First-of-its-kind Tim Hortons pop-up merch store at the CF Toronto Eaton Centre (CNW Group/Tim Hortons)
The first-ever Tim Hortons TimShop pop-up merch store is now open at the CF Toronto Eaton Centre through the holidays with a wide range of Tims-inspired apparel and merchandise.
The TimShop pop-up is an extension of the popular TimShop.ca online store that launched in 2023, with an evolving selection of apparel, drinkware and other Tims merchandise, said the company.
Shoppers at the TimShop pop-up store will have the chance to experience some of the most popular TimShop.ca merchandise in person, along with this year’s limited-edition holiday collection featuring a range of sweaters, festive pajamas for the family, and other giftable items for Tims fans and tourists shopping for quintessentially Canadian souvenirs, it said.
Christie Song
“We’ve received amazing feedback about our TimShop.ca apparel and merch collections and we’re thrilled to be offering them to shoppers in-person at one of Canada’s most iconic shopping malls, a destination for locals and tourists alike,” said Christie Song, Head of Tim Hortons Retail.
“Our TimShop apparel and merch are inspired by the amazing food and beverages we serve in Tims restaurants across Canada and by the connection Canadians have with our iconic brand. We’re proud and honoured that so many Canadians consider Tims to be a part of their daily lives and launching this unique retail setting is another way for us to connect with our guests and share the holidays with them and their loved ones.”
First-of-its-kind Tim Hortons pop-up merch store is now open at the CF Toronto Eaton Centre through to the end of the holiday shopping season (CNW Group/Tim Hortons)
To celebrate the store’s opening, the TimShop Toy Truck – an interactive shopping experience featuring exclusive plushies inspired by popular Tims menu items – will also run at the CF Toronto Eaton Centre for a limited time, until Nov. 16, added the company.
The TimShop pop-up store and TimShop Toy Truck are located on level 1 of the CF Toronto Eaton Centre.
Mountain Equipment Company (MEC) is supporting Alberta’s outdoor community following the closure of Breathe Outdoors, formerly known as Campers Village, by honouring its gift cards and hiring several of the retailer’s staff in Edmonton and Calgary.
For a limited time, customers can redeem or transfer the balance of a Breathe Outdoors gift card to an MEC gift card of equal value at MEC’s Edmonton or Calgary stores. The initiative allows customers to access outdoor gear and expert advice while providing employment for some of Breathe Outdoors’ employees.
Following MEC’s return to Canadian ownership this year, the company has seen “positive momentum, fueled by a strong summer of camping, paddling, and close-to-home adventures,” according to the retailer. That success has placed MEC in a position to support the well-known Alberta business.
Peter Hlynsky
“We are deeply saddened by the closure of Breathe Outdoors, an iconic name in Alberta’s outdoor story,” said Peter Hlynsky, CEO of MEC. “As a fellow Canadian outdoor retailer, we know how much passion, resilience, hard work, and community connection goes into building a legacy like this.
“We’re fortunate to be able to step up and support Breathe Outdoors’ staff by welcoming some of them into the MEC family and support their customers by helping them gear up for the season ahead.”
Breathe Outdoors was a family-run business founded by the Bryant family and operated for more than 62 years, with two locations in Edmonton and one in Calgary. MEC said it recognizes the role the retailer has played in Alberta’s outdoor community and is proud to help carry that spirit forward.
“Breathe Outdoors and MEC have always shared the same mission, helping people get outside and enjoy the outdoors. If we didn’t have what a customer needed, we’d send them to MEC, and they did the same for us. Our customers are their customers, and together we’ve served this community for years. We are deeply grateful that MEC is stepping in to honour outstanding gift cards. It’s a gesture that shows their commitment to the people and places we’ve both been proud to serve,” said owners Ron and Terry Bryant.
Customers who redeem or transfer Breathe Outdoors gift cards to MEC gift cards this fall will have access to products from outdoor brands such as Arc’teryx, Patagonia, and Salomon, as well as MEC’s own label brand. MEC staff will provide guidance and advice, while customers can also participate in free clinics, workshops, and events that connect them with other outdoor enthusiasts.
Payroll employment in retail trade decreased by 4,600 (-0.2%) in August, bringing the overall decline from January to August to 24,200 (-1.2%), according to a recent Statistics Canada report.
“The decline over this period was driven by food and beverage retailers (-8,600; -1.6%) and general merchandise retailers (-7,200; -2.8%). On a year-over-year basis, payroll employment in retail trade was down 33,000 (-1.6%) in August 2025,” said the federal agency.
“Payroll employment also decreased in wholesale trade in August (-3,300; -0.4%), following little change in June and July. On a year-over-year basis, payroll employment in wholesale trade was down by 10,200 (-1.2%) in August, driven by declines in machinery, equipment and supplies merchant wholesalers (-3,500; -1.5%) and personal and household goods merchant wholesalers (-2,700; -2.6%).”
The number of employees receiving pay and benefits from their employer—measured as “payroll employment” in the Survey of Employment, Payrolls and Hours—was little changed (+3,300; +0.0%) in August, following an increase of 25,600 (+0.1%) in July. On a year-over-year basis, payroll employment was up 31,500 (+0.2%) in August 2025, reported Statistics Canada.
“In August, payroll employment increases were recorded in public administration (+5,000; +0.4%), construction (+2,300; +0.2%), administrative and support, waste management and remediation services (+1,600; +0.2%), and management of companies and enterprises (+900; +0.7%). These gains were offset by declines in retail trade (-4,600; -0.2%), wholesale trade (-3,300; -0.4%), professional, scientific and technical services (-2,600; -0.2%), and other services (except public administration) (-1,500; -0.3%),” explained the federal agency.
Meanwhile, job vacancies in Canada edged down to 457,400 (-11,300; -2.4%) in August, the lowest number of vacancies since August 2017 (435,500). On a year-over-year basis, job vacancies were down 82,100 (-15.2%) in August 2025.
Kids trick-or-treating at Halloween. Photo: HealthPark Paediatrics
Halloween night 2025 brought an unexpected clash of Canadian priorities — free candy versus baseball. As Jeff Doucette, General Manager of Field Agent Canada, said that this year’s Halloween involved a “ clash of priorities with free candy and Halloween trick-or-treating versus Game 6 of the World Series — and it seems like the Jays might have stolen the show.”
Even with the distraction of Major League Baseball’s biggest night, Field Agent Canada’s latest survey found that 81 percent of Canadian households still welcomed trick-or-treaters on October 31. The nationwide study, conducted among 1,091 respondents, offers one of the first detailed looks at post-Halloween consumer behaviour and participation.
Jeff Doucette
Fewer Trick-or-Treaters at the Door in 2025
According to the data, 47 percent of households reported fewer trick-or-treaters than in 2024, while 28 percent saw an increase and 25 percent said the numbers remained about the same. Doucette said the timing of Halloween coinciding with Game 6 may have reduced activity in some neighbourhoods, though regional enthusiasm remained high.
The survey also revealed that the first trick-or-treater arrived around 5:30 p.m., with the last ringing the doorbell near 8:00 p.m., providing a snapshot of when most families participated.
The West Leads in Visitors and Generosity
Regional differences were pronounced this year. Western Canada recorded the highest average number of visitors, with 56 trick-or-treaters per household, outpacing other parts of the country. Households in the West were also the most generous, handing out an average of 132 pieces of candy.
Atlantic Canada averaged around 42 visitors, Quebec 46, and Ontario 50. The results suggest Halloween participation remains strongest in family-oriented suburban areas, particularly in western provinces where communities are more likely to engage collectively in the tradition.
When it came to what Canadians handed out, chocolate led overwhelmingly at 86 percent, followed by candy (61 percent) and chips or Cheezies (31 percent). Smaller shares of households provided cookies, granola bars, or other snacks. The enduring popularity of chocolate reflects a familiar pattern for Canadian Halloween baskets, consistent with previous years of Field Agent data.
Walmart and Costco Dominate Treat Purchases
On the retail front, Walmart (38 percent) and Costco (35 percent) topped the list of where Canadians purchased their Halloween treats, followed by Superstore (24 percent), Maxi/No Frills (17 percent), and FreshCo (7 percent).
These findings underscore the strength of mass-market retailers in seasonal spending categories. The ability to buy large-format packages and recognized national brands appears to continue driving consumer preference. While the report did not analyze promotions or pricing, the results suggest strong early stock availability and consistent value messaging played key roles in these retailers’ dominance.
Halloween Retail Trends in Canada Remain Resilient
Despite lower visitor counts for many households, Halloween 2025 reaffirmed its importance in Canadian retail culture. From coast to coast, the tradition continues to blend community participation with predictable seasonal spending on confectionery, snacks, and décor.
As Doucette’s team at Field Agent Canada continues to track household behaviour across key retail moments, Halloween remains a valuable barometer of consumer mood, showing how Canadians balance celebration, cost-consciousness, and even a bit of baseball fandom on one of the busiest nights of the year.
Canada’s tourism industry experienced a record-breaking summer in 2025, generating nearly $60 billion in revenue between May and August, according to Destination Canada.
The Crown corporation reported recently that the $59-billion total marked a 6 per cent year-over-year increase, driven by both domestic and international travel. The organization said the strong season “successfully spread economic benefits across the entire country.”
“The record revenue was driven by a strong base of Canadian travellers who chose to explore our country like never before, with the highest domestic growth coming from Canadians travelling outside of their home province,” Destination Canada said in a release.
Of the total, $44.4 billion came from Canadian travellers and $14.6 billion from international visitors. Overseas markets saw the biggest surge, with international visitor spending up 10 per cent and visitors spending more per trip overall.
Destination Canada described the growth as a “truly national economic contribution,” noting that 89 per cent of Canadian regions posted year-over-year gains. Fifty-nine per cent of those regions outpaced growth in major metropolitan areas. Atlantic Canada was cited as a standout performer, recording some of the highest growth rates in the country.
Domestic tourism spending rose 7 per cent over last year, with inter-provincial travel seeing the largest jump. The accommodation sector also saw broad gains, with national hotel occupancy reaching 80.7 per cent in August — the highest since 2014.
Both hotel and short-term rental occupancies increased despite expanded supply, a “clear sign of stronger travel demand,” the organization said. Revenue per available room (RevPAR) rose 6.6 per cent over the summer. Manitoba, Vancouver Island, Saskatchewan, Nova Scotia and New Brunswick recorded the sharpest occupancy increases.
“The overall strength, resilience, and geographic reach achieved this summer point to a new phase of opportunity for Canada’s tourism sector,” Destination Canada said.
Destination Canada said its $59-billion estimate was based on data from its Lodging Aligned Spending Report and Statistics Canada’s National Tourism Indicators, validated with accommodation industry statistics.
Inside a Loblaw Grocery Store (Image: Dustin Fuhs)
We’re now in November, and Canada’s so-called grocery “blackout period” has begun — that stretch when major grocers ask suppliers to hold off on price increases until February 1. On paper, it’s meant to stabilize prices during the holiday season. But in practice, consumers lose, big time.
Experts often blame inflation on global events, extreme weather, or the exchange rate. But much of our food price instability originates closer to home — in the way food suppliers and grocery retailers negotiate their contracts. An analysis of twenty-five years of Statistics Canada data shows a clear rhythm: food inflation reliably spikes in October and again in February. Since 2000, prices have risen an average of 0.05 percentage points more in October and 0.03 points more in February than in other months — the most inflationary periods of the year.
This is no coincidence. October is the final month before the blackout period. In those weeks, suppliers rush to finalize new contracts with Loblaw, Sobeys, Metro, Walmart, and others, seeking to pass along higher costs for transport, packaging, and commodities. Retailers resist to protect their margins and market position. The tug-of-war ends with adjustments that flow straight into the CPI data almost every year.
Take 2022, one of the most turbulent years on record. Food inflation jumped from 5.1 per cent in January to 8.1 per cent by June, eased slightly through summer, then spiked again in October as suppliers locked in final prices before the freeze.
Once the holidays pass, the cycle reverses. February, the first full month after the blackout, ushers in a fresh round of increases as new supplier contracts take effect and grocers restock inventories. The Canadian Dairy Commission’s annual February adjustment adds further pressure, often setting the tone for other supply-managed sectors. In February 2022, food inflation rose a full percentage point — from 5.7 to 6.7 per cent — largely driven by contract renewals and regulated price hikes.
The PepsiCo-Loblaw dispute of that same year illustrated the fragility of these relationships. PepsiCo briefly halted shipments after Loblaw rejected new wholesale prices, leaving store shelves patchy and consumers caught in the middle. The incident revealed what happens when corporate brinkmanship replaces coordination.
This pattern — October surge, holiday stability, February surge — has endured for decades. It’s not the weather or the war in Ukraine; it’s how the system itself is built. Consumers pay the price for volatility baked into the supply chain’s architecture.
That’s why the proposed Grocery Code of Conduct, developed jointly by industry and provincial governments, matters. It aims to formalize how cost increases are communicated, how disputes are handled, and how much notice suppliers must give before passing along hikes. By introducing transparency and fairness, the Code could help smooth out these seasonal swings. It won’t erase inflation — global markets still move — but it could make prices more predictable for everyone from farmers to families.
The numbers tell a simple story. Over the last quarter-century, October and February have been the most inflationary months for food in Canada, while December consistently records the steepest average price drop thanks to holiday promotions. This isn’t random; it’s structural.
The Grocery Code of Conduct isn’t only about supplier fairness. It’s about giving Canadians a steadier, more transparent food system. We don’t need miracles — just predictability. Implemented properly, the Code could replace volatility with stability and conflict with collaboration.
Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past 48 hours.
Alex Tilley, the Canadian entrepreneur and inventor who created one of the nation’s most recognizable fashion and adventure accessories, passed away on October 28, 2025, at the age of 87. Best known as the founder of Tilley Endurables and the designer of the world-famous Tilley Hat, he leaves behind a lasting legacy rooted in craftsmanship, adventure, and authenticity.
Born on January 8, 1938, in Mount Albert, Ontario, Alex Tilley’s path to entrepreneurship was far from direct. Raised in Kitchener and Sudbury, he overcame a childhood brain injury and learning disabilities before earning a BA in Economics and Psychology at the University of British Columbia. His early career saw multiple failed attempts at business, but persistence ultimately paid off.
In 1980, while pursuing his passion for sailing, Tilley grew frustrated with the poor quality of existing hats. Taking matters into his own hands, he designed one that could withstand wind, water, and wear and, in the process, gave birth to the now-iconic Tilley Hat. Friends soon began requesting hats of their own, and what began as a hobby quickly evolved into Tilley Endurables, a full-fledged business manufacturing clothing and accessories designed for adventure.
Reinventing Practicality with Purpose
Tilley’s philosophy centred on combining utility and durability with a sense of humour and integrity. Each product was backed by a lifetime guarantee, reflecting his belief that customers should never have to replace a Tilley item because of poor quality. His legendary marketing stories, including tales of hats that survived being trampled by elephants or recovered after ocean voyages, became part of Canadian retail folklore.
Over the decades, Tilley Endurables built a devoted following among travelers, adventurers, and outdoor enthusiasts around the world. The brand’s hats were even supplied to Canadian soldiers during the Gulf War and worn by explorers like Sir Edmund Hillary.
July, 1992, Field and Stream Ad for Tilley Endurables
Building a Canadian-Made Legacy
Operating from Toronto for more than 35 years, Tilley prioritized domestic manufacturing and job creation. He cultivated a team dedicated to producing apparel and accessories that embodied Canadian craftsmanship. By the late 1980s and 1990s, Tilley Endurables had expanded internationally, operating company-owned stores in Canada, distributing in the United States, and shipping to countries like Australia, Japan, and the United Kingdom.
The company became a pioneer in direct-to-consumer retailing with its catalog business, which reached thousands of loyal customers worldwide. Each catalog featured Tilley’s distinctive voice — humorous, honest, and unfailingly focused on quality.
Transition and Retirement
In 2015, Alex Tilley sold his company to the Canadian arm of UK-based Hilco Capital. Having achieved his vision, he retired to Muskoka, Ontario, where he devoted time to charitable work and community causes. Known for his optimism and generosity, he remained a source of inspiration to many.
His biography, The Endurable Alex Tilley by Nancy E. Beal, chronicles his life story and captures his remarkable resilience.
A New Era for a Heritage Brand
Following the sale, the Tilley brand entered a new chapter of evolution and growth. In 2018, Toronto-based investment firm Gibraltar & Company, led by Joe Mimran, acquired the brand. Mimran, known for founding Club Monaco and Joe Fresh, assumed the role of chairman and creative director, working closely with partner Frank Rocchetti and designer Kim Newport-Mimran.
Under Gibraltar’s ownership, Tilley underwent a thoughtful modernization while staying true to its heritage. Product design was refreshed with new silhouettes, technical innovations, and colour palettes appealing to younger consumers. The brand also expanded into winter apparel, performance outerwear, and loungewear.
Joe Mimran
The Spirit of Endurability Lives On
Today, Tilley stands as a revitalized Canadian lifestyle brand. Under Gibraltar’s leadership, the brand is supported by a strong e-commerce business and modernized retail presence.
The company remains headquartered in Toronto and continues to produce its signature hats locally. Joe Mimran, Chairman and Creative Director of Tilley, shared a heartfelt statement marking Tilley’s passing.
“It is with great respect and admiration that I share the news of Alex Tilley’s passing at the age of 87.
Alex was more than an entrepreneur — he was an inventor, an adventurer, and a true Canadian original. His quest to create a better hat — one that could endure every adventure — sparked a brand that became synonymous with quality, craftsmanship, and the spirit of exploration.
He built Tilley Endurables with an unwavering commitment to excellence, standing behind his work with a lifetime guarantee and a philosophy that combined practicality with purpose. That same spirit continues to guide us today as we evolve the brand for new generations while staying true to its timeless values of integrity, durability, and authenticity.
On behalf of the entire Tilley team, we extend our heartfelt condolences to Hilary and the Tilley family. Alex’s passion, humour, and integrity will always remain at the heart of the Tilley story.”
“A good man who made a better hat.” — Joseph Mimran, Chairman, Tilley
Designer Kim Newport-Mimran closes the Tilley Sport fashion show in Toronto on Tuesday, October 28. Photo: George Pimentel Photography
Tilley Sport and the Next Generation
The Tilley name continues to expand under Kim Newport-Mimran, who leads Tilley Sport, the brand’s performance-focused division. Merging technical innovation with refined design, Tilley Sport reflects the modern evolution of the brand — one that celebrates its founder’s adventurous spirit while embracing contemporary style.
On October 28, 2025, the same day of Tilley’s passing, Tilley Sport presented its Spring/Summer 2026 collection at a high-profile runway show in Toronto. The event showcased luxury technical fabrics and elevated performance wear designed for both sport and leisure. Newport-Mimran’s creative direction embodies the same dedication to durability and quality that defined Alex Tilley’s original vision.
Remembering the Man Behind the Hat
Alex Tilley’s story is one of perseverance, invention, and the power of authenticity. His entrepreneurial journey mirrors the essence of Canadian innovation — practical, purpose-driven, and quietly world-class. Through Tilley Endurables, he not only built a global brand but also championed a philosophy of craftsmanship and integrity that continues to inspire.
Though the man himself is gone, his influence lives on in every Tilley Hat worn on a sailboat, hiking trail, or city street around the world. His legacy is stitched into the brand’s DNA, a testament to his belief that quality and care never go out of style.
As Joe Mimran reflected, “Alex was more than an entrepreneur — he was an inventor, an adventurer, and a true Canadian original.”
Apple reported fiscal fourth quarter 2025 results on Friday, posting revenue of $102.5 billion, up 8% year over year, as the company pointed to record performance in iPhone and an all-time revenue high for Services.
The quarter ended Sept. 27, 2025, and Apple said the result marked a September quarter revenue record for the company.
“Today, Apple is very proud to report a September quarter revenue record of $102.5 billion, including a September quarter revenue record for iPhone and an all-time revenue record for Services,” CEO Tim Cook said in a statement.
For Canadian retailers, mobile carriers, and consumer electronics channels heading into peak shopping season, Apple’s Q4 results reinforce how heavily the company’s revenue mix is tied to premium smartphones and recurring services revenue, even as it continues to expand the breadth of its hardware lineup.
Apple Links Financial Momentum to Product Launch Cycle
Apple’s quarterly update closely ties the Q4 performance to major product launches and the start of its holiday ramp.
Cook said Apple’s newly launched lineup includes iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, alongside AirPods Pro 3 and an “all-new” Apple Watch lineup. Apple also pointed to recently announced MacBook Pro and iPad Pro models featuring the M5 chip.
Apple framed this release cycle as one of its strongest heading into year-end demand, positioning the product breadth as a key driver for revenue through the holidays—particularly in markets like Canada where Apple remains a dominant player in premium smartphones, wearables, and tablets.
Full-Year Revenue Hits $416B, Installed Base Reaches New High
Chief Financial Officer Kevan Parekh said the September quarter closed out a record fiscal year, with Apple reporting $416 billion in annual revenue and “double-digit” EPS growth.
“Our September quarter results capped off a record fiscal year, with revenue reaching $416 billion, as well as double-digit EPS growth,” Parekh said.
Apple also said its installed base of active devices reached a new all-time high across all product categories and geographic segments, an indicator Apple frequently uses to highlight long-term ecosystem stickiness—particularly important as Services becomes a larger component of revenue and margins.
For Canada’s retail and telecom landscape, that installed base growth matters because it tends to translate into predictable upgrade cycles, accessory sales, and recurring spending on Apple subscriptions—pressuring competitors in both the hardware and digital services layers.
Dividend Declared at $0.26 Per Share
Apple’s board declared a cash dividend of $0.26 per share, payable Nov. 13, 2025, to shareholders of record as of Nov. 10, 2025.
The company will host its fiscal Q4 2025 earnings call via livestream, with a replay available for approximately two weeks.
What It Signals for the Canadian Market
Apple’s Q4 performance arrives as the company enters the most commercially important stretch of the year: the holiday quarter. With record iPhone revenue for the September period and Services hitting an all-time high, Apple appears to be reinforcing two priorities at once—hardware momentum driven by flagship launches, and ecosystem monetization driven by recurring subscription revenue.
For Canadian decision-makers in retail, electronics distribution, and telecom, the results suggest Apple continues to sustain premium demand while expanding the revenue contribution of Services, creating a dual-engine model that remains difficult for rivals to replicate at scale.
Michael Hill, one of Canada’s leading fine jewellery brands, is unveiling its new flagship boutique at Yorkdale Shopping Centre in Toronto on November 1.
This opening marks a significant milestone in the brand’s global refresh and ongoing evolution, said the retailer.
Founded in New Zealand, the retailer said it has long celebrated the role fine jewellery plays in life’s meaningful moments. The Yorkdale boutique brings this philosophy to life, offering customers an elevated experience that blends beauty, craftsmanship, and connection.
Jonathan Waecker
“We’ve been honoured to be part of thousands of stories since 1979,” said Jonathan Waecker, Chief Executive Officer. “Last year, we celebrated 45 years of heritage, and now we’re thrilled to share our refreshed brand with Canadian customers in a space that reflects modern, accessible luxury.”
The company said Canada has embraced Michael Hill for over two decades, and the Yorkdale flagship underscores the brand’s deep commitment to the market. At the heart of the new boutique are Michael Hill’s signature collections, including Pendant and Earring Bar, 101 Signature Diamond, LAB. bespoke collections made for you, and wedding band concierge – making it easy for every customer to find something personal and timeless, for moments big or small.
The store’s design is a refined interplay of space, light, and materials. Drawing inspiration from New Zealand’s lush landscapes, the palette features natural tones, raw timber, stone, and premium textiles. Every detail has been considered to create a multi-sensory experience. From the signature Michael Hill scent and curated playlist to dedicated consultation areas that invite guests to linger and explore, it explained.
Jo Feeney
“Our flagship stores are designed to engage all the senses,” said Jo Feeney, Chief Marketing Officer. “We’ve created a space where customers can truly feel the essence of our brand — thoughtful, elevated, and welcoming.”
A new brandmark, intertwining the M and H monogram, pays tribute to the original store windows and the founders, Sir Michael and Lady Christine Hill.
To celebrate the grand opening, Michael Hill will host two weekends of in-store events on November 1–2 and November 8–9. Guests will enjoy complimentary kiwi cupcakes — a nod to the brand’s New Zealand roots. Whether you are buying from the new Pendant Bar, or shopping for your wedding moment, all shoppers will receive a personalized holiday ornament with any purchase, and those spending over $300 can choose between a KORA Organics Algae Cleansing Balm or a Michael Hill pendant.
The design work for the Canadian flagships has been undertaken in partnership with Vancouver-based architectural firm Cutler, which is providing Architecture and Interior Design services for Michael Hill on various locations in Canada.