A new Canadian online department store is making it easier than ever for consumers to support local businesses while shopping from the comfort of home. BuyCanadianGroup.ca, officially launched this month, has positioned itself as Canada’s first online department store dedicated exclusively to Canadian-owned brands. The platform offers shoppers a one-click, multi-brand checkout experience that aims to keep consumer dollars circulating within the Canadian economy.
Unlike typical directories or product catalogues that simply link out to brand websites, BuyCanadianGroup.ca creates a cohesive, centralized shopping destination where customers can browse and purchase items from multiple Canadian businesses in a single transaction.
“Eighty-five percent of Canadians are actively looking for Canadian alternatives. Catalogues and directories aren’t enough. Canada needs a new department store—one that features all Canadian brands,” said Dave Lazar, Founder of Buy Canadian Group. “We give shoppers an easy way to fill their cart and know they’re buying Canadian.”
Momentum Grows as Brands and Shoppers Sign On
Since the soft launch, the response has been robust. Thousands of Canadian shoppers have already pre-registered, and the platform is seeing strong interest from domestic investors. According to the company, new brands are joining every day.
Some early participants include well-known names like Pluck Tea, Maker’s Clean—the cleaning line developed by YouTube expert Melissa Maker—and Indigenous-owned Cheekbone Beauty, a brand that has built a strong reputation for ethical and sustainable cosmetics.
The platform’s inclusive model allows brands of all sizes to apply, offering one-click onboarding for the more than 110,000 Canadian merchants currently operating through Shopify. This approach dramatically reduces the barriers for small businesses to gain national exposure while simplifying logistics for consumers.
Shopping Meets Streaming: Enter Buy Canadian TV
Adding a dynamic media component to the retail experience, Buy Canadian Group is also launching Buy Canadian TV, a shoppable video channel that blends entertainment with commerce. The service will feature livestreams and video replays where Canadian creators present and demo Canadian-made products—allowing viewers to shop directly from the screen.
This initiative is powered by Stage TEN, a Canadian live shopping and video commerce platform, and will include appearances by major digital personalities. Launch hosts include Melissa Maker of Clean My Space (with 2.1 million YouTube subscribers) and Harley Morenstein of Epic Meal Time (6.7 million subscribers), both bringing significant online audiences to the platform.
In addition, partnerships with Digital First Canada and Andromedia Distribution will soon make over 8,000 hours of Canadian video content fully shoppable with embedded links to Canadian products—further blending content and commerce for a more engaging retail experience.
An Ambitious Vision for the Future of Canadian Retail
BuyCanadianGroup.ca’s model marks a significant evolution in Canadian e-commerce, especially at a time when consumers are showing growing interest in domestic sourcing, sustainability, and economic nationalism. By consolidating local brands under one digital roof, the platform is attempting to recreate the magic of the classic department store—but adapted for a digital-first generation.
The initiative arrives at a time when Canadians are becoming increasingly conscious of the impact of their spending choices. Recent consumer sentiment surveys have shown that a large majority of shoppers would prefer to support Canadian businesses if given an easy and reliable way to do so—something this new platform directly addresses.
With seed funding already in place, a rapidly expanding roster of Canadian brands, and a shoppable media ecosystem gaining traction, Buy Canadian Group is aiming to become a central player in the Canadian e-commerce space.
About BuyCanadianGroup.ca
Buy Canadian Group is building the first all-Canadian online department store to make it easy for Canadians to discover and buy Canadian goods in a single checkout experience. The platform is currently accepting applications from Canadian-owned brands of all sizes and is compatible with over 110,000 Shopify merchants.
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