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Saks OFF 5TH Announces 2 More Canadian Stores

Image: Saks OFF 5TH

Saks Fifth Avenue’s off-price concept Saks OFF 5TH has announced two more Canadian stores — both located in suburban Toronto, and both scheduled to open in the spring of 2017. This brings the number of confirmed Canadian OFF 5TH locations to 16, with nine already operational. 

One of the two newly announced OFF 5TH stores will open at Bramalea City Centre in Brampton, and will measure about 28,000 square feet. The mall, owned and operated by Morguard, is one of Canada’s largest and busiest centres. 

The second Saks OFF 5TH location will open next spring at Pickering Town Centre in Pickering, east of Toronto. The popular shopping centre is owned by OPB Realty and is managed by 20 VIC Management. Both Bramalea City Centre and Pickering Town Centre are traditional enclosed malls anchored by retailers including Hudson’s Bay and Sears

Image: Saks OFF 5TH
Image: Saks OFF 5TH

Saks OFF 5TH opened its first Canadian stores in March of this year, and now operates the following nine locations: 

In addition to the Brampton and Pickering locations discussed above, Saks OFF 5TH has also announced the following future Canadian stores: 

Competitor Nordstrom Rack, operating under the Seattle-based Nordstrom umbrella, will compete fiercely with OFF 5TH when the former opens its first Canadian locations in early 2018. So far, Nordstrom Rack has confirmed five Canadian stores, including locations in Toronto at 1 Bloor Street East, Vaughan Mills, at Calgary’s Deerfoot Meadows, at Edmonton’s South Edmonton Common, and at OttawaTrain Yards in Ottawa. Nordstrom has said that it plans to open about 15 Nordstrom Rack locations in Canada, and potentially more if opportunities become available. 

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Sporting Life Founder Discusses National Expansion Plans

Rendering: Sporting Life

Toronto-based sport and fashion retailer Sporting Life continues to expand across Canada and according to President/CEO/co-founder, David Russell, the company could eventually operate up to 20 Canadian store locations. Last week, Sporting Life opened its newest store at Hillcrest Mall in Richmond Hill, Ontario, and earlier this month the company’s first western Canadian location opened at Calgary’s Southcentre

In an interview last week, Mr. Russell revealed two new locations for Sporting Life, both opening next year: a 48,700 square foot location at Toronto’s Yorkdale Shopping Centre, as well as a roughly 44,000 square foot store at CF Market Mall in Calgary. The Yorkdale store will be located in a new southwest mall expansion alongside RH (Restoration Hardware), and will be Sporting Life’s fifth store in the Greater Toronto Area. The CF Market Mall unit will be the second for Calgary, and will occupy part of the mall’s former Target space, along with Zara and other retailers.

Rendering: Sporting Life
Rendering: Sporting Life

Sporting life is working with brokerage Northwest Atlantic for its Canadian expansion plans, with Chris Wood handling Western Canada and Sam Windberg handling Sporting Life’s eastward real estate expansion. 

Mr. Russel said that the Sporting Life brand will become truly national as it expands into British Columbia, with plans for three store locations in the Lower Mainland. While the Calgary market will be adequately served with two stores, an Edmonton location is a goal for the company, he said. The Greater Toronto Area has room for between two and three more Sporting Life locations, according to Mr. Russell, and the Montreal region could eventually see as many as three stores as well. Store locations will ideally be in the 44,000 square foot range, he said. 

Rendering: Sporting Life

Sporting Life operates stores on Toronto’s Yonge Street (2665 Yonge Street and ‘Bikes & Boards’ at 2454 Yonge Street) as well as at Toronto’s CF Sherway Gardens (which relocated to a new space in Sept. 2015), Collingwood ON (222 Hurontario Street), Markham ON (CF Markville), Vaughan ON (Vaughan Mills), Ottawa (Lansdowne), and the most recent locations in Calgary and Richmond Hill. 

Founded in 1979, Sporting Life sells apparel and footwear, as well as equipment geared towards runners, cyclists, skiers, snowboarders and hikers. It has a large selection of outerwear, fleece and coats from popular brands Moncler, Canada Goose, Arc’teryx and The North Face, among others. It also carries a mix of high-end and casual clothing brands such as Barbour, Bogner, Hugo Boss, Mackage, John Varvatos and others. Fairfax Financial Holdings Ltd. bought 75% of Sporting Life in December of 2011.

Caroline Neron Plans Cross-Canada Store Expansion

Caroline Neron at CF Carrefour Laval (Image: Shop! Design Awards)

Jewellery and accessory brand Caroline Neron opened its first store location outside of the province of Quebec this month, and it plans to expand across Canada over the next several years. 

Canadian actress and singer Caroline Neron founded her namesake brand in 2004, beginning with wholesaling jewellery and accessories. In 2010, the company launched its first store locations in the province of Quebec. The company now sells accessories, handbags, and jewellery, and has also expanded into a line of fragrances and sunglasses. Besides its headquarters in Montreal, Caroline Neron also has an office in Paris. 

Caroline Neron at CF Carrefour Laval (Image: Shop! Design Awards)
(CLICK ABOVE FOR INTERACTIVE WEST EDMONTON MALL MAP)
Caroline Neron at CF Carrefour Laval (Image: Shop! Design Awards)

Caroline Neron’s first location outside of Quebec opened earlier this month at West Edmonton Mall. The company chose the Edmonton mall to help it gain exposure, according to Caroline Neron Executive Vice President Benoit Bouchard. West Edmonton Mall’s shoppers are about 50% tourists, and the new retail space is in a prominent location on the second level the mall’s ‘Phase 3’ between the mall’s ‘World Waterpark’ and its Santa Maria ship, alongside popular brands Swatch and L’Occitaine

At about 1,600 square feet, the West Edmonton Mall store is larger than most Caroline Neron locations, according to Mr. Bouchard. Future Caroline Neron locations will ideally be in the 1,200 to 1,300 square foot range, he said. The company also operates four mall kiosks, on top of 12 freestanding stores in the province of Quebec. Caroline Neron is represented in Canada by brokerage Oberfeld Snowcap

Caroline Neron at CF Carrefour Laval (Image: Shop! Design Awards)

According to Mr. Bouchard, the brand will launch two locations in the Toronto area within the next few months: at Scarborough Town Centre, and at Square One in Mississauga. In the fall of 2017 two more Toronto stores will follow: at CF Toronto Eaton Centre and at Yorkdale Shopping Centre. Moving into 2018, Caroline Neron is looking to open at least one location in Calgary and one or two Vancouver stores, with the ultimate goal of operating between 20 and 24 Canadian stores coast-to-coast, Mr. Bouchard said. 

The company is also looking at expanding internationally, beginning with store locations in the United States as well as an international wholesale and e-commerce business. The brand’s product mix is being modified slightly, according to Mr. Bouchard, ideally seeing 60% of its products being jewellery and 40% accessories. Men’s categories are expanding and sales to men have doubled in the past two years, he said. Caroline Neron has also added a line of candles as well as men’s and women’s fragrances, and soon it will launch skincare and cosmetics lines as Caroline Neron grows to become a lifestyle brand. 

Off-White to Open Canadian Store

Future Off-White location in Yorkville.

Luxury streetwear brand Off-White will open a Canadian location in mid-2017, in Toronto. It will be one of two confirmed North American locations for the company, with a store also set to open in New York City next year.

The brand is described as having been “conceived of as a bridge between the worlds of streetwear and high fashion”. Known for its edgy fashions featuring thick diagonal stripes, Off-White is designed by Virgil Abloh, who launched the brand online in 2013 and held its first Paris showroom presentation in January of 2014.

In the summer of 2015, Off-White expanded from exclusively menswear into womenswear and remarkably, made it onto the shortlist of the 2015 edition of the LVMH Prize for Young Fashion Designers. The company is owned by Milan-based New Guards Group

Off White’s energetic founder and creative director Virgil Abloh is also creative director for celebrity Kanye West, a DJ, and co-founder of Chicago concept store RSVP Gallery.

Mr. Abloh is in the process of rolling-out freestanding stores for the Off-White brand, which began with the opening of a location in Hong Kong in late 2014.

Off-White currently operates six stores globally — in Beijing, Hong Kong, London, Seoul, Shanghai and Tokyo. The Beijing and London shops are both department store concessions — Beijing’s is in Galeries Lafayette, and London’s is at Selfridges.

In Canada, Off-White is available in a handful of retailers, including selected Holt Renfrew stores.

Off-White Singapore
Tokyo Store

In Toronto, Off-White will open at 83 Yorkville Avenue in a ground-floor space measuring about 2,400 square feet. A further 2,150 square feet of space is located in the building’s basement. CBRE‘s Arlin Markowitz and Jackson Turner acted on behalf of the landlord in a lease deal with the retailer. 

When it opens next year, Off-White will be located a few doors east of French luxury brand Christian Louboutin, which opened its Canadian flagship at 99 Yorkville Avenue in August of this year.

Before the end of the year, Chanel will open an 8,700 square foot replacement location across the street at 100 Yorkville Avenue.

Sources say that several more luxury brands are expected to be announced in the coming months as Yorkville Avenue takes its place as one of Canada’s premier luxury retail addresses. 

Poko Popcorn to Expand to 40 Locations in Canada

Image: Poko Popcorn

By Devon Johnson

Alberta-based gourmet snack brand Poko Popcorn is planning on expanding nationwide. The company who currently has 4 locations in the Calgary area has announced an aggressive expansion plan to open 40 locations within the next five years.

Poko Popcorn was founded in Calgary in 2015 as a “kitchen experiment with a small group of friends who saw an opportunity to create an exceptional snack product by investing in real, quality ingredients, developing a unique process and creating flavours packed with punch,” according to the company. This process has gained a cult-like following. 

Unlike many signature popcorn stands, the company produces their popcorn in small batches to ensure a fresh taste and warm temperature. The popcorn also comes in thirteen varieties, including Orange Cheddar, Red Caramel Corn, Chicago Style, and Caramel Pecan. Each batch is flavoured and drizzled in front of the customer’s eyes. This ensures the product is served warm, and is packed full of fresh flavour. 

Image: Poko Popcorn

The company has launched four locations: at CF Market Mall, CrossIron Mills, Shawnessy and in Okotoks. All four locations are co-branded with global signature ice cream brand Marble Slab Creamery (found in over 15 countries worldwide). This unique combined location strategy brings both brands’ gourmet snacks under one location.

With a different product offering, Poko Popcorn will help these Marble Slab Creamery locations become profitable through colder months when ice cream isn’t as popular. An added benefit is that Poko Popcorn takes up a relatively small space. This allows Poko Popcorn to co-brand with a variety of brands, rather than focus solely on stand alone locations.

The company will focus on expansion throughout Alberta, followed by expansion in British Columbia and Ontario. The company will target interior mall locations with spaces at 300-500 square feet, with also smaller kiosk locations at 150-250 square feet. 

The company is looking to franchise locations across Canada, with future locations focused in the Alberta area. Poko Popcorn states the company “will manage every aspect of real estate, construction and start-up, and provide extensive training as well as ongoing marketing and operations support”. Franchise information can be found on Poko Popcorn’s website.

Nordstrom Opens to Crowds at Yorkdale [Photos]

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Nordstrom officially opened its three level, 199,000 square foot Yorkdale Shopping Centre location to the public on the morning of Friday, October 21. Crowds waited outside the store’s mall entrance ahead of the opening, with some taking part in the store’s pre-opening beauty event. 

Shoppers continued to visit the store over the weekend. Feedback was overwhelmingly positive, with shoppers praising the store’s open design, and natural light, as well as a product offering ranging from the accessible to the luxurious. 

Some retail experts are predicting that the Yorkdale Nordstrom will become one of the company’s top performers, joining the ranks of high-selling units in Seattle, Bellevue WA, Chicago, San Francisco, Vancouver and the new CF Toronto Eaton Centre flagship (which opened on September 18). Given the luxury offerings at Nordstrom Yorkdale, and given the exceptional productivity of the mall’s Holt Renfrew, this is plausible. 

About 1,700 people attended the store’s opening charity gala on Wednesday, October 19. A total of $224,000 was raised, with all proceeds going to several local charities. Special gala guests included international supermodels Chanel Iman and Lindsay Ellingson, celebrity DJs Russell Peters, DJ Jazzy Jeff, Hannah Bronfman and Brendan Fallis. Last month, Nordstrom’s CF Toronto Eaton Centre opening charity gala saw over 2,000 attendees, raising about $270,000 from ticket sales.  

We learned an interesting fact about Nordstrom and the Delvaux brand — a topic discussed last week in a previous article. The Brussels-based luxury brand, priced well into the thousands, technically has only two leased retail spaces in North America. Both of those are in Canadian Nordstrom stores — the first opened in September of 2015 at Nordstrom CF Pacific Centre, and now Delvaux has a boutique at Nordstrom Yorkdale. In the United States, Delvaux is available at seven Barneys New York stores, though not in leased departments as at Nordstrom in Canada. 

Nordstrom anchors Yorkdale’s new 300,000 square foot, $331 million expansion wing that features a number of premium retailers, including several first-to-market brands. Canada Goose opened its first freestanding location in the world beside Nordstrom in the new wing, and French brand Maje opened its first freestanding Canadian store nearby. Sandro, under the same ownership umbrella as Maje, opens in the new wing in mid-November, and popular New York City-based eyewear retailer Warby Parker opens in a couple of months as well. The new wing is also remarkably Canadian-focused, with Canadian retailers such as Lululemon, Arc’teryx (first mall location for the brand), Maison Birks, Mendocino, Mackage, Oak + Fort, Saje Natural Wellness, Spareparts, and Nadège Patisserie

In the fall of 2017, Nordstrom will open its third Toronto store at CF Sherway Gardens, measuring about 138,000 square feet. Nordstrom entered the Canadian market in September of 2014 with a 140,000 square foot CF Chinook Centre location in Calgary. A second Canadian location, measuring 157,000 square feet, opened in March of 2015 at Ottawa’s CF Rideau Centre, and a third 230,000 square foot location opened in September of 2015 at Vancouver’s CF Pacific Centre. Last month, we attended the opening of Nordstrom’s 220,000 square foot CF Toronto Eaton Centre location in Toronto, which continues to see crowds of shoppers in North America’s busiest shopping centre. 

Toronto Businessman, Randall Linton, Honoured with PRSM Association’s Canadian Excellence Award

Randall Linton, President of ServiceNational Canada

Last week, the Professional Retail Store Maintenance Association (PRSM), presented Randall Linton, President of ServiceNational Canada, with the Canadian Excellence Award. The award was presented during the PRSM Canadian Conference in Toronto, and recognizes Mr. Linton’s leadership and service in the retail facilities management industry and within PRSM Association.

Mr. Linton is a highly regarded facility management leader and has been a key contributor to the worldwide PRSM Community. He is a firm believer in collaborating with others, proven by his extensive involvement in PRSM. Since joining PRSM, he has attended every PRSM National and Canadian Conference, and has served on the Best Practices Committee, presented at conferences, authored white papers, delivered webinars and has had numerous articles published in PRSM Magazine and other industry leading publications.

Leigh Pearson, Chair of the PRSM Board of Directors, and Director, Facility, Environment and Procurement for Staples Canada, presented the prestigious award to Linton and recognized his leadership. “Randall is a natural teacher, and continuously strives to educate, inform and share his valuable experiences with others. He has built a highly successful, national maintenance company based upon competence, confidence, mutual trust and respect for his clients, his employees and the industry. It is an honour to present him with the PRSM Canadian Excellence Award,” said Ms. Pearson.

Upon receiving the PRSM award, Mr. Linton said, “I am extremely honoured to be recognized by my industry peers and by PRSM with this award. It is a privilege to serve our customers and to be a member of PRSM. I want to thank my ServiceNational team for their hard work and dedication and all of the PRSM members who have helped us along the way. We appreciate the opportunity to be a part of this industry and part of PRSM.”

Mr. Linton and his brothers are co-owners of Interior Care Limited, in its 55th year, providing professional maintenance services to commercial offices and condominiums, and ServiceNational Canada, Inc., which provides full contract maintenance of retail stores across Canada.

The Canadian Excellence Award was created to recognize the highest levels of professionalism in retail facilities management. Recipients of the award are innovative leaders in the industry who excel in their company, and they also give back to the profession in terms of sharing their knowledge and experiences with others.

*PRSM has sponsored previous posts on Retail Insider. To partner with Retail Insider, contact craig@retail-insider.com

Uniqlo Opens 2nd Canadian Store to Crowds [Photos]

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Popular Japanese fashion retailer Uniqlo has opened its second Canadian location at Toronto’s Yorkdale Shopping Centre. The 25,500 square foot store opened to the public on Thursday, October 20, 2016. This marks Uniqlo’s second store in the Canadian market, with the first having opened at CF Toronto Eaton Centre last month.

The store is located in Yorkdale’s new 300,000 square foot, $331 million Nordstrom-anchored east wing expansion, which also includes new retail spaces from retailers such as SamsungCanada GooseSajeWilliams-SonomaStrellsonLululemon, and Nadege. Fellow Japanese retailer Muji is also found in the new wing, located right next door to Uniqlo.

The company was founded in Japan in 1974, and operates over 800 stores globally. Uniqlo’s simple, affordable, and high quality fashions have proven to be a hit at its first Canadian location. With Yorkdale being a mall with a very different demographic, Uniqlo didn’t skimp out on the grand opening festivities. 

A massive crowd of Uniqlo fans came to the grand opening – many who had been waiting in line since the early hours of the morning. The first two customers in line were Max and Hannah, who both arrived at 4:30 am. Uniqlo kept their eager customers happy by providing hot drinks, pastries, and bottled water to those waiting in line. 

To kick off the opening of the Yorkdale store, all of those in line were entered in a draw to win a trip to Japan for two. This special prize was given away to Kanako Tschimoto.

The store itself is similar to most Uniqlo stores around the world – featuring men’s, women’s and  kid’s fashion items. The facade of most Uniqlo locations are marked by glossy white walls, colourful LED lights, and displays of white mannequins.

Compared to the CF Toronto Eaton Centre location, the Yorkdale store’s finishes and feel are very similar. However, the store is 2,000 square feet smaller, which means a ‘Uniqlo Meets Toronto’ section is not found at this location.

The store’s first floor contains men’s and women’s fashions, and selection of sportswear and jackets. The store’s second floor contains more men’s and women’s fashions, children’s fashion, and undergarments and accessories. 

As mentioned in our last article, Uniqlo philosophy is to not separate men’s and women’s collections by floor. The company’s COO says Uniqlo is truly a brand for “all ages and genders” and it is important that presence should be felt on the first floor of the store.

This Uniqlo also features pieces from ‘Uniqlo U’, a special collection from Uniqlo’s global artistic director Christophe Lemaire. This collection was North American exclusive during Uniqlo’s CF Toronto Eaton Centre launch, and has since been launched worldwide.

Multiple cash registers are found on both floors. This weekend only, customers will be seeing major savings. Just to name a few deals, cashmere sweaters are on sale for $89, and vintage chino pants are on for $39. Customers that spend a minimum of $75 will also receive a special, limited edition tote bag with their purchase while quantities last.

Despite massive lineups and positive word-of-mouth, the company’s internal marketing studies have shown Uniqlo’s brand recognition in Canada to be low. Uniqlo confirms that further Canadian expansion will be carefully considered.

(Editor’s note, Jeff Berkowitz of Aurora Realty Consultants represents Uniqlo as Canadian broker, and negotiated both Toronto store deals with their respective landlords). 

COS Opens 3rd Canadian Location [Photos]

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H&M‘s upscale fashion brand COS (stands for ‘Collection of Style’) opens its third freestanding Canadian store today, as it continues to expand operations across Canada. A fourth location will open early next year in Vancouver, and more are planned, according to sources. 

A 5,188 square foot, one-level COS opens this morning at Toronto’s Yorkdale Shopping Centre. The well laid-out store is located adjacent to the mall’s highly productive Holt Renfrew, steps away from the mall’s Nordstrom-anchored $331 million, 300,000 square foot expansion wing that opened earlier this week. 

Yorkdale’s COS includes fashion collections for women, men and children, in an open environment featuring minimalist white walls. Furniture from mid-century modern designers accent the space, which houses fall collections as well as a sample selection of Spring/Summer 2017 lines. The store’s exterior includes separate entrances for men’s and women’s departments, with wood doors that slide along the store’s facade.

Vancouver’s COS, opening in early 2017, will be the first in the city. Located at 18 Water Street (former Zientte Interiors space) in Gastown, the 3,024 square foot retail space will be located in a heritage building with a “store interior that will reflect the COS design values and aesthetic of clean-lines and natural elements”. The space housing COS includes a 4,130 square foot ground floor as well as a 2,330 square foot basement level, according to the CBRE Urban Retail Team (Mario Negris and Martin Moriarty) who negotiated the Gastown deal. 

COS launched its first Canadian store in September 2015 in Toronto at 85 Bloor Street West (former Tiffany & Co. space), followed by a second store in October 2015 at 1310 Sainte Catherine Street West in Montreal (formerly occupied by Le Chauteau). The store openings at Yorkdale and Vancouver’s Gastown mark the third and fourth locations for COS in Canada.

Parent company H&M launched the COS store concept on London’s Regent Street in March 2007. The brand has a wide product range that is divided into a number of different concepts, incorporating fashion essentials, reinvented classics and modern trends for men and women. COS is created by an in-house team of designers and buyers. It has close to 200 stores in over 30 countries worldwide.