Azadi Jewellery Announces Expansion into North America

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Tehran, Iran-based Azadi Jewellery is expanding its retail operations into North America, and has chosen Canada as its initial entry point. The upscale jewellery retailer’s first location will open in late 2016 at CF Shops at Don Mills in Toronto. 

The Azadi family has been in the jewellery business for over 100 years, and operates 25 store locations across the Middle East. Ali Azadi explains that Azadi Jewellery designs are trendsetting and are sourced from quality Italian manufacturing partners. They offer high grade gold, in 10, 14, 18 and 22 carat yellow/white/rose gold designs. The company recently did a market study and found that after much consolidation, the North American jewellery market is rebounding and gold is making a comeback. The company’s products are of the highest level of quality and craftsmanship yet can cater to all customer tastes.  With price points starting from $100, they can be competitive because of Azadi Jewellery’s strong and long established supplier relationships.  

The Azadi Jewellery location at CF Shops at Don Mills will measure just over 1,000 square feet, and is strategically located at the corner location of Clock Tower Road and Karl Fraser Way, across from jewellery brand Pandora, and strong co-tenants such as Michael Kors, Frank +Oak, Barbuti, Little Burgundy and Change.  Renderings of the new CF Shops at Don Mills store show dramatic, luxurious interiors unlike other retailers in Canada. Red carpeting, black marble flooring and elaborate wall treatments will compliment luxurious imported fixtures that will include mahogany and walnut display cases and chairs and crystal chandeliers. The space will have a custom curated section as well as ready for sale merchandise. 

Azadi Jewellery is looking to further expand into Canada and the US, and is seeking out high quality retail opportunities both on urban street-fronts as well as in high-end shopping centres. Robert Luciano of Toronto-based firm decisionSMART Retail Advisory, Inc. ( is working with Azadi Jewellery on its expansion, and can be reached at: or by phone: 416-702-9641.

Article Author

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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