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Harry Rosen Unveils Overhauled Winnipeg Store [Photos]

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Upscale Toronto-based menswear retailer Harry Rosen has unveiled its newly renovated store at Winnipeg’s CF Polo Park shopping centre. The 8,000 square foot store is located on the mall’s second level. 

The updated Winnipeg location features an enlarged shoe department, designer sportswear section, new dress furnishings area, as well as a complete refresh of the tailored clothing and sportswear departments — not to mention a new store front. The store stayed open during the 4.5 month renovation, which cost several million dollars. 

Brands featured in the store include Armani Collezioni, Belstaff, Versace, Canali, John Varvatos, Zegna, Canada Goose, and Hugo Boss, among others. New this season is Munro Tailoring from Amsterdam, featuring custom made and ready-to-wear suits, sports jackets and dress shirts ‘at a compelling price point’, according to the retailer. Behind the scenes is a fully staffed tailor shop for timely alterations.

The store’s formerly adjacent Hugo Boss boutique, which had its own separate mall entrance, has been integrated into the main store.  

Harry Rosen first opened in Winnipeg in August of 1986, with this year marking the retailer’s 30th anniversary in the city. 

Cadillac Fairview‘s CF Polo Park is one of Canada’s most productive shopping centres, in terms of sales per square foot. It’s also one of the largest, and boasts foot traffic in excess of 10 million shoppers annually. This fall, Retail Council of Canada will launch its first Canadian shopping centre ranking study, which will be widely distributed and promoted to the entire Canadian retail industry. More details will be revealed next week and to discuss sponsorship opportunities, contact advertising@retailcouncil.org.  

Marshalls Continues Aggressive Canadian Store Expansion

Marshalls on John Street in Toronto (Google Street View)

TJX-owned off-price retailer Marshalls has opened 10 Canadian stores since August of this year, and the momentum is expected to continue into 2017. Canada is seeing more off-price stores opening than at any time in its history, and competition will become even fiercer as competitors Saks OFF 5TH and Nordstrom Rack continue with their Canadian expansion plans. 

Marshalls entered the Canadian market in March of 2011 with three stores in the Greater Toronto area, followed by 2013 store openings in Ontario, Manitoba and British Columbia. In the summer of 2014, the company expanded further, with new stores in the Maritimes and Quebec. Parent company TJX also operates the Winners and HomeSense retail chains in Canada. 

Marshalls now operates 50 stores across Canada, with 10 of those having opened since August 25 of this year. The August 25 store opening was at Laurier Quebec in Quebec City, and was followed by September openings at Marche Central in Montreal, Ancaster Power Centre in Ancaster, ON, and East Hills Shopping Centre in Calgary. Marshalls’ October 2016 Canadian openings included stores at Tsawwassen Mills near Vancouver, London North Centre in London ON, Central at Garden City in Richmond BC, Tera Losa Shopping Centre in Edmonton, Langley Centre in Langley BC, and at South Keys Centrum Shopping Centre in Ottawa. 

TJX has indicated that it plans to eventually operate about 100 Mashalls locations in Canada, meaning that the company’s expansion is only at the half-way point. Marshalls is working with brokerage Northwest Atlantic for its Canadian real estate site selection. 

Marshalls is addressing an underserved market that is hungry for bargains, according to Farla Efros, President of leading retail consultancy HRC Advisory. She noted Marshalls’ unique positioning with a strong focus on clothing for the entire family, and how the company has researched the market and determined that there’s continued room for growth. In both good times and bad times, off-price retail often thrives, Ms. Efros said, providing the retailer with room for further growth. 

That growth is being met with competition — particularly from Saks Fifth Avenue’s Saks OFF 5TH and Nordstrom’s off-price division Nordstrom Rack, both of which are expanding rapidly into Canada. As of last week, Saks OFF 5TH had confirmed 16 Canadian store locations, with nine of those having already opened since March of this year. The retailer has said that it plans to operate 25 Canadian stores by the year 2018. Nordstrom Rack, which will open its first Canadian stores in early 2018, has confirmed five locations so far, with plans to eventually open between 15 and 20 stores in this country.  

Ms. Efros noted that despite high penetration per capita in the United States, off-price retailers continue to open stores south of the border. Given this trend, and given Canadian’s proven desire for discounted products, there may be room for growth for all three competitors, not to mention TJX’s Winners nameplate, which continues to open stores aggressively across Canada as well. 

Birks Montreal Flagship to Renovate and Add Luxury Hotel

Birks Montreal Flagship to Renovate and Add Luxury Hotel

Downtown Montreal’s iconic Maison Birks store will see an overhaul that will include a new on-site hotel. The announcement follows Saks Fifth Avenue‘s decision to open a flagship store across the street, as the area continues to become more upscale. 

Birks Group Inc. is referring to the project as being a ‘luxury lifestyle property’ that will feature a renovated flagship Maison Birks jewellery store, as well as a bistro and 120-room boutique ‘Birks Hotel’ operated by Le St-Martin Hotels, scheduled to open in the spring of 2018. Construction will begin in the spring of 2017. 

Renovations to the Birks store itself will reflect the brand’s latest retail concept, which was recently unveiled at its new Yorkdale Shopping Centre unit last month. Birks Montreal will remain open during renovations. 

The 58,444 square foot Montreal Birks building currently includes a 19,785 square foot Birks store at its base. The building, featuring a Miramichi sandstone facade, was designed by Edward Maxwell and opened in 1894. The Birks store will be downsized to about 7,500 square feet

The immediate area is seeing considerable improvements, expected to draw crowds of affluent shoppers. In early 2018, Saks Fifth Avenue will open a 200,000 square foot store (including an 80,000 square foot Quebec-themed food hall) on the north side of the existing 655,000 square foot Hudson’s Bay building. Other improvements to the area will include merged Centre Eaton and Complexe Les Ailes shopping complexes (to be anchored by a 44,840 square foot Saks OFF 5TH by Saks Fifth Avenue), a renovated Phillips Square, as well as heated sidewalks along Sainte Catherine Street West. 

Birks has been renovating and relocating some of its key stores over the past several years. We’re told that, soon, it will announce the renovation and reconfiguration of its flagship Manulife Centre store in downtown Toronto, which will be part of a $100 million mall renovation that will include the addition of Italian food concept Eataly.

Saje Natural Wellness Reveals National and International Expansion Plans

Saje Natural Wellness at Yorkdale Shopping Centre

Vancouver-based Saje Natural Wellness has announced its final round of Canadian store openings, bringing its count to 50 stores in just the past few years. The company has now set its sights on the United States for a similarly ambitious expansion, and the company is looking to eventually expand into markets overseas.  

We first reported on Saje’s plans for expansion in September of 2014, when the company had only 14 locations. Today, Saje operates 45 Canadian stores and boasts annual revenue in excess of $50 million. Profit Guide recently ranked Saje Natural Wellness as #74 in its rankings of Canada’s 500 fastest growing companies. 

According to Saje Vice President Kiara Leblanc (daughter of co-founders Jean-Pierre LeBlanc and Kate Ross-LeBlanc), the retailer will open five more Canadian stores in 2017, bringing the company to its goal of 50 stores. These new locations will include: 

The new 900 square foot West Edmonton Mall store will be a second in the mall, with the existing 500 square foot store to be converted to Saje’s ‘At Home’ concept. The Yorkville lease deal has yet to be executed, so Saje has held off disclosing its address for this article. The Cornwall Centre store will be Saje’s first in Regina and second in Saskatchewan, and the Moncton store will be Saje’s first location in New Brunswick. 

Image: Saje Natural Wellness

This fall, Saje Natural Wellness will also open at Oakville Place in Oakville, Ontario, and will relocate its existing space at Coquitlam Centre, east of Vancouver. The retailer also recently opened two Toronto stores — one in the city’s busy financial district underground PATH (Exchange Tower) as well as an impressive unit at Yorkdale Shopping Centre, featuring a soaring facade as seen in the photo at the top of this article. 

Ms. LeBlanc revealed that moving forward, Saje Natural Wellness will next focus on opening stores in the United States, with about 30 locations planned for 2017. The company’s first two stores will be located in southern California — one in Malibu, the other in Valencia. Saje’s goal is to eventually operate between 150 and 200 US stores — the New York City area will be a focus along with California, prior to entering markets such as Chicago, Seattle and Texas, said Ms. LeBlanc. 

Longer-term, Ms. Leblanc said that Saje is looking at opening stores in the UK, Australia and Hong Kong, as it looks to an eventual global expansion. As well, some existing Saje stores, particularly those large enough, could eventually house the brand’s ‘Saje At Home’ concept shop-in-stores. The company’s ‘At Home’ line includes natural home care and cleaning products, which are becoming increasingly popular as studies have shown that some cleaning products can have adverse health effects, including increasing rates of cancer, she noted. 

InPost Launches ‘Virtual Address’ and ‘Locker-to-Locker’ in Canada

InPost Canada

Parcel pick-up locker company InPost Canada has just announced two new consumer shipping solutions for Canadians — one called ‘Virtual Address‘, and the other called ‘Locker to Locker‘. Both are being introduced ahead of the busy winter holiday season. 

InPost describes ‘Virtual Address’ as a service that allows consumers to choose an InPost Locker as one’s ship-to address for any e-commerce retailer, while the ‘Locker to Locker’ service allows consumers to send a parcel from one InPost locker to any other InPost locker in its network. 

The Virtual Address service is designed to be simple to use. Consumers may set up an account and select the InPost Locker where they’d like to receive deliveries, and InPost will provide them with their very own Virtual Address. From then on, consumers can use their Virtual Address in place of their shipping address for deliveries, and InPost will receive the parcel on the consumer’s behalf and deliver it to the InPost Locker of their choice. As soon as the item arrives in the locker, the consumer is notified via email and text message that their delivery is waiting for them with pickup available 24 hours a day 7 days a week.

The ‘Locker to Locker’ service is also designed for simplicity. All one has to do is select the “send a parcel” link on InPost’s website, choose the locker where one wants to drop off the parcel, and select the destination locker. Once done, the sending party prints a label and may drop off the parcel at any time. InPost will deliver the parcel to the destination locker, and it will wait for it to be picked up for up to three days. 

These initiatives are designed to allow consumers to control all of their parcel deliveries from any e-commerce retailer, family and friends, just in time for the holidays. InPost is offering the first parcel for free to interested parties.

The InPost parcel-locker network is the largest international network of automated parcel lockers in the world, making it easy to send and receive parcels 24/7. They are located in convenient places such as grocery stores, gas stations and transit hubs. This customized solution is already present in more than a dozen countries, including: Australia, Chile, Columbia, Czech Republic, Estonia, France, Great Britain, Ireland, Iceland, Italy, Latvia, Lithuania, Poland, Russia and Slovakia. Currently, there are more than 4,500 parcel lockers based on InPost technology located worldwide.

BonLook Launches Canada-Wide Store Expansion

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Montreal-based eyewear company BonLook is embarking on an aggressive expansion strategy, with plans to open 20 stores that take a modern spin on the traditional in-store shopping experience. 

Hoarding for a new store at CF Toronto Eaton Centre on Saturday, October 29, 2016

BonLook launched in 2011 as an online retailer specializing in trendy prescription eyeglasses and sunglasses. A vertically integrated company, Bonlook controls the design, manufacturing and distribution of the products, enabling it to produce merchandise that’s both high quality and affordable.

The company has opened three boutiques in Quebec so far this year, and that’s just the beginning of its ambitious growth endeavour. 

In July, the retailer announced the signing of a financing deal with Walter Capital Partners, a private equity firm which invests in small and medium-sized businesses to help accelerate their growth. That deal, which includes an initial round of funding as well as a long-term commitment, enables BonLook to fast track its expansion plans.

BonLook opened its first retail ‘kiosk’ at Promenades Cathédrale in Montreal in June of 2015, followed by its first concept boutique in February of 2016 at CF Fairview Pointe Claire in Montreal’s West Island, followed by a second at CF Carrefour Laval in May of this year.

The chain is now preparing to expand into Ontario, with plans to open a handful of boutiques this fall. New locations will include at CF Rideau Centre in Ottawa, CF Masonville Place in London, and at CF Toronto Eaton Centre in Toronto. Another Quebec location is also slated to open this fall, at Quartier DIX30 in Brossard, outside of Montreal.

The new boutiques aim to complement BonLook’s online sales channel, by providing shoppers with the opportunity to visit a store for access to optician services, stylist consultations, measurements and adjustments, and the opportunity to try on frames in-store.

Unlike most stores, the new BonLook boutiques are missing one key element: cash registers. Rather than paying at a traditional cashier counter, shoppers at BonLook stores carry out their transactions online. The goal is to create a modern, “hassle-free” environment where interactions between employees and customers can be more relaxed. 

The boutiques were designed by Aedifica, a full-service architecture and design firm based in Montreal. For the inaugural 325-square-foot CF Fairview Pointe Claire concept store, the designers sought to create a minimalist layout. They utilized floor-to-ceiling mirrored walls to make the boutique feel open and spacious, and to provide ample space for shoppers trying on frames to check their reflection. Accents in marble and wood create a clean, modern look.

Aedifica also worked with various other players in the Quebec design industry in creating the concept, including Lambert et Fils lighting, Larose Guyon table accessories, Coop ÉTABLI furniture and Dahls uniforms.

Bonlook also operates two other retail locations: a showroom in Montreal’s St. Henri neighbourhood, along with the kiosk mentioned above in downtown Montreal’s underground Promenades Cathédrale.

The retailer’s site selection is being handled by Kathleen McGuigan at Oberfeld Snowcap Inc., with a focus on locations in larger enclosed malls, in units 350 to 700 square feet in size.

*All photos are of the CF Fairview Ponte-Claire store, via dexigner.com

Why The Shops at Aura Retail Centre is Unsuccessful (With Photos)

Earlier this month, the National Post newspaper published a blistering opinion piece, referring to Toronto’s ‘The Shops at Aura’ as being “desolate”, among other criticisms. We asked retail design firm figure3 to shed some light on why and what could have been done differently.

The following is a retail design analysis by figure3’s Tyler Gilchrist, who is head of Strategy and Research at the well-known Toronto-based design firm.

By Tyler Gilchrist

As you can imagine, designing retail environments has changed a bit in the last few years. The role of bricks and mortar is evolving, no doubt. They both need to do something different than what they used to, and what their new virtual counterparts do. 

One thing that hasn’t changed is the need for real-world social interaction with all the nuance and value it entails. Regardless of the leaps new technologies have made in recent years; people remain physical, sensation-seeking, and social animals. Though we often believe we’re a special kind of rational decision-making animal, in the real-world we predominantly rely on unconscious cognitive biases and social signals that are tied to our own evolutionary beginnings. 

(CLICK GOOGLE MAP FOR INTERACTIVE VERSION)
(GROUND LEVEL ENTRANCE TO THE SHOPS AT AURA, ACCESSED FROM AN ESCALATOR.)
(WAYFINDING DIRECTORY ON A WALL IN THE CENTRE)

How we think, feel, decide and behave is very much influenced – again, mostly unconsciously – by the environments we find ourselves in and the complex network of social clues that reside within them. What this means is designers, and the developers directing them often fail to create environments that work because they lack a meaningful understanding of the many invisible influences that effect the people they design for. 

Take the Shops at Aura in Toronto. The National Post recently ran an about just how dismal retail developments can be for people. You can read others’ point of view and here…you get the We can all agree that these shops aren’t doing what they should. The Shops at Aura don’t work. 

(FOOD COURT, EMPTY OF TENANTS. THERE’S NO FREE WI-FI FOR PATRONS, EITHER)

There are many obvious reasons The Shops don’t work. They lack a big retail “anchor”, they’re missing their promised connection to the PATH, they were sold as “retail condos” (and how that model skews the system), and the simple fact that most of The Shops reside in a dingy basement. But there’s more to creating dynamic, effective retail environments for people than simply overcoming the conventional complaints. 

To design effectively for people you have to understand people. It doesn’t appear The Shops at Aura were designed with a deep understanding of what people need for retail to thrive. 

Our contribution to furthering this understanding is a series of seven principles we’ve identified that begin to reframe what’s important to retail projects like The Shops. Based on empirical observation, as well as research that leverage the cognitive and behavioural sciences, these principles are one of the tools we use to look at retail design decisions through a people-first lens. 

For instance, our “Open & Social” principle is all about putting ideal retail behaviours on display (leveraging the idea of ‘social proof’, where we make visible specific activities in order to give others something to emulate). It’s a simple idea that can be leveraged easily and inexpensively – when thought of at the right time. But it’s something that’s ignored by too many retailers and retail projects like The Shops. When we overlook these simple principles, we design places that suck the life out of what should be vibrant, buzzing places.

These principles for convivial retail go further than simple design decisions into other areas, like leasing strategies. As Charles Montgomery states in his book on urban design “Happy City”: 

“In the 1980s most large cities in [Denmark] actually restricted banks from opening new branches on their main shopping streets. It is not that Danes hate banks; it is that passive bank facades bleed life from the sidewalk, and too many of them can kill a street.” 

… Now guess what type of tenant occupies more than half the Yonge Street frontage at The Shops? Robbing street level energy and visible sociability makes it too hard for anyone to intuit there’s anything worth exploring at the north-west corner of Yonge and Gerrard. 

These principles are a good start. They’re small, effective nudges toward reframing the design process. We’d like to take things a step further. To design places that work for people, we have to engage those people in meaningful ways, before anyone begins designing. We have to overcome the mentality that permeates much of the design and development community that assumes you can just inflict meaningful experiences onto people. Real-world design doesn’t work this way – you can’t design experiences. You can only create the conditions to trigger meaningful experiences based on what people bring to your design. 

Just because you built it, doesn’t mean they’ll come. 

Author: Tyler Gilchrist, Strategy and Research, figure3

Downtown Edmonton Seeing Retail Renaissance

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Downtown Edmonton is seeing a retail revival, spearheaded by the construction of a major entertainment facility as well as new commercial and residential space. An essentially new downtown core will compliment the city’s burgeoning cultural district which is anchored by Churchill Square, which has been at the heart of the city for more than a century. 

A number of major projects are attracting residential developers and new businesses, also resulting in an increase in commercial retail and office space. The new street-level ‘Valley Line’ LRT transit line will pass through the city centre along 102 Avenue, expected to be completed in 2020 with an estimated daily ridership of 30,000. The area around Churchill Square and City Hall is also seeing considerable improvements, including a new Royal Alberta Museum and a revamped library, all part of an effort to position the area as a major cultural zone. Development immediately to the east will add potentially thousands of new residents, in an area dubbed ‘The Quarters’, while the area around 104 Street continues to attract new retailers and restaurants. 

Two major retail projects are currently under development in the heart of it all — one is new, and the other is a planned overhaul of an existing centre. The new retail ‘Ice District’, developed by Katz Group and One Properties (formerly ‘WAM Developments’) will feature retail space as well as a new hotel, office tower and residential units, joining the recently opened Rogers Place entertainment facility (home to the NHL’s Edmonton Oilers) as well as a new casino. At the same time, Oxford Properties Group is making substantial improvements to its massive Edmonton City Centre shopping complex, which spans two large city blocks in the heart of the core. 

The ‘Ice District’

Coinciding with the announcement that the city’s NHL hockey rink was moving downtown, Katz Group and the developer formerly named WAM Developments, now called ONE Properties, launched an ambitious redevelopment project that will include retail and other commercial space, as well as a hotel, luxury tower residences, VIP cinemas, a 50,000 square foot public square, and the tallest office tower in Canada west of Toronto. The development is located on under-utilized real estate adjacent to the city’s financial hub, which previously housed surface parking lots and low-rise commercial buildings. 

The new 300,000 square foot retail space, specifically, will include a new grocery store (tenant to be revealed), a Rexall drug store, and a 15,000 square foot, 500 seat gourmet ‘food hall’ with an outdoor terrace. Over 85,000 square feet of new retail space will open in 2018, according to the developer (including the food hall) and in 2019, a further 170,000 square feet of retail space (including a two-level grocery store) will open to the public, alongside a Cineplex UltaAVX & VIP Cinemas. Lease plans also show a major Canadian sports retailer as a tenant, though that has yet to be confirmed.

Edmonton City Centre Redevelopment

Oxford Properties is also in the process of substantially improving its massive Edmonton City Centre property, with its first phase opening to the public late last year. The landlord revealed in November of 2015 that it would begin the centre’s overhaul with a new $45 million multi-tenant food hall, called ‘Elevated Food Fare’ on the third level of the centre’s east building. The conversion of the mall’s concourse (formerly housing two food courts) will add 250 parking stalls when fully completed, as well as a new 11,000 square foot Dollarama store which is expected to open in early 2018. Elevate Food Fare consolidates 26 previous offerings spread over two concourse level food courts into 11 best-in-class operators on the third floor, including major national brands as well as Alberta-based concepts such as Opa! of Greece, Burrito Libre and Press’d the Sandwich Company. It also features first-to-market vendors such as Shanghai 360 and Paramount Fine Foods — Western Canada’s 2nd location for the popular Toronto-based Middle-Eastern food concept.

The east building at Edmonton City Centre will also see the addition of a two-level Shoppers Drug Mart in early 2018, featuring grocery offerings such as fresh fruit, vegetables and meat. It will bring groceries to the area that is currently underserved, which will benefit both office workers as well as locals who are increasingly moving into new condominiums in the area. 

Between now and the end of 2018, over 65 stores, or about 1/3 of the mall’s 150 retailers, will have been relocated, renovated or, in some instances, be entirely new to the centre. Oxford Properties is in talks with a number of national and international retailers that are interested in opening at Edmonton City Centre, and it will announce new retailers as permitted. 

Edmonton City Centre’s western half is anchored by a 168,000 square foot Hudson’s Bay department store, and it will also see new improvements as Oxford Properties revamps the centre. A new ground-level LRT entrance between Hudson’s Bay and restaurant Riz Asian Kitchen will draw thousands of people into the centre on game night, as the passageway between the two will lead towards the new Rogers Place entertainment facility. 

Oxford Properties is putting safety first, having recently invested in a security upgrade, including new cameras, to deliver the highest levels of customer safety and comfort. More people in the area will also further increase the perception of safety in the downtown core — something the area has struggled with, especially after office hours. 

Edmonton City Centre’s facade, which was painted white last year, will see a new look as renovations progress. Oxford Properties will continue to make announcements as plans are finalized and centre improvements continue to progress. 

Other New Developments

Manuife Place, anchored by Holt Renfrew, is expected to see changes as some existing tenants exit the property over the next several months. Landlord Manulife wouldn’t confirm what’s planned for the building’s retail podium, except to say that Holt Renfrew has extended its lease for the existing store footprint. Given the small size and current condition of the downtown Edmonton Holt Renfrew (when compared to its other larger, updated locations), it’s clear that something will happen — be it an expansion, store relocation, or Holt Renfrew eventually exiting the Edmonton market entirely.

Nearby 104 Street, between Jasper Avenue and 104 Avenue, continues to see increased foot traffic as post-entertainment patrons visit restaurants after attending Rogers Place. The same success will hopefully spill over into the retail realm, though some have struggled over the past couple of years to attract necessary shopping dollars. A Sobeys grocery store at the corner of Jasper Avenue and 104 Street closed in the latter part of 2014, and a new tenant has yet to be secured. Shoppers Drug Mart opened a store across the street last year, however, carrying a limited number of food items for locals, though not the full grocery offering to be seen at the new Edmonton City Centre Shoppers Drug Mart discussed above. 

We’ll update this article in the coming months as downtown Edmonton continues to enhance its retail realm. In many respects, this is more than just a retail story — it’s the revitalization of an urban core which, for the last couple of decades, has been in decline — in a city where the automobile is king, and big-box retail and suburban malls continue to thrive.

Inside Strellson’s New Yorkdale Store [Photos]

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Upscale Swiss men’s fashion brand Strellson has opened its fifth freestanding Canadian location at Toronto’s Yorkdale Shopping Centre. The beautiful store is located in the mall’s 300,000 square foot, $331 million Nordstrom-anchored expansion wing that opened to the public last week. 

The new Strellson Yorkdale, measuring almost 2,000 square feet, features a dramatic soaring facade that showcases Strellson’s dynamic ‘Unstoppable’ campaign image and a suspended guitar pick-inspired logo. Inside, Strellson’s men’s fashions are presented in an open concept, with product ranging from suiting to casual wear to outerwear, as well as accessories. For the fall season, Strellson has introduced an exceptional line of warm winter jackets, suitable for a Canadian winter that some are predicting will be unseasonably chilly.

“Yorkdale’s beautiful new addition is the ideal retail landscape for our latest Toronto brand store,” says Mark Altow, Strellson’s North American President. “We’re excited to be in great company with some of the world’s finest brands, in one of our country’s premier shopping centres.”

Strellson Yorkdale is strategically located along the main hall of the mall’s expansion wing, between Uniqlo at the north end and the entranceway to Nordstrom, which opened on Friday of last week. Sandro, Warby Parker and several other top brands will join it in the coming months. 

The new Yorkdale store is Strellson’s fifth freestanding Canadian location. The company’s first Canadian store opened in the fall of 2012 at 170 Bloor Street West (corner of Avenue Road) and a second location opened a year later at Toronto’s Bayview Village. Strellson’s third freestanding store opened in the winter of 2016 in the heart of Vancouver’s ‘Luxury Zone’ on Alberni Street, and last month a fourth store opened in the expansion wing of Ottawa’s CF Rideau Centre.  

Retail partner Hudson’s Bay also currently operates over 20 Strellson shop-in-stores in Canada, all licensed by the brand. One exception is the Yorkdale Shopping Centre Hudson’s Bay location, where Strellson operates a concession. Strellson is carried at several American Lord & Taylor and Saks Fifth Avenue locations and in the near future, sources say that it will open its first freestanding US flagship location in New York City. 

Strellson recently launched an innovative advertising campaign, called “Unstoppable” which is one of the most interesting we’ve seen. Included is a music video of the famous Queen song ‘Don’t Stop Me Now’ in an exclusive cover version by producer MNEK. The campaign launched on September 5 and was timed with what would have been Freddy Mercury’s 70th Birthday. 

Founded in 1984 and owned by Holy Fashion Group (the original owner of German brand Hugo Boss), Strellson is Switzerland’s largest menswear manufacturer. It produces mid-to-high priced dressy and casual menswear, as well as accessories and related products. Its target market is men aged 25 to 40, and it retails in about 40 countries worldwide.

Nordstrom Announces CF Sherway Opening Date

Rendering of the CF Sherway Gardens Nordstrom
Rendering of the CF Sherway Gardens Nordstrom (Renderings: Nordstrom)

Seattle-based Nordstrom has announced that its third Toronto location will open on Friday, September 15, 2017. The 138,000 square foot store will anchor the overhauled south wing of CF Sherway Gardens, which is currently under construction. 

CF Sherway’s Nordstrom will be the second newly-built location for the company in Canada, following the opening of Nordstrom’s Yorkdale Shopping Centre store last week. Nordstrom’s first four Canadian stores are all in former Sears Canada retail spaces. Sherway’s Nordstrom is being built on land formerly housing Sporting Life, which relocated into the mall’s new expansion in the fall of 2015.

RENDERING OF THE MALL ENTRANCE TO SHERWAY'S NORDSTROM STORE
(RENDERING OF THE MALL ENTRANCE TO SHERWAY’S NORDSTROM STORE, OPENING SEPTEMBER 15, 2017)
CF SHERWAY GARDENS MALL MAP
NORDSTROM’S BLUE BOX IS CIRCLED IN RED. IMAGE: CADILLAC FAIRVIEW

Nordstrom continues to innovate in its Canadian stores, hosting special events as well as pop-up shop-in-stores. For example, tomorrow (Friday October 28) between 6-8 pm at the CF Toronto Eaton Centre flagship, and Saturday between 2-4 pm at the Yorkdale store, Nordstrom is launching ‘Greats’, a luxe men’s sneaker line, founded by Ryan Babenzien. Nick Wooster will be there as well, and there will be food and a live DJ. 

Nordstrom entered the Canadian market in September of 2014 with a 140,000 square foot CF Chinook Centre location in Calgary. A second Canadian location, measuring 157,000 square feet, opened in March of 2015 at Ottawa’s CF Rideau Centre, and a third 230,000 square foot location opened in September of 2015 at Vancouver’s CF Pacific Centre. Last month, we attended the opening of Nordstrom’s 220,000 square foot CF Toronto Eaton Centre location in Toronto, which continues to see crowds of shoppers in North America’s busiest shopping centre. 

(Renderings of the CF Sherway Gardens Nordstrom, above, were supplied by Nordstrom)