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Total Transformation of Former Deerfoot Mall Under Construction

Calgary: Calgary’s largest retail transformation is underway as Deerfoot Mall and adjacent vacant lands are redeveloped into Destination: Deerfoot City. The master-planned super regional centre will feature shops, restaurants and entertainment in an outdoor-indoor setting that will include social zones designed to bring people together all year long. The redevelopment will be the first of its kind in the region, meeting the growing demand for vibrant, experience driven retail experiences and an urban feel that differs from traditional malls. Deerfoot City landlord Shape Properties is well underway in the leasing of Phase 2 in what is considered to be one of the most strategic locations in Calgary.

At its core, Destination: Deerfoot City is a pedestrian-friendly network of outdoor streets and plazas interspersed with indoor comforts, providing a central destination for community residents, commuters and tourists alike. The 80-acre property is strategically located along Alberta’s busiest stretch of highway, Deerfoot Trail (Highway 2) at the 64 Avenue NE interchange, with more than 160,000 vehicles passing by daily. Nearby Calgary International Airport boasts 24,000 employees and more than 35,000 passengers daily, and about 930,000 people living within a 20 minute drive of Destination: Deerfoot City.  

“The retail offering has been slow to evolve in Canada,” says Executive Vice President of Shape Properties Darren Kwiatkowski, referring to the many enclosed malls and strip centres that pepper the country. “Destination: Deerfoot City will provide a unique and desired experience to Calgarians. The transformation of the centre is in response to how consumerism has evolved, people don’t live compartmentalized lifestyles anymore.”

The transformation is taking place over several phases. On January 31, the majority of the existing 623,000 square foot enclosed mall will close to make way for the next phase of redevelopment. Retailers like GoodLife Fitness and Winners with new locations in the enclosed centre will remain open during construction and incorporated into the massive, 1.1 million square foot open-air destination when complete. 

Sporting retailer Cabela’s recently opened their first southern Alberta location at Deerfoot City, and two more anchors are set to open in the fourth quarter of this year. The Rec Room, a brand new dining, amusement gaming and entertainment concept from Cineplex Entertainment will open in a 50,000 square foot, two-level location in Q4 of 2016. Canadian Tire will also open a 93,000 square foot store in a new building near Cabela’s. 

Deerfoot City will feature four architecturally unique ‘social zones’ that will bring higher brand exposure and drive deeper engagement with consumers: The ‘Restaurant Campus’, ‘Style District’, ‘Central Plaza’, and ‘Food Lodge’. Each is described below. 

Restaurant Campus: Opening in the fourth quarter of 2017, The Restaurant Campus will feature a variety of options from fine dining to quick casual bites. Vibrant patios will spill onto sidewalks, surrounding the event-filled Central Plaza and its massive water feature.

Style District: Opening in the fourth quarter of 2017, The Style District will feature an eclectic collection of shops and services, with everything from emerging upstart designers and homegrown labels to popular international fashion brands.

Central Plaza: The social heart of Deerfoot City will feature stunning architecture, vibrant patios and lush landscapes surrounding a dramatic water feature, creating an ideal setting for lively events and entertainment.

Food Lodge: The lodge-like experience will provide shoppers a place to warm up by the fireplace — a terrific amenity for a chilly winter day. The Food Lodge will offer shoppers a central place to eat, meet, and rest their feet.

Landlord Shape Properties continues to seek retail tenants for the redevelopment of Destination Deerfoot City. For more information, contact: Brian Nosko, nosko@shapeproperties.com or 604-694-7457, and Graham Horton, ghorton@shapeproperties.com or 604-694-7452.

Inside Van Cleef & Arpels’ Newest Canadian Boutique [Photos]

Paris-based luxury jewellery brand Van Cleef & Arpels has opened its largest Canadian location in Vancouver. The 1,435 square foot boutique is located inside downtown Vancouver’s flagship Maison Birks at 698 West Hastings Street, and boasts its own dedicated door-front on the heritage building’s facade. The new Van Cleef & Arpels is almost five times the size of the brand’s previous 300 square foot Vancouver Maison Birks shop-in-store, which opened in September of 2006. 

Retail Insider Vancouver correspondent Helen Siwak spent time with Store Director Stevan Suvajdzic touring the new Van Cleef & Arpels store, which features black lacquered wood furniture, and custom gold leaf wall coverings with hand-painted florals. Lighting features include a tiered, crystal chandelier, and crystal wall sconces. A private ‘library’ offers clients a private space to view Van Cleef & Arpels’ products, which include its Alhambra collection, Cadenas timepieces, and signatures such as Between the Finger rings and Poetic Complications timepieces. Ms. Siwak described the experience as contrasting between the private, in-store solitude and the busy outdoors. 

The boutique features the full range of Van Cleef & Arpels jewellery, including pieces from the brand’s premium range with some priced into the six-figures. The store also features the brand’s beautiful range of watches that are prized for their design and craftsmanship.

“We have enjoyed a successful partnership with Birks for many years,” said Alain Bernard, President and CEO of Van Cleef & Arpels. “We are excited to increase our presence with this beautiful new space and look forward to sharing the Maison’s rich heritage and poetic vision of the world with our friends in Vancouver.”

Van Cleef & Arpels’ only other Canadian location is at Maison Birks in Toronto’s Manulife Centre. That Birks store also saw Van Cleef & Arpels open in the fall of 2006, though a replacement shop-in-store reflecting the brand’s updated image opened in March of 2013.  

Founded in 1906 by Alfred Van Cleef and his brothers-in-law Charles and Julien Arpels on the Place Vendome in Paris, Van Cleef & Arpels is considered to be one of the world’s most prestigious jewellery brands. The company has store locations worldwide and in the United States, it operates freestanding locations as well as concessions within selected Neiman Marcus stores.

2nd Edmonton Outlet Mall Cancelled as Competing Landlords Strike Partnership

A proposed outlet mall for Edmonton’s west side has been cancelled. Its landlord has partnered with a competitor to build one large outlet centre — a smart move, considering that a recent study showed that Edmonton could become oversaturated with two major outlet malls. 

Last spring, American behemoth Simon Property Group began marketing plans to open an outlet mall, called Edmonton Premium Outlets, on a site near the northeast corner of Anthony Henday Drive and Stony Plain Road. When we were first provided lease plans for the project in April of 2015, names of proposed tenants included Polo, Michael Kors and Saks Fifth Avenue‘s off-price Saks OFF 5TH. Further investigation revealed that these were unconfirmed and, rather, were placeholders for marketing materials. 

In December of 2013, landlord Ivanhoé Cambridge announced that it was building an outlet mall at the entrance of Edmonton International Airport. In January of 2015, Ivanhoé Cambridge announced that its outlet mall would be 65,000 square feet larger than originally planned. If Simon Properties had gone ahead with its proposed centre, the Edmonton market could have become oversaturated, according to a study conducted by the University of Alberta School of Retailing

Ivahoé Cambridge has now announced that it is partnering with Simon Property Group to build a 100-store, 428,000 square foot ‘Premium Outlet Collection — Edmonton International Airport‘, which is scheduled to open in the fall of 2017. Although neither landlord has announced tenants for the centre, sources say that Saks OFF 5TH may be an anchor — one of 25 planned OFF 5TH stores for Canada. Ivanhoé Cambridge will develop and manage the new Edmonton airport outlet mall, while Simon will jointly lease the property. 

Edmonton will be Simon’s fourth Canadian market. The company also has ownership interests in Premium Outlets Montreal, Toronto Premium Outlets, and McArthurGlen Designer Outlets at Vancouver International Airport. By the end of 2017, Ivanhoé Cambridge will operate three pure outlet centres — Outlet Collection at Niagara, the Edmonton outlet and a Winnipeg centre, as well as hybrid outlet centres in suburban Toronto (Vaughan Mills), Calgary (CrossIron Mills) and later this year in suburban Vancouver (Tsawwassen Mills).

New Platform Connects Canadian Retailers with Available Short-Term Spaces

An innovative new online platform has launched that connects retailers with available short-term retail spaces. The company, called pop-up go, offers an exceptional solution for the commercial retail property community. 

The process is simple. Parties create an account (which takes only minutes) that allows them to either list a space or search for one. To list a space on pop-up go, simply click ‘List Your Space’ located on the homepage, and upload photos and details. To search for space, set desired parameters in order to review available offerings. It’s recommended that space seekers check back often, as new spaces frequently become available. 

Members are encouraged to upgrade to a Premium Membership to unlock all search and matching functions — space searchers may receive emails profiling new spaces, and landlords will gain top ad placement, social media mentions, and statistics on who’s viewed their page. 

The pop-up go platform benefits both retailers and landlords. Retailers are able to open a pop-up shop, launch a brand, test a market, grow a business, host VIP events, and more. Landlords can increase their revenues by listing available spaces with accompanying images for free, to turn an empty space into a revenue generator. 

The pop-up go concept is unique in how it facilitates connecting retailers with suitable tenants, without being directly involved with transactions. It therefore doesn’t compete with brokers — rather, it is a useful tool that can help them more efficiently find space for tenants. 

LINDA FARHA

The company was launched late last year by Toronto-based entrepreneur Linda Farha, who is also the founder and owner of leading integrated communications and marketing agency Zenergy Communications. Ms. Farha’s extensive experience in the corporate and communications world came in handy when she launched “Make it Pop” on the pop-up go site. These tailored marketing and communications services act to optimize the capacity of pop-up go’s spaces by cost-effectively increasing visibility through creative branding, strategic social media, media relations, and related activities. Marketing and communication companies are an excellent source to leasing professionals seeking new concepts for their short-term spaces, as these companies are engaged with start-ups and new concepts that are in the process of seeking space for brand launches and other initiatives.

Ms. Farha noted that according to a recent RetailWire poll, there will be an expected 78 per cent increase in pop-up stores in the next five years. Finding space can be a time consuming challenge, and pop-up go addresses this issue much like vacation rental apps. Furthermore, the pop-up industry as a whole is valued at $50 billion, providing exceptional opportunities and growth potential. 

Quick tips:
Pop-ups are temporary spaces that can be for a multitude of applications, from testing the launch of a brick and mortar idea or product concept to hosting an event and selling tickets. They are generally intended for short-term leases, ranging from a few hours to a few months. 

Types of pop-up spaces
-Retail spaces
•    Shopping mall
•    Street front
•    Portable
•    Within another store
-Events Spaces
-Other type of test marketing requirements

For those who are interested, pop-up go will be at ICSC Whistler on January 24 to 26; to arrange a meeting with Ms. Farha, contact info@popupgo.com

Canadian Retail News From Around The Web: January 20, 2016

Brentwood Town Centre to See AMAZING Transformation – The Amazing Brentwood

Metro Vancouver: Brentwood Town Centre is undergoing a spectacular overhaul that, when completed in the fall of 2018, will make it one of the largest and most impressive new urban destinations in North America. In the first phase of development the new centre will feature a modern luxury retail zone, fashion anchor stores, new upscale restaurants and a cinema, all in a seamless indoor-outdoor configuration located directly on SkyTrain. Now under construction, The Amazing Brentwood will become one of British Columbia’s largest shopping centres when completed, boasting in excess of 250 stores and restaurants. The property’s master-plan features community gathering places, office space, and 11 residential towers housing 6,000 homes on the 28-acre site.  

The existing 500,000 square foot enclosed centre will be transformed into a mixed-use super regional shopping centre featuring in excess of 1.1 million square feet of retail space. As many as three large stores may anchor the centre, and landlord Shape Properties confirms that they have been in discussions with four upscale, fashion department stores. Discussions continue with a variety of smaller retailers, including a number of luxury brands that are interested in locating in the centre’s new ‘modern luxury zone’.

GROUND LEVEL. CLICK ABOVE TO BE DIRECTED TO MULTIPLE LEASE PLANS ON BRENTWOOD’S WEBSITE
SECOND LEVEL. CLICK ABOVE TO BE DIRECTED TO MULTIPLE LEASE PLANS ON BRENTWOOD’S WEBSITE

Not all retail will be luxury focused, however. Shape Properties is also looking to add various lifestyle, aspirational and approachably-priced retailers in the centre, including a number of sports and athleisure focused brands. The landlord continues to seek innovative ‘indie’ brands looking to do business in what is positioned to be one of the country’s most impressive shopping environments.

The centre will be unique in how it will seamlessly incorporate indoor retail space with outdoor retail offerings. The centre will feature four distinct retail areas; ‘Brentwood Interior’, ‘Brentwood Boulevard’, ‘West Mews/Grand Lobby’, and ‘The Plaza’. Each is described below. 

Brentwood Interior, the centre’s indoor component, will feature about 100 retailers in over 500,000 square feet of space as well as more than 25 restaurants in 36,000 square feet of space. The mall’s anchor retailers will also be housed in this part of Brentwood Town Centre. 

Brentwood Boulevard, an outdoor retail street, will feature 22 retailers in 70,000 square feet of space, as well as two restaurants occupying approximately 10,000 square feet, plus some 4,000 square feet of restaurant patio space. Brentwood Boulevard’s design is inspired by some of the world’s most iconic high streets. 

West Mews and Grand Lobby will feature 17,000 square feet of retail space, as well as a further 4,000 square feet for at least six restaurants, excluding approximately 1,500 square feet of patio space. The area will offer one-of-a-kind brands, designer stores, and unique restaurants. 

The Plaza will be a one-acre open-air social hub featuring fashion brands mixed with patios, pubs and casual dining. It will feature 15 stores as well as six restaurants spanning over 30,000 square feet, plus 7,100 square feet of patio space and 4,000 square feet of garden rooftops. Also, three of the restaurants at The Plaza will be multi-level, according to plans. 

According to Shape Properties’ Executive Vice President, Darren Kwiatkowski, Brentwood will feature considerably more space devoted to restaurants than is typically found in shopping centres in Canada. This addresses the fact that malls are increasingly becoming social and entertainment destinations, as opposed to being pure retail centres. Brentwood will feature a variety of food options, not limited to chains — chef-driven concepts will be included to elevate the food experience, which will feature options from a variety of ethnicities. 

Brentwood’s location is ideal, being accessible both by public transportation as well as by car. The Brentwood SkyTrain station will become an integral component of the centre, and Mr. Kwiatkowski explained that transit ridership is expected to grow substantially as the Lower Mainland continues to densify. Brentwood is also easily accessible by car, located at the busy corner of Lougheed Highway and Willingdon Avenue. Its central location means that Brentwood is able to pull in shoppers from Burnaby as well as Vancouver, Coquitlam, New Westminster, and even North Vancouver via the Second Narrows Bridge. 

Landlord Shape Properties continues to seek retail tenants for the redevelopment of Brentwood Town Centre. For more information, contact: Maria Holly, holly@shapeproperties.com and Graham Horton, ghorton@shapeproperties.com 604.681.2358. 

*Sponsored content. To work with Retail Insider, contact Craig Patterson at craig@retail-insider.com.

Simons Prepares for GTA Debut

Large format Quebec City-based retailer La Maison Simons will open its first Greater Toronto Area (GTA) store at Mississauga’s Square One mid-March of this year. The company is advertising for sales positions ahead of the spring opening, which will be the first of at least three Simons stores to open in the GTA by the year 2019. 

The 106,660 square foot Mississauga store will feature a new restaurant concept called Ève Café. Simons is advertising for employment positions at the new restaurant, and has also provided several renderings on its website. This will be the fourth restaurant concept in a Simons store — a food concept called SoupeSoup opened at Simons in Montreal’s CF Galeries d’Anjou in August of 2013, and Ève Cafés opened in August of 2015 at Les Prominades Gatineau‘s Simons near Ottawa, and in October of 2015 within Simons’ new Park Royal location in West Vancouver.  

Simons will occupy retail space in part of Square One’s former Sears location. Oxford Properties-owned Square One is seeing an overhaul which will include new retailers as well as a considerable amount of new retail space. A southwest mall expansion, for example, will house new Harry Rosen and Holt Renfrew flagships as well as several smaller upscale retailers. 

Several months ago, Simons’ CEO Peter Simons revealed that the company will open two more Toronto stores — a Scarborough Town Centre location in 2018, as well as a Yorkdale Shopping Centre store in 2019. Last year, Peter Simons also told us that he’s very interested in operating a downtown Toronto location, though his search for a large enough retail space was proving challenging. A potential deal at CF Toronto Eaton Centre never materialized, and there are currently very few options available to secure 100,000 square feet of high-traffic space in Toronto’s core.

Simons currently operates 11 stores in Canada. Of those, nine are in the province of Quebec, while two are in Western Canada — a West Edmonton Mall location opened in August of 2012, and West Vancouver’s Park Royal store opened mid-October of 2015.  

Eddie Bauer to Replace Robson Street French Connection

American retailer Eddie Bauer will open a street-front location on Vancouver’s Robson Street in the spring. The store replaces French Connection, which closed over the weekend. 

The new Eddie Bauer store will feature French Connection’s address of 1150 Robson Street, and will measure about 3,150 square feet. The deal was negotiated by Mario Negris and Martin Moriarty of Vancouver’s CBRE Urban Retail Team

Mr. Moriarty noted that the 1100 block of Robson Street is becoming something of an “athletic/outdoor apparel destination” with Eddie Bauer joining New Balance, Sketchers, and Nike on the same block. CBRE also coordinated the Nike deal, which will soon replace the former 4,000 square foot Mexx location at 1119 Robson Street. 

Robson Street will be one of two Canadian street-front locations for Eddie Bauer, with the other being on Government Street in Victoria. A street-front Toronto Bloor Street flagship closed in 2006 to make way for an expansion of neighbouring Holt Renfrew

French Connection has struggled in recent years and has closed most of its North American locations. Only three French Connection locations now remain in Canada — Montreal’s Sainte Catherine Street West houses one French Connection store, and the company’s two Toronto-area stores are at CF Sherway Gardens and Vaughan Mills. French Connection has closed most of its Canadian stores over the past several years, including its Canadian flagship on Toronto’s Bloor Street West in 2013. 

Online Retailer Maple Harbour to Open Brick-and-Mortar Stores

Canadian online bedding and home decor retailer Maple Harbour is planning to open physical stores, according to its representative brokerage Aurora Realty Consultants. Maple Harbour’s national rollout will commence in Toronto and Montreal.

Maple Harbour was founded in Montreal in 2014. Bed linens, textiles and home decor are its primary focus, with its website breaking categories down into bedroom, bathroom, kitchen and ‘kids’ products. Prices are reasonable and at the moment, a considerable amount of its online merchandise is on sale at even better prices. The company offers free shipping on all orders within Canada and the Continental United States, and charges a $100 flat rate for shipping to Nunavut, Northwest Territories, and the Yukon. Maple Harbour collaborates with a number of non-profit animal shelters and adoption centres, and a portion of each purchase goes towards the customer’s charitable organization of choice. 

The company is seeking retail space within enclosed malls that is between 2,500 and 3,500 square feet, according to Aurora Realty Consultants. 

Maple Harbour is the latest pure play online retailer to open brick-and-mortar stores. Farla Efros, President of leading consultancy HRC Advisory, noted that furniture shopping is often a tactile “feel and touch experience”, and that physical stores allow consumers to actually see product without having to visualize what it would look like. Ms. Efros hypothesized that Maple Harbour’s initial online endeavours was a “testing ground for them” and that brick-and-mortar stores will help further build the brand’s sales. Maple Harbour joins Canadian retailers such as Frank & Oak, Indochino, SHOES.com and Clearly Contacts by expanding online operations into actual storefronts. 

Oakridge Centre Expansion Scaled Back

A proposed second-level retail expansion at Vancouver’s Oakridge Centre is no longer progressing as planned, after landlord Ivanhoé Cambridge discovered an underground aquifer beneath the mall site. An expansion is still in the works for Oakridge, though smaller than originally anticipated.

The massive $1.5 billion project would have seen the complex expand to a total of 4.6 million square feet, including several tall residential towers and other uses above an expanded shopping centre. An expansion will still happen, but with 450 fewer residential units and less retail, spanning a total of about 3.5 million square feet. 

The mall’s retail component was originally supposed to grow by approximately 800,000 square feet, including a new second-floor retail level and a new department store anchor at its south end that was rumoured to possibly be a Saks Fifth Avenue or Bloomingdale’s. The second floor retail would have seen the existing 574,000 square foot mall expanded to about 1.365 million square feet, making it British Columbia’s second-largest mall after Metropolis at Metrotown. Ivanhoé Cambridge confirms that a ground-level westward expansion is still planned for Oakridge, though the mall will no longer gain a second retail level. 

Ivanhoé Cambridge says that a recently discovered aquifer beneath the site is to blame, though the company also said that there would be difficulties keeping tenants on board during the planned eight years of construction. Now that plans for a second retail level have been scrapped, retailers will be able to continue to operate on the mall’s ground floor while the scaled-back residential construction progresses above. 

Oakridge Centre is considered to be Vancouver’s most prestigious suburban mall, with freestanding locations for upscale retailers such as Tiffany & Co., Hugo Boss, Max Mara, and Rolex (at Montecristo Jewellers). The centre is anchored by a 182,000 square foot Hudson’s Bay and a 50,000 square foot Safeway grocery store. Target was originally supposed to move in to replace the mall’s former Zellers, though that was cancelled when Target shuttered its Canadian operations last year. 

Oakridge Centre is one of North America’s most productive shopping centres, with sales estimated to be $1,533 per square foot annually. Later this month, we’ll be releasing our newest study ranking Canada’s most productive malls in terms of sales per square foot.

Inside Erin Mills’ Overhaul [Photos]

Mississauga’s Erin Mills Town Centre has almost completed an overhaul and last week, it announced a new anchor store will replace its former Target location. Based on customer feedback and in light of the increasing competition from two nearby expanding centres, Erin Mill’s landlord decided to make the mall “better, not bigger”.

The 850,000 square foot, 185-store Erin Mills Town Centre was built in 1989 and required updating. After engaging with shoppers to determine how the property could be improved, landlord 20 VIC Management decided to substantially renovate the property without expanding its footprint. Customers said that they preferred the mall’s ‘manageable’ size compared to nearby centres, as well as convenient parking, wayfinding, and a variety of reasonably affordable stores with a focus on fashion.

The landlord spent in excess of $100 million for an overhaul that saw common areas renovated, as well as the addition of a massive glass sphere at the mall’s Centre Court. With a circumference of 283 feet, the sphere is the largest of its kind in the world. The Centre Court also features an infinity fountain, limestone flooring, and seating for patrons to socialize under natural light. MMC Architects oversaw the mall’s overhaul.

Walmart will replace the mall’s former Target store with a 136,000 square foot Walmart Supercentre, which will open later this year. The store will offer groceries as well as electronics, home decor and apparel, and will employ about 250 associates. According to Erin Mills’ Vice President, Nance MacDonald, the mall is one of only a few GTA shopping centres to fill its vacated Target space. Target opened at Erin Mills in August of 2014, and closed eight months later in April of 2015. Walmart joins a 134,000 square foot Hudson’s Bay, as well as Mississauga’s only Sears store, measuring about 132,000 square feet.

The new second-level food court features 26 foot high ceilings, a 350 foot long window wall, and an outdoor patio with views of the expanding city of Mississauga skyline. The food court is one of several gathering places in the centre, as Erin Mills endeavours to be part of the community and will hold various events, such as fundraising events, at the centre.

Photos above were supplied by 20 VIC Management Inc.