she says, since it’s in the heart of the affluent Vancouver west side.

“Kerrisdale has changed drastically over the last five years,” Gloet says. “With more younger families moving in, and new shops and restaurants opening, it is becoming a more diverse and family-oriented neighbourhood.”

With a variety of established children’s clothing stores already in the area, such as Isola Bella, Jacadi, Gap and Blake & Riley, Gloet says the area is already a popular shopping destination for young families.

“Catimini, with its unique designs and fresh concept that is new to the Vancouver market, as well as friendly personal service, we are confident families will love Catimini, as it has been loved by our customers all around the world for over 40 years,” she says.

The new store, located at 2263 West 41st Ave., is 800 square feet in size and was custom-designed by Catimini’s corporate design team in France. A bright and modern space, the store features neutral tones that effectively showcase its colourful collections.

“From our colour scheme, decorations, window display, mannequins, to Catimini-logo hangers and folding techniques,” Gloet says, “our store adheres to the highest standards of all Catimini stores in the world.”

Kidz Global Apparel is currently considering a couple of other metropolitan cities in Canada for future locations. The company also offers online shopping for Canadian customers, through its website http://www.kidzglobalapparel.com.

German Furniture Brand KARE Upgrades Canadian Flagship as it Eyes Expansion

By
Mario Toneguzzi
-
exc-5b7cb18e2b6a28f66bcf6809

The unique KARE furniture brand will look at expanding in Canada, and perhaps into the United States, after recently completing renovations to a flagship Toronto showroom which was the Munich-based retailer’s first location in North America.

Edilka Anderson, owner of KARE Toronto on Queen Street West, said the store has been newly-renovated with a stunning assortment of unique and beautifully-crafted accessories, lighting, furniture, and textiles to suit any home and style.

Anderson bought the 2,200-square-foot showroom at 553 Queen Street West in Toronto in May from the original owners who opened in the summer of 2017. The showroom was closed for about two weeks during the recent renovations.

“I created a concept in a way where we created small rooms. We can sort of showcase a living room, and then a dining room and so forth. In the way that it’s set up it’s almost the way you walk into an IKEA where you go into kind of like a maze,” explained Anderson. “I sort of made that concept so we could showcase the pieces. It’s not just a furniture store. It’s a design company.”

Edilka Anderson, owner of KARE Toronto

“My goal is to expand the showroom because we’re on Queen Street West and you don’t have the bigger stores here. But I do have a very large basement so I can double up my square footage by renovating my basement which is my goal. I plan on doing that hopefully by next Spring, next Summer. I would like to be able to double up the square footage of the showroom to be able to showcase more pieces.”

KARE was founded in 1981 in Munich by two designers, Jurgen Reiter and Peter Schonhofen. Over the years, it has become an international brand with a presence in more than 50 countries and more than 100 stores worldwide, mainly in Europe.

“The brand is really inspirational. They pride themselves in being inspirational instead of conventional. It’s everything but ordinary,” said Anderson. “And we have some really fun and unique designs. We have everything from accessories to furnishings to lighting. So we can basically do an entire home.”

“We have over 5,000 items on our website. We can’t carry everything (in the showroom). So we do sort of try to keep things fresh. And most of our orders from furnishings are through special orders.”

Customers receive a design and style magazine that showcases some of the new pieces the company gets in and twice a year KARE has a new collection.

“It’s always innovating and doing new things. We also have a couture book. It’s basically a coffee table book and it’s done every year. It’s a beautiful book and it has all of our items in it. It’s really well done. We use those a lot in working with our designers so they can have marketing material and things to offer their clients so that they can see,” said Anderson.

That includes a unique retail, in-store experience with augmented reality glasses.

“When we do a design project, we do a 3D design. So we do it on any type of software that you can use. We can use our furniture. Pieces are in that software. We have 3D glasses . . . You can view your room that we designed for you in 3D and you can literally walk in the room,” said Anderson. “They tested this in a market in Munich in some of the larger stores and the results that came from it was excellent in terms of selling more of the room because the person felt like they were walking in their own space and could see themselves in it. It’s very innovative.”

The Toronto KARE location is the only one currently in North America but Anderson said the company definitely wants to expand the brand in the future.

“With us being the only store in North America currently, everybody’s watching us. All eyes are on us. I think it’s a good opportunity for us to have something a little bit different. This brand and this store is not like any other store – furniture store – that you walk into. You definitely get variety and something completely unique,” said Anderson.

“I know that my plan is to expand here in Toronto and once we see the market respond really well I believe that there will be other stores opening in Canada and even in the U.S.”

How Canadian Retail Startups Can Build a Product that the Likes of IKEA and Nike Will Implement

By
Retail Insider
-
Image: Ikea & Nike

By Yaacov Martin is co-founder and CEO of Jifiti

Canada’s retail industry has seen a dramatic shift in recent years due to technological advancements. Fintech and retail solutions are now knocking on the doors of the big brands, desperate to help reshape the future of commerce and finance in this sector.

As retail faces new challenges, many are hopeful that these products and solutions will boost sales, improve operations and impact customers in the best way possible. Already, these solutions are in full swing working to harness real-time customer and point of sale (POS) insights, to reach customers across mobile channels, and to ensure visibility in all areas of production.

In 2016, over 1,500 fintech startups applied to MasterCard Start Path Global, in an effort to support startups to connect with some of the largest names in banking, retail and technology. As more fintech and startups begin cropping up in Canada’s retail space, it is becoming harder to be picked out by the top global brands. Therefore to impress the roster of retail A-players, Canadian startups need to build a solution that makes it hard for them to say ‘no’ to.

Identifying the issue, providing a suitable tech solution and proving this new approach actually works is essential to winning a business over in any industry. Here are a few steps we took at Jifiti to approach retailers and convince them to give us the green light in delivering reliable retail solutions to their stores.

Avoid the ‘I’ Word

Image: Mastercard and Kasisto

Retailers will lose interest if any mention of integration is uttered. Retailers want a hassle free solution that requires little, or no adjustments, or resources from their part. To grab their attention, show that the solution can work seamlessly with the retailers existing systems, rather than having to integrate with it. Solutions that are creative should be able to supply a working solution that visibly solves a problem, or eases business, without needing full integration on the retailer’s end – at least in the initial stages.

This may mean that some processes are accomplished manually on the startup’s side, but there is nothing wrong with that. The goal is to offer the solution on a silver platter without the partner needing to invest time and resources in the early phases. What takes place behind the scenes with the product is completely up to the startup team. Don’t be afraid to dumb things down, or solve issues manually to avoid interruption and run a proof of concept. Having everything automated is surprisingly not a top priority for retailers. Instead, they appreciate startups who can creatively solve their issue without having to mention the dreaded need for integration.

Use a Middleman

Startups need to recognise that with the level of competition in their space, one way forward is to partner with a middleman to get solutions up and running. Partnering with a seperate player in the field can not only allow startups to utilize outside assets to improve their current solution and avoid needing integration with the client, but it can also put these startups on the map. Linking up with well-known corporations in and outside of Canada will grant startups the use of existing infrastructure, giving them a lift up the industry ladder.  

Thanks to Prime Minister Trudeau’s recent efforts and initiatives in supporting Canadian businesses and commerce, it should be easier for Canadian retail startups to find these potential partners. His successful bid to host Collision, one of the largest tech conferences in North America, has already thrown the spotlight on Toronto and its bubbling tech ecosystem. Trudeau’s trip to Silicon Valley, including a visit to Amazon where he met CEO Jeff Bezos, has also encouraged big names to invest and look for partnerships in Canada. Specific interest in retail was sparked last year when AI-enabled intelligence company Rubikloud landed a $37 million investment. With more eyes watching Canada’s startup scene, finding the middle man to help kickstart your retail solution should be a top priority.

At Jifiti, we collaborated with Mastercard to offer retailers a zero-integration option for our platforms. Thanks to the international credit cards technological infrastructure we are able to offer a seamless transfer of funds between our gift registry and consumer financing platforms without requirements from the retailers own management system. This collaboration has let us work with large retailers such as Ikea  and others to implement our retail solutions on their sites. Therefore, building a solution that does not require resources on the retailers end is one step towards partnering with some of the big brands.

Show Results

Image: Nike Gift Cards

Assuming a startup can provide a solution without needing full integration immediately within the retailers own internal system, then proving that the solution works across the board is the next step. Once positive results appear, retailers will not require any other convincing and will be inclined to prioritize their time and resources to work with the startup.

Reiterating the previous point, results do not necessarily need to stem from automated solutions. Proving the solution can be processed manually first to run tests and show results is a great first step. The solution can always then be upgraded once the retailer has seen results and is onboard. This is what we achieved at Jifiti when partnering with Nike. We first launched a gift card promotions platform with them using a middle man, however, once Nike saw the success from our platform and how it increased sales and lowered fraud, they agreed on direct integration with their gift card processor.

Presenting results to the retailer involves communication and time. It’s important to set out KPIs with the partnered retailer to ensure both startup and retailer are on the same page on what exactly is being tested and what results they are looking for. This could be sales, brand awareness, user acquisition etc. Laying these expectations out up front will allow startups to prove their point to the retailer and then move on to discuss investing resources and further development.

Retailers in Canada and the rest of the world are in no way turning their backs on technological solutions and the startups offering them. They are looking to innovate and to do so they need the combined benefits of a streamlined shopping experience and new tech to stay ahead of the competition. However, retailers, particularly the big brands, will be more inclined to test new solutions from smaller startups if it does not interfere with their ongoing pipeline and budget and if it can be worked seamlessly into the brand’s existing software. Therefore, to increase their chances, Canadian startups should keep these three pointers in mind when developing and pitching their solution to retailers. It could significantly lower the entrance barrier to testing and launching with some of the larger brands in the retail industry.

Yaacov Martin is co-founder and CEO of Jifiti –  a leader in branded gift registry solutions utilized by companies such as IKEA, NIKE and Nebraska Furniture Mart. Follow him on Twitter at @yaacovmartin.

Mattress-in-a-Box Competition Heats Up as ‘Endy’ Announces José Bautista Partnership

By
Craig Patterson
-
Iconic athlete and former Toronto Blue Jays star Jose Bautista joins Endy, Canada's leading online mattress brand, as investor. (CNW Group/Endy (Overwater Ltd.))

Toronto-based mattress-in-a-box brand Endy announced that it has partnered with professional baseball player José Bautista, who was with the Toronto Blue Jays from 2008 to 2017. Mr. Bautista is an investor in the company, as well as a spokesperson. Endy is one of several mattress-in-a-box brands that are fighting for market share in Canada and thus far, the company is maintaining its number one position in terms of sales. 

Mr. Bautista announced his association with Endy this week as part of an ongoing promotion for the brand as it continues to seek brand awareness across the country. 

“Endy is an incredible Canadian success story. This is a company that continues to make a name for itself, not only for flipping an industry on its head, but for donating thousands of mattresses to those in need,” said Mr. Bautista. “As an investor, I’m proud to team up with Endy, a company whose values I share: innovation, well-being, and paying it forward.” Being a fan of the mattress as an end-user as well, he said, “Over the past two years, I’ve become close with the Company’s founders, Rajen and Mike, and their desire to give back to the city of Toronto and the country of Canada that I had made my home for the past 10 years – I knew I had to get involved.”

PHOTO: ENDY FACEBOOK PROFILE

Despite increasing competition, the company is seeing rapid year-over-year growth of 300%, resulting both from expansive marketing efforts as well as consistently high ratings among purchasers. Growth has been so rapid that the company also recently announced that it is opening a distribution centre for Western Canada in suburban Vancouver to keep up with the demand. 

Endy was founded in 2015 as an online ‘sleep brand’ and the company is in line to do in excess of $50-million in sales this year. Canada is Endy’s target market and remarkably, the company’s revenue is now about 10% of that of Sleep Country Canada, which is the largest bedding retailer in the country with more than 250 brick-and-mortar stores as well as expansive e-commerce. 

Since its launch about three years ago, Endy has partnered with local charities from coast-to-coast to donate new and gently used mattresses to families and individuals in need. Endy has distributed more than 2000 mattresses through its charity partners in every Canadian province, including Furniture Bank (Toronto), Matthew House (Ottawa), Women in Need Society(Calgary), Aboriginal Mother Centre Society (Vancouver), as well as several others. The company has also supported global charitable organizations including Nothing But Nets and Mr. Bautista’s own foundation, the Bautista Family Education Fund, which provides assistance to student athletes, both on and off the field.

ENDY FACTORY IN MONTREAL. PHOTO: ENDY FACEBOOK PROFILE

Advertising had been initially focused on urban areas with the young urban professional being an important target market. Expansive campaigns with entities such at Toronto’s TTC has seen Endy advertising occupy entire subway cars in an effort gain brand awareness to the hundreds of thousands who ride the system daily. Endy is now expanding its advertising to suburban and other parts of Canada, not to mention the newly announced Bautista partnership. 

The mattress-in-a-box concept is still relatively new and yet its business is exploding in Canada. Competitor Casper, which recently opened its first Canadian store at CF Sherway Gardens and will soon announce a second store in downtown Toronto, also has celebrity backers including Leonardo DiCaprio, Tobey Maguire, Adam Levine and Ashton Kutcher. 

Various other brands continue to enter the market, such as Leesa and Tuft & Needle, with more brands seemingly coming online every week. There’s even now a plant-based mattress called Haven Mattress Company, based in Kelowna. Sleep Country Canada also recently introduced UK-based brand Simba — the premium ‘Hybrid®’ mattress-in-a-box brand has sold more than 150,000 mattresses across Europe. Sleep Country also unveiled its in-house mattress-in-a-box brand Bloom which is also carried across the chain. 

Uniqlo to Almost Double its Store Count in Canada Over 8 Week Time Span 

By
Craig Patterson
-
ARTIST’S RENDERING OF UNIQLO SQUARE ONE SHOPPING CENTRE (CNW GROUP/UNIQLO CANADA)

Popular Japanese fashion retailer UNIQLO has revealed the opening dates of its next four Canadian stores. When all are open by the beginning of November of this year, the company will have almost doubled its Canadian store count over an eight-week time span. 

UNIQLO currently operates five stores in Canada — two in Toronto and three in the Vancouver area. More store announcements are expected soon as lease deals are finalized, according to landlords, not including the four confirmed locations that have been revealed to the public. 

Of the four confirmed UNIQLO stores, three are in the Greater Toronto area and one is in the Vancouver area. 

“Encouraged by the warm welcome we have had to date, we are thrilled to be opening three new stores in the Greater Toronto Area and a fourth new store in Greater Vancouver,” said Yasuhiro Hayashi, Chief Operating Officer of UNIQLO Canada. “We’re excited these four new stores will allow more people to discover LifeWear, thoughtfully created to make everyday life better and more comfortable.”

RENDERING OF METROTOWN (BURNABY, BC) EXPANSION. PHOTO: UNIQLO

The British Columbia store opening comes first, taking place on Friday, September 14. The 15,970 square foot store, which will include about 12,000 square feet of retail space, will open in the former Old Navy at Coquitlam Centre. The store will be located on the mall’s second level, according to floorpans by landlord Morguard. Coquitlam Centre’s UNIQLO will be the fourth location in the Vancouver area and for a two-week timespan, Vancouver will have double the number of UNIQLO stores compared to Toronto. 

That will change on Friday, September 28, when UNIQLO opens a 28,150 square foot location at Vaughan Mills, just north of Toronto. The store will have about 20,000 square feet of retail space and will be located where Holt Renfrew’s off-price concept HR2 was located before it shuttered in December of 2017. 

On Friday October 12, UNIQLO’s next Canadian store will open at the CF Markville shopping centre in Markham, also north of Toronto. The 18,560 square foot store will include about 15,000 square feet of retail space in the mall’s former Forever 21 location. 

And on November 2, 2018, UNIQLO will unveil a 19,850 square foot store at Square One in Mississauga, which will include about 15,000 square feet of retail space. UNIQLO’s location at Square One is remarkable as it has been carved out of the mall’s former Target space — Target exited Canada in 2015 and prior to Target, Zellers occupied the premises. Entertainment concept The Rec Room will open nearby in the spring of 2019 as well as a new ‘food district’ market that is also expected to open in the fall of 2019.

All four stores above open at 10:00am and according to UNIQLO, one HEATTECH item will be given away to the first 500 customers who make a purchase on opening day of each new store. As well, people will be encouraged to ‘Spin The Wheel’ for the chance to win free items or discounts between 2:00pm-5:00pm.

[CF RICHMOND CENTRE GRAND OPENING ON FRIDAY, APRIL 6. PHOTO: RITCHIE PO]
YORKDALE MALL LOCATION. PHOTO: RETAIL INSIDER

When all four stores are open, the Greater Toronto Area will be home to five UNIQLO stores, while Vancouver will be home to four locations. 

The first two Toronto stores, both of which opened in the fall of 2016, are considerably larger than all of the stores that have opened in British Columbia to date. The CF Toronto Eaton Centre store, which opened in September of 2016, spans about 33,400 square feet over two levels in part of the mall’s Sears space which has since been repurposed to house Nordstrom, Samsung and several smaller retailers on the mall’s second level. 

The Yorkdale UNIQLO store opened in October of 2016 and spans more than 30,000 square feet over two floors. For a period of about a year, Toronto was the only market in Canada to boast any UNIQLO locations. 

That changed in October of 2017 when UNIQLO unveiled its 20,630 square foot two-level store at Metropolis at Metrotown in Burnaby. Several months later, in March of 2018, UNIQLO opened a 12,800 square foot store at Guildford Town Centre in Surrey. In April, UNIQLO opened its third Vancouver-area store in Richmond when it unveiled an 8,010 square foot one-level unit at CF Richmond Centre. 

Jeff Berkowitz of Aurora Realty Consultants represents UNIQLO as broker in Canada. 

WASHINGTON DC LOCATION. PHOTO: UNIQLO
TOKYO FLAGSHIP LOCATION. PHOTO: RETAIL DESIGN BLOG

UNIQLO is expected to expand its base of stores into secondary markets in Canada such as Edmonton, Calgary and Ottawa at some point, though the company hasn’t provided a timeline. Toronto and Vancouver might be considered to be strategic moves as UNIQLO looks to expand brand awareness in the country, similar to what it has done in the United States. There, UNIQLO  started opening stores in New York and California before expanding further into markets such as Chicago and Boston.

Those in Canada living outside of Ontario and BC can now buy UNIQLO items online with its recently launched mobile e-commerce platform that also has core items available in an extended range of sizes from XXS to 2XL.

UNIQLO Founder and CEO Tadashi Yanai told Marina Strauss of the Globe & Mail that UNIQLO could eventually operate as many as 100 stores in Canada, though that might be considered to be ambitious considering how competitive retail is becoming in Canada. In 2017, more than 50 international brands entered the country by opening standalone stores, and 2018 is shaping up to be another banner year as brands at all price points secure retail space for new stores.

Lee Valley Tools to Expand Into Quebec

By
Craig Patterson
-
ABOVE: LAVAL, QUEBEC LOCATION (OPENING SOON). PHOTO: LEE VALLEY

Ottawa-based Lee Valley Tools, known for its tools and gifts for woodworking, crafting and gardening, is expanding its store operations into to province of Quebec. This fall, the company will unveil one of its efficiently laid out ‘new format’ stores in suburban Montreal, and more stores for Quebec are anticipated.

CEO Robin Lee said that the Laval Store will be different than many of Lee Valley’s existing stores, as the retailer adopts a new and more efficient store format which includes more retail space at the front of its stores and less back-of-house/storage than its previous locations. In the company’s older locations, about 1/3 of the store’s square footage is for consumers to view products, while the back 2/3 of the store was dedicated to storage and other back-of-house activities. New stores have inverted the ratio with the majority of selling space being dedicated to shoppers, and less at the back.

ABOVE: GOOGLE MAP OF NEW LAVAL LOCATION. BELOW: PHOTOS OF WINDSOR STORE WITH NEW FORMAT

Lee Valley’s first store in Quebec will be at Centre Laval; located at 1600 Boulevard Le Corbusier, Unit 31 B in Laval, spanning nearly 25,000 square feet. Laval is an upscale suburb of Montreal which is also known to have the region’s leading shopping mall, CF Carrefour Laval.

Other ‘new format’ Lee Valley stores include units in Kingston, Kelowna, Windsor and Niagara Falls — these are also the company’s most recent locations to open, as the company perfects its store design. The newer stores feature a ‘pathway’ configuration which encourages discovery and activity, according to Mr. Lee. Merchandising is also done in ‘pods’ so as to be more interactive, in order to create an experience which is also educational.

The company’s new format stores are usually a bit smaller than the company’s typical stores overall, and will measure generally in the 15-16,000 square foot sales floor range. The Laval store will offer an expanded sales floor for the Quebec market with space exceeding 11,000 square feet.  All of the new Lee Valley stores  feel larger than traditional Lee Valley stores because of larger front-of-house space for shoppers.

WINDSOR LOCATION. PHOTO: LEE VALLEY WEBSITE

[Above: Construction Photos of the new Laval store. Photos: Lee Valley Website]

The idea is to make Lee Valley stores interactive, and it’s working. The retailer has a fiercely loyal client base that is growing, and Lee Valley is also targeting a younger demographic that is also seeking to be ‘makers’ — society spends a lot of time in front of screens, and some are finding value in making things with their own hands.

“Physical retail needs to be less transactional and more educational,” said Mr. Lee, going on to explain that good retail can be considered to be akin to “theatre”. Ultimately, it comes down to the in-store experience, especially at a time when consumers can shop online.

While no locations have been confirmed, Mr. Lee said that Lee Valley could open two more stores in the Montreal area as well as one in Quebec City — expansion will depend on space and the Laval store is being used as something of a test site.

Robin Lee is the son of Leonard and Lorraine Lee, who founded Lee Valley in 1977. The company now employs more than 1,000 people coast-to-coast, with 19 stores as well as an engaging e-commerce website. Staff are empowered to provide the best advice to the customer regardless of whether or not an interaction results in a sale, and the company shares profits with its employees. Physical retail and mail-order/e-commerce are both significant components to its business model.

Lee Valley also has a manufacturing arm called Veritas Tools, which makes woodworking hand-tools, including hand planes, marking gauges and other measuring tools, router tables, sharpening systems, saws tools, and numerous other gadgets. Veritas does research and development activities for the factory line and has developed and patented many innovative designs.

Robin Lee, CEO of Ottawa-based Lee Valley Tools, was recently presented the 2018 Retail Council of Canada Excellence in Retailing Awards Lifetime Achievement Award as part of the Retail Council of Canada Store 2018 Conference. He was also recently featured in Retail Council of Canada’s Canadian Retailer magazine.

DSW to Shutter Town Shoes Chain of Stores

By
Craig Patterson
-
PHOTO: WEST EDMONTON MALL

Iconic Canadian footwear chain Town Shoes will cease to exist after 66 years in business. The company has 38 stores across Canada, and the announcement will be of concern to some landlords that are already grappling with vacancies in their malls. 

The news also comes as a shock after Town Shoes announced in April of this year that it was revamping its operations by adding new contemporary designer lines in an effort to gain market share. As part of that strategy, several locations saw renovations to display brand names such as See by Chloé and Navy by Jil Sander. The announcement isn’t totally unexpected, however, given intense competition in the Canadian footwear space as mono brand and multi-brand retailers expand their offerings and operations. 

American parent company DSW Designer Shoe Warehouse paid $62-million when it bought a 44% stake in Town Shoes in the spring of 2014. That deal helped DSW open its large format concept stores in Canada — Town Shoes’ expertise and distribution network were utilized as part of the expansion which saw 27 DSW stores open in regions across Canada.

  • SUNNYBROOK PLAZA IN TORONTO. PHOTO: GOOGLE MAPS
  • LAWRENCE PLAZA IN TORONTO. PHOTO: GOOGLE MAPS

DSW acquired a 100% stake in Town Shoes in May of 2018 and at the time, we were told by suppliers that they had been informed that the Town Shoes nameplate would be shuttered. That information was denied by the company and thus was not reported in Retail Insider. Now DSW confirms that all Town Shoes stores in Canada will be closing by the end of its fiscal year. 

Town Shoes has an extensive history in Canada. It was founded by entrepreneur Leonard Simpson in 1952 when he took over a failing store at the Sunnybrook Plaza in Toronto (the shopping mall was a new concept at the time). A second location opened soon after at the ‘Lawrence Plaza’ which is located south of the Yorkdale Shopping Centre. 

  • Town Shoes founder Leonard Simpson
  • Town Shoes founder Leonard Simpson

In the 1960’s, Town Shoes opened a shop-in-store on Toronto’s ‘Mink Mile’ inside of upscale multi-brand retailer Harridge’s at 131 Bloor Street West in The Colonnade, and the company maintained a Bloor Street West presence thereafter until last summer when it closed its standalone store at 95 Bloor Street West. That retail space is currently occupied by menswear retailer Strellson. 

Town Shoes was also a sponsor of Toronto Fashion Week for many seasons, supplying shoes for the runway shows. The company was also known to have collaborated with Canadian designers on exclusive lines. Town Shoes has a close tie to the fashion world in Canada and the news of its closure will be shocking for many. 


download.jpgdownload.jpg

Michael J. Armstrong is an Associate professor of operations research, Goodman School of Business, Brock University. He teaches courses on quality improvement, game theory, and operations management. He holds a PhD in management science from the University of British Columbia, an MBA from the University of Ottawa, and a BSc from the Royal Military College of Canada. Before his academic career, Armstrong was an aircraft maintenance manager. He holds several certifications from the American Society for Quality, including a six sigma black belt in quality improvement.

FOR MORE OF TODAY’S CANADIAN RETAIL NEWS:



Visit our ‘Home’ page for the latest ‘News Around The Web’

READ MORE ARTICLES FROM MICHAEL J. ARMSTRONG



Governments ‘Blowing Smoke’ About Cannabis Supplies to Retailers: Expert


Governments ‘Blowing Smoke’ About Cannabis Supplies to Retailers: Expert


While cannabis shortages do exist, federal officials disagree. Bill Blair, the minister leading Cannabis Act implementation, has repeatedly said supplies are “adequate” and even “exceed existing demand.”



Canadian Retailers Not Optimizing Loyalty Points Programs: Experts


Canadian Retailers Not Optimizing Loyalty Points Programs: Experts


Billions of points are un-used in Canada, creating inefficiencies that counter the good intentions of loyalty initiatives.



Legal Cannabis vs. Black Market in Canada: Can it Compete?


Legal Cannabis vs. Black Market in Canada: Can it Compete?


Legalization day marks the start of several interesting competitions. Some resemble those in other industries; others are unique to cannabis.



Ontario Could Have Thousands of Pot Retailers


Ontario Could Have Thousands of Pot Retailers


How the Ford government decides to regulate retailers will have a major impact on how many retailers will get into the business — potentially thousands of distribution points are possible in the province, in contrast to just 51 in Saskatchewan and 30 in Newfoundland.



Ontario Uproots its Plans for Selling Cannabis, With Consequences


Ontario Uproots its Plans for Selling Cannabis, With Consequences


Ontario’s change to private sector cannabis stores will give consumers more convenience. That will mean stronger competition against the black market, but potentially higher consumption too.



Can Government-Approved Pot Beat Street Weed?


Can Government-Approved Pot Beat Street Weed?


In competing with Canada’s black markets, legal cannabis has potential strengths and weaknesses. Most flow directly from governments’ policy choices.


1...1,0711,0721,073...1,332Page 1,072 of 1,332