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Pilgrim Launches Jewellery Collection Aboard BC Ferries

By
Lee Rivett
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Photo: BC Ferries

Danish jewellery and eyewear brand Pilgrim is further solidifying its presence in the Canadian market through a new partnership with BC Ferries, one of the world’s largest ferry operators. Launching this month, Pilgrim’s 2025 travel retail jewellery collection will debut onboard five of BC Ferries’ major vessels, adding a new layer of retail appeal for millions of domestic and international travellers.

The collection, featuring handcrafted pieces priced between CAD $20 and $120, is being prominently displayed within the fashion departments of the onboard stores. Each floor unit—optimized using planograms and visual merchandising strategies—will showcase about 300 items per square metre, creating a bold retail footprint at sea.

High-Traffic Exposure for a Fast-Growing Brand

BC Ferries operates 25 routes along the Pacific West Coast of British Columbia, including services to Victoria, the provincial capital, and other key tourist destinations on Vancouver Island and surrounding coastal regions. With over 22 million passengers annually, the ferry operator provides a significant platform for brands looking to engage a diverse and mobile audience.

“Pilgrim brings its unique Scandinavian beauty to our ships, and its accessible price point will attract many shoppers to purchase,” said Ruth Fox, Assistant Manager – Retail (Buying Manager) at BC Ferries.

Louise Rohde, Head of Travel Retail for Pilgrim, expressed enthusiasm about the launch: “We are delighted to begin this voyage with BC Ferries and to introduce Pilgrim to their customers. We look forward to our collaboration and extending our presence in Canada at sea, as well as on land.”

Pilgrim’s Growth in Canada

Outside of Scandinavia, Canada is Pilgrim’s largest market, underscoring the brand’s successful North American expansion. The company’s Canadian operations are headquartered in Montreal and run independently under the leadership of Robert Hayes, while still staying closely connected to its Danish roots.

Pilgrim has already established a strong retail network in Canada, with bespoke stores in key cities including Toronto, Montréal, Laval, Brossard, and Québec City. The brand is also featured at several major airports across the country, including Québec City Jean Lesage, Montréal-Pierre Elliott Trudeau, and Edmonton International Airport, through its partnership with Aer Rianta International.

In June 2023, Pilgrim opened a flagship store at CF Toronto Eaton Centre, introducing a new concept that includes an in-store piercing studio, enhancing the customer experience and offering more interactive retail engagement.

Pilgrim at CF Carrefour Laval (Image: Pilgrim)

Expanding Travel Retail Presence

The collaboration with BC Ferries marks Pilgrim’s continued expansion in the travel retail sector, which complements its presence in airports and boosts brand visibility among both Canadians and international visitors.

Travel retail has become a key strategy for Pilgrim, offering exposure to high volumes of travellers who are increasingly looking for affordable, well-designed souvenirs or self-treats while in transit.

A Brand Rooted in Craft and Sustainability

Founded in 1983 by Annemette Markvad and Thomas Adamsen in Skanderborg, Denmark, Pilgrim began as a small operation selling handmade jewellery at music festivals. The brand’s origin reflects a deep connection to art, music, and people, and that spirit remains central to its identity.

Today, Pilgrim is known for its handcrafted jewellery and sunglasses, all designed in Denmark and crafted “by hand, heart and mind.” Over 70% of Pilgrim’s jewellery is now made from a minimum of 75% recycled materials, as part of its growing commitment to sustainability.

Inclusivity and identity are also key brand pillars. Pilgrim’s collections are designed to appeal to a wide range of styles, personalities, and gender identities, positioning the company as both contemporary and conscious.

Image: Pilgrim

Canadian Retail and Wholesale Growth

Beyond its branded stores and airport presence, Pilgrim Canada has developed a significant wholesale network, partnering with over 260 independent retailers and being available in more than 550 retail locations across the country. The brand’s e-commerce platform further complements this, providing national reach for customers looking to browse and buy online.

By aligning Danish design sensibilities with the entrepreneurial energy of Canadian retail, Pilgrim has built a loyal and growing following. Its sustainable, accessible offerings appeal particularly to younger demographics seeking quality jewellery with a story behind it.

More from Retail Insider:

Canadian Retail News From Around The Web For April 21, 2025

By
Retail Insider
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Canadian Retail News From Around The Web

News at a Glance

Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past several days.

Hudson’s Bay looks to auction off royal charter that launched company 355 years ago (CBC/Canadian Press)

Hudson’s Bay Co. prepares for more job cuts, asking court for new legal counsel for employees (Globe & Mail / subscriber paywall)

$500-million bread price-fixing settlement, largest in Canadian history, gets closer with hearing set for May (Financial Post)

International retail spending in US could fall $20 billion in 2025, as tourism plummets (Travel Tomorrow)

This friendly vintage store sells the city’s coolest retro Toronto merch (Toronto Star)

Vegemite returns to Toronto cafe’s shelves after food agency backs down on non-compliance order (Village Reporter)

Suspicious fire at commercial mall in Hamilton causes $1million in damage (CTV)

Rabba Fine Foods makes Easter season donation to Food Banks Mississauga (Grocery Business)

Premier says talk of booze in N.S. corner stores ‘intriguing’ but early (CBC)

VPD arrests man wanted Canada-wide for several violent retail thefts (CityNews)

Industry Summary: Retail and Market Trends for Pet Retail in Canada

By
Retail Insider
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Future Ren's Pets in The Junction

As part of Retail Insider’s ongoing review of the Canadian retail industry by vertical, this article provides insights into the current state of the Pet Retail sector in Canada. The objective is to offer retail leadership valuable insights into market dynamics, trends, and industry opinions. This summary will be revisited annually, supplemented by additional articles that expand on key developments and expert perspectives.

Pet Retail Industry in Canada Market Landscape

The pet retail industry in Canada has evolved rapidly in response to growing pet ownership and the humanization of pets. Consumers are spending more on premium products, wellness services, and personalized items that reflect a deep emotional connection to their pets. As a result, the industry spans a variety of retail formats, including national chains, regional franchise networks, and independent boutiques. It also extends across physical storefronts and e-commerce platforms, with subscription services and delivery models becoming increasingly popular. In parallel, urban pet services and hospitality innovations are emerging in response to densification and lifestyle changes.

Photo: Pet Planet
Photo: Pet Planet

National Chains

  • Pet Valu: The largest specialty pet retailer in Canada with 800+ stores. Focuses on premium offerings and exclusive brands like Performatrin.
  • PetSmart Canada: A dominant nationwide chain offering food, accessories, grooming, and adoption services.
  • Mondou: A leading Quebec-based pet retailer with over 80 stores, known for its strong brand identity and emphasis on natural and Canadian-made products.

Franchise-Based Retailers

  • Global Pet Foods: One of Canada’s largest pet store franchises, emphasizing natural and holistic products.
  • Ren’s Pets: Rapidly expanding in Ontario and Eastern Canada, known for its strong omnichannel experience.
  • Pet Planet: Alberta-based franchise with 43+ locations and a health-oriented product focus.
  • PetParker: A newer model offering app-based secure hospitality lockers for pets, expanding in grocery and urban nodes.

Independent & Boutique Retailers

  • Fit Factory Pets: A lifestyle extension of the boutique fitness brand, positioning pets within health-forward consumer habits.
NYSE in New York. AP Photo: Seth Wenig.

Among Canada’s publicly traded pet retailers, Pet Valu remains the dominant force. In 2025, the company forecasted annual revenues between $1.17 and $1.20 billion, with adjusted EBITDA projected at $254 to $260 million. These figures highlight strong year-over-year performance and a continued focus on growth through store expansion and exclusive product lines.

While other major players like PetSmart operate under private ownership in Canada, industry-wide trends suggest strong profitability across the board. Despite a broader consumer spending pullback in Canada, 76% of pet owners surveyed planned to increase spending on food and accessories—the highest rate seen in eight consecutive quarterly studies.

Overall, the financial health of pet retail in Canada has remained resilient, with consumer prioritization of pet well-being insulating the sector from broader inflationary and economic pressures.

Image: Ren’s Pets
  1. Humanization of Pets: Pet owners treat pets as family, driving demand for lifestyle and wellness products.
  2. Premium Health & Nutrition: Demand for high-quality, Canadian-made, and functional foods continues to rise.
  3. Eco-Conscious Consumption: Products with biodegradable packaging and sustainably sourced materials are trending.
  4. Digital Expansion: Online sales, mobile app ordering, and subscription models are growing.
  5. Smart Technology: Consumers are adopting health-tracking devices, smart feeders, and AI-based pet services.
  6. Omnichannel Experience: Physical store traffic is up, especially for trusted service and local product guidance.
  7. Loyalty to Local: Canadian consumers are increasingly supporting homegrown brands and retailers.

Industry Opinions

  • Richard Maltsbarger, CEO, Pet Valu: “We’ve seen a significant shift in consumer behavior, with pet owners increasingly seeking premium, health-focused products for their pets.”
  • Bruce Winder, Retail Analyst: “The pet retail sector in Canada is experiencing robust growth, driven by the humanization of pets and the increasing willingness of consumers to spend on high-quality pet products and services.”
  • George Minakakis, CEO, Inception Retail Group: “The integration of technology in pet retail, from online shopping platforms to smart pet devices, is transforming the industry. Retailers embracing these innovations are not only enhancing customer experience but also driving sales growth.”

Industry Associations’ Perspectives

Industry associations provide a broader perspective on the fitness studio retail sector, highlighting ongoing trends and key challenges.

  • Pets Canada (Pet Industry Joint Advisory Council) has noted a sustained increase in pet ownership across Canada. The organization credits this growth to emotional wellness trends, shifting family dynamics, and the integration of pets into daily life and routines.
  • Pet Industry Distributors Association (PIDA) emphasizes the need for agility in product development and retail strategies, recommending that Canadian retailers double down on personalization, transparency, and category expansion to remain competitive.
Canadian Tire and Petco Shop-in-Shop (Image: Canadian Tire)

Reports, Studies and White Papers

  • Leger (2025): Ranked Ren’s Pets and Global Pet Foods among the top in-store experiences across Canadian retail, citing high levels of consumer satisfaction and localized service.
  • Pet Valu Financial Report (2025): Pet Valu’s 2024 performance was labeled a “dynamic year,” with robust growth in both earnings and category penetration.
  • PIJAC Canada Consumer Insights Report (2024): The report identified post-pandemic growth in pet ownership and noted increased consumer expectations around pet nutrition, service accessibility, and sustainability.
  • Euromonitor International – Pet Care in Canada (2024): The report forecasted continued growth in Canadian pet care spending through 2027, driven by premiumization, innovation, and aging pet populations.
  • CMHC Urban Pet Ownership Study (2023): Canada Mortgage and Housing Corporation identified in their Fall 2024 Rental Market Report that pet ownership as a rising factor in urban rental preferences, impacting building design and retail amenities.

Retail Insider’s Opinion

Retail Insider believes that Pet Retail in Canada is positioned for long-term growth and category expansion. While inflationary pressure and economic uncertainty may impact discretionary spend in other areas, pets remain a high-priority focus for Canadian households. Emerging opportunities in digital retail, sustainability, and health-driven innovation continue to reshape the industry’s future.

Petland Polo Park in Winnipeg (Image: Petland Canada)

The Impact on Canada

Pet retail influences a wide range of Canadian economic sectors—from agriculture and supply chain logistics to technology and health services. It’s becoming a defining category for neighborhood retail, especially in urban communities where foot traffic and community services are converging. Continued innovation and alignment with wellness, sustainability, and emotional value will ensure its growth trajectory well into the future.

  • Emotional Resilience: Pet retail spending remains one of the most emotionally anchored forms of discretionary spending in Canada. Regardless of income level, Canadians are inclined to prioritize pet care, often placing pet needs on par with family necessities.
  • Socioeconomic Inclusivity: Unlike luxury goods, pet retail crosses all income brackets. Essential categories like food, grooming, and basic health are consistent across demographics, making the industry broadly impactful.
  • Retail Differentiation: Pet retail is becoming a point of differentiation for grocery, pharmacy, and lifestyle retailers seeking to increase traffic and loyalty by appealing to emotionally engaged consumers.
  • Urban Integration: As more Canadians live in multi-family dwellings, demand is growing for urban-format pet services, micro-retail, and pet hospitality innovations, helping shape the evolution of convenience retail in cities.

The Pet Retail segment is at a pivotal moment, and its continued success will depend on how well retailers respond to evolving consumer values while delivering value through innovation, personalization, and community connection.

The Future of Hudson’s Bay as a Canadian House of Brands

By
Craig Patterson
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As Hudson’s Bay continues its restructuring under bankruptcy protection, questions loom about whether the historic retailer can be reborn—and if so, what shape it will take. While some anticipate a full wind-down or real estate selloff, others see an opportunity for transformation. What if Hudson’s Bay pivoted to become a curated Canadian house of brands, supporting local designers, showcasing Canadian products, and reimagining the department store experience?

Retail Insider spoke with three industry experts—retail and interior design strategist Ashwin Raman, Toronto Fashion Incubator’s Executive Director Susan Langdon, and retail strategist Carl Boutet—about what a future Hudson’s Bay store could look like under a bold new concept.

Design with Identity: Curated Zones and Branded Spaces

Ashwin Raman

For Ashwin Raman, a former design leader at Walmart and a visionary in experiential retail, the future Hudson’s Bay must break from traditional department store models. Instead, he imagines a “shop-in-shop” concept where Canadian and international brands operate within dedicated spaces.

“If the brands can actually use the guiding principles of Hudson’s Bay but be given some freedom to curate their space, you suddenly get something that feels like a cross between a mall and an art gallery,” said Raman. “It’s branded, it’s immersive, and it’s exciting.”

Raman suggests zoning the store thematically—dedicated areas for Canadian fashion, youth culture, and family-friendly experiences. One idea is a ‘Canada Zone’ that evokes national nostalgia and features garments made from Canadian textiles. These could be interspersed with changing activations such as a Minecraft-themed kids’ area or pop-ups from emerging designers.

Elevating the Store Experience with Technology and Hospitality

Beyond merchandise curation, Raman emphasizes technological innovation. He proposes smart mirrors, augmented reality try-ons, and RFID-based checkout systems that eliminate wait times.

“Imagine picking up a garment, scanning it into your app, and walking out. It’s seamless,” said Raman. “We can turn Hudson’s Bay into a hybrid of experiential retail and operational efficiency.”

He also envisions illuminated portals and holographic walkways that guide customers between different “zones” of the store, enhancing both navigation and wonder. “We can create the feeling of walking through different time zones, where sensory elements like mist, lighting, and sound change the environment.”

To encourage dwell time, Raman proposes turning parts of the store into hybrid café-lounges and lifestyle spaces where people can browse books, purchase home décor, or simply relax with a coffee served in Hudson’s Bay branded porcelain. “Think of it like IKEA—but with Canadian brands and storytelling,” he explained.

Celebrating Canadian Talent and Restoring Trust

Susan Langdon

Susan Langdon, Executive Director of the Toronto Fashion Incubator and a longtime advocate for Canadian designers, believes this is a pivotal moment to champion local talent—if done right.

“Anything that supports Canadian fashion, I’m all in,” Langdon said. “But if Hudson’s Bay truly wants to support Canadian designers, it has to go beyond the product. It must include marketing, storytelling, and most importantly, paying vendors on time.”

She points to successful legacy initiatives like the Stripes program and The Room, which historically supported Canadian fashion, though inconsistently. She recommends making such programs permanent—with rotating collaborations every couple of months across apparel, accessories, home décor, and beauty.

“Bring in new designers six times a year. Let customers meet them, attend trunk shows, learn the stories behind the collections. Consumers are looking for experiences, not just transactions,” Langdon emphasized.

Rebuilding a Legacy Brand with New Purpose

Carl Boutet

Retail strategist Carl Boutet agrees that a smaller, focused format would be more viable than reviving the current sprawling locations. “HBC as we know it will cease to exist,” he said. “But nothing stops it from reincarnating as a specialty retailer—a Canadian house of brands.”

Boutet sees potential for Hudson’s Bay to become a destination for “Canadiana,” but warns it must avoid veering into “tourist shop” territory. “We don’t want it to be all t-shirts and moose magnets. We have great brands here—Quartz Co., Roots, Sentaler, even smaller players like Wednesday Swimwear.”

Like Langdon, Boutet believes that regaining vendor trust is essential. “Any new ownership must ensure purchase orders are honoured. Even if it’s a new owner, that stigma from past late payments will linger unless there’s transparency and discipline.”

Boutet also floats the idea of a consortium of Canadian brands co-owning the concept, turning Hudson’s Bay into a shared platform rather than a traditional retailer. “Think of it as the Eaton Centre brand living on even after Eaton’s itself disappeared. There’s equity in the name—it just needs new meaning.”

Is the Market Ready for Made-in-Canada Retail?

Recent sentiment around buying Canadian has been strong, driven in part by trade tensions and a surge in national pride. However, all three experts agree that sustaining this momentum will be a challenge.

“There’s always a risk people revert to old habits,” said Boutet. “We’re in a price-sensitive economy, and not everyone has the luxury to buy based on values.”

Langdon echoed that concern. “Right after the bankruptcy news, the Canadian patriotism was intense. But even now, you can feel it fading a bit. We need a nationwide campaign—provincial and federal—to back this effort.”

Both Langdon and Boutet pointed out that Canadian fashion is historically underfunded. While cities like Toronto support the industry, there’s a lack of provincial and federal recognition. “Canada classifies fashion as a consumer good—on the same level as paint or socks,” Langdon said. “That classification really hurts us.”

Reclaiming Canada’s Fashion Identity

Despite the headwinds, Langdon is optimistic. “We’ve had iconic Canadian brands—Mr. Jax, Le Château, Linda Lundström, Lida Baday. In the ’80s and ’90s, we had 800 Canadian stockists buying local designer goods. That can happen again.”

She believes a reimagined Hudson’s Bay could become a catalyst for reviving the national fashion identity. “It should be more than a store. It should be a cultural space—a place where Canadian heritage, craftsmanship, and community come together.”

Raman agrees, suggesting that select stores serve dual roles as retail and distribution hubs. “Instead of shipping from a warehouse far away, use the stores to fulfill online orders locally,” he said. “It increases efficiency and offers customers instant gratification.”

The Path Forward

The fate of Hudson’s Bay is still uncertain. Sources suggest multiple bids are in play, including from current owner Richard Baker (or a related ‘management team’ as one source said) and from Vancouver-based mall operator Weihong Liu. Another former executive is also said to have expressed intent to buy HBC, along with financial backing. But no matter who takes over, the consensus among these experts is clear: to survive, the Bay must evolve.

That evolution could mean shedding outdated models and embracing its Canadian roots in a meaningful, forward-looking way. “This is a rare moment to turn things around,” said Boutet. “A house of Canadian brands could resonate deeply—if it’s done with authenticity and respect.”

As the rollercoaster ride continues, one thing is certain: Canadians are watching, and many are quietly rooting for a rebirth. If Hudson’s Bay can rebuild not just as a retailer but as a symbol of Canadian creativity and community, it might yet write its most compelling chapter.

More from Retail Insider: 

Remembering Patrick Assaraf: A Visionary of Quiet Luxury and a Pillar of Canadian Fashion

By
Craig Patterson
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Patrick Assaraf

Canada’s fashion industry has lost one of its most influential and beloved figures. Patrick Assaraf, the visionary designer behind the globally recognized menswear brand that bears his name, passed away on Friday, March 14. A pioneer of understated elegance and a champion of thoughtful craftsmanship, Assaraf leaves behind a legacy of innovation, mentorship, and quiet influence that helped shape the trajectory of menswear both in Canada and abroad.

Patrick Assaraf’s journey in fashion began with an innate love for design and a deep curiosity about how the world dresses. Originally from Israel, he moved to Toronto where he would ultimately forge a name for himself as both a designer and entrepreneur. While known to be tough and exacting in his work, those close to him describe a man with a warm heart and deep loyalty to those around him.

“Patrick was an incredible man. I think he was a really important person in the industry,” said Joel Carman, founder of Over the Rainbow, one of Toronto’s most celebrated independent retailers. “He was a mentor, a comrade, and I don’t remember ever having a harsh word with him. We always laughed and respected one another.”

Assaraf’s commitment to simplicity, quality, and timeless design earned him a reputation as a master of “quiet luxury” well before the term became fashionable. His collections were grounded in premium fabrics, subtle details, and perfect fits — elements that elevated basics into refined essentials.

Building a Global Brand from Canadian Roots

The PATRICK ASSARAF brand grew from a small operation into an international success story. Under Assaraf’s leadership, his collections reached over 180 retailers across North America, including Harry Rosen. His brand quickly became a staple for fashion-forward men looking for luxury without the excess.

“His brand changed the way men dress,” said Norman Katz, a long-time industry colleague. “He knew how to take something simple and make it better than what you’d find from the biggest European labels. It was never flashy, but it was always the best.”

Patrick’s company also developed key private label partnerships and produced programs for some of the biggest names in North American retail. “He was always ahead of the curve,” said Katz. “He did every trade show — Vegas, New York, Chicago, Dallas — and he and his team always had a presence.”

A Mentor with an Eye for Talent

Beyond his own creations, Patrick was deeply invested in nurturing other designers and talent. Daniel Carman of Over the Rainbow shared how impressed he was by Assaraf’s ability to identify and support creative people.

That commitment to mentorship extended into his own company, where employees often remained for decades. “There’s something about his leadership that built loyalty,” Daniel said. “He made people feel valued, and he created an environment where people wanted to stay and grow with him.”

Even his family became part of the business. “His daughter Hinda was working alongside him,” said Joel Carman. “He couldn’t stop talking about how proud he was of her and of his grandson Adam. Family meant everything to Patrick.”

Legacy Through Reinvention

Patrick Assaraf’s evolution as a designer reflected his constant drive to refine and innovate. From his early days distributing labels like C17 jeans to launching his namesake brand, he reinvented himself time and again.

“He didn’t just rest on what he knew,” said Daniel Carman. “He learned to manufacture. He built supply chains. He went from importing to designing to creating full collections. He never stopped learning.”

As a business leader, he maintained a strong focus on quality at a fair price. “He believed in luxury at an accessible level,” said Joel Carman. “That was the whole ethos behind the PATRICK ASSARAF brand — premium fabrics, excellent tailoring, but not out-of-reach prices.”

That approach resonated deeply with retailers across Canada. “He cared about his retail partners,” Joel added. “He visited stores, supported us with merchandising, and always had encouraging feedback. He believed in our vision when we moved into the Manulife Centre, and he was one of our biggest cheerleaders.”

A Family’s Commitment to Legacy

Patrick is survived by his wife Elise, his children Ely and Hinda, son-in-law Liran, and grandson Adam. His brother Arie, known for his role with Canadian retailer TNT, was a close confidant and collaborator.

In a statement, the Assaraf family shared: “Patrick’s pursuit of perfection and unwavering vision will live on through our work, our craft, and our shared dedication to excellence.”

That sentiment is echoed by the many who knew him. “He achieved a level of success in so many ways,” said Over the Rainbow’s Daniel Carmen. “But he did it all with humility. He didn’t need to puff his chest — his work spoke for itself.”

“He’s a legend in our city and in our country,” added Joel Carman. “He came from nothing and built something truly meaningful. He was respected not just for his success, but for how he carried himself.”

Remembering a Legend

In a retail landscape that often celebrates flash and volume, Patrick Assaraf was a quiet force — elegant, consistent, and deeply committed to his craft. He represented the best of Canadian fashion: global in outlook, refined in design, and grounded in personal relationships.

For those who knew him, the loss is personal. For the Canadian fashion industry, the loss is profound. But his legacy endures — in every meticulously stitched garment, in every protégé who learned from him, and in the enduring values of simplicity, quality, and heart that he championed so well.

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Anatomy of a Leader: PJ L’Heureux, CRAFT and Central

By
Mario Toneguzzi
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In the competitive world of Canadian hospitality, few have navigated its ups and downs as successfully as PJ L’Heureux. Born and raised in Calgary, L’Heureux’s journey from nightclub DJ to restaurant/bar owner is a testament to his resilience, adaptability, and passion for the industry.

L’Heureux is the force behind CRAFT and Central, two unique restaurant/bar concepts that have gained recognition for their atmosphere and culinary offerings. As the owner of both brands, he’s steadily expanding, with nine locations of CRAFT across Canada and plans for Central’s growth, including its second location which opened in Vancouver in March.

PJ L'Heureux
PJ L’Heureux

L’Heureux’s path to restaurant ownership wasn’t conventional. Before entering the food industry, he cut his teeth as a promoter and DJ in Calgary’s nightlife scene. “I put myself through university DJing and promoting bars, nightclubs, and restaurants,” L’Heureux recalls. He credits his time as a DJ for helping him hone a unique skill—understanding what appeals to a crowd.

In the late ’90s, the music scene in Calgary, like much of North America, was dominated by Top 40 hits. But L’Heureux found his niche in a rapidly rising genre: hip hop and R&B. “Most bars played Top 40 music, so I found a niche playing hip hop and R&B, which was kind of just bubbling at that time,” he explains. “It did very well for me because, at that time, no one was doing it. So it worked out really well.”

This understanding of what excites people became a valuable asset as L’Heureux transitioned into the restaurant industry, ultimately leading him to open CRAFT in 2011. He said another site could open this year.

Today, L’Heureux’s portfolio includes CRAFT—a “boisterous, social-style” restaurant that caters to large groups and corporate events—and Central, a smaller, more intimate neighbourhood restaurant concept. The two brands share a commitment to great food and service but offer distinct experiences.

CRAFT
CRAFT

“CRAFT is large, it’s boisterous. We’re able to accommodate large groups of 20 or more and host big functions. It’s a place to gather in a really great environment. We pride ourselves on the vibe,” says L’Heureux.

In contrast, Central is “focused on being the best neighbourhood hangout spot” in a more intimate setting. “It’s a modern twist on the neighbourhood restaurant, a little more focused on cocktails and elevated food, all in an environment that’s super inviting and relaxed,” he says.

Central
Central

L’Heureux is determined to keep growing, confident in his team and the loyalty of his customer base.

L’Heureux credits the strength of his team as a major driver of his success. “I’m confident in that we’ve built a great team,” he says. “The team is the key.” He understands that, in an increasingly challenging landscape for restaurants, the ones that thrive are those executing at the highest level.

“It’s a tough landscape for restaurants right now. Since COVID, it’s easy to cut corners. But that’s exactly what you shouldn’t do,” says L’Heureux. “You’ve got to really just be in your business, understand your costs, and understand your guests. The number one reason we’re in the restaurant business is for the guests. Make sure they feel like there’s value for their experience.”

He adds that maintaining quality is paramount, even when faced with rising costs of goods and labour. “You can’t compromise on people or product,” he explains. “It’s about keeping a focus on the experience, the value, and making sure your guests have a memorable time.”

At 50 years old, L’Heureux’s energy and enthusiasm for his work are as high as ever. He credits the fast-paced nature of the restaurant business for keeping him young. “The business keeps you young,” he says. “The team keeps you young. There’s always something new happening, and there’s a lot of great young people doing amazing things in this industry.”

L’Heureux’s deep connection to his team and his customers has been key to his long-term success. And while he’s proud of the growth his brands have experienced, he’s not resting on his laurels. With a sharp focus on quality, community, and innovation, L’Heureux’s vision for Central and CRAFT is only just beginning to take shape.

CRAFT
CRAFT

“I’m just excited about what’s next,” he says. “We’re always looking for new ways to improve and give people a great experience. It’s all about evolving with the times while staying true to what made us successful in the first place.”

L’Heureux’s ability to evolve and remain grounded in the fundamentals of good food, strong service, and a great atmosphere is what continues to drive the success of CRAFT and Central. His journey is a powerful reminder that the best way to stay ahead in business is to keep learning, adapting, and most importantly, staying connected to the people who matter most: your guests and your team.

Central
Central

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Dr. Phone Fix expanding rapidly across Canada with ambitious growth plans

By
Mario Toneguzzi
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Source- Dr. Phone Fix
Source- Dr. Phone Fix

Dr. Phone Fix Expanding Rapidly Across Canada with Ambitious Growth Plans

Dr. Phone Fix, a Canadian electronics repair and certified pre-owned device retailer, is in rapid expansion mode across the country, with plans to hit 125 locations by 2030.

The company, founded in August 2019, opened its first store in St. Albert, Alberta, and has grown quickly since then to 35 locations stretching “all the way from Victoria to Ontario.”

Piyush Sawhney
Piyush Sawhney

“There was always a demand for certified repair services. Electronics are getting expensive—cell phones, iPads—they cost an arm and a leg these days,” says Piyush Sawhney, Founder and CEO of Dr. Phone Fix. 

“That’s where we saw the market demand. People are moving toward repair services and certified pre-owned devices. With phone prices rising, repair just makes sense.”

Sawhney says the company is currently working through new leases and has “a few locations in the pipeline coming soon.”

Looking ahead, Dr. Phone Fix is targeting “125 locations by 2030.”

The company’s growth strategy includes focusing on shopping plazas with high-traffic anchor tenants. “Our primary focus is shopping plazas with strong anchor tenants. Those anchors drive traffic to the plaza, and that’s where we get more customers,” explains Sawhney.

Dr. Phone Fix recently earned national recognition by being named to the Financial Times list of fastest-growing companies.

“It’s definitely exciting,” says Sawhney. “It distinguishes our business from others in the same category. I’m really thankful to our customers and employees who contributed. We have about 27,000 positive online reviews and a large customer database. We’re very excited to be on the list. Only 48 Canadian companies made it, and I’m proud to say we’re one of them.”

Dr. Phone Fix
Dr. Phone Fix

This comes on the heels of the Globe and Mail recognizing the brand twice on its annual company growth list.

Adding to its momentum, Dr. Phone Fix officially became a publicly traded company on the TSX Venture Exchange on March 4, 2025.

“The response has been great,” says Sawhney. “It’s another distinction for us in our category, and we’re quite happy with it.”

He believes the move to go public offers a compelling opportunity for investors.

“Phones are something everyone has—people can relate,” he says. “Investors who missed the bus when Apple or Samsung went public now have the opportunity to be part of the telecom industry at an early stage. It’s exciting.”

The company, which is based in Edmonton, continues to see strong demand for its services and products as the cost of new electronics rises and consumer interest in sustainable options like repair and refurbishment grows.

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Ontario’s free trade legislation a game changer for Canada’s internal trade framework, but more provinces need to get on board

By
Mario Toneguzzi
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Photo by Andre Furtado
Photo by Andre Furtado

Restaurants Canada is welcoming the Ontario government’s tabling of legislation to remove its Canadian Free Trade Agreement (CFTA) exceptions, adopt mutual recognition with reciprocating provinces, liberalize labour mobility and allow direct-to-consumer sales of alcohol.

Kelly Higginson
Kelly Higginson

“Every premier in Canada should be looking to Ontario and doing what it did (recently) on interprovincial trade,” said Kelly Higginson, President and CEO of Restaurants Canada. “It’s also important to highlight the leadership of Nova Scotia and New Brunswick on this issue. We’ll only have true free trade within our borders once every province acts.

“Right now, there is real opportunity for Canada to modernize its internal trade framework, and the momentum is strong. Yesterday’s move by Ontario is an important first step, but we need a real Team Canada approach from all provinces and territories.”

Restaurants Canadasaid it has been advocating for the removal of interprovincial trade barriers for years. With the U.S. tariff war threatening Canada’s food supply chains, it’s more important than ever that Canadian businesses and producers can trade freely across provincial borders, it said.

Kris Barnier
Kris Barnier

“We’re very pleased that the Ontario government is lifting all of its CFTA exceptions and adopting a mutual recognition framework with provinces willing to do the same,” added Kris Barnier, Vice-President for Central Canada at Restaurants Canada. “This will allow Ontario businesses to diversify their supply and client networks, do business more efficiently and ultimately make them more competitive and resilient in the face of economic upheaval.”

Restaurants Canada said the announcement comes on the heels of a commitment from Premier Ford and Finance Minister Bethlenfalvy at Restaurants Canada’s RC Show in Toronto last week to increase the discount restaurants and bars receive at LCBO from 10% to 15%.

Restaurants Canada is calling on all provinces to use the tools at their disposal, such as removing internal trade barriers, to help foodservice businesses regain their footing amid the ongoing trade dispute with the U.S.

Restaurants Canada is a national, not-for-profit association advancing Canada’s diverse and dynamic foodservice industry. Restaurants are a nearly $120 billion industry employing 1.2 million Canadians and is the number one source of first-time jobs in Canada.

The Canadian Federation of Independent Business (CFIB) also welcomed the Ontario government’s ground-breaking legislation to eliminate internal trade and labour mobility barriers, and allow direct-to-consumer sales of alcohol products.

Julie Kwiecinski
Julie Kwiecinski

“We also applaud the government’s bold measure to remove all remaining party-specific Canadian Free Trade Agreement (CFTA) exceptions,” said Julie Kwiecinski, Director of Provincial Affairs (Ontario)

“CFIB has long advocated for these three actions. Since 2022, we have released The State of Internal Trade: Canada’s Interprovincial Cooperation Report Card, an annual report where we grade federal, provincial and territorial governments on their interprovincial cooperation efforts. Grades include progress on mutual recognition, direct-to-consumer sales of alcohol products, and removing CFTA exceptions.

“In addition, mutually recognizing all provincial and territorial regulatory standards and applying the province’s “As of Right” health care professionals’ regulatory principles to other sectors were both included in CFIB’s 2025 Top 10 Ontario Election Priorities document.

“The U.S.-Canada trade war is a wake-up call for becoming more economically independent. We can’t control or predict the Trump administration’s next moves, but we can control what’s within our own borders.

“The government’s measures announced (recently) are about more than just creating opportunities – they’re also about creating a way for provinces to unite economically to stand up to the U.S. and together make Canada a more attractive international trading partner.”

The CFIB is Canada’s largest association of small- and medium-sized businesses with 100,000 members across every industry and region, including 39,000 in Ontario.

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Mine & Yours Launches First Calgary Pop-Up at Holt Renfrew

By
Craig Patterson
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Image: Mine & Yours

Luxury resale brand Mine & Yours has partnered with Holt Renfrew to bring high-end pre-loved fashion to Calgary for the very first time. The Spring/Summer pop-up, which takes over the Brunello Cucinelli section of Holt Renfrew’s Calgary store, introduces a fresh concept to the local luxury market: curated second-hand designer fashion, sold in Canada’s most prestigious department store.

The pop-up represents a major move for both retailers. For Mine & Yours, it signals expansion into Alberta and a broader national footprint. For Holt Renfrew, it continues a recent evolution toward offering diverse, contemporary luxury experiences that go beyond traditional new-season inventory.

A New Chapter for Luxury Resale in Calgary

“We couldn’t be more excited to team up with Holt Renfrew and bring Mine & Yours to Calgary for the first time,” said Courtney Watkins, founder of Mine & Yours. “Expanding into this market through such a renowned luxury retailer is an incredible milestone for our brand. This partnership allows us to connect with a new audience that values both high fashion and sustainability, while also reinforcing our mission to make luxury resale more accessible. We can’t wait to showcase our curated collection and provide a unique shopping experience for Calgary’s fashion community.”

Located on the second floor of Holt Renfrew Calgary—the level dedicated to women’s ready-to-wear—the Mine & Yours pop-up features a signature bag wall, showcasing an assortment of coveted handbags. Shoppers can browse collectible pieces and rare finds from luxury brands like Louis Vuitton, Gucci, Loewe, and more.

Importantly, the partnership offers more than just shopping. Customers can also sell their own designer items at the pop-up, receiving a 10% bonus payout—a promotion exclusive to the Calgary location.

Courtney Watkins in front of the new boutique. Image: Mine & Yours

Mine & Yours: From Vancouver to National Prominence

Founded in 2013 by Courtney Watkins, Mine & Yours began in downtown Vancouver with a clear mission: to create an accessible space for people to buy and sell authenticated luxury fashion in a stylish and welcoming environment. Watkins, who began her career in fashion at age 17 in Los Angeles, returned to Canada with a vision for circular fashion that prioritizes sustainability, community, and style.

Over the past decade, Mine & Yours has grown into one of Canada’s leading resale fashion retailers, operating three standalone boutiques: two in Vancouver (including one downtown/Yaletown and one in Kitsilano on West 4th Avenue), and one in Toronto’s Yorkville, the city’s upscale luxury retail neighbourhood.

The brand operates on a hybrid model, buying most of its inventory outright while also offering consignment options. Sellers can opt for immediate cash payouts, store credit, or traditional consignment, giving flexibility to those looking to part ways with designer items. The result is a curated offering that blends high-end fashion with modern consumer values around reuse and waste reduction.

Image: Mine & Yours

Holt Renfrew Embraces Second-Hand Luxury

While this collaboration is a first for Mine & Yours in Calgary, it’s not Holt Renfrew’s first foray into the resale category. As part of a broader transformation, Holt Renfrew has increasingly embraced new retail models. Over the past few years, its stores have hosted an evolving roster of pop-ups, collaborations, and brand experiences aimed at attracting younger, sustainability-minded shoppers.

This is also a return to form for Holt Renfrew, which once included vintage designer departments in select stores during the early 2000s. Now, with consumer sentiment increasingly focused on sustainability, luxury resale is regaining prominence—and Holt is choosing its partners carefully.

A Strategic Location in Western Canada

The Calgary Holt Renfrew store, located at Core Shopping Centre, opened in 2009 and spans approximately 150,000 square feet across three floors. It replaced a smaller, older location across the street that had served Calgary since the 1990s.

The main floor of the current store houses concession spaces for global luxury brands like Chanel, Hermès, Gucci, and Loro Piana, making it the most significant concentration of luxury retailers in Calgary. This environment offers an ideal backdrop for Mine & Yours, whose collection includes iconic designer pieces that sit naturally alongside Holt Renfrew’s traditional offerings.

The second-floor location of the pop-up ensures it reaches Holt’s core womenswear clientele, many of whom already appreciate high-end design and are increasingly drawn to sustainable fashion practices.

Image: Mine & Yours

Exclusive Offerings 

The Calgary pop-up includes a selection of rare and new-to-market designer items, some of which are exclusive to the pop-up. These include collectible handbags, ready-to-wear, footwear, and accessories, carefully selected to appeal to Calgary’s discerning fashion community.

The Holt Renfrew collaboration is timely. Luxury resale is experiencing significant growth in Canada, as consumers seek both value and ethics in their purchasing decisions. Resale platforms have expanded beyond digital marketplaces and begun to claim space in brick-and-mortar retail—a movement Holt Renfrew is now clearly part of.

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Lids unveils refreshed store concept with expanded customization and elevated in-store experience (Photos)

By
Mario Toneguzzi
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Source: Lids
Source: Lids

Global sports retailer Lids has launched its reinvented retail store concept, designed to elevate the shopping experience with a strong focus on personalization.

The new store format features a modernized layout, an enhanced ‘Custom Zone,’ and an expanded selection of localized and exclusive products with increased attention on fashion headwear – reinforcing Lids’ commitment to empowering customers to showcase their individual style, said the retailer.

Developed based on customer insights, the redesigned concept introduces a more immersive in-store environment featuring enhanced visuals and a reimagined Custom Zone offering shoppers even more personalization options for their hats and jerseys. Each store will deliver a best-in-class “personalize everything” customization experience. Additionally, for the first time, customers will be able to digitally personalize headwear directly in store through “Build-A-Cap” kiosks, it said.

Bob Durda
Bob Durda

“Customization has always been at the heart of our brand, and this new store design takes it to the next level,” said Bob Durda, President of Lids. “We’re offering more ways for customers to make their gear uniquely theirs – whether it’s stitching, patching, or curving. This rollout represents our commitment to a dynamic, customer-centric experience where every visit feels personal, engaging and tailored to each individual.”

Key New Features:

  • Custom Zone: A redesigned customization hub featuring interactive “Build-A-Cap” kiosks and a new hat-curving machine, available at select locations, allowing customers to stitch, patch, and curve their hats to match their personal style. Customers can save and revisit their designs online and order through customlids.com.
    • The “Build-A-Cap” kiosk allows customers to create their own unique designs in seconds and once completed have their designs emailed to them with a barcode. Employees then scan that barcode and work with the customer on final design details before ordering. The kiosk can also be utilized to place bulk orders of any customized, non-licensed headwear.
    • Customization starts at $10 for hat curving, $12 for stitching, and $15 per patch.
    • Each store will offer approximately 40 unique patches tailored to the local market.
    • Jersey customization is also available in select stores, starting at $50 per jersey.
  • T-Shirt Wall: A curated assortment of trendy and hyper-localized apparel reflecting the latest styles and regional fan favorites.
  • Kids’ Corner: A dedicated children’s section featuring an expanded selection of youth-focused apparel and headwear available in team branding.
  • Headwear Accessories: Lids is increasing its focus on demand for accessories, specifically shoppers increasing desire for a full assortment of cap cleaning and treatment products. Each store will feature a vast array of products to help consumers keep their hats looking fresh.
Source: Lids
Source: Lids

The new store format was rolled out to an initial 20 stores across the United States starting in April. The first wave of stores includes the following (asterisk indicates store with hat curving machine):

  • 5th Avenue (New York, NY)
  • Arden Fair (Sacramento, CA)*
  • Arundel Mills (Hanover, MD)
  • Burlington Mall (Burlington, MA)
  • Castleton Square (Indianapolis, IN)
  • Coronado Center (Albuquerque, NM)
  • Cumberland Mall (Atlanta, GA)
  • Fashion Show (Las Vegas, NV)
  • Glendale Galleria (Glendale, CA)
  • Haywood Mall (Greenville, SC)
  • Jersey Gardens (Elizabeth, NJ)*
  • Mall of America (Bloomington, MN)*
  • Memorial City Mall (Houston, TX)
  • Northpark Center (Dallas, TX)*
  • Northstar Mall (San Antonio, TX)*
  • Ontario Mills (Ontario, CA)
  • Orlando Premium Outlets (Orlando, FL)
  • Park Meadows (Lone Tree, CO)
  • Polaris Fashion Place (Columbus, OH)
  • Scottsdale Fashion Sq. (Scottsdale, AZ)*

“The new stores feature an expanded selection of local and exclusive merchandise, offering products that are uniquely relevant to the surrounding market. Looking ahead, Lids will use key learnings from these initial store openings to continue evolving and expanding the concept throughout 2025 and beyond,” said Lids.

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the North America, Europe and Australia through over 2,000 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores in the US.

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Source: Lids
Source: Lids
Source: Lids
Source: Lids
Source: Lids
Source: Lids
Source: Lids
Source: Lids
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