Gen Z and Millennials defy affordability concerns. Photo: RDNE Stock project
Canadian retailers can expect a spending surge during the 2024 holiday season driven by younger shoppers, according to a recent survey by PwC Canada.
The PwC Canadian Holiday Outlook Survey found that Gen Z and Millennial shoppers are poised to outspend older Canadians. Gen Z and Millennials plan to spend an average of $2,296 and $2,233 respectively this holiday season – increases of 55 per cent and 51 per cent over last year.
Elisa Swern, National Retail and Consumer Leader at PwC Canada
“Retailers across Canada are poised to benefit from a clear spending surge from younger Canadians this holiday season, despite the affordability challenges that make headlines every day,” said Elisa Swern, National Retail and Consumer Leader at PwC Canada in a news release. “If they adapt their business strategies to align with these shoppers’ values and buying preferences, such as prioritizing quality and sustainability, and embracing digital payment platforms, retailers are poised to capitalize on the spending plans of these younger shoppers.”
The report said growing disposable income with Gen Z’s entry into the workplace and Millennials advancing in their careers is resulting in a boost in spending on gifts, travel, and entertainment.
“In sharp contrast, Gen X and Baby Boomers are cutting their spending this holiday season. The more cautious approach from older Canadians is leading to decreased spending across all categories, with expected holiday spending for these generations averaging $1,766 and $1,412 respectively – down 11 per cent and nine per cent from last year.
PwC said that on average, Canadians estimate that they will spend $1,853 on gifts, travel and entertainment this holiday season, a 13 per cent increase over last year.
“Not surprisingly, Canadians are thinking more positively about the economy as inflation and interest rates decline: 65 per cent believe the economy will stabilize or improve over the coming months, up from 48 per cent a year ago,” added the report.
“While many Canadians expect to spend more this year, they don’t necessarily have the cash to do so. 31 per cent of Canadians said they would dip into their savings.”
The survey also reveals key trends that businesses should consider this holiday season:
Loyalty Perks: Many Millennials, Gen X and baby boomers said they’d switch to brands that offer more compelling loyalty program perks to get more value for their money—a finding that underscores the importance for retailers and consumer goods companies to explore what differentiates their loyalty program from competitors. But loyalty programs don’t appeal as much to Gen Z consumers who instead look to make their money go further by buying higher-quality items, use retail financing options, and buy second-hand items;
Tangible Gifts Triumph: While older generations prioritize gift cards, Gen Z prefers giving physical items. This preference for tangible gifts reflects a desire for personal connection and thoughtfulness in gift-giving. Popular choices include apparel, cosmetics, toys, and alcohol;
Digital Payment Preference: Embracing their digital native status, Gen Z consumers are leading the charge in using digital payment methods like PayPal (44 per cent compared to 31 per cent overall), Apple Pay and Android Pay (35 per cent compared to 14 per cent), and buy now, pay later platforms (11 per cent compared to five per cent);
Early Shopping: Gen Z shoppers are more likely than their older counterparts to complete their shopping early. 21 per cent of Gen Z respondents say they plan to complete most of their shopping before Thanksgiving, compared to just 11 per cent of shoppers overall;
Value and Sustainability: Gen Z and Millennials demonstrate a strong preference for sustainable and ethically conscious brands. If businesses can clearly communicate and market their products in this way, these generations will be encouraged to buy.
Toronto Duty Free at Pearson International Airport. Photo: Torontopearson.com
Unifor, Canada’s largest private sector union, continues its expansion in the retail sector with the successful unionization of 125 workers at The Nuance Group (Canada) Inc., located within Toronto Pearson International Airport. Nuance operates several duty free retail concessions at the airport.
“These workers are employed in a bustling airport in one of Canada’s busiest travel hubs, and like all workers, their goal is decent work and fairness,” said Unifor National President Lana Payne, welcoming the new members.
The newly unionized employees work across a variety of roles, including beauty advisors, sales staff, delivery personnel, warehouse workers, and MAC make-up artists. These workers serve travellers in Pearson’s extensive retail network, which includes duty-free stores and luxury outlets selling cosmetics, perfumes, and other specialty products.
Newly unionized workers at Nuance Duty Free at Pearson International Airport in Toronto. Photo: Unifor
Key factors that motivated the workers to join Unifor included a desire for better wages, more sick days, enhanced benefits, and improved working conditions. The decision follows a growing trend of airport workers seeking stronger representation amid the pressures of working in high-traffic environments.
Pearson International Airport is not only Canada’s largest and busiest airport but also a significant retail hub. With over 1,250 flights departing daily, Pearson serves millions of travellers annually, offering a wide range of shopping options from luxury brands like Burberry, Gucci, and Chanel Beauty to everyday essentials available at stores such as 7-Eleven and MAC Cosmetics. The airport’s retail sector has grown to accommodate high-end travellers, with offerings spanning from duty-free shops to specialty stores that cater to both international and domestic passengers.
The organizing campaign for The Nuance Group workers began in September 2024, culminating in a vote on October 2 and 3. One employee, Katie Makhlouf, expressed her excitement: “With Unifor, everyone’s voice and concerns will be heard. Together, united, we will collectively change and improve our workplace for the better.”
The Promenade Shopping Centre in Thornhill, just north of Toronto, is undergoing a substantial transformation as part of a broader redevelopment plan aimed at creating a vibrant, mixed-use urban centre. The 535,000-square-foot mall, already a key retail hub in the Greater Toronto Area, is adding new residential towers, retail spaces, and entertainment attractions to meet the needs of a growing and diverse community.
Sheri McEwen. Photo: LinkedIn.
Two newly constructed residential towers, standing at 30 and 35 storeys, house over 780 units and offer direct connections to the mall, providing a seamless integration between living and retail spaces. These towers, which were sold out before completion, are expected to be fully occupied by the end of the year. This is just the first phase of a long-term redevelopment plan that will continue to increase density in the area through additional residential and office spaces.
“It’s exciting to see the first piece of the master planned urban Centre come to life with the opening of two new, beautiful towers. The direct connection to the mall is a fantastic amenity for the residents and will have a tremendous impact on the Centre,” said Sheri McEwen, Senior Vice President, Retail Leasing at Cushman & Wakefield. “With the commitments by these unique, first-to-market concepts, retailer interest continues to build in Promenade as the Centre of this vibrant and growing community.”
Exciting Retail and Entertainment Additions
The Promenade is welcoming several new tenants that will significantly enhance its offering. Leading the charge is the Olive Branch Kosher Supermarket, which opens in late October as the first of its kind in Canada. This supermarket is expected to draw visitors from across the region.
In 2025, GoodLife Fitness will open a 52,000-square-foot, state-of-the-art facility spanning two levels. The fitness centre is part of a growing trend of health-focused tenants moving into shopping centres, offering an important amenity for local residents and generating consistent foot traffic.
The centre will also debut Bowls and Blasters, a 20,000-square-foot entertainment concept that will feature 12 bowling alleys, indoor bumper cars, laser tag, and a food and beverage component. Set to open in March 2025, this first-of-its-kind attraction will offer family-friendly fun and further elevate Promenade’s experiential focus.
Bowls and Blasters Bowling. Photo: Cushman & Wakefield.
Bowls and Blasters Seating. Photo: Cushman & Wakefield.
Other additions include a Dental Hygiene College, opening in September 2025, which will welcome 400 students, further contributing to the centre’s daily foot traffic. Additionally, St. Louis Bar and Grill recently opened a 9,000-square-foot restaurant in September, featuring exclusive golf simulators offering over 30 sports and games—an exciting new concept for the brand and the mall.
New food concepts such as Pur & Simple, Bagel Stop, Fat Bastard Burrito, and Pizzaiolo will join the mix in 2025, adding more dining options to complement the existing tenants.
A Hub for Community Engagement
The Promenade is not just about retail; it is evolving into a community hub that actively engages with local residents. The centre has hosted a number of community-focused events, including Persian New Year Celebrations, the Royal Canadian Circus, March Break Family Fun, Dog Tales Rescue Dogs and a special Hanukkah events. Holiday activations are also a central part of Promenade’s offerings, with activities like Santa visits, ornament and cookie decorating, and winter crafts scheduled for the upcoming season.
The ongoing integration of events and activities reflects Promenade’s focus on becoming more than just a retail destination—it is positioning itself as a place where the community can come together.
Promenade Rendering. Photo: Cushman & Wakefield.
Meeting the Needs of a Growing Community
With the rise of high-density residential living in the Thornhill area, Promenade’s redevelopment is designed to cater to the evolving needs of its growing community. The direct connection between the condo towers and the shopping centre is a key feature, attracting a young, dynamic demographic of residents. As part of its long-term vision, Promenade is focused on meeting the needs of this growing population while continuing to serve its loyal customers.
The shopping centre’s tenant mix already features well-known brands like T&T Supermarket, Forever 21, Jollibee, LCBO, Swarovski, Club Monaco, Bath and Body Works, Roots, La Vie en Rose, and Rexall, along with popular specialty retailers like Urban Kids and Miniso. These additions, combined with new tenants and experiential offerings, ensure that Promenade remains a key destination for a wide range of shoppers.
Promenade Rendering. Photo: Cushman & Wakefield.
A Vision for the Future
The Promenade is in the midst of a long-term redevelopment plan that will see it become the centrepiece of a larger urban core. The addition of residential towers, office spaces, and expanded retail offerings will cement Promenade’s role as a key player in the future of Thornhill’s urban landscape. With more phases of development planned, the centre is set to grow even further, integrating itself more deeply into the daily lives of its residents and visitors.
Promenade Limited Partnership is owned in partnership by Serruya Private Equity and a limited partnership managed by Liberty Development Corporation. The property is managed by Cushman & Wakefield Asset Services.
Rendering of the new Smeg store at 2 Bloor St W in Toronto. Image: Smeg
Renowned Italian appliance brand Smeg is preparing to open its first Canadian standalone retail space at 2 Bloor Street West in Toronto. The store will showcase Smeg’s iconic blend of cutting-edge technology and retro-inspired design to the heart of Toronto’s rapidly transforming Bloor-Yorkville retail district.
The two-level showroom will cover over 3,700 square feet, with a 1,137-square-foot ground floor showcasing Smeg’s kitchen appliances and a 2,590-square-foot second floor that is expected to feature full-sized appliances, including refrigerators, cooktops, ovens, and dishwashers. The second level is also expected to feature a design consultation area, providing customers with personalized advice on integrating Smeg products into their homes.
The retail space is strategically positioned next to Lululemon, which recently opened its flagship location at the corner of Yonge and Bloor, further cementing the area as a prime destination for big-brand shopping. The Bloor-Yorkville neighborhood, has seen a transformation in recent years, making it an ideal location for Smeg’s first Canadian outpost.
Bloor-Yorkville is seeing a much bigger transformation. Further to the west, the street has seen an unprecedented number of luxury brands open stores since before the pandemic, and more are on the way. The village area of Yorkville is also seeing a luxury expansion, including Yorkville Avenue as well as Hazelton Avenue and Scollard Street, and now even Cumberland Street with the opening of Harry Rosen’s new flagship store in early 2026.
Future Smeg location at 2 Bloor St W, photo: Craig Patterson
The area will also transform over the next five-to-10 years with an incredible influx of high-wealth households, who could become prime targets for businesses in the area. Several high-priced luxury residential developments in Yorkville will deliver well over 100 $10 million+ priced units in the area, increasing consumer dollars. Yorkville is also a tourist draw, while drawing an affluent demographic from within the Toronto area. The closure of luxury grocer Pusateri’s couldn’t have come at a worse time — though rumour has it that the Whole Foods store at Yorkville Village shopping centre could be getting a renovation.
The ongoing transformation of Yonge and Bloor Street, in particular, makes the intersection an ideal location for Smeg’s first Canadian showroom. By securing a space within the prominent corridor, Smeg is positioning itself to capture the attention of affluent shoppers who frequent the area, many of whom are likely to be drawn to its high-end appliances. The nearby foot traffic from the busy subway interchange, as well as overall foot traffic, will also help advertise the brand that also wholesales in various retailers in Canada.
Smeg appliances. Photo: Smeg
Smeg’s Global Presence and Design Legacy
Founded in 1948 in Guastalla, Italy, Smeg has long been a leader in high-end appliance design, combining advanced technology with unique aesthetic elements. The brand’s FAB28 refrigerator, known for its 1950s-style design and bold colours, is of its most iconic products. Smeg’s ability to seamlessly integrate retro-inspired aesthetics with modern functionality has made it a favourite among design-conscious consumers around the world.
Smeg’s Toronto showroom is expected to reflect the brand’s global strategy of creating immersive retail spaces that showcase the full range of its products, from small appliances like toasters and kettles to its larger kitchen suites. The brand’s international flagship stores, located in cities such as London, Paris, and Milan, are known for their design-forward environments and focus on customer engagement. The Toronto store is expected to follow suit, offering live cooking demonstrations, product workshops, and design consultations to help customers personalize their kitchen spaces.
Dolce & Gabbana appliance collection. Image: Smeg
Smeg’s Competition in the Canadian Market
Smeg’s entry into the Canadian market will place it among a competitive landscape of premium appliance brands, many of which have already established strong footholds in Toronto and other key cities. Brands such as Miele, Sub-Zero/Wolf, and Gaggenau are known for their high-performance, design-driven appliances and have cultivated a loyal customer base in Canada. These competitors have focused on offering cutting-edge technology paired with sophisticated aesthetics, similar to Smeg’s design philosophy.
Miele, for example, has a long-standing presence in Canada and is known for its German-engineered kitchen and laundry appliances. Its sleek, modern designs have made it a favourite for those seeking both form and function in their home appliances – with two retail spaces in Toronto. Sub-Zero/Wolf is another major player in the premium kitchen appliance sector, offering integrated refrigeration solutions and high-performance cooking appliances. Known for its reliability and high-end design, Sub-Zero/Wolf has become synonymous with luxury kitchens in North America.
Despite this competition, Smeg’s entry into the market will likely differentiate itself through its distinctive retro design and a global reputation for bold aesthetics that other brands may lack. While Miele and Sub-Zero/Wolf have built a reputation for sleek minimalism, Smeg’s vibrant colour palettes, rounded forms, and nostalgic nod to 1950s design set it apart from its more conservatively styled counterparts. Smeg also appeals to customers seeking appliances that not only perform well but also serve as standout design pieces in their kitchens.
The upcoming showroom is also expected to showcase Smeg’s special edition collections, including its famed Dolce & Gabbana collaboration, which brought hand-painted, Sicilian-inspired motifs to its small appliance line. This artistic touch, combined with Smeg’s engineering prowess, includes eye-popping price tags for refrigerators and stoves that are each priced at about $20,000.
Inside the Smeg flagship store in London UK. Photo: Smeg
Smeg’s Entry into the Canadian Market
As the Canadian market for premium home appliances continues to grow, Smeg’s arrival is timely. There has been an increased focus on home improvement and kitchen design in recent years, particularly in urban centres like Toronto where real estate values are high. Smeg’s products, which emphasize both design and performance, are expected to resonate with Canadian consumers who prioritize aesthetics in their home environments.
The Bloor Street showroom is also expected to serve as a platform for Smeg’s exclusive collaborations, such as the “Sicily is my Love” collection created in partnership with Dolce & Gabbana. The limited-edition products, featuring intricate hand-painted designs, will likely appeal to Toronto’s luxury shoppers who are looking for unique, design-forward pieces.
While the opening date of the Smeg showroom has yet to be confirmed, the store is expected to attract interest from Toronto consumers. The Bloor-Yorkville neighbourhood’s ongoing evolution into a hub for international brands is an ideal backdrop for Smeg’s entry into the Canadian market with a standalone store.
Café William TOWT ship in Colombia in 2024. Photo: Café William
Café William, a renowned Canadian coffee company with a passion for sustainability, has announced a groundbreaking partnership with TransOceanic Wind Transport (TOWT) to decarbonize the transportation of its coffee beans. The inaugural voyage of a new sail-powered cargo ship, transporting 50 containers of green coffee beans, including those from the ANEI cooperative in Colombia, marks the beginning of a new era for both Café William and maritime transport.
This shipment, 10 times larger than Café William’s initial trial in December 2023, represents a significant step toward achieving zero-emission coffee. “We’re thrilled to partner with TOWT to fulfill our mission of acting beyond the cup and set a precedent for other players in the sector,” said Serge Picard, Owner, Chief Innovation and Commercial Officer of Café William. “It was vital for us to find an alternative method of transporting coffee, which largely depends on fossil-fuel cargo ships. Our first voyage proved that we could use sail power to bring beans to Canada, but this, much larger boat, will allow us to sustain operations and move toward zero-emission coffee.”
Revolutionizing Coffee Transport with Sail-Powered Shipping
The partnership between Café William and TOWT is driven by a shared vision to revolutionize the coffee industry’s impact on the environment. TOWT, a French company specializing in sail cargo transport, aims to provide a decarbonized alternative to traditional cargo shipping. “Maritime transport is closely linked to some of the world’s largest crises – geopolitical, energy, and environmental,” said Guillaume Le Grand, Co-founder and CEO of TOWT. “Our goal is to revolutionize the industry with an offer that is ultimately as fast as fossil fuel merchant ships, and we’re doing just that with the inaugural voyage of our first TOWT sailing cargo ship.”
Serge Picard aboard the ship with Cafe William on-board. Photo: Cafe William
This 50-container sail-powered vessel marks the largest shipment of its kind in the 21st century and sets a new benchmark for sustainable logistics. The beans transported aboard the ship come from the ANEI cooperative, a Colombian organization committed to rebuilding and strengthening Indigenous communities while promoting organic and Fairtrade practices.
Supporting Fairtrade and Organic Coffee
Café William is one of Canada’s leading importers of organic and Fairtrade-certified coffee beans. The company has long been committed to supporting fair wages and sustainable farming practices. The partnership with the ANEI cooperative, whose beans have been certified organic and Fairtrade for over 10 years, is a testament to Café William’s dedication to fostering meaningful relationships with coffee-growing communities.
“The partnership between the ANEI cooperative and Café William is a perfect example of what Fairtrade is all about – fostering thriving relationships between business and coffee-growing communities that lead to positive change for people and the planet,” said Julie Francoeur, CEO of Fairtrade Canada.
Café William TOWT ship in Colombia in 2024. Photo: Café William
By supporting Fairtrade, Café William ensures that farmers receive fair compensation and the resources they need to maintain sustainable livelihoods. The company’s focus on organic coffee further underscores its commitment to environmentally friendly practices, with beans produced in chemical-free ecosystems that protect both the planet and consumers.
A Carbon-Neutral Roasting Process
The journey toward sustainability does not end with transport. Upon arrival in Canada, the beans will be roasted at Café William’s innovative facility in Sherbrooke, Quebec. This facility is home to the world’s first 100% electric industrial coffee roaster, which runs entirely on hydroelectric power. The roaster has the capacity to process 20 million pounds of coffee annually and is expected to avoid approximately 800 tonnes of CO2 emissions each year compared to traditional roasting methods.
“Being based in Quebec, we knew we had the opportunity to leverage hydroelectricity to power our roasting process,” explained Picard. “By doing away with fossil fuels for roasting, we’ve set a new standard in the industry. Our electric roaster is a game-changer, not just for us, but for the entire coffee sector.”
Café William TOWT ship in Colombia in 2024. Photo: Café William
Sustainable Coffee Available for Canadian Consumers
Café William’s efforts to reduce its carbon footprint are not just for show—it is directly impacting the products available to Canadian consumers. This November, the company will launch its limited-edition Wind Series, featuring beans from the ANEI cooperative. These beans will be available in Costco stores across Canada, as well as through Café William’s website and select retailers. Packaged in 300g formats, the Wind Series offers consumers a chance to enjoy premium coffee that has been transported and roasted with minimal environmental impact.
“Customers are increasingly demanding transparency and sustainability from the brands they support,” Picard noted. “We’ve seen incredible demand for our sustainable coffee, especially from those who understand the positive environmental impact of sail-powered transport.”
Looking Ahead: Scaling Sustainable Operations
Café William’s commitment to sustainability extends beyond its current operations. The company’s partnership with TOWT will continue to grow, with plans to scale up sail-powered coffee transport over the coming years. The goal is to achieve 100% clean maritime shipping for their coffee beans, further reducing the environmental impact of their supply chain.
“We’re working closely with our French counterparts at TOWT to explore additional routes and expand sail-powered shipping to other regions, including Indonesia,” Picard shared. “This is a long-term vision, and we’re committed to making it a reality.”
On land, Café William is also investing in electric transportation. The company has placed orders for Tesla semi-trucks and is working with logistics partners to transition to electric trucks powered by renewable energy, further reducing emissions from its distribution network.
Café William TOWT ship in Colombia in 2024. Photo: Café William
A Holistic Approach to Environmental Impact
In addition to decarbonizing transport and roasting, Café William is taking steps to reduce its use of virgin plastic in packaging. The company’s new packaging includes 30% post-consumer recycled plastic, reflecting their commitment to minimizing waste and reliance on fossil fuels.
“Sustainability is at the heart of everything we do,” Picard emphasized. “From the way we transport and roast our coffee to the materials we use for packaging, we’re constantly looking for ways to reduce our environmental footprint.”
A Coffee Brand for the Future
Café William’s bold approach to sustainability is setting new standards for the coffee industry. With sail-powered shipping, electric roasting, and a focus on Fairtrade and organic practices, the company is proving that good coffee can be both high-quality and environmentally responsible.
“We’re not just making coffee—we’re making a difference,” Picard concluded. “Our customers care about the planet, and so do we. That’s why we’ll continue to innovate and push the boundaries of what’s possible in sustainable coffee production.”
MOVATI is in expansion mode. Photo: MOVATI website
MOVATI Athletic, a leading name in premium fitness clubs, is opening a new club in Albany in the Edmonton market by the Spring of 2025.
Closely following the recent opening of the MOVATI Manning Club, and the MOVATI Windermere Club, this expansion underscores MOVATI’s commitment to providing unparalleled fitness experiences and resources to the Edmonton community, said the brand in a news release.
Chuck Kelly, CEO:President, MOVATI
“We are excited to bring MOVATI Athletic’s signature blend of premium amenities and personalized fitness experiences to the Albany neighborhood,” said Chuck Kelly, President, and CEO of MOVATI Athletic. “As we continue to expand our presence in Edmonton, our goal remains unchanged – to foster a supportive environment where members can thrive and transform their lives through fitness.”
With a vision to inspire healthier lifestyles and empower individuals to achieve their fitness goals, MOVATI Athletic said it has established itself as a pioneer in the fitness industry.
“The new club in Albany will continue this legacy, offering state-of-the-art facilities, cutting-edge equipment, a new selection of wellness options and eight boutique fitness studios offering a wide range of group fitness classes tailored to meet the diverse needs and preferences of its members,” it said.
Rendering of the new MOVATI location. Photo: MOVATI
MOVATI showcasing new contemporary building design
MOVATI said the Albany location will showcase a new contemporary building design with a sleek façade featuring expansive glazing that seamlessly connects the interior with the surroundings.
The Albany Club will also be the first to introduce MOVATI RECHARGE, a newly conceived wellness space offering Red Light Therapy, Normatec Lymphatic Drainage stations, and a private infrared sauna and chill tub room for rejuvenation and recovery, it said.
It said an extensive selection of amenities and services will serve to enrich members’ overall fitness experience including:
Spacious workout areas featuring premier cardio and strength training equipment;
Dedicated, bespoke studios for group fitness classes, including Reformer Pilates, Hot Yoga, Barre, Cycle, HIIT, Small Group Training and more;
Luxurious locker rooms with larger dry sauna and steam rooms for relaxation;
A reimagined aquatics experience with a larger lap pool and an integrated chill and hot tub for contrast therapy;
M LOUNGE, a new member’s only lounge to facilitate connections and camaraderie;
Private self-contained, soundproof pods to allow for uninterrupted calls or meetings, ventilated and lit with access to power for charging devices; and
Expert personal and small group training services tailored to individual needs and goals.
MOVATI Athletic is a privately held company with 17 locations across Ontario and Alberta, now expanding into Albany with its 18th club. It celebrated 25 years in 2022.
The LAGREE Plus mission is to empower individuals to achieve holistic wellness, fostering a strong mind-
body connection through our unique fusion of fitness, mindfulness, and community. Photo: LAGREE Plus
LAGREE Plus, a state-of-the-art fitness studio, has launched in Toronto at 410 Adelaide St. W.
Payvand Aznavehzadeh, Founder of LAGREE Plus
“We envision LAGREE Plus as a serene oasis in the heart of Toronto, bringing together like-minded individuals who share a passion for health, wellness, and supporting local businesses,” said Payvand Aznavehzadeh, Founder of LAGREE Plus. “Our studio celebrates Toronto’s diversity, promoting a culture of inclusivity, empowerment, and connection.”
Offering a dynamic range of classes based on the renowned LAGREE method using the Megaformer. LAGREE Plus combines high-intensity training with low-impact moves to deliver unparalleled strength and endurance workouts, said the company in a news release.
Its mission is to empower individuals to achieve holistic wellness, fostering a strong mind-body connection through our unique fusion of fitness, mindfulness, and community.
“The cutting-edge Megaformer workout at Lagree Plus is a transformative fitness experience that blends high-intensity, low-impact exercises to build strength, endurance, and flexibility with a pilates burn provided by the Megaformer. Classes are done in an intimate space that accommodates 10 people per class,” it said.
“The Megaformer is a state-of-the-art fitness machine designed by celebrity trainer Sebastien Lagree. Unlike traditional Pilates reformers, the Megaformer’s focus is on time under tension using slow controlled movements. This method delivers a full-body workout that effectively burns fat, tones muscles, and enhances core strength without risk of injury. With each session, participants engage all muscle groups while improving balance, posture, and cardiovascular health,” it said.
“Benefits of the Megaformer include: Low-impact yet high-intensity, it’s gentle on joints while effectively pushing endurance limits and efficient at muscle sculpting: Each class targets multiple muscle groups, ensuring a balanced, efficient workout.”
Classes include: ● Full Body: A 50-minute full-body Megaformer workout designed for optimal strength and endurance. ● Ass & Abs: A targeted 50-minute class for those looking to focus on their glutes and abs. ● Advanced Full Body: A 50-minute class for those wanting to take it up a notch and challenge their limits with heavier springs, a slower count, and more dynamic moves.
The company said classes are made to enhance the Mind-Body Connection. To maximize the LAGREE Method’s benefits, each class begins with a guided meditation. The classes cater to all fitness levels, from beginners to advanced. No prior experience is required.
The location also has the Lagree Plus Café, which offers a range of healthy, rejuvenating snacks, smoothies, and beverages. The café focuses on providing clean, organic, and nutrient-dense option. The ingredients and products at the cafe are Canadian-sourced with sustainable options, and specialty coffee from local Toronto roasters.
The LAGREE Plus mission is to empower individuals to achieve holistic wellness, fostering a strong mind-
body connection through our unique fusion of fitness, mindfulness, and community. Photo: LAGREE Plus
The LAGREE Plus mission is to empower individuals to achieve holistic wellness, fostering a strong mind-
body connection through our unique fusion of fitness, mindfulness, and community. Photo: LAGREE Plus
The LAGREE Plus mission is to empower individuals to achieve holistic wellness, fostering a strong mind-
body connection through our unique fusion of fitness, mindfulness, and community. Photo: LAGREE Plus
The LAGREE Plus mission is to empower individuals to achieve holistic wellness, fostering a strong mind- body connection through our unique fusion of fitness, mindfulness, and community. Photo: LAGREE Plus
Urban Reform Realty (URR) is solidifying its national presence through a strategic alliance with Oakmont Real Estate Services, a Montreal-based boutique advisory firm. Effective January 1, 2025, Oakmont will operate under the Urban Reform brand, marking URR’s entry into Quebec’s real estate market and extending its services to a combined portfolio of over 100 clients across the retail sector in Canada. The new partnership signals URR’s continued expansion, with Oakmont’s office in Montreal’s West Island set to open early next year.
Bryce Dymond, Managing Principal at Urban Reform Realty
“We’ve known Jim, Ben, and Roula for over 20 years, and this partnership just made sense,” said Bryce Dymond, Managing Principal at Urban Reform Realty. “We share the same values and approach to how we work with our clients—whether it’s tenant representation or landlord advisory. It was crucial for us to find partners who understood the long-term view, and Oakmont fit that vision perfectly.”
Founded in 2015, Oakmont Real Estate Services specializes in fashion and retail clients across North America. With this partnership, URR will add Oakmont’s team of four consultants to its existing workforce, bringing the total headcount to 16. “It’s important for us that we grow in a way that still feels like a family,” added Toran Eggert, Managing Partner at Urban Reform Realty. “We’re not looking to add hundreds of real estate consultants—we want partners who share our philosophy and long-term vision for the retail real estate sector.”
Toran Eggert, Managing Partner at Urban Reform Realty
Strategic Growth in Quebec
The Montreal office will be a strategic addition for URR as it strengthens its foothold in Canada’s retail real estate market. Oakmont’s West Island location, set to open in early 2025, is close to downtown Montreal and the rapidly developing suburban area of Pointe-Claire. “The timing was perfect,” said Roula Bchara, Managing Partner of Oakmont. “We were just about to open our new office when the partnership happened, and it made sense to launch it under the Urban Reform name.”
This move brings Oakmont’s expertise in enclosed malls and street-front retail into the fold, giving Urban Reform broader reach across Quebec. “Quebec’s retail landscape is unique. You can’t succeed here without boots on the ground,” Bchara added. “Our clients will benefit from having both national expertise and local knowledge, which is key in markets like Montreal.”
Roula Bchara, Managing Partner of Oakmont
A Shared Vision for Long-Term Success
Both Urban Reform Realty and Oakmont share a client-centric approach, focusing on long-term relationships rather than quick deals. “Success for us isn’t just about finalizing one transaction; it’s about supporting our clients as they open their 100th. We are in it for the long haul,” said Dymond. “We’ve built a reputation for taking the long view, and we wanted partners who shared that vision.”
Eggert echoed this sentiment: “We’ve worked with some of our clients for over 20 years. Our approach is all about building relationships that last and being there for the entire journey, from the first deal to opening day and beyond.”
Expansion Plans and New Opportunities
The partnership with Oakmont opens new opportunities for URR as it continues to build its presence in Quebec and across Canada. The combined firm will now handle over 100 clients in the retail sector, with recent mandates including exclusive rights for Burger King and Jersey Mike’s real estate work in Quebec. “We’ve got some incredible brands on our roster,” said Bchara. “And with Urban Reform, we’re now in a position to offer even more to our clients across the country.”
Dymond highlighted URR’s growing focus on leasing management for landlords. “We’re seeing a lot of growth in what we’re calling third-party leasing management. It’s where we step in to manage leasing for landlords who may need extra resources or specialized expertise. This is becoming a key part of our business,” he said.
Eggert also noted that URR’s broader expansion across provinces like Ontario, Nova Scotia, and Saskatchewan reflects a deliberate, strategic approach. “We’re not rushing to become the biggest brokerage—we’re focused on being the best boutique firm with national expertise and local presence.”
Looking Ahead
As Urban Reform Realty continues its expansion, Dymond, Eggert, and Bchara agree that their combined firm is well-positioned to lead in retail real estate across Canada. “This partnership is about more than just growth—it’s about staying true to who we are and what we do best,” said Bchara.
The partnership also comes at a time when retail real estate is undergoing significant change. “Retail has faced challenges, but we’re firm believers in the long-term future of bricks-and-mortar,” said Eggert. “It’s all about creating vibrant, well-curated spaces that integrate into their communities. That’s the art of retail real estate.”
With the Montreal office set to open and the teams already working together on new deals, Urban Reform Realty is poised for continued success as it expands into Quebec and beyond.
Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past several days.
The union representing dockworkers at the Port of Montreal has concluded a three-day strike at two of the port’s major terminals, but the potential for further disruptions and supply chain challenges looms as tensions remain unresolved.
The Maritime Employers Association confirmed that operations resumed at 7 a.m. on Thursday, October 3, at both the Viau and Maisonneuve terminals. These terminals handle over 40% of the container traffic at Canada’s second-largest port, making the strike’s impact significant for businesses reliant on timely imports and exports.
Despite the end of this particular work stoppage, negotiations between the union and management have stalled. The two sides did not meet last week, with the union criticizing management for refusing to participate in a meeting arranged by federal mediators.
Michel Murray, a spokesperson for the union local affiliated with the Canadian Union of Public Employees, expressed frustration with the employers’ approach: “What is this employer up to? It denounces the effect of a partial strike on the economy and on the supply chain, but it doesn’t deign to come to the negotiating table to find solutions.”
Over the past few weeks, port strikes have impacted Canada’s retail supply chain. Photo of the recent Vancouver port strike, September 2024. Photo: Youtube screen capture
The Maritime Employers Association, which represents shipping companies and terminal operators, stated that no meeting had been planned. They emphasized their commitment to reaching a collective agreement through continued negotiations. The Federal Mediation and Conciliation Service confirmed that mediators are still in contact with both parties, though no further details were provided on the status of the discussions.
Over the summer, the union delayed its response to a contract offer submitted by the employers for two months, according to Isabelle Pelletier, a spokesperson for the employers association. “Clearly, the current mediation process is no longer producing results,” she said. “We are evaluating all options available to achieve a sustainable solution that reflects the current situation.”
The recent strike involved a quarter of the port’s 1,200 workers, starting on Monday, October 1. Coinciding with this, tens of thousands of dockworkers in the United States initiated a work stoppage at 36 U.S. ports, effectively halting around half of the country’s ocean cargo. The combined strikes have raised concerns among Canadian businesses dependent on the movement of goods between the two countries.
Products destined for Canadian warehouses and retailers often pass through U.S. ports, while some Canadian exports are routed to U.S. ports before being shipped abroad. The impact of these labor disruptions could be particularly severe if strikes persist in either country.
Manufacturers are similarly concerned about the potential for supply chain disruptions. Many operate on tight schedules with just-in-time inventory practices, leaving little room for delays.
Machinery, mechanical appliances, and transportation equipment made up over 39% of U.S. exports to Canada in 2021, according to the U.S. Office of Technology Evaluation. The Port of Montreal handles about $50 million worth of manufactured goods or components daily, meaning further strike action could lead to significant backlogs.
The dockworkers union must provide a 72-hour notice before initiating another strike. The strike mandate approved by members on September 25 remains in effect for 60 days, leaving the possibility of additional job action in the weeks to come.
