Redberry Restaurants is opening its first of 300 Jersey Mike’s restaurants, known for their fresh sliced/fresh grilled subs, in Canada – the first major international expansion in the company’s 68-year history.
The company has plans to substantially increase its footprint in Canada over the next 10 years with the restaurant in Markham, Ontario being the first.
“We are excited to bring A Sub Above to the Greater Toronto Area,” said Ken Otto, CEO, Redberry. “This is Redberry’s first new Jersey Mike’s location to open in Canada and we can’t wait to share this iconic brand with our new neighbors.”
Markham is the first of six new Jersey Mike’s locations planned for Ontario in 2024, forming the foundation for rapid new store growth. By the end of the year, Redberry will open additional GTA locations including York Mills and Union Station as well as three others in Brantford, Guelph and Pickering. These six locations will employ nearly 100 crew members. Redberry also owns the two existing and recently remodeled Jersey Mike’s locations in Kitchener and London.
Redberry previously purchased two existing Jersey Mike’s locations in Kitchener and London, Ontario.
To celebrate, Redberry will hold a grand opening and fundraiser from Wednesday, August 28 to Sunday, September 1, to support Make-A-Wish Canada. Customers who receive a special fundraising coupon distributed through a grassroots effort prior to the opening can make a minimum $3 contribution to Make-A-Wish Canada in exchange for a regular sub. Customers must have a coupon to be eligible, said the company.
Jersey Mike’s has had an on-going partnership with Make-A-Wish Canada. In March 2024, the Kitchener and London locations raised $12,000 during Jersey Mike’s Month of Giving to benefit this local charity partner.
In 2023, nearly 500 wishes were granted in Ontario. Still, more than 1,260 children, including 15 children in Markham, are currently waiting for their wishes to be granted.
