Advertisement
Home Blog Page 1073

Off-White Unveils Unique “Laneway” Vancouver Flagship [Photos]

Off-White on Alberni in Vancouver
Off-White on Alberni in Vancouver. Photo: Cutler

Luxury streetwear brand Off-White has opened a two-level Vancouver flagship which is the brand’s second location in Canada following the opening of a Toronto location about a year ago

The Vancouver store is in a rather unique location, being technically in a laneway between the 1000 blocks of Alberni Street and Robson Street in the heart of the city’s downtown core. Vancouver has recently named some of its laneways and there are plans to upgrade this particular one following a successful pilot in the city. The Vancouver laneway in which Off-White is located has been named Eihu Lane, though the store’s address is technically 101 – 1076 Alberni Street. 

The new Off-White store spans an impressive 4,300 square feet over two floors. It’s considerably larger than its first North American location which opened in Toronto about a year ago, measuring about 2,400 square feet on one level. A 2,500 square foot location in New York City followed over the summer at 51 Mercer Street in the city’s upscale Soho area. While not confirmed by press time, the Vancouver store could actually be the brand’s largest store globally. 

(CLICK FOR INTERACTIVE GOOGLE MAP)
RETAIL INSIDER’S CRAIG PATTERSON, LEFT, WITH VIRGIL ABLOH AT THE OPENING OF OFF-WHITE’S TORONTO STORE IN APRIL OF 2017.

Being near wealthy shoppers is key to selecting sites, according to Off-White’s founder and creative director, Virgil Abloh. We sat down with Mr. Abloh for a one-on-one interview at his Toronto store last year, where he described how his brand is inspired by and targets “youth culture”. That would be a wealthy group of cultured youth, however — Off-White’s prices can be astronomical for items that might look considerably less costly, with fashions and accessories that can cost well into the thousands. 

Luxury pricing will follow Mr. Abloh to French luxury brand Louis Vuitton, where he was recently named artistic director of menswear — his casual designs could revolutionize the future of menswear, to the chagrin of suit-and-tie traditionalists. Mr. Abloh is also the creative director for volatile celebrity Kanye West, who has also been involved with pop-up retail initiatives in Canada such as the ‘Life of Pablo’ pop-up hosted in Toronto in the summer of 2016, which featured stencilled Gilden t-shirts with prices exceeding $100 each. 

The Vancouver Off-White store is spacious and the design concept was created by Mr. Abloh, and executed by Vancouver-based design firm Cutler. Bare concrete characterizes much of the space from floor-to-ceiling, while trademark mint-green curtains and carpeting can be found in various areas. Golden display units add an air of luxury and other unique design elements include marble slabs from Italy that are held up with dishwasher racks, brushed brass fixtures from Hong Kong, as well as Off-White’s signature striped racks that appear to be inspired by road construction. Similar stripes can also be found on various Off-White designs for both men and women. 

[LOOKING EAST DOWN ‘EIHU LANE’ FROM THURLOW STREET TOWARDS BURRARD STREET. IMAGE BY GOOGLE STREET VIEW. ‘THE CARLYLE’ RETAIL COMPLEX IS TO THE LEFT HOUSING MONCLER, SAINT LAURENT, PRADA AND OTHER LUXURY BRANDS AND TO THE RIGHT IS THE HISTORIC RESIDENTIAL ‘MANHATTAN BUILDING’]
[THE STORE’S FACADE IN MAY OF 2017 PRIOR TO CONSTRUCTION, AS SEEN ON GOOGLE STREET VIEW. CLICK IMAGE FOR AN INTERACTIVE GOOGLE STREET VIEW EXPERIENCE]
PHOTO: CUTLER

Off-White’s Vancouver store will be an interactive space that changes, with art installations that will be changed monthly, if not more frequently. Designer Virgil Abloh definitely has an artistic side, also having a background in architecture. 

One of Off-White’s target demographics is a high-spending Chinese population that both lives in and visits Vancouver. The company notes that the store accepts Chinese payment options such as AliPay and WeChat Pay. We recently reported on how international luxury brands are eyeing Canada, and how they’re evaluating locations based on demographics including Chinese locals and tourists

Off-White is located in Vancouver’s burgeoning Alberni Street ‘Luxury Zone’ that has expanded to the area between the Fairmont Hotel Vancouver to the east, and the city’s Trump Tower to the west. Luxury brands including Moncler, Saint Laurent, Prada, De Beers and Hublot are located in the same marble-clad ‘The Carlyle’ complex as Off-White, and many of the world’s leading luxury brands have stores nearby. 

[MARBLE SLABS ON MILK CRATES. [PHOTO: HELEN SIWAK]
[STAIRWAY. PHOTO: CONCORDIA GROUP]

Virgil Abloh launched Off-White online in 2013 and held its first Paris showroom presentation in January of 2014. In the summer of 2015, Off-White expanded from exclusively menswear into womenswear and remarkably, made it onto the shortlist of the 2015 edition of the LVMH Prize for Young Fashion Designers. The company is owned by Milan-based New Guards Group

The new Vancouver store features Off-White’s Spring/Summer 2018 collections for men and women, including ready-to-wear, leather goods, accessories and footwear. The Vancouver store has released an exclusive collection titled “MARBLE”, featuring limited edition black and white marble-like graphic prints on short sleeved t-shirts, hoodies and industrial belts. 

Part of Off-White’s branding includes using “quotations” around words. The word “LAND” is found on the doorway of the Toronto store, and some women’s boots feature the word “WALKING” in quotes — no doubt a nod to the 60’s song by Nancy Sinatra. 

Off-White’s Spring/Summer 2018 collection is entitled ‘Natural Woman’, and is described as being “a modernized view of the accepted description of Princess Diana as “the People’s Princess” which meant the world is globally processing her impact on the royal family and beyond”. Princess Diana died 20 years ago this year. Mr. Albloh said, “I realized there may be many kids and youth who had no clue of who she was or her impact. Taking from some of her signature, noteworthy looks we updated the closet”.  

Off-White is expanding its base of stores globally, which includes standalone stores as well as shop-in-store concessions. At press time. Off-White’s website shows that it has 26 locations globally, with many of its stores being in Asia. There are also Off-White stores in Australia, the UK, and Paris, where Mr. Abloh recently moved with his family for his new gig at Louis Vuitton. It remains to be seen if Off-White will open any more Canadian stores, and the collection is carried in Canada in prestigious retailers such as Holt Renfrew, which also carries products from a recent collaboration between Off-White and luxury footwear/accessory brand Jimmy Choo

Uniqlo Opens 3 Vancouver-Area Stores in 6 Months

[CF RICHMOND CENTRE GRAND OPENING ON FRIDAY, APRIL 6. PHOTO: RITCHIE PO]

Popular Japanese fashion retailer Uniqlo has opened its third Vancouver-area store at CF Richmond Centre as it expands its operations by opening stores across the country. In the span of just six months, Uniqlo has opened three stores in British Columbia’s Lower Mainland, with the area now boasting more stores than Toronto. 

Toronto can boast having more Uniqlo square footage, however — the city houses two flagships that both exceed 30,000 square feet of retail space, while the Vancouver units are a bit smaller. Uniqlo’s Metropolis at Metrotown store, which opened in October of 2017, is the largest in BC at 20,630 square feet. A 12,800 square foot Uniqlo opened on March 9 of this year at Guildford Town Centre in Surrey. 

Uniqlo says that its CF Richmond Centre store measures 8,010 square feet, though a lease plan on Cadillac Fairview’s website shows the store as having just over 11,500 square feet of space on one level. 

[CLICK IMAGE FOR INTERACTIVE CF RICHMOND CENTRE MALL MAP]
[CF RICHMOND CENTRE GRAND OPENING ON FRIDAY, APRIL 6. PHOTO: RITCHIE PO]

Retail Insider Vancouver correspondent Ritchie Po was at the opening, and he said that there were lineups for the opening, despite being a third location in the region for Uniqlo. The company ran a promotion for the Richmond opening and the diverse local community was no doubt already very familiar with the brand. 

Uniqlo’s first Canadian store opened in Toronto in September of 2016, when it unveiled a 33,400 square foot location at CF Toronto Eaton Centre. A second Toronto store followed in October of 2016 when Uniqlo opened a 30,300 square foot location at Yorkdale Shopping Centre

[PHOTO: RITCHIE PO]

Uniqlo has been seeing strong sales in Canada according to sources with access to sales numbers, which is a good thing — some retailers in Canada are seeing reduced numbers as competition increases and shoppers spend elsewhere. Canadian debt levels are at an all time high, as are rents and housing prices in many Canadian cities. Consumers are also more likely to seek out ‘experiences’ as well as spend more on eating out and traveling. Uniqlo’s value proposition that includes quality items at reasonable prices (with some technology thrown in) will hold it well in the face of competition. 

Uniqlo is expected to eventually expand into secondary markets such as Edmonton, Calgary and Ottawa, and the company has been working to gain brand awareness through its Toronto and Vancouver operations. The Montreal market is also expected to see stores, though there could be a slight delay due to efforts to address language laws. In September of 2016, Uniqlo Founder and CEO Tadashi Yanai told Marina Strauss of the Globe & Mail that Uniqlo could eventually operate as many as 100 stores in Canada. 

Jeff Berkowitz of Aurora Realty Consultants represents Uniqlo as broker in Canada.  

How StyleDemocracy Became a Leading Excess Inventory Liquidator

After closing his family’s iconic Toronto-based retail business in 1998, Michael Berg realized that shopping habits had quickly changed and that there was a better way for brands to liquidate excess inventory and for consumers to get in on the benefits.

So in 2000 he launched the country’s first outsourced warehouse sale business. And it was extremely successful from the very beginning with high-profile brands such as Holt Renfrew, Gap, Club Monaco, Guess and Levi’s using the unique and innovative retail business service.

Oliver Berg, vice-president of inventory solutions and events for the company, said StyleDemocracy started off as a one-man show with his father helping globally-renowned retailers and brands with their excess inventory by running warehouse sales events.

“According to my father, he was the original when it came to warehouse sales. They were not really a common thing and he sort of developed the model of being an outsourced manager,” said Berg. “We’ve executed over 250 events now across Canada and in the U.S. for dozens and dozens of huge brands.”

The company has a long history in the retail business in Toronto. Berg said his great grandfather opened a women’s boutique store in Toronto in 1929 called Ira Berg. It turned into one of the premier high-fashion boutiques in Toronto and in Canada for over 60 years. It was run subsequently by Russel, his grandfather and then his father. Ira Berg was the first retailer in Canada to carry many brands including Prada, Bottega, Celine, Armani, DKNY, and Kiehls, as well as the managing partner of Louis Vuitton Canada from 1986-1995.

“It was an iconic establishment serving Toronto’s elite,” said Berg. “That business closed in 1998 for a number of reasons. The rise of department stores and a couple of other factors. And I guess they just weren’t able to keep up with what was going on in retail. My father and grandfather had to liquidate the store in 1998. On opening day, of the liquidation sale, there was a lineup around the block to get in and sales were huge! There was sort of this ‘aha’ moment my dad had with regards to sales, discounts and strong brands – the perception of value.

“This company (StyleDemocracy) was born from that. It didn’t necessarily take off right away but it was a precursor to what we are today.”

The company was originally called Paradigm Retail Group, but his father realized that if it wanted to be a more attractive retail brand it had to change its name into something more catchy. That’s when StyleDemocracy was born.

Berg said the company provides a turnkey solution for recognized brands with excess inventory. Brands come to StyleDemocracy at various points in the year looking to sell that product.

StyleDemocracy doesn’t buy the inventory – it is a service provider. The StyleDemocracy team sources locations and does all the marketing, staffing, reporting, and everything in between, so the brand can focus on it’s strengths.

“We have a proven track record of huge events for really big brands,” added Berg. “Many come to us not just for our expertise in event management, but for our ability to market quietly through our email lists and website.” Over the years, StyleDemocracy has developed a massive community of shoppers and can reach hundreds of thousands of people without hitting the mainstream media – something their clients love.

The company takes on 12-15 events per year. The sales are held all over the place depending on the brand it is working with and the quantity of inventory.

StyleDemocracy events take place in most Canadian cities including Toronto, Montreal, Vancouver, Calgary, Winnipeg, Ottawa, and Halifax. The company’s big sale events take place at well known, easily accessible venues like the International Centre in Mississauga or the Markham Fairgrounds. They also run smaller events, like pop up shops, in vacant retail spaces in the heart city.

Brands they have worked with include Nike, Nordstrom, New Balance, Dolce and Gabbana, Adidas, Frank and Oak, Levi’s, TOMS, Guess Jeans, Lacoste, Sporting Life, Holt Renfrew, The Gap, Diesel, The Body Shop, Fred Perry, Tiger of Sweden, John Varvatos, and dozens more.

“Our model has proven to provide our customers with superior recovery rates on excess inventory and to also connect a brand to a whole new subset of customers,” said Berg.

“A brand can decide to quietly move inventory on their own to off price retailers or jobbers,  if that’s what they want, but we provide a higher recovery rate because we’re selling to consumers at retail and we get that. We provide the funds quickly – within 72 hours of the sale. Our events are five to seven days. Depending on how much inventory we’re working with, our clients receive a pretty nice cheque for their excess.”

StyleDemocracy also has an ecommerce solution which it recently launched in December of 2017.

“One of the things we noticed over the years is that we would get inquiries from brands and retailers who had inventory issues of all sizes. The big, physical warehouse sales need a certain type of inventory level for it to work,” explained Berg. “A warehouse sale has a lot of costs involved, the quantity of inventory, the depth of inventory.”

The company’s ecommerce initiative now provides solutions for clients of all sizes of inventory excess.

If you’re interested in learning more about StyleDemocracy’s services please contact Oliver Berg – oliver@styledemocracy.com

BRIEF: Belgian Chocolate Café Picks Canada for 1st Location, Escada Exits Edmonton, Holt Renfrew Closes ‘Holts Gourmet’

exc-5ac6b11b1ae6cf252743b9c4

Belgian Chocolate Café to open 1st Location in the World in Vancouver: The corner of Pacific and Smithe Streets is about to be world famous to those with a sophisticated sweet tooth. International chocolatiers, The Belgian Famous Chocolates, is crossing the Atlantic Ocean and opening their first chocolate-centric café at 38 Smithe Street, across from the newly launched JW Marriott Parq Hotel in the One Pacific building. This foray into Vancouver marks their first venture into operating a dedicated café and retail space, which will encompass just over 1,000 square feet and will seat 16 inside as well as feature a patio for 18 more (weather permitting).

The One Pacific condo high rise is one block to the waterfront and pet-lovers Coopers’ Park, and the world-famous Vancouver Seawall. Belgian Chocolate is the first retail occupant that has been made public but their website alludes to additional dining and retail.

Started in 1956, Belgium-based The Belgian has been beloved overseas for their premium chocolates. The café will feature chocolate-based patisserie-style treats, decadent chocolate drinks, and much more of all things chocolate.

The company has exclusive distributors in over 70 countries and in 2011 The Belgian Chocolate Group was the first Belgian chocolate company to obtain the A-Star Level of the BRC food standard, the highest honour in the International Food Standard system.

With signage suggesting a launch of ‘mid-2018,’ we will be watching for it with anticipation and keeping readers up-to-date on other retailers for One Pacific as they are announced. Could more locations open? Here’s its new website that will include updated info: thebelgianchocolate.cafe

Scavolini Opens New Showroom in Toronto’s Castlefield Design District: World-renown Italian design company Scavolini has opened an airy new 6,500 square foot showroom in uptown Toronto in the Castlefield Design District at 1330 Castlefield Avenue. Flaunting high-end Italian designed kitchens, bathrooms and living areas (including closets, shelving, furniture & accessories for every room in the house) with clean lines and refined simplicity. 

At Scavolini’s new home, expect to view 7 meticulously engineered kitchens, including the new Diesel Open Workshop. This is the second kitchen and bathroom collaboration between the two iconic Made In Italy brands. 

Multiple sleek, ultra-chic kitchen models and systems are all offered in customizable configurations. Modular closets, bookcases and bathroom vanities with porcelain tops and integrated sinks, are also on display. 

The Scavolini Toronto showroom also features art installations from the Toronto gallery General Hardware Contemporary and a ‘Canadiana Corner’ featuring Beau Lake paddleboards and paddles by Paul Lavoie.

Saje Natural Wellness Introduces ‘Clean Cleaning’ into the Eco-Lexicon: Vancouver-based Saje Natural Wellness introduced the brand’s first-ever home cleaning products aptly named ‘Clean Cleaning.’ Like all Saje Natural Wellness products, the Clean Cleaning line is 100% natural having been formulated only from plant and mineral-based ingredients. All are free of harmful synthetic toxins and artificial fragrances and the fresh fragrances are natural aromas from pure essential oils.

Clean Cleaning is the latest addition to their line of over 500 natural products and is free from the harmful synthetic toxins found in many cleaning products – even the “green” ones, which translates into shoppers keeping their homes as clean as their consciences.

The Clean Cleaning products include Multi Clean (all-purpose cleaner), Glistening Glass (a bright citrus surface and glass cleaner), Bathroom Bright (tub and tile cleaner), Dish Wish (a zesty dish soap), and Tidy Trio biodegradable cleaning cloths.

Launched in 1992, founders Jean-Pierre & Kate Ross LeBlanc, have grown Saje Wellness to more than 70 locations across North America and have attracted loyal followers  that are interested in health & wellness, the environment, and supporting cruelty-free products that are also free of parabens, petrochemicals, synthetic colours, and fragrances.

Longo’s Kitchen Introduces Prepare-at-Home Meals Kits to Hungry Market: Popular Toronto-based grocery chain Longo’s has officially thrown its’ hat into the prepare-at-home meal services that are flourishing across Canada. Longo’s branded meal kits offer the same fresh, high-quality produce and grocery innovation for which the family-owned grocery brand is known.

There are eight meal kits available which are designed to meet shopper demand for quick, convenient meals and feature recipes created by Longo’s Kitchen chefs. The meal kits are available at all 32 Longo’s and The Market by Longo’s locations and through Grocery Gateway, Canada’s most experienced online grocery service.

Recipe options include two vegetarian with each meal kit including local produce and pre-proportioned ingredients to create meals for two in under 35 minutes. The subscription-free meal kits start at $19.99 and include easy-to-follow recipe cards and instructions with chef tips to help customers develop their cooking skills and techniques.

In December 2017 The Globe and Mail reported that the Canadian home-delivered meal kit industry had grown into a $120-million dollar industry. Longo’s joins other services thriving across Canada which include Fresh Prep in Vancouver, The Jolly Table in Calgary, Fresh City Farms in Toronto, Dinnerlicious in Hamilton, Cook It and Food Trip To… in Montreal.

H&M to Launch Store at Premium Outlets in Montreal: Premium Outlets Montréal has announced they will be adding an H&M store at their village-style shopping centre in Mirabel, Quebec. The store will officially open this summer with a wide selection of ready-to-wear from the Swedish clothing brand which appeals to the budget-conscious. The Mirabel H&M joins the 85 existing H&M’s in Canada with 21 of those located in Quebec.

The new H&M will be part of a unique line-up featuring high-end brands such as Judith & Charles, Salvatore Ferragamo, Gucci, Hugo Boss, Michael Kors, Lacoste, Max Mara, La Baie d’Hudson Entrepôt, Rudsak, Desigual, and Under Armour. This destination’s popularity amongst fashion shoppers stems from selling popular brands at up to 65 percent off every day.

Opened in October 2014 Premium Outlets Montreal features a wide selection of fashion items, including men’s and women’s wear, shoes, style and interior accessories, leather goods and speciality brands. The shopping centre attracts visitors from all over Quebec as well as Canada and the northern U.S., plus international tourists.

Premium Outlets Montreal is a single-level and is accessed via Exit 28 from Highway 15. The complex, which occupies 34,049 square metres (360,000 square feet), is located on a 51-acre property, including patios and covered walkways.

Escada Closes Downtown Edmonton Store: It’s the end of the road for luxury brand Escada’s operations in Edmonton, which marks a sad moment for the city’s downtown core. Escada was the only standalone international mono-brand luxury boutique left operating in downtown Edmonton — other downtown shops such as Louis Vuitton operate as concessions at Holt Renfrew

Escada was located across from Holt Renfrew on the ground-floor of the retail podium of Manulife Place, which houses other upscale retailers such as Blu’s Womenswear and men’s retailer Henry Singer. A prestigious 36 storey office tower rises above. 

Escada has had a presence in Edmonton for decades. In the early 1990’s, a large ‘Plaza Escada’ opened in the shopping complex called ‘Commerce Place’ which is located directly south of Manulife Place. At the time, the centre now known as Commerce Place was an upscale mall housing brands such as Alfred Sung, Henry Singer, Apriori, Ports International and others. When it opened, branding in the windows of the new marble-filled shopping centre said ‘City Centre Presents…” and Plaza Escada was a key tenant. Times have changed and Commerce Place has only a handful of retailers, as well as a food court and office space. 

Downtown Edmonton is seeing some progress as adjacent Edmonton City Centre renovates, and the ICE District progresses. There’s still an air that things “aren’t quite there yet” and losing escada is a blow to Edmonton’s gentrifying downtown core. 

Luxury brand Escada was founded in Germany in 1976 and it continues to operate three full-line stores in Canada in Toronto (131 Bloor St. W.), Montreal (1214 Sherbrooke St. W.) and in Vancouver (710 Thurlow Street). At one time, Escada operated large ‘Plaza Escada’ locations in Toronto (13,000 sq ft) and Vancouver (16,000 sq ft, 2nd largest globally) and both relocated to smaller spaces over the past decade. 

Holt Renfrew Shutters ‘Holt’s Gourmet’ Ahead of Flagship Store Renovation: Another little bit of history was lost this week when Holt Renfrew closed its ‘Holt’s Gourmet’ café space on the concourse level of its 50 Bloor Street West flagship in Toronto. By mid-April, the entire concourse level will be closed temporarily and will re-open with an area housing women’s shoes, according to staff in the store. The new shoe hall will be only temporary, however — Holt’s is in the process of renovating its Bloor Street flagship and departments will be moved around, as the store refreshes its space as well as expands its retail square footage. 

The ‘Holt’s Gourmet’ café has operated downstairs in the store for years, and at one time it had some of the cheapest coffee in downtown Toronto. Some students (including Retail Insider’s Craig Patterson) would study in the café in the early 2000’s, when its refillable coffee was just $1.25. The café was also known for its bread, soup and light meals, and was painted green last year. Photos above are from its final hours before it closed on March 31, taken by Craig Patterson. 

Holt’s will still have a restaurant at 50 Bloor Street West, though. The current Café at Holt’s on the store’s mezzanine level will see some changes as well as a rebranding, when it will eventually reopen as a franchise of Colette Grand Café. The Grand Café concept is being rolled out into five Holt Renfrew stores nationally, after having launched at Toronto’s Thompson Hotel in 2014. 

We’ll keep you updated on the renovations at Holt Renfrew on Bloor Street as they progress, because we’re told that the store is going to be stunning when it’s finished. 

Digital Main Street Forum Supports Businesses Going Through Digital Transformation

Digital Main Street Forum Supports Businesses Going Through Digital Transformation

Toronto’s popular Digital Main Street Forum takes place on Friday, April 20, and independent businesses are encouraged to sign up as the event fills up quickly. The Digital Main Street Forum aims to assist main street in embracing digital technologies to build and grow their business, and the event takes place throughout the day downtown at Toronto City Hall [Click here to sign up]

The Digital Main Street Forum will deal with topics ranging from online marketing and leveraging data to better engage clients, to adopting ecommerce to reach a broader customer base. The Forum aims to help independent retailers to navigate the “Why” and “How To” of embracing both physical retail as well as online. Retailers are finding that embracing both physical and online retail leads to greater revenue — it’s why online retailers such as Warby Parker and Indochino are opening physical retail spaces, as well as why most successful retailers also have strong e-commerce platforms. 

Digital Main Street is an online platform and service that helps ‘main street businesses’ adopt digital tools and technologies by providing training, assistance, and a web portal focused on helping create and action a digital transformation. Digital Main Street is a TABIA program created in partnership with the City of Toronto.

Digital Main Street team and Digital Main Street Partners (Mastercard, Google, Rogers, Microsoft, Shopify) will be on hand to talk and network with attendees.

TORONTO CITY HALL

“With a full morning of keynote presentations, and an afternoon of practical hands-on breakout sessions – there will be something for everybody. Whether they have been in business for 20 years, or are just starting out – there will be valuable information for all independent businesses,” said Darryl Julott, Digital Main Street’s Program Manager. “Our goal was to create a local full day event aimed at assisting main street business in embracing digital technologies to build and grow their business,” he said. 

Morning Keynote presentations at this year’s Digital Main Street include the following: 

The Future of Commerce: Automation, Consumer Loyalty, and Data Driven Businesses. Presented by Jesse Hirsh:

Smartphones are making it easier for consumers to be smarter and strategic when it comes to what they purchase and consume. Increasingly we tune out advertisements, even use technology to block them, and instead rely upon recommendations from our social networks that influence what we buy. Reputation plays a central role as ratings and reviews influence purchasing decisions. Loyalty marketing continues to evolve, and predictive analytics offers the elusive opportunity to actually anticipate what people will buy (and when). What are the tools and skills you need to thrive and prosper in a highly competitive and turbulent marketplace? How can you ensure a human touch in an era of automation?

There’s No Such Thing As “Social Media Marketing”. Presented by Dani Gagnon, Dani G. Inc.

Dani notes, “Social media was created as a social tool, not a marketing tool.” If you’re actually going to reach an audience, you have to write for your target market, not as a way to further your business. That means making content interactive, clever and truly social; and framing it to reflect the things the Internet is talking about (to ensure it is more widely shared). A recent example: Ms. Gagnon persuaded an insurance company to reference TV show The Walking Dead on its Facebook Page by launching a poll titled, “Which character is most likely to need life insurance this season?”

Demystifying Data. Presented by Corrine Sandler, founder and CEO of Fresh Intelligence Research 

The Internet has made us seriously delirious from data. We are living in mad crazed data driven world and analysis paralysis has crept in – YES Data has a dark side. Corrine will demystify it for you, “because data is just a story based on facts that has a soul”. She will show you how data can support your authenticity rather than your insanity. Data doesn’t really matter, only opinions and stories formed from the data matter.

As well, Afternoon breakout sessions will be announced soon.

To sign up for this year’s Digital Main Street Forum, visit: digitalmainstreet.ca/event/digital-main-street-forum-2018

And for more information on Digital Main Street, visit: 

Tobacco Outlet Cigar Boutique Expands Retail Footprint

Tobacco Outlet Cigar Boutique

A Calgary retailer is opening its third cigar shop in the city with plans to continue to grow its footprint.

“The main thing we do is premium tobacco products  – cigars, pipe. We carry every tobacco product basically, including smokeless tobacco,” says Mike Kinch, president of Tobacco Outlet Cigar Boutique.

And people looking for quality cigars can find it there.

“I don’t think indulgences will ever go away. People still need to enjoy themselves. It’s better to do it in moderation and if they’re going to do it, do it right. And I think that’s where the trend is going.”

Image: Tobacco Outlet Cigar Boutique

The company’s first store opened in 2011 in the Bridgeland inner-city community just outside of the downtown core. A second store opened a couple of years later in the Silverado neighbourhood in the deep part of southwest Calgary.

The store’s upcoming new location is in West Market Square, also in the southwest part of the city. The shopping plaza also houses the Sunterra Market – a grocery store and fresh food outlet.

“There’s a lot of competition in Calgary, and its not easy for everyone, but we’re doing well,” says Kinch, of the tobacco business. “The trend for cigar smoking is still there. There’s still a lot of people who enjoy it.

“What’s going on in the industry is people in general are gravitating to more quality versus quantity.”

Kinch says the company offers cigars, tobacco, smokes, tobacco pipes, hookahs, humidors and lighters.

“Cigars for any occasion, wedding party, golf trip, fishing tour, camping or staying at home . . .  We opened with the goal of serving our customers with superior value and pricing in a modern store, with knowledgeable staff,” he says.

Kinch says the company has plans for another store in Calgary and then it may look outside the city for other locations.

Cigars are from Cuba, Honduras, Nicaragua and the Dominican Republic.

Tobacco products include all major cigarettes, pipe tobaccos shisha and Swedish Snus which is a spit-free, smokeless tobacco product.

There are also smokes and loose tobacco for sale, and the company also focuses on IQOS which is a smokeless alternative to traditional cigarettes.

“We are the first in Canada and only independent ‘shop-in-shop’ for IQOS” said Kinch. “We are working closely with Rothmans, Benson & Hedges to promote this fantastic technology which allows users to use tobacco without combustion, avoiding many issues with smoke from traditional cigarettes. Our West Market store features a large area dedicated to IQOS,” he said. 

The store also sells organic, natural and herbal cigarettes.

Tobacco Outlet Cigar Boutique social media: 

Facebook.com/tobaccooutlet

Twitter: @tobaccooutletca

Instagram:  tobaccooutletcigar

World’s Largest Sporting Goods Retailer ‘Decathlon’ to Disrupt Canadian Retail [Feature]

Value-priced large-format French sporting goods retail chain Decathlon has announced the opening date of its first location in Canada. The retailer will no doubt disrupt a market that is already well served by similar competitors. Decathlon’s value proposition, which includes an expansive offering of good quality private-label products, will go head-to-head with homegrown retailers that, in many instances, offer pricier goods in related categories.

Decathlon has announced that it will open its first Canadian store on Saturday, April 21, at Mail Champlain in Brossard, just outside of Montreal. The company is soliciting memberships on its new french-language Canadian website, which notes that the Brossard store will carry more than 6,500 products when it opens. The Brossard store will span about 60,000 square feet in a retail space once occupied by Montreal-based fashion retailer Les Ailes de la Mode.

PHOTO: DECATHLON

As part of its Canadian expansion, Decathlon has already announced that it will open a second store in 2019. That store will be located near a new IKEA store in Québec City at the intersection of Highways 40 and 540. Cominar REIT is the landlord for both this site as well as Mail Champlain.

Founded in France in 1976, Decathlon Group is the world’s largest sporting good retailer with more than 1,100 stores in more than 30 countries. It employs more than 78,000 people and boasts annual revenue of about C$15 billion. Decathlon designs, manufactures and distributes a wide range of sports-related equipment and accessories, with over 20 in-house ‘passion brands’ dedicated to different sports, and each with its own design team. Decathlon aims to make sports more accessible by offering a wide range of quality products at affordable prices. The retailer also endeavours to cater to a range of customers from beginners to professionals.

Each of Decathlon’s ‘passion brands’ is tested in real-world conditions, and customer feedback is integrated into further product design and development. Work is further guided by Decathlon’s research and development centre which is called ‘SportsLab’. Every year, the company creates more than 2,800 new products.

SYDNEY STORE IN DECEMBER OF 2017. PHOTO: DECATHLON

Decathlon’s Canadian stores will be more than just cavernous retail spaces selling goods — they’ll include some innovative technology, with Valtech providing a virtual reality experience that will include being able to view a selection of tents ‘in the outdoors’. It’s a brilliant way to ‘display’ Decathlon’s more than 200 styes of tents while utilizing considerably less real estate than that required for actual live displays.

Stores also include ‘testing zones’ where customers can try on products before buying them. The ‘team sports’ area in some stores features goal posts, basketball hoops and backboards. Some stores include climbing walls to test out climbing products, while others have areas to test out riding bikes and scooters, table tennis, trampolines and archery, and some even have water tanks to try on diving masks.

One retail expert thinks Decathlon will be successful in Canada. “It’s been a long time that I’ve heard so much buzz about a retailer entering Canada. I daresay since Target, but in very different circumstances,” said Carl Boutet, Montreal-based retail strategy consultant. “Decathlon is recognized as formidable, vertically integrated retailer that will force other sporting good retailers to up their game,” he said.

OXFORD, UK. PHOTO: DECATHLON
PHOTO: DECATHLON

Economies of scale help keep costs down, and Decathlon has created efficiencies across the company that allows it to pass on savings to consumers. Return policies are liberal, as the company seeks to maintain customers for life. Decathlon also says that it pays its employees fair wages, provides excellent benefits and provide ‘a clear path for growth’. “People matter the most. People are our most valuable resource,” says the company’s US website.

Decathlon even has an eco-focus, noting that it aims to reduce packaging, and that its stores are ideally accessible by public transit. Energy efficiency is a goal for its stores, as is storage optimization, logistics and environmental labelling.

For more than a decade, The Decathlon Foundation has worked to improve access to education, training and employment. Initiatives vary widely, ranging from renovating or building new sports grounds to helping train coaches and teachers. The company empowers employees to go into the community to partner on various initiatives.

ABOVE AND BELOW: SAN FRANCISCO STORE OPENING ON MARCH 29. PHOTOS: DECATHLON VIA TWITTER

Decathlon has embarked on a global expansion that saw it enter Australia in December, and the United States last week. On March 29, Decathlon opened its first US store in San Francisco at 735 Market Street, located in the city’s inner-core ‘Union Square’ area and adjacent to the prestigious Four Seasons Hotel and Private Residences (which houses an Equinox gym). The San Francisco store is considerably smaller than most locations — the 8,300 square foot retail space is referred to as a ‘lab store’. Given the urban situation of the San Francisco store, Decathlon might consider opening similar stores in Canadian downtowns, as well.

According to brokerage Oberfeld Snowcap’s website, Decathlon is working with Sylvain Charron on its Quebec store expansion, and the retailer is seeking retail spaces in the 35,000 square foot to 45,000 square foot range in commercial centres that may include power centres, pad sites as well as standalone locations.

SINGAPORE STORE. PHOTO: RUNSOCIETY

Decathlon, with its extensive range of value-priced sporting goods, could significantly disrupt an industry that already includes some exceptional retailers. FGL Sports (operating under multiple banners including Sport Chek, Atmosphere and Sports Experts) has stores across the country in a range of sizes, including a handful of flagships that include innovative technological installations. Outdoor retailer SAIL, with stores in Quebec and Ontario, could see some market share loss in several of its product categories. Laval-based Sportium (part of the SAIL Plein Air umbrella), which operates three large store locations in Quebec, has said that it plans to open as many as seven more locations in the province over the next three years. Vancouver-based MEC, aka ‘Mountain Equipment Co-op’, has been expanding aggressively across Canada and given its value product and selection, might be considered to be the closest competitor to Decathlon in Canada.

Retailers in Canada that carry sporting goods are also at threat of losing market share to Decathlon — Canadian Tire, Walmart and other similar retailers include sporting goods departments in their stores. Decathlon’s value proposition and experiential stores could be advantageous in taking market share from such retailers.

It remains to be seen how successful Decathlon’s Canadian expansion will be, and how long it will take for the company to expand outside of Quebec. Given that it is the world’s largest sporting goods retailer and has so many stores in so many markets, one might expect Decathlon to at least consider a national expansion in Canada after its initial entry into Quebec this month.

Still Time to Register for RCC Retail Marketing Conference: Thursday April 12

exc-5ac52a438a922d7dd700f284

There’s still time to register for this year’s Retail Council of Canada Retail Marketing Conference, taking place on Thursday, April 12 at the Delta Hotels Toronto at 75 Simcoe Street. This year’s intense day-long conference is designed by retail marketers specifically to give retail marketers an overview on the most recent developments in the industry. 

Retail Council of Canada members get a special discounted rate for next week’s event. 

The impressive lineup of speakers includes some of Canada’s leading retail innovators and brands:

For more information including a full  listing of speakers, visit: www.rccretailmarketing.ca.

To purchase tickets, please visit www.rccretailmarketing.ca/register.

Frank and Oak Sees Success with Omnichannel as it Expands

Photo: Frank and Oak

Fashion retailer Frank and Oak, which began as an online business, continues to expand its bricks and mortar footprint across the country.

ETHAN SONG. PHOTO: LINKEDIN

But it’s key to success is omni channel retail – using its physical and digital presence in a combined way to enhance the customer experience.

“I’m a big believer that the number of locations in this day and age is not important  . . . A lot of people are fixated on the store count but in reality it’s so much more about regional growth and regional growth is defined by the combination of online and offline and the omni channel for customers,” said Ethan Song, co-founder of Frank and Oak.

“I think we’re definitely seeing the market shifting. There’s no doubt about that. We’re really seeing the purpose of stores transform.”

Years ago, retail stores were used purely as a transactional area.

But today, leveraging stores to create a unique customer experience is important. Leveraging stores to deliver a brand’s message is also becoming more important and moving beyond just the transaction of selling a product.

“Obviously Frank and Oak is a brand that started online and we like to use our stores as a bridge between the physical and the digital and leveraging our stores to basically deliver a satisfying experience for the customer.”

Recently, the company opened a store near the Zara in Place Ste-Foy, Quebec, in about 1,300 square feet featuring both men’s and women’s collections. So will a new 2,400 square foot location set to open on Friday at Metropolis at Metrotown in Burnaby, east of Vancouver. 

That brought the company store count to 17 in Canada.

The retailer is also moving locations within West Edmonton Mall to an area with more retail traffic.

“Our target customer is really young, creative and we wanted to make sure that we’re in an area that addressed that demographic,” said Song.

He said the brand has plans to open more locations in the country.

“The number of locations is not nearly as important as creating unique experiences for customers,” said Song, adding that the company’s focus to date has been on the Toronto, Montreal and Vancouver markets and will continue to be in the near future.

HICHAM RATNANI. PHOTO: LINKEDIN

“We’re going to see this world where digital and physical combine to one.”

Frank and Oak started in 2012 and its first location was late 2014.

It was founded by childhood friends Song and Hicham Ratnani.

“We design the entirety of our limited-edition Frank And Oak collections at our headquarters in Montreal’s Mile End. We started with a simple goal of helping men dress better and affordably via our passion for style, design and technology. Five years, nearly eighty thousand Oxford shirts sold, and a growing women’s line later, we remain committed to the little things – the important things – we have built our reputation on,” says the company.

Song said he and a small group of passionate creatives launched Frank And Oak “in what was basically a broom closet.”

“In this small space, we designed entire collections, built a website, and everyone lent a hand to pack and ship out orders.

These early years were a lot of hard work, but it was a laugh and the goal was quite honestly just to stay afloat and keep creating products we loved. In the years that followed, we’ve grown as a company and as individuals, and we’ve become more conscious that we have an active role to play in making our own community, and the world, a better place.”

One of the company’s key pillars is reducing the carbon footprint.

On its website recently Song wrote: “In the next few months we will introduce products made with recycled polyester and organic fibers, and game-changing water-efficient denim. But that’s just the start. We’re determined to do our part for the planet. This means big changes in the way we make products with major steps towards sustainability.”

‘Micro-Mall’ Concept ‘RAAS’ Looks to Expand After Initial Success

exc-5ac30275562fa73cd89124e8

The future of retail may very well lie in the idea of micro malls – smaller spaces created within bigger malls that allow local and emerging retailers the ability to set up shop in a quick manner and develop their business.

Mark Ghermezian, part of the family that developed West Edmonton Mall and other big international shopping centres, helped develop the Retail as a Service (RAAS) concept which launched at WEM last fall.

“We wanted to create a platform that empowered and gave relevance to emerging and local stores. We really felt that there is a whole market of so much talent and so much good products out there and they’re prohibited today from opening up a brick and mortar store,” said Ghermezian.

“We looked at this and said what is the platform we can create that really helps these brands be successful and for us it was a component of creating a space, creating a community and creating an experience. And if we can bring all three of those together, we thought that would be something that would really unlock local and emerging brands to be successful.”

The first one tested was in Edmonton and it’s been a big learning curve on figuring out what the space would be like and what the community would be like in that micro or mini mall within the big mall.

Another concept opened in Mall of America in Minneapolis in November.

The West Edmonton Mall concept opened at the end of October 2017. It has just over 5,000 square feet dedicated for RAAS.

West Edmonton Mall.

“We felt that was an appropriate size for where we are today. But we do see the sizes of RAAS locations being anywhere from 5,000 square feet to 20,000 square feet,” said Ghermezian.

The West Edmonton Mall site can have a minimum of 20 local retailers to as high as 30.

“In some cases, you have brands that are sharing space. On average it’s 20 to 25,” he said.

“The plan is to democratize retail and create a platform that really allows these brands to be successful in a brick and mortar experience. The plan is to do this globally and create a community around the world of the best local and emerging and direct to consumer brands.”

Ghermezian said the belief is that a product can be created within the micro stores that can deliver on boosting direct to consumer business from their website. There is also the learning experience these brands can receive from the other brands who are also participating in the community.

“We have a five-year plan where we do this globally and we’ve been testing the last five months in the two markets we’ve been in and so far so good. We’ve been fortunate enough to work with a lot of the top brands in the cities that we’re in,” he said.

“We’re coming in and just trying to build a new platform that’s different from other people out there and hopefully the market really appreciates what we’re trying to do.”