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New Platform Connects Canadian Retailers with Available Short-Term Spaces

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An innovative new online platform has launched that connects retailers with available short-term retail spaces. The company, called pop-up go, offers an exceptional solution for the commercial retail property community. 

The process is simple. Parties create an account (which takes only minutes) that allows them to either list a space or search for one. To list a space on pop-up go, simply click ‘List Your Space’ located on the homepage, and upload photos and details. To search for space, set desired parameters in order to review available offerings. It’s recommended that space seekers check back often, as new spaces frequently become available. 

Members are encouraged to upgrade to a Premium Membership to unlock all search and matching functions — space searchers may receive emails profiling new spaces, and landlords will gain top ad placement, social media mentions, and statistics on who’s viewed their page. 

The pop-up go platform benefits both retailers and landlords. Retailers are able to open a pop-up shop, launch a brand, test a market, grow a business, host VIP events, and more. Landlords can increase their revenues by listing available spaces with accompanying images for free, to turn an empty space into a revenue generator. 

The pop-up go concept is unique in how it facilitates connecting retailers with suitable tenants, without being directly involved with transactions. It therefore doesn’t compete with brokers — rather, it is a useful tool that can help them more efficiently find space for tenants. 

LINDA FARHA

The company was launched late last year by Toronto-based entrepreneur Linda Farha, who is also the founder and owner of leading integrated communications and marketing agency Zenergy Communications. Ms. Farha’s extensive experience in the corporate and communications world came in handy when she launched “Make it Pop” on the pop-up go site. These tailored marketing and communications services act to optimize the capacity of pop-up go’s spaces by cost-effectively increasing visibility through creative branding, strategic social media, media relations, and related activities. Marketing and communication companies are an excellent source to leasing professionals seeking new concepts for their short-term spaces, as these companies are engaged with start-ups and new concepts that are in the process of seeking space for brand launches and other initiatives.

Ms. Farha noted that according to a recent RetailWire poll, there will be an expected 78 per cent increase in pop-up stores in the next five years. Finding space can be a time consuming challenge, and pop-up go addresses this issue much like vacation rental apps. Furthermore, the pop-up industry as a whole is valued at $50 billion, providing exceptional opportunities and growth potential. 

Quick tips:
Pop-ups are temporary spaces that can be for a multitude of applications, from testing the launch of a brick and mortar idea or product concept to hosting an event and selling tickets. They are generally intended for short-term leases, ranging from a few hours to a few months. 

Types of pop-up spaces
-Retail spaces
•    Shopping mall
•    Street front
•    Portable
•    Within another store
-Events Spaces
-Other type of test marketing requirements

For those who are interested, pop-up go will be at ICSC Whistler on January 24 to 26; to arrange a meeting with Ms. Farha, contact info@popupgo.com

Canadian Retail News From Around The Web: January 20, 2016

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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