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Squish Candies Embarks on Canadian Expansion

Squish (Image: Francis Tousignant / EVOQ Architecture)

Montreal-based artisanal candy retailer Squish has been embarking on an aggressive expansion plan that involves opening stores nationwide. The company who currently has eight locations across Canada is planning new locations in Ontario, Alberta, and British Columbia, set to open within the next year.

Squish was founded in 2014, opening the first location at CF Carrefour Laval in Quebec, followed by two stores at CF Fairview Pointe Claire and Montreal Eaton Centre. In 2015, Squish continued to expand by opening two shop-in-shop locations inside Hudson’s Bay in Toronto (Queen Street) and in downtown Vancouver.

Squish’s most recent locations include an Ottawa store at CF Rideau Centre, a Quebec City store at Place Laurier, and a newly opened store at Toronto’s Scarborough Town Centre – sharing a space with Toronto food based retailers Sweet Jesus icecream and Love Me Sweet Japanese cheesecake. 

The mastermind behind the luxury candy brand is Canadian entrepreneur Sarah Segal, who noticed that the artisanal candy industry in Canada had a gap to fill. The Segal surname is a familiar one in the Canadian retail industry, as Segal’s father Herschel Segal founded Le Château, while her cousin David Segal founded DAVIDsTEA.

Stores were designed by Toronto-based EVOQ Architecture, and photos in this article are from the firm.

Squish’s signature product is their gummies, which come in over 100 different flavours. The company’s most popular gummies are champagne roses, prosecco bears, and ginger beer drops, all found in the alcohol-free cocktail line of gummies. For those who are looking for something else for their tastebuds, the company also offers jelly beans, chocolate, liquorice, and marshmallow candies.

The idea of a premium candy aimed towards adults is not unheard of. American luxury candy company Sugarfina has also been seeing tremendous growth, with over twelve boutiques in the United States, and nine Nordstrom shop-in-shop locations, (three of which can be found in Canada).

Will premium candy sell big in Canada? New studies show that 40% of Canadians eat candy 3 times a week or more, while 28% of Canadians eat candy every day. Canadian’s cravings for candy is undeniable. Time will tell if a higher-priced offering will resonate with consumers. 

Squish plans to open more boutique locations under the representation of Sacha Singh at brokerage Oberfeld Snowcap, ranging from 500 to 1,000 square feet. The company’s next step is focusing on super-regional malls on the west coast of Canada, and with a continued focus in the Ontario market.

*The above photos are by Francis Tousignant of Toronto-based EVOQ Architecture, which also designed the Laval and other locations. 

Les Avenues Vaudreuil Set to Transform Retail in Suburban Montreal

By Devon Johnson

Quebec based real estate developer Harden has revealed plans to bring a new shopping experience to the city of Vaudreuil-Dorion, Quebec. Les Avenues Vaudreuil, a major retail project, will bring a total of 1.4 million square feet of stores, restaurants, and services to the off-island Montreal suburb.

“This is, without a doubt, our largest and most exciting project to date,” said Harden’s President and CEO, William Harden. “When complete, Les Avenues Vaudreuil will be an impressive destination. Customers will find everything they need and desire from a diverse lifestyle shopping destination offering new entertainment experiences,” he said. 

The Les Avenues Vaudreuil shopping centre, designed in partnership with Montreal-based GH+A Design, will comprise of four distinct shopping areas. Each “shopping node” will have a different theme, and different array of stores, restaurants, and services. The shopping centre will also be car-friendly, as all four nodes surround the junction of Highway 40, Highway 30, and Highway 20. This specific junction of highways sees over forty million vehicles a year, and also connects nearby drivers to downtown Montreal.

With each shopping node having differentiating factors between them, below is a breakdown of all four sites that will make up Les Avenues Vaudreuil. 

Harden’s Méga Centre Vaudreuil will be rebranded as Les Avenues Vaudreuil Mode. Harden will be focusing on placing popular and trendy fashion retailers at this site. The current ‘Méga Centre’ contains 50 stores, but Harden is set to add more retailers including Quebec’s first Forever 21 RED. Other retailers that can be currently found in this district include Winners, HomeSense, GAPDavidsTEA, and Atmosphere

Harden’s Place Cité Vaudreuil will be rebranded as Les Avenues Vaudreuil Marché, and will focus on food and grocery offerings. The current site is anchored by Costco, and includes ten smaller retail spaces from SAQ Depot, Urban Barn, and various quick service food chains including Subway and Mucho Burrito.

The shopping centre’s third district Les Avenues Vaudreuil Loisirs will focus on sports and leisure retailers. The site will be anchored by a Canadian outdoor retailer SAIL. Other retailers including Starbucks Coffee, La Belle & La Bouef, and Nickles Delicatessen have also announced locations for this district. The new district is set to open in Spring 2017.

The final district will be titled Les Avenues Vaudreuil Avenir. This site will contain not only a retail component, but also an office component. More detailed plans will be announced for Avenir in Spring 2017. New retailers that currently lie outside the Quebec market are expected to be built here.

In total, all four completed districts will bring Les Avenues Vaudreuil to a total of 225 stores, restaurants, and services, making it one of the largest shopping complexes in the area.

Rebranding efforts are already underway at Méga Centre Vaudreuil and Place Cité Vaudreuil. Both shopping centres will see both exterior renovations to match the new vision of Les Avenues Vaudreuil. “We’re redoing the facades completely,” Mr. Harden states. He also emphasizes the company will be carving out new green space, and repaving all sidewalks and parking lots at its larger property.

Although Harden CEO Bill Harden acknowledges the shopping centre remains a short drive away from downtown Montreal, he remains optimistic that the new Les Avenues Vaudreuil will become a major shopping destination.

“Vaudreuil is a very up and coming area in Quebec.” Mr. Harden says. “This area has significant growth of young families who want better retailers and better services in the area,” As of 2016, the area has grown 67% over the past 10 years.”

Speaking to the family-friendly nature of the shopping centre, Mr. Harden mentioned that the Montreal suburb also contains the highest birth rate in Quebec. “There are lots of young families moving in to the area”. Mr. Harden said, going on to say, “Les Avenues Vaudreui plans to cater to families – amenities including a “mummy’s corner” will be built at Mode, and family-friendly events will take place regularly.” 

Harden will ultimately invest $475 million dollars into the shopping centre, which will in turn create 2,400 full and part time jobs. All four districts are set to be rebranded and built by Summer of 2018.

Sandro Opens 1st Freestanding Canadian Store, Plans National Expansion [Photos]

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Upscale French fashion brand Sandro has opened its first freestanding Canadian store at Toronto’s Yorkdale Shopping Centre, with more Canadian locations planned. The Yorkdale Sandro is in the mall’s new $331 million, 300,000 square foot Nordstrom-anchored expansion wing which opened last month

The 2,000 square foot Yorkdale Sandro store features modern, contemporary-priced fashions for men and women. Its interior is modern, bright and simple, and boasts a strategic, high-profile corner location in the mall’s newest expansion wing. Sandro is diagonally across from the world’s first Canada Goose store, and shares corner frontages with Canadian retailers Lululemon and Maison Birks. Nordstrom’s new 199,000 square foot Yorkdale store is also located steps away, with an entrance between Canada Goose and Maison Birks. 

Sandro launched in Paris in 1984, and is known for focusing on “sleek, chic and effortlessly cool womenswear and menswear”. There are over 500 Sandro stores worldwide. Parent company SMCP (which stands for Sandro, Maje, Claudie Perlot) operates 1176 points of sale globally in 35 countries, with about 4,300 staff. 

Sister-label Maje, dedicated to women’s fashions, opened its first Canadian store last month in Yorkdale’s new ‘Nordstrom Wing, two doors from the new Sandro’. Maje, founded in Paris in 1998 and with over 400 locations worldwide, is known for “bohemian-chic, solar, and more feminine womenswear collections”, according to SMCP. 

Sources at Sandro confirm that the brand will continue opening freestanding Canadian locations, with possibly as many as five stores for each of its Sandro and Maje nameplates. Vancouver is a noted target market for the brand as it continues to seek out real estate opportunities nationally. 

Sandro and Maje also operate concessions within several of Hudson’s Bay‘s top-selling stores. Sandro operates women’s concessions at Hudson’s Bay in downtown Vancouver, Montreal and in Toronto at Hudson’s Bay’s Queen Street, Yorkdale and CF Sherway Gardens locations. Sandro Men’s concessions are contained within Hudson’s Bay’s downtown Vancouver and Toronto Queen Street stores. Maje womenswear concessions are located within Hudson’s Bay’s downtown Vancouver, Montreal, and Toronto Queen Street and Yorkdale stores. 

Toronto’s Yorkdale Shopping Centre is Canada’s top-performing mall in terms of sales per square foot. New details will be revealed in an upcoming Retail Council of Canada study, which will rank malls on metrics including productivity, size, and pedestrian counts. 

Philipp Plein to Open Canadian Stores

Image: Philipp Plein

Swiss luxury brand Philipp Plein, known for its pricey and flashy men’s and women’s sportswear fashions, is making an aggressive push into the North American market. According to WWD.com, Canada will see at least one freestanding, corporately owned Philipp Plein store as part of the brand’s global expansion.  

Philipp Plein founded his eponymous brand in Lugano, Switzerland in 1998 by making bags and accessories from leftover exotic leathers. The fashion-side of the business launched in 2004 and has grown substantially since, now boasting close to US $250 million in annual revenue and over 100 directly owned and franchised boutiques. The brand is particularly known for its bejeweled leather and crystal-studded knits, and has sold very well in Asia, Russia and Eastern Europe. According to WWD, Plein’s sneakers retail from US$500 to $2,000; T-shirts are US$500 to $1,500; leather jackets are US$2,500 to $4,000; jeans go from US$500 to $2,000; dresses retail from US$1,500 to $4,000, and evening dresses are US$3,000 to $10,000. About 60% of its business is men’s and 40% women’s. 

A handful of Canadian retailers carry the pricey brand, including Leone in Vancouver and Hudson’s Bay‘s Queen Street flagship in Toronto. Browns Shoes also carries a selection of Plein’s footwear. 

Philipp Plein Store Interior
Philipp Plein Store Interior

The luxury brand now has four stores in the United States, and plans to eventually operate 20 US locations within the next three years, according to WWD. As well, WWD reports that the brand will open “10 stores between Canada (company owned) and Central and South America (franchised stores)”. Given that Canada’s population is about 1/10 that of the US, we could see at least two Canadian Plein stores. We’d expect that given its initial popularity in Asia and Europe, Plein could open Canadian stores in Vancouver and Toronto. We’d further speculate a Vancouver location would be in the city’s ‘Luxury Zone’ on or near the 1000 block of Alberni Street, while Toronto could see a location either in the Yorkville area or at Yorkdale Shopping Centre — Canada’s leading luxury-focused suburban mall, which just saw the opening of Saint Laurent Paris

Plein’s first three US stores opened about two years ago — on Madison Avenue in New York City, Rodeo Drive in Beverly Hills, and at Aventura Mall in Miami. In September of this year, Plein opened at Phipps Plaza in Atlanta and next month, a store will open at the massive King of Prussia centre north of Philadelphia. The company has also reportedly secured retail space for future stores at Houston Galleria and at the Ala Moana Center in Honolulu. 

Philipp Plein Store Interior
Philipp Plein Store Interior
Philipp Plein Store Interior

Mr. Plein told WWD, “I go to locations where I can make money,” going on to say, “When you have a great location, you don’t pay for advertising,” meaning that we can expect any Canadian stores to be in high-profile retail locations. 

As part of Plein’s push into North America, the company reportedly plans to show the women’s and men’s Philipp Plein collection during New York Fashion Week in February for the first time. 

We’ll update this article as we learn more about Philipp Plein’s expansion into Canada. 

Retail Council of Canada to Launch Shopping Centre Study

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Retail Council of Canada will be releasing a study ranking Canadian shopping centres on a variety of metrics, including productivity, size, and pedestrian count. The study will also provide statistical breakdowns for Canadian regions, as well as other useful information for those involved with and interested in the Canadian retail industry. It will be distributed and promoted to retailers and other industry players nationally, beginning in December. 

Initial study findings show that Canada’s top malls continue to show strong sales levels, despite economic challenges in some regions. The study will also analyse what trends in the industry are contributing to shopping centre successes. 

There are several study sponsorship opportunities available for those seeking exposure to retailers and industry players, and interested parties are encouraged to act fast as time is limited. The study will be widely distributed and promoted to the industry, including Retail Council of Canada email subscribers, Canadian Retailer magazine subscribers, as well as to the Canadian press. Media sources will be targeted both nationally and locally to run stories, linking to the study. The study will also be profiled here on Retail Insider, which now sees over 300,000 monthly page views. For information on advertising or sponsorship opportunities, contact Mary Markou at advertising@retailcouncil.org. As well, information and a rate card can be found at: Canadian Shopping Centre Study

Saks Fifth Avenue Opens Flagship Food Hall [Photos]

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Pusateri’s Fine Foods has opened its second ‘Saks Food Hall’, on the concourse level of Saks Fifth Avenue’s Canadian flagship in downtown Toronto. The new grocery store, strategically located along the city’s busy PATH system, has seen considerable and consistent crowds since its opening on Thursday morning. 

The 24,000 square foot GH+A designed space follows the March opening of an 18,500 square foot Pusateri’s Saks Food Hall as CF Sherway Gardens in Toronto’s West End. The new downtown store sees a different type of shopper — while the Sherway store is in a suburban mall surrounded by parking, the new CF Toronto Eaton Centre Saks Food Hall is geared towards commuters, tourists and locals, with plenty of prepared meals to complement staple grocery items. 

Toronto’s underground pedestrian PATH system links downtown office towers with hotels and retail, and is considered to be the world’s longest underground shopping network. It boasts over 30 kilometres of connected walkways and over 4-million square feet of retail space, rivalling West Edmonton Mall in size. The PATH network is also extremely busy on weekdays with over 200,000 people passing through its halls and its estimated 1,200 stores. 

The new Saks Food Hall opens directly onto the busy PATH under CF Toronto Eaton Centre’s Hudson’s Bay building, featuring access points from the TTC Queen subway station, CF Toronto Eaton Centre, as well as adjacent buildings and parking structures. Over 50,000 people pass by the new store daily, resulting in a busy, yet luxurious shopping experience. 

Breakfast, lunch and dinner are all part of the experience. The store features morning coffee and pastries at its PATH-facing corner space, with healthy lunch-on-the-go as well as prepared meals for restaurant-quality dinners. It also features a variety of grocery items, from milk to bread to meats and cheeses. The entire experience is unlike a typical grocery store though — marble flooring, rich wood and luxurious fixtures abound, with upscale products carried in a wide variety of price ranges. 

Saks Food Hall joins the multi-level 11,000 square foot Oliver & Bonacini-operated restaurant Leña, which opened at Saks in August of this year. Both food experiences are expected to further drive pedestrian traffic into the adjacent Saks Fifth Avenue and Hudson’s Bay stores. Given that people generally consume food more frequently than fashion, adding food and beverage is a strategic move for retailers looking to gain pedestrian footfall and, hopefully, increased sales. 

The store features a number of departments and features, to be described below along with store photos. 

Champagne Bar: The new bar features best-in-class Champagne, fine wine and local beer assortments, all paired with a fresh raw bar and a market menu curated by Pusateri’s corporate chef, Tony Cammalleri. The Champagne Bar has its own corner space in the store, also accessed from the PATH entrance leading into the 2 Queen Street East office tower. 

Sushi Bar: The store’s sushi bar features take-away or eat-in options, with made-to-order cuts of fresh fish, vegetables and toppings, hand-rolled by expert sushi chefs.

The Chopped Bar: The a-la-carte salad bar includes fresh greens, gourmet cheese and meats, as well as dressings. In the morning there’s a make-your-own yogurt parfait counter, where artisanal granolas can be paired with local yogurts and fruit.

Rosticceria: Traditional rotisserie dishes are given a “luxe flair”, according to Pusateri’s, with carved meats and a rotating menu of gourmet street foods and sides. 

BENE, A Pusateri’s Pizzeria: Roman-style pizza served al taglio (by the slice) featuring crust made with Le 5 Stagioni flour that comes from a 150 year old Italian mill, sauces made from certified DOP San Marzano Tomatoes, and Canadian Fior Di Latte cheese. The new BENE faces directly onto the busy PATH, with crowds stopping to examine and purchase the delicious smelling pizza. 

Sorelle and Co.: The shop-in-store is a second for the company (following a location in Vaughn), featuring gluten-free, soy-free, sesame-free, vegan, nut-free, and preservative-free food items ranging from breads to sweets. 

Pusateri’s Café: Facing onto the busy PATH, the new coffee counter also includes fresh breakfast pastry —  a European start to the day, according to the retailer. 

Daits: The fresh counter serves Saudi Arabian dates, in an environment not unlike how one might purchase chocolates. Facing directly onto the PATH, Daits appeared to be constantly ringing up sales during the multiple times that we passed by the space. 

Below are more photos of the beautiful store, which is worth checking out if you find yourself hungry while in downtown Toronto. 

Tsawwassen Mills Photo Tour [Photos]

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Ivanhoé Cambridge’s Tsawwassen Mills hybrid outlet centre opened about a month ago, and we profiled the property in an article on Retail Insider. Last week, photographer Klaus Johansson toured Tsawwassen Mills, and gave us permission to post his beautiful photos of the South Delta retail centre. 

The 1.2 million square foot hybrid outlet centre features 16 anchors and 180 retailers, 50% of which are ‘pure outlet’ stores. The remaining retailers are considered ‘full-price’. 

Construction began on the massive Tsawwassen Mills in January of 2014, which is located at Highway 17 and 52nd Street in South Delta — about 30 minutes north of the Washington State border and less than 5 km from the Tsawwassen Ferry Terminal. 

180 retailers have opened in the centre, including 18 that are first-to-market such as: Bass Pro Shops, DSW Designer Shoe Warehouse, Pro Hockey Life, Saks OFF 5TH, The Outlet by Harry Rosen, Michael Kors Outlet, lululemon athletica outlet, and Browns Outlet (shoes), as well as several others. Thirteen of the mall’s 16 anchors are now open. 

Tsawwassen Mills features a 1,100-seat food hall, four full-service restaurants, a children’s play area, a sports dome and six public entrances each featuring its own special design features. Several stores offer unique entertainment options, including a skate park in the West 49 retail space, and a themed bowling alley inside of Bass Pro Shops. 

According to Ivanhoé Cambridge, more than $600 million went into building Tsawwassen Mills, which now employs about 3,500 full-time and part-time staff. The centre features a 6,000 stall parking lot with 14 electric vehicle charging stations. Other sustainable features include a LEED® certification as mentioned above, based partly on 20% of construction materials being recycled, as well as the planting of 2,000 trees on the property. 

See below for more photos of the centre, all by Mr. Johansson. 

That concludes the photo tour of Tsawwassen Mills by Klauss Johansson. 

Azadi Jewellery Announces Expansion into North America

Azadi Jewellery at CF Shops at Don Mills (Rendering: Azadi Jewellery)

Tehran, Iran-based Azadi Jewellery is expanding its retail operations into North America, and has chosen Canada as its initial entry point. The upscale jewellery retailer’s first location will open in late 2016 at CF Shops at Don Mills in Toronto. 

The Azadi family has been in the jewellery business for over 100 years, and operates 25 store locations across the Middle East. Ali Azadi explains that Azadi Jewellery designs are trendsetting and are sourced from quality Italian manufacturing partners. They offer high grade gold, in 10, 14, 18 and 22 carat yellow/white/rose gold designs. The company recently did a market study and found that after much consolidation, the North American jewellery market is rebounding and gold is making a comeback. The company’s products are of the highest level of quality and craftsmanship yet can cater to all customer tastes.  With price points starting from $100, they can be competitive because of Azadi Jewellery’s strong and long established supplier relationships.  

Azadi Jewellery at CF Shops at Don Mills
Azadi Jewellery

The Azadi Jewellery location at CF Shops at Don Mills will measure just over 1,000 square feet, and is strategically located at the corner location of Clock Tower Road and Karl Fraser Way, across from jewellery brand Pandora, and strong co-tenants such as Michael Kors, Frank +Oak, Barbuti, Little Burgundy and Change.  Renderings of the new CF Shops at Don Mills store show dramatic, luxurious interiors unlike other retailers in Canada. Red carpeting, black marble flooring and elaborate wall treatments will compliment luxurious imported fixtures that will include mahogany and walnut display cases and chairs and crystal chandeliers. The space will have a custom curated section as well as ready for sale merchandise. 

Azadi Jewellery at CF Shops at Don Mills (Rendering: Azadi Jewellery)
Azadi Jewellery at CF Shops at Don Mills (Rendering: Azadi Jewellery)
Azadi Jewellery at CF Shops at Don Mills (Rendering: Azadi Jewellery)
Azadi Jewellery at CF Shops at Don Mills (Rendering: Azadi Jewellery)

Azadi Jewellery is looking to further expand into Canada and the US, and is seeking out high quality retail opportunities both on urban street-fronts as well as in high-end shopping centres. Robert Luciano of Toronto-based firm decisionSMART Retail Advisory, Inc. (www.decisionsmart.ca) is working with Azadi Jewellery on its expansion, and can be reached at: robert@decisionsmart.ca or by phone: 416-702-9641.

Last Chance to Register for IoT, Big Data Retail Summit – Nov. 15-16 in Toronto

The IoT, Big Data Retail Summit is filling up. Only 4 complimentary passes for retailers left. Email info@iotevents.ca now to get your pass. 

For everyone else, there’s a one time offer of $795 (plus tax). You may register online at https://iotevents.ca/event/retail, by emailing info@iotevents.ca or by calling 647-775-1610. 

At the conference, you’ll meet senior retail executives from Canadian retailers such as:

  • Canadian Tire
  • LCBO
  • Purdys Chocolatier
  • BMO
  • NB Liquor Corporation

You’ll also meet senior retail executives from international retailers such as:

  • Walmart
  • Indigo
  • Home Depot
  • Kia
  • Moen

In addition, you’ll meet senior retail executives from local retailers such as:

  • MacQuarries Pharmasave
  • FDL Furniture
  • Tweed & Hickory
  • Marise Victoriaville
  • LDF Furniture Industries Inc
  • Organica Studio

The conference takes place at St. Andrew’s Club in Downtown Toronto on November 15-16, 2016. 

With this much interest and the conference coming up in less than a week, make sure you register soon. Register online, email info@iotevents.ca or call 647-775-1610. 

See you next week! 

*Sponsored. To have your event (or product or service) profiled on Retail Insider, email: craig@retail-insider.com*

m0851 Launches Mall Expansion Strategy [Photos]

Image: m0851

Upscale Montreal-based leather and fashion brand m0851 is expanding its base of stores as well as its real estate strategy, as it increasingly focuses on opening in malls. Its next location will be in a prominent retail space, located at an entrance to North America’s busiest shopping centre — CF Toronto Eaton Centre

Currently under construction and expected to open in early December, m0851’s Eaton Centre unit will be adjacent to the busy ground-level Queen Street entrance to the downtown shopping centre. The 3,000 square foot m0851 square foot store replaces footwear retailer Town Shoes, which relocated in September to a slightly larger space within the mall. The new m0851 features exceptional street exposure from multiple windows along Queen Street West (just west of Yonge Street) as well as a strategic mall entrance from within the shopping centre. Directly across the street are the main entrances to Canada’s flagship Saks Fifth Avenue and Hudson’s Bay stores. 

CF TORONTO EATON CENTRE LEASE PLAN, VIA LANDLORD CADILLAC FAIRVIEW
M0851 Construction Hoarding at CF Toronto Eaton Centre
M0851 Construction Hoarding at CF Toronto Eaton Centre

Marine Godfroy, m0851’s Director of Marketing, explained that the company is looking to open more shopping centre locations in Canada, after initially focusing primarily on freestanding street-front units. The company started off by opening stores on ‘secondary arteries’ in locations such as on Maisonneuve West in Montreal and on Avenue Road in Toronto’s Yorkville area. After seeing tremendous success at its CF Carrefour Laval shopping centre as well as heavy footfall at its recently opened Montreal Complexe Les Ailes unit, the company has been reevaluating strategy, according to Ms. Godfroy. While street-front stores may attract shoppers as destinations, mall stores often enjoy heavy foot traffic from passers-by, she said. Not only do stores in busy malls provide the opportunity for high-volume sales, they also help to increase brand awareness through exceptional visibility. 

Oakmont Real Estate Services represents m0851 as brokerage in Canada, and negotiated the CF Toronto Eaton Centre deal on behalf of the retailer. Future m0851 locations will ideally be in the 1,000 square foot to 2,500 square foot range, according to Oakmont’s website

M0851 Construction Hoarding at CF Toronto Eaton Centre
Image: m0851

The United States will also increasingly become a focus for m0851, Ms. Godfroy explained, with the company targeting cities such as Washington DC, Chicago and San Francisco. As of yet, no locations have been secured in these cities. 

The company operates on a ‘hybrid’ ownership model, with some stores being corporately owned while others are franchised. Ms. Godfroy explained that m0851 could open more stores in Asia and Europe as potential franchisees show interest. 

The m0851 brand was founded in 1987 by Frédéric Mamarbachi, and its name represents the first initial of his surname, as well as his birth month and year. The company designs and manufactures leather bags, accessories, jackets and outerwear. It started out manufacturing leather belts under the nameplate ‘Rugby North America’ and in 2003, changed its name to better reflect a refined, urban brand identity. Its head office is in Montreal’s trendy Mile End neighbourhood. Its products are designed and manufactured in Montreal, and its store interiors are also designed in-house. 

The company now operates 22 stores globally, with 11 of those in Canada. Its Canadian stores are located in Montreal (4 stores including one in Laval), Quebec City, Ottawa, Toronto (2 stores), and Vancouver (2 stores) (check). International cities featuring m0851 include New York City, Santa Monica CA, Boston, Madrid Spain, Tokyo (2 stores), Nagoya, Osaka, Hong Kong (3 stores) and Beijing. M0851 also distributes their collections through a select network of retailers in 35 countries, and has an e-commerce site.