The industry is gearing up for a transformative year full of significant economic challenges and emerging opportunities. Despite concerns about inflation and interest rates, many Canadians consider the industry to be a resilient and adaptable pathway to business ownership, offering solutions for those looking to become their own boss in a turbulent economy.
Druker shares insights into the sectors poised for growth and the trends shaping the industry in 2025:
Sectors to Watch: Low-cost, service-based franchises are expected to dominate, with rising interest in areas like residential cleaning, senior care, and home improvement.
The Rise of AI: Franchisors are leveraging AI to enhance customer retention, improve operations, and support franchisee success.
Economic Resilience: Franchising remains a viable pathway to entrepreneurship despite inflation and a shrinking job market, offering risk mitigation and proven business systems.
Generational Shifts: Millennials and Gen Z are increasingly turning to franchise ownership to achieve financial freedom and work-life flexibility.
The Franchise Canada Show is the only showcase produced by the CFA and has become the perfect destination for Canadians looking to own their own business, as they can gain valuable insights, explore franchise systems shaping the landscape for the year ahead, and learn from industry leaders and successful franchisees, all reputable and qualified brands.
Chick-fil-A, Inc. announced Wednesday the recipients of its 2025 Chick-fil-A True Inspiration Awards® grant program, marking a record-breaking year with US$6 million awarded to non-profits making an impact in ways that align with the company’s corporate social responsibility focus areas of caring for people, caring for communities, caring through food and caring for the planet.
Brent Fielder
“Chick-fil-A is honoured to invest in the impactful work of these incredible organizations that are creating meaningful change in their local communities,” said Brent Fielder, Vice President of Global Impact for Chick-fil-A, Inc. “From fighting hunger and providing educational opportunities to fostering environmental stewardship, these non-profits are shining examples of what it means to care for others and have a positive influence on the world. We are inspired by their work and grateful to partner with them on this journey.”
2025 By the Numbers:
US$6 million in grants, ranging from US$30,000 to US$350,000.
56 non-profit recipients, including the first non-profit recipient in the United Kingdom.
Since 2015, Chick-fil-A has awarded more than 350 True Inspiration Awards grants to non-profits across the U.S., Canada, Puerto Rico and now, the U.K.
Collectively, the company has contributed over US$33.8 million, impacting more than 500,000 people annually through expanded programs.
In Canada, Chick-fil-A awarded US$155,000 to recipients this year. Since 2021, the company has awarded more than US$660,000 in True Inspiration Award grants to organizations across the country.
The 2025 S. Truett Cathy Honoree is San Francisco non-profit Old Skool Cafe (OSC). OSC received a US$350,000 grant, the largest award for 2025.
“Founded in 2015 to honour the legacy of Chick-fil-A founder S. Truett Cathy, the True Inspiration Awards program annually supports organizations across the U.S. and internationally making a positive impact in their local communities,” said the company.
The company is the third largest quick-service restaurant company in the United States. More than 200,000 people are employed by independent owner-operators in more than 3,000 restaurants across the United States, Canada, and Puerto Rico. In 2023, the company shared plans to expand by 2030 into Europe and Asia.
The family-owned and privately held company was founded in 1967 by S. Truett Cathy.
January 15, 2025, marks ten years since Target Corporation announced its decision to exit the Canadian market, a retreat that continues to resonate in the retail industry as a cautionary tale. The decision, made after less than two years of operations in Canada, resulted in the closure of 133 stores, the loss of 17,600 jobs, and a pre-tax financial loss of $5.4 billion for the Minneapolis-based retail giant.
The story of Target’s entry and exit from Canada offers critical insights into the complexities of international retail expansion and the importance of delivering on customer expectations.
The Ambitious Entry
Target’s foray into Canada was initially met with excitement. In 2011, under then-CEO Gregg Steinhafel, the company announced its acquisition of the leaseholds for up to 220 Zellers locations from the Hudson’s Bay Company for $1.8 billion. This move was seen as a strategic coup, allowing Target to quickly establish a national presence in a market where it believed there was significant untapped potential.
The goal was ambitious: to open 124 stores across Canada by the end of 2013, representing one of the most aggressive retail expansions in the country’s history. With plans to generate profitability within a year, Target aimed to replicate its U.S. success by offering stylish, affordable goods in an elevated shopping environment.
PHOTO: TARGET CANADA
Missteps from the Outset
While the strategy appeared sound on paper, execution proved disastrous. Several missteps—from supply chain challenges to poor customer perception—led to Target’s downfall in Canada.
A. Supply Chain Failures
Target’s supply chain issues were among the most significant contributors to its struggles. The company underestimated the complexities of managing inventory across a new market. Distribution centres were not operationally ready when stores began opening, resulting in widespread stockouts. Customers walking into Target stores frequently encountered empty shelves, which eroded trust and tarnished the brand’s reputation.
Additionally, overstocking of less desirable products created inefficiencies, forcing stores to deeply discount items while failing to meet demand for high-turnover goods. This mismanagement was a stark contrast to the well-oiled supply chain operations that had made Target successful in the United States.
B. Pricing Discrepancies
Target’s Canadian stores failed to offer the same value proposition that its U.S. locations were known for. Pricing discrepancies between the two markets left Canadian shoppers feeling shortchanged. Many expected the same low prices they experienced at Target in the United States, but higher operating costs in Canada translated into higher retail prices.
C. Customer Experience Shortfalls
Compounding the issue was a narrower product selection compared to U.S. stores. Canadians were accustomed to a broader assortment south of the border and found Target’s Canadian shelves underwhelming. This mismatch in product offerings, coupled with persistent inventory issues, created an environment where customers left disappointed.
By early 2015, Target Canada had accumulated a staggering $2.1 billion in operating losses. Analysts estimated that the division would not achieve profitability until at least 2021—a timeline that was deemed untenable. The financial strain forced Target’s leadership to make the difficult decision to cease operations in Canada entirely.
CEO Gregg Steinhafel, who had spearheaded the Canadian expansion, faced criticism for his handling of the venture. His abrupt departure from the company in May 2014 underscored the turmoil within Target’s leadership. Following his exit, interim CEO Brian Cornell took the reins and ultimately made the decision to exit Canada.
The Announcement and Fallout
On January 15, 2015, Target announced it would liquidate its Canadian operations. The company filed for creditor protection under the Companies’ Creditors Arrangement Act (CCAA), a move that allowed for an orderly wind-down of its stores. Employees were offered a 16-week compensation package, while suppliers faced the prospect of unpaid invoices.
The announcement shocked the Canadian retail landscape. At the time, Target’s exit represented one of the largest corporate retreats in Canadian history. The decision also sparked debates about whether the Canadian market was inherently challenging for foreign retailers or if Target’s execution was uniquely flawed.
The Impact on Canadian Retail
Target’s departure had a profound impact on the Canadian retail sector. The 133 vacated locations left large gaps in retail real estate, disrupting shopping centres and creating opportunities for competitors.
A. Real Estate Ripple Effects
Retailers such as Walmart Canada, Canadian Tire, and Lowe’s quickly moved to acquire prime locations left behind by Target. These companies capitalized on the availability of large-format stores, using them to expand their presence and gain market share.
Other locations took longer to fill, with some remaining vacant for years. Shopping centres that relied heavily on Target as an anchor tenant faced declining foot traffic, forcing landlords to reevaluate their tenant mix and leasing strategies.
B. Competitor Gains
Target’s missteps allowed its competitors to strengthen their foothold in the Canadian market. Walmart Canada, in particular, benefited from the exit, solidifying its position as the dominant discount retailer in the country. The episode also underscored the resilience of Canadian retailers like Canadian Tire, which continued to thrive despite increased competition.
Target Canada Closing (PHOTO: CANADIAN GROCER)
Lessons Learned
Target’s Canadian experiment serves as a textbook case in the challenges of international retail expansion. Several key lessons have emerged from the venture:
Understanding the Market: Target underestimated the nuances of the Canadian market, from customer expectations to logistical realities. Successful international expansions require a deep understanding of local consumer behaviour and operational challenges.
Pacing Expansion: The aggressive rollout of 124 stores in one year strained resources and created operational inefficiencies. A slower, phased approach might have allowed Target to address issues before scaling up.
Delivering on Brand Promise: Target’s inability to replicate its U.S. value proposition in Canada—including pricing, product selection, and customer experience—proved fatal.
Effective Leadership: Strong, adaptable leadership is critical when entering new markets. Target’s leadership changes during its Canadian operations created instability and hindered decision-making.
The Decade Since
In the ten years since its exit, Target has focused on strengthening its U.S. operations and exploring international opportunities with greater caution. The retailer has invested heavily in e-commerce, same-day delivery services, and private label brands, positioning itself as a leader in the evolving retail landscape.
Meanwhile, the Canadian retail sector has continued to evolve. The rise of e-commerce, changing consumer preferences, and the growth of discount retailers like Dollarama have reshaped the market. While Target’s absence has left some Canadian shoppers nostalgic, most have moved on, embracing other retailers that have stepped in to fill the void.
Could Target Return to Canada?
Speculation about a potential Target re-entry into Canada persists, but the company has shown no signs of revisiting the market. Industry experts believe that any future attempt would require a fundamentally different approach, including a slower rollout, localized pricing strategies, and robust supply chain management. In the meantime, industry analysts are speculating that Target could enter the Mexican market after making recent investments in that country.
Conclusion
Target’s Canadian expansion was a bold but ultimately flawed venture that left an indelible mark on the retail industry. As the anniversary of its exit approaches, the lessons from its failure continue to resonate, serving as a reminder of the complexities and risks involved in international retail. While Target’s departure was a setback for Canadian shoppers who had hoped for a new retail experience, it has also become a pivotal case study in understanding how to navigate the challenges of cross-border expansion.
GoBolt, a technology company building the largest sustainable supply chain network, announced Wednesday it achieved 562% year-over-year growth in electric vehicle (EV) deliveries through its flagship service, GoBolt Parcel.
In 2024, GoBolt Parcel completed 1.5 million shipments powered by EVs, solidifying its leadership in sustainable logistics across Canada and the U.S, it said in a news release.
Mark Ang, co-founder of GoBolt
“Our 562% YoY growth in EV deliveries is a testament to our commitment to transforming an antiquated logistics industry into a more sustainable, forward-thinking one,” said Mark Ang, CEO of the company. “This milestone reflects the collective efforts of our team and merchant partners to create meaningful environmental change.”
Leading the Charge in Sustainable Logistics
The company said its transformative growth highlights the company’s dedication to reducing emissions and creating a more sustainable delivery network. In 2024, it completed 1.5 million shipments via electric vehicles, avoiding 1,090 tons of CO₂ equivalent (tCO₂e) — the same as eliminating the use of 111,267 gallons of gas. Additionally, GoBolt planted 35,028 trees in partnership with restoration platform veritree, further reinforcing its commitment to sustainability, it said.
Empowering Brands to Reduce Their Carbon Footprint
“Several leading brands with strong sustainability missions have partnered with GoBolt Parcel to significantly reduce their carbon footprint. These brands include North America’s largest athleisure retailer, the fastest-growing global marketplaces, and leading personal care companies. Many of these merchants now complete more than half of their deliveries using electric vehicles, with some achieving EV adoption rates close to 70% of their total shipments with GoBolt, said the company.
Record-Setting Quarterly Growth
“GoBolt’s 562% YoY increase in EV deliveries demonstrates its ability to scale sustainably. Quarterly EV deliveries surged from 156,000 in Q1 to 694,000 in Q4, a remarkable rise of over 345%. This consistent upward trajectory highlights GoBolt’s success in expanding EV-powered operations to meet the rising demand for sustainable delivery solutions,” it added.
After another challenging financial year, a new survey from TD Bank Group has found 49 per cent of Canadians surveyed still foresee inflation/cost of living as their biggest financial challenge this year, although this is down 9 per cent from last year.
Canadians appear to be feeling somewhat more financially optimistic as they head into the new year, with 24 per cent also stating they are feeling more confident about their finances in 2025, up 4 per cent from last year, said TD in a news release on Wednesday.
Emily Ross
“As 2024 came to a close with a fifth consecutive interest rate cut from the Bank of Canada, Canadians have responded with increased optimism,” said Emily Ross, VP, Everyday Advice Journey at TD. “Although the cost of living is still clearly a concern for many Canadians and again tops their list of financial challenges for 2025, the survey results indicate that things are moving in the right direction, and Canadians are starting to feel more positive about achieving their financial goals.”
Spending and saving decisions
The TD survey uncovered Canadians’ financial priorities in 2025, with 56 per cent of those surveyed indicating a main priority was their day-to-day expenses, down 3% from last year, saving and investing for the future (47 per cent) and paying down debt (30 per cent). Interestingly, Millennial Canadians were most likely to indicate paying down debt as a priority (38 per cent), compared to only 21 per cent of Boomers, said the report.
When it came to Canadians’ plans for spending, TD said the survey uncovered additional insights:
Over half (51 per cent) indicated their intention to cut back on spending, overall, down 4% from last year.
Among those not planning to, 42 per cent say it’s because they have already cut back as much as they can.
Gen Z and Millennials (49 per cent each) are more likely to say they have cut back as much as they can, compared to Boomers (35 per cent).
“While some will avoid cutting back further out of necessity, 12 per cent of Canadians surveyed indicated they won’t be cutting back simply because they don’t want to. In contrast, among those who will cut back, 63 per cent plan to do so by making fewer retail purchases of items like clothing and electronics, 56 per cent plan to eat out or order food less often, 52 per cent say they will shop around to save more on purchases, and 41 per cent say they will spend less on entertainment like concerts and sporting events,” it said.
Planning for financial growth
“Although the survey revealed Canadians’ 2025 financial goals, it also found that 61 per cent do not have a financial plan in place for 2025. In addition, 63 per cent of Canadians surveyed do not currently work with a qualified financial professional and 70 per cent don’t use budgeting tools like spreadsheets or mobile apps to help with their finances.”
TD said Canadians’ financial ambitions were also measured in the form of resolutions, and 61 per cent noted they had a financial New Year’s resolution in mind:
18 per cent said it was to build up their savings as much as they are able to;
15 per cent said it was to pay off their credit card or pay down debt;
Toronto-based startup SELLIT9 has announced the successful completion of a $1.45 million (CAD) pre-seed funding round, led by Drive Capital and Northside Ventures. This oversubscribed raise also included support from family offices, strategic investors, and angel investors. The funds will propel the launch of SELLIT9 Pay, an innovative platform aimed at transforming how consumers trade in household items, empowering brands to enhance customer loyalty, and promoting sustainability in e-commerce.
Transforming Household Clutter into Shopping Power
SELLIT9 is built on a simple yet transformative idea: turning household clutter into digital currency. By offering consumers the ability to trade in items such as electronics for instant shopping credits, SELLIT9 Pay creates a seamless shopping experience. The initiative aligns with growing consumer demand for sustainable solutions and addresses the economic pressures that have altered spending habits.
Oswaldo Alvarez, left, with Josh Guttman. Photo supplied
“This funding enables us to bring SELLIT9 Pay to market and fundamentally reshape how people shop,” said Josh Guttman, Co-Founder and CEO of SELLIT9. “Our vision is to unlock the hidden wealth in items sitting idle in homes and use it to create a more flexible, sustainable, and empowering shopping experience.”
Oswaldo Alvarez, Co-Founder and CTO, added, “The technology behind SELLIT9 Pay eliminates barriers for consumers and retailers alike. We’ve built a platform that makes trading in as simple as checking out.”
SELLIT9’s innovative model integrates seamlessly with e-commerce platforms, allowing consumers to trade in old items for credits that can be applied toward new purchases. “We want SELLIT9 Pay to be as integral to e-commerce as ‘buy now, pay later,’” Guttman emphasized. “Imagine every retailer offering trade-ins as a sustainable payment option. That’s our mission.”
Expanding Opportunities for Growth
The pre-seed funding will focus on several key areas of development:
Early 2025 Launch of SELLIT9 Pay: The company plans to debut the platform with key design partners.
Partnership Expansion: SELLIT9 aims to onboard additional retail brands and grow its network of buyer and reseller partners.
Category Expansion: While the initial focus is on electronics, the platform will broaden to include baby products, sports equipment, and other items with high residual value.
Meeting a Growing Demand for Sustainable Shopping
The global second-hand market is expected to exceed $1.12 trillion by 2030. Rising living costs and a growing emphasis on sustainability have reshaped consumer behaviour, with 72% of shoppers adjusting their habits. SELLIT9 Pay taps into these trends, enabling consumers to maximize purchasing power while reducing waste. For retailers, the platform offers a turnkey solution to drive sales and showcase sustainability initiatives.
“This is about more than just transactions,” Guttman explained. “We’re building a circular economy where consumers and retailers can thrive together.”
Alvarez highlighted the consumer experience, saying, “Trading in should feel as exciting as buying. By simplifying the process and integrating it into checkout, we’re transforming the way people shop.”
Consumer Insights Drive SELLIT9’s Vision
SELLIT9’s founders were inspired by their own experiences. “As a family of five, we constantly outgrow or replace items,” Guttman said. “From strollers to laptops, the challenge has always been how to unlock the value of these things without the hassle. SELLIT9 Pay solves that by making it easy and flexible.”
Alvarez, who has lived in five countries over the past decade, added, “Each move was a struggle. Selling items to start fresh was time-consuming and often wasteful. SELLIT9 Pay eliminates these pain points, allowing people to focus on what matters most.”
The success of their first offering, SELLIT9 Cash, provided validation for their concept. “We processed over 700 devices and garnered nearly 140 five-star reviews,” Alvarez noted. “The feedback reinforced that people aren’t just looking for cash—they want to fund meaningful purchases.”
A Simple, Seamless Process
SELLIT9 offers multiple collection options, making it easy for consumers to trade in items:
Pickup Services: In select cities, customers can arrange for an Uber-style pickup.
Drop-Off Locations: Dedicated centres across Toronto, Winnipeg, Montreal, and London, Ontario, allow users to drop off items for immediate payment.
Prepaid Shipping Labels: For those outside pickup zones, prepaid labels make shipping items as simple as returning an online purchase.
“We’ve designed SELLIT9 Pay to integrate with retailers’ existing systems while providing a seamless experience for customers,” Guttman emphasized.
Launching in Canada and Looking Ahead
While the initial rollout will focus on Canada, the company has ambitious plans for international expansion. “We’re committed to starting here, but the potential is global,” Guttman said. “With sustainability and affordability as priorities, SELLIT9 Pay can revolutionize e-commerce worldwide.”
Alvarez expanded on their vision: “Our goal is to transform the experience of trading in items. Selling old items has always been a hassle, but we want to make it just as exciting as buying something new. By combining both transactions into one seamless process, we’re eliminating barriers and creating something truly revolutionary.”
A New Era for E-Commerce and Sustainability
SELLIT9 is more than a tech startup—it’s a movement toward more conscious, efficient shopping. By enabling consumers to unlock the hidden value in their homes, the platform supports both financial and environmental well-being.
“Our goal is to make trade-ins the norm,” Guttman concluded. “Whether it’s a new laptop or a flight for your family, SELLIT9 Pay empowers you to make it happen in a sustainable way.”
Redberry Restaurants will open the first downtown Toronto Jersey Mike’s Subs location in the Union Market area of Union Station on Wed., Jan. 22, 2025. (CNW Group/Redberry Restaurants)
Redberry Restaurants will open the first downtown Toronto Jersey Mike’s Subs in the Union Market area of Union Station on Wed., Jan. 22, giving Toronto’s business district, commuters and visitors the chance to enjoy the authentic fresh sliced/fresh grilled sub sandwiches offered by the iconic brand, the company reported on Wednesday.
Ken Otto
“We have arrived at the heart of Canadian commerce in Toronto’s downtown business district, and we are just getting started,” said Ken Otto, CEO, Redberry. “We can’t wait to offer effortless access to our ‘sub above’ experience from the venerable halls of Union Station to countless Toronto commuters, shoppers and tourists.”
“The downtown opening is part of Redberry’s long-term plan to open 300 Jersey Mike’s locations in the next 10 years. It is the fifth Jersey Mike’s Redberry that has opened since August 2024 including Markham, North York, Brantford and Guelph. A Pickering location is coming early this year. These six locations will employ nearly 180 crew members. Redberry also owns two existing and recently remodeled Jersey Mike’s locations in Kitchener and London,” said the company in a news release.
A 25% U.S. tariff on Canadian products, followed by potential Canadian retaliatory tariffs, would lead two-thirds (65%) of small businesses to increase prices for consumers to offset tariff impacts, warns the Canadian Federation of Independent Business (CFIB).
Additionally, 69% of small business owners said tariffs would lead to higher costs of doing business, it said.
Corinne Pohlmann
“A trade war would be disastrous for both Canadian small businesses and consumers. We need to ensure that as governments face the tariff threat with their American counterparts, they must also stay focused on keeping Canadian businesses competitive at home,” said Corinne Pohlmann, Executive Vice-President of Advocacy. “The solution is a no-brainer. This is an SOS call to all governments: reduce red tape, eliminate internal trade barriers, and ease the tax burden on small businesses.
“It’s ridiculous that it’s still easier for Canadian small firms to do business overseas or across the border than within their own country. Now is the time for governments to step up and support Canada’s small businesses so they can be more productive and competitive in the face of tariff threats.”
CFIB is Canada’s largest association of small and medium-sized businesses with 100,000 members across every industry and region.
The CFIB said new data found that a strong majority (82%) of businesses would be impacted by tariffs in some way. The U.S. is Canada’s largest trading partner, with over half (51%) of small businesses directly involved in either importing from or exporting to the U.S., and this does not include thousands more that rely on suppliers or customers that are trading with the U.S. Overall, businesses expect to face limited inventory or product availability and a need to find alternative markets or suppliers if tariffs are imposed.
CFIB said it sent a letter to all premiers earlier this week, expressing concerns over the tariff threat and providing recommendations.
“To address the impact of a potential tariff on Canadian goods, a strong majority of business owners (62%) agree that Canadian governments must reduce the tax burden, with an equal percentage supporting the strengthening of border security measures to address U.S. concerns. Governments must also take bold action on interprovincial trade,” it said.
Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past 24 hours.
Peace Collective x Toronto Tempo merchandise launch, photo: Amanda Lee Coffey
The Toronto Tempo, Canada’s first Women’s National Basketball Association (WNBA) team, has officially launched its inaugural merchandise collection, bringing a fresh wave of excitement to Canadian sports and retail. Featuring a wide range of apparel and accessories, the collection is now available online at shop.torontotempo.com and through select retailers in Toronto.
The merchandise launch signals the team’s entry into the sports scene and also highlights its commitment to local collaboration and community engagement. From partnerships with iconic Toronto-based retailers like Roots and Peace Collective to collaborations with female-founded businesses, the Tempo is setting a new standard for sports franchises in Canada.
A Collaborative Celebration of Toronto’s Retail Culture
The merchandise collection embraces the Tempo’s distinct branding, with items featuring the team’s vibrant Hydrogen Blue and Bordeaux colours, along with newly unveiled logos and wordmarks. Highlights include hoodies, hats, jackets, leather goods, candles, and baby clothing. Notably, many items were produced in partnership with Canadian companies, ensuring a local touch that resonates with fans.
Roots, known for its heritage leather goods and athleisure apparel, brings its signature craftsmanship to the collection. Peace Collective, a Toronto-based brand celebrated for its community-focused designs, lends its urban aesthetic to the lineup. Both brands have deep connections to the city’s sports culture and represent a seamless integration of Toronto’s identity into the Tempo’s offerings.
Whitney Bell, Chief Marketing Officer of Toronto Tempo
Whitney Bell, Chief Marketing Officer of Toronto Tempo, expressed her excitement for the launch. “‘When can I get my hands on merch?’ is, without a doubt, the most-asked question we’ve had since we announced the launch of this team,” she said in a statement. “We’re thrilled to finally give our community the chance to wear their support for the Tempo proudly.”
Empowering Female Entrepreneurs
In a powerful nod to gender equality and innovation, the Tempo has partnered with several female-founded brands, including Round21, Playa Society, The Give & Grow, and Scents by Fay. These collaborations go beyond traditional merchandise, offering lifestyle accessories and home fragrances that align with the Tempo’s brand values.
The partnerships reflect the team’s dedication to uplifting women in business, a mission that aligns with the broader goals of the WNBA.
Accessible Merchandise for All Fans
The Tempo’s retail strategy ensures widespread availability of its merchandise. Fans can shop online or visit local retailers, including Makeway, Real Sports, and Sport Chek. Makeway, a store focused on women-led brands, aligns with the Tempo’s ethos.
The merchandise, produced by licensees such as Fanatics, Nike, New Era, and Peace Collective, caters to a variety of tastes and price points. Notably, Fanatics, the team’s official omnichannel retail partner, will oversee both e-commerce and in-venue sales, ensuring seamless access for fans across Canada.
Future Plans for Merchandise
While the current collection is diverse, it’s only the beginning. Additional gear and licensing partnerships will roll out throughout 2025. The Tempo’s official team jersey, a highly anticipated item, will debut closer to the team’s inaugural tip-off at Toronto’s Coca-Cola Coliseum in 2026.
“This is just the beginning,” said Bell. “We can’t wait to hear from fans; what are your favourite pieces? What’s missing? What should we make next?”
Bridging Sports and Community
The Tempo’s approach to merchandise transcends retail, creating a meaningful connection between the team and its community. The decision to collaborate with local brands and focus on inclusivity underscores the team’s commitment to empowering women, fostering local pride, and embracing Toronto’s dynamic retail landscape.
For Toronto’s retail sector, the Tempo represents a unique opportunity. By integrating professional sports with local partnerships, the franchise is creating a blueprint for future sports-related retail initiatives in Canada.
Where to Buy
Fans can purchase the collection at shop.torontotempo.com or through local retail partners including Makeway, Sport Chek, and Real Sports.
About Toronto Tempo The Toronto Tempo was announced as Canada’s first WNBA team in May 2024. Owned by Kilmer Sports Ventures, the franchise will play its first season in 2026 at Coca-Cola Coliseum. For more information, including season ticket waitlist registration, visit tempo.wnba.com.
