Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past 24 hours.
Carpets by Creative Matters Inc. - at La Samaritaine in Paris
Creative Matters Inc., a Toronto-based luxury floor and wall covering design firm founded in 1988, has earned global acclaim for its commitment to high-quality, fair-trade craftsmanship. Under the leadership of Managing Partners Ana Cunningham and Ali McMurter, the company has built a reputation for creating bespoke designs for prestigious clients such as La Samaritaine, Gucci, Louis Vuitton, and Dior. Creative Matters’ custom carpets and wall coverings redefine luxury interiors, blending artistic excellence with ethical production practices.
Transformative Retail Design
Creative Matters’ work goes beyond aesthetics; the company creates floor coverings that tell stories and enhance the ambiance of retail environments. For clients like Gucci and Louis Vuitton, each custom piece is designed to integrate seamlessly with the space’s architecture and brand narrative. “People come to us because of our craftsmanship and our ability to translate their vision into reality,” said Cunningham. “Our team’s expertise in colour, texture, and design ensures that each project reflects the unique vision of our clients.”
Creative Matters Managing Partners Ana Cunningham, left, and Ali McMurter
Noteworthy Projects and Collaborations
Creative Matters has been trusted with creating floor coverings for some of the world’s most iconic spaces:
• La Samaritaine (2021, hero photo in this article): In collaboration with Yabu Pushelberg, Creative Matters crafted 19 custom carpets for La Samaritaine’s grand reopening in Paris. This two-year project, led by Cunningham and Hardelay, included striking blue and pink atrium carpets, hand-painted rugs for the jewelry department, and bold contemporary pieces for men’s fashion. The rugs blended traditional craftsmanship with modern design, enhancing the store’s grandeur and luxury appeal.
• Bergdorf Goodman’s Jewelry Salon (2015): Creative Matters designed the largest handmade carpet in its history for Bergdorf Goodman’s New York jewelry salon. Led by Ali McMurter and designer Sarah Stevenson, the project required precision and artistry to create a shimmering, durable carpet inspired by antique mirrors. This piece elevated the salon’s intimate and grand atmosphere.
• Holt Renfrew (2015): Working with Janson Goldstein and Holt Renfrew’s team, Creative Matters developed 10 unique floor coverings and a wallcovering for the luxury retailer’s Square One store in Mississauga. Each piece, from a handknotted wool and Matka silk carpet in the men’s shoe department to a custom broadloom for the women’s section, was crafted to fit the brand’s aesthetic and functional needs.
Creative Matters carpet at Holt Renfrew, Square One Mississauga. Image: Jenna WakaniCreative Matters carpeting at Bergdorf Goodman in New York City. Photo: Thaddeus Rombauer
Innovative Sustainability with Eco-Ax
Creative Matters recently introduced Eco-Ax, a 100% biodegradable woven Axminster carpet made from undyed wool and jute backing. This eco-friendly product offers a glue-free installation option, enabling it to biodegrade within 12 to 18 months. “Eco-Ax is a commercial alternative to synthetic fibers like nylon, aligning with the industry’s sustainability goals,” Cunningham explained. The company continues to explore upcycling and recycling options to further minimize its environmental impact.
Creative Matters team in the Toronto office. Photo: Creative Matters
European Expansion with a Brussels Office
Recently, Creative Matters strengthened its European presence with the establishment of a permanent office in Brussels. Clémence Hardelay, Director of Design Europe, leads this branch, supported by Senior Textile Designer Laurie Francois. This expansion aims to enhance the firm’s ability to serve clients locally and deepen its relationships across Europe. “Clémence had been building strong connections in Paris prior to the pandemic. Establishing a local office made perfect sense for us to continue delivering high-touch service to our European clientele,” explained Ana Cunningham.
The Brussels office plays a pivotal role in growing Creative Matters’ influence throughout Europe, from Paris to London. “We’ve been connecting with interior designers through trade shows like Paris Design Week and Milan Fuorisalone, which helps us expand our roster of luxury-focused collaborators,” Cunningham shared.
From Asia-Pacific to the UAE, Creative Matters has seen significant demand for its luxury floor coverings in high-end hospitality, residential projects, and luxury yachts. The firm’s growth in these regions showcases its adaptability and ability to tailor designs to local tastes while maintaining their signature craftsmanship and quality. “Whenever possible, we choose production facilities strategically based on the project’s location to minimize our carbon footprint,” noted Cunningham. This approach underscores Creative Matters’ commitment to sustainability and thoughtful sourcing.
Creative Matters has leveraged trade shows like Paris Design Week, Rendez-vous de la Matière, and Milan Design Week to connect with high-end designers and showcase their artistry. The Brussels office has facilitated relationships across Europe, particularly in London. “Trade shows are essential for expanding our network and collaborating with like-minded designers in luxury residential, hospitality, and retail projects,” said Cunningham.
A Vision for Future Growth
Creative Matters’ future plans include deepening their presence in Europe, with a focus on expanding their market in Brussels, Paris, London, and potentially Germany. The firm is also strengthening its influence in the U.S., with ongoing projects on the East and West Coasts. “We’re excited by the opportunities ahead and remain dedicated to our commitment to craftsmanship, sustainability, and innovation,” Cunningham concluded.
Rendering of the combined Endy and Silk & Snow storefront at South Edmonton Common in Edmonton. Image: supplied
Canadian sleep brands Endy and Silk & Snow will unveil their first joint retail location at South Edmonton Common this month, marking their initial foray into Western Canada. The 4,000-square-foot storefront, opening at the end of November, aims to provide Edmontonians with a unique shopping experience centred on high-quality sleep products, furniture, and bedding—all in one place. The collaborative venture represents a significant step in both brands’ evolution from digitally native roots to a physical retail presence.
Expanding Beyond E-Commerce
Jason Cassidy, President, Endy
The decision to move into brick-and-mortar retail was driven by customer demand and changing market dynamics. Endy President Jason Cassidy highlighted the importance of Edmonton as a key market: “We’ve seen significant success in Edmonton through our e-commerce sales. Bringing our products to life through a tactile, in-person experience strengthens our connection with our customers.”
Silk & Snow’s co-founder and CEO, Albert Chow, echoed this sentiment, explaining, “Having a physical retail space lets customers see, touch, and truly engage with our expanded product lines, from mattresses to bedding and furniture.”
Offering a Comprehensive Shopping Experience
Albert Chow, co-founder and CEO, Silk & Snow
The joint store’s layout was thoughtfully designed to cater to customer convenience. While there are separate entrances for the Endy/Silk & Snow store and a neighbouring Sleep Country store, an interior connection allows for seamless transitions between spaces.
Cassidy explained, “We wanted customers to explore both brands in a way that feels natural, convenient, and immersive.” The combined offering creates a one-stop destination for all bedroom needs, emphasizing their shared commitment to delivering choice and quality.
A Strategic Location at South Edmonton Common
South Edmonton Common was chosen for its strong retail performance and high foot traffic, making it a prime location for the brands’ Western Canadian debut. “It’s one of the best-performing retail destinations in the country,” Chow said.
“The location provided a desirable footprint that suits our needs for showcasing both brands’ offerings.” Cassidy elaborated, “Our goal is to meet customers where they prefer to shop, providing them with the best possible experience.”
Rendering of the interior of the combined Endy and Silk & Snow storefront at South Edmonton Common in Edmonton. Image: suppliedRendering of the interior of the combined Endy and Silk & Snow storefront at South Edmonton Common in Edmonton. Image: supplied
A Retail Space Built for Growth
The collaborative retail space spans 4,000 square feet dedicated to Endy and Silk & Snow. Cassidy described the store as a testing ground for their expanded product assortment. “This location is 30% larger than our previous stores, allowing us to introduce new mattresses and furniture offerings. It’s a chance to see how these additions resonate with customers in a physical space.”
Albert Chow emphasized the importance of providing a tactile shopping experience: “Our products are inherently tactile, and customers appreciate being able to see and feel the quality in person.” This sentiment underscores their commitment to bridging the gap between online and in-store shopping.
Chow highlighted the appeal of Edmonton’s market, noting its younger, vibrant demographic and openness to new brands. “Edmonton is a dynamic city with a strong appetite for innovative, high-quality brands like ours,” he said. This made it a natural choice for their first Western Canadian location. “We’ve seen other new brands, like Crumbl Cookies, gain traction here, showing that Edmonton is ready for something fresh.”
Rendering of the interior of the combined Endy and Silk & Snow storefront at South Edmonton Common in Edmonton. Image: suppliedRendering of the interior of the combined Endy and Silk & Snow storefront at South Edmonton Common in Edmonton. Image: supplied
Building on Previous Retail Collaborations
The move into South Edmonton Common builds on previous retail collaborations, such as Endy’s partnership with Casper in Halifax. Cassidy explained, “This expansion allows us to grow our brick-and-mortar presence, bringing more of our products into Canadian homes.”
Chow added that this larger store enables Silk & Snow to showcase its full range of products for the first time, noting that their Ottawa location was significantly smaller. “Edmonton offers an opportunity to show everything we have to offer without compromise.”
Looking Ahead: Vancouver and Beyond
In addition to the Edmonton store, Endy and Silk & Snow are expanding their Western Canadian footprint with a new location set to open on Granville Street in Vancouver in 2025. “Vancouver and Edmonton consistently rank among our top markets for e-commerce sales,” Cassidy said.
“Expanding our physical presence here makes perfect sense.” Chow added, “Granville Street is a great fit for our brands, as it aligns with other home goods retailers and appeals to our target demographics.”
Rendering of the interior of the combined Endy and Silk & Snow storefront at South Edmonton Common in Edmonton. Image: supplied
Embracing Innovation and Market Testing
The Edmonton store’s size and layout provide both brands with the chance to test new offerings and refine their in-store strategies. “We’re using this store to understand how expanding our assortment impacts customer engagement and sales,” Cassidy said. “It’s about finding that balance between a curated assortment and a comprehensive experience.”
The collaborative approach to retail has allowed Endy and Silk & Snow to create a space where customers can seamlessly explore their offerings. “We believe in giving our customers the freedom to choose and experience what works best for them,” Chow said. “This store is about more than just shopping—it’s about building an experience that resonates.”
By moving into physical retail, Endy and Silk & Snow are creating a stronger connection with their customers. “This isn’t just about selling products; it’s about building relationships and providing the best possible experience,” Cassidy emphasized. “We’re excited to learn, adapt, and grow with our customers in this new chapter.”
Growth and Expansion
Looking to the future, both brands are taking a thoughtful approach to expansion. “We’re not just opening stores for the sake of it,” Cassidy said. “This is about getting it right—learning what works and refining our approach.” Chow echoed this sentiment, adding, “Listening to our customers and adapting based on their needs is at the heart of everything we do. Physical retail allows us to do that on a whole new level.”
With their new store at South Edmonton Common, Endy and Silk & Snow are setting the stage for a new era in retail, where digital and physical shopping experiences converge to meet the evolving needs of Canadian consumers.
With the holiday season fast approaching, JLL Canada has released its annual Canada’s Holiday Shopping Survey Report, revealing a remarkable shift in Canadian holiday spending for 2024. The survey, which gathered data from 1,000 Canadians, shows that holiday budgets have climbed to an average of $971—marking a 32% increase from last year and the largest budget rise since 2019.
Despite this budget boost, nearly 90% of Canadians plan to hunt for deals to maximize their holiday funds, said JLL in a news release.
Casdin Parr
“We’re seeing a significant jump in holiday budgets this year and a trend towards shopping for the holidays ahead of Black Friday,” said Casdin Parr, Executive Vice President of Retail Advisory Services at JLL Canada. “This is the largest budget increase we’ve seen since pre-pandemic times, with Canadians indicating that shopping centres will be their primary holiday shopping destination.”
The report identifies several noteworthy trends this season:
Shopping Centre Dominance: An impressive 99% of Canadians intend to visit shopping centres during the holidays, with 74% planning to make in-store purchases—signaling a clear preference for in-person shopping over purely digital alternatives.
Increased Experience Spending: Canadians are also channeling more of their holiday budgets towards experiences, with spending on dining, travel, and recreational activities rising to 36% of the total budget, up from 30% last year.
Gift Card Popularity: Gift cards continue to top holiday wish lists, with 78% of Canadians planning to purchase them as gifts.
Social Media Usage Decline: Although social platforms have been key shopping resources in recent years, their influence is waning. Gen Z, in particular, shows a noticeable decrease in reliance on social channels like TikTok, which saw a 20% drop in usage for shopping decisions.
Another intriguing aspect of the report is the shift in shopping timelines, with 89% of Canadians planning to shop from November 1 through Black Friday, while others prefer the early December weeks leading up to Christmas. The average time Canadians spend in shopping centres this season is approximately 66 minutes, underscoring a continued preference for in-person holiday shopping, explained JLL.
Younger generations focus on financial savings
JLL’s survey also shows that younger generations are focusing more on financial savings this season. Nearly half of Gen Z shoppers (47%) are prioritizing savings, in contrast to just over one-third (37%) of Baby Boomers. This budget-conscious approach is noteworthy amidst a period of rising holiday expenditures.
“These findings underscore a clear shift in how Canadians are planning for the holidays this year,” Parr said. “Our data suggests that not only are budgets increasing, but there’s also an enthusiasm to invest in experiences and a renewed preference for in-store shopping. It’s an encouraging sign for retailers, and we’re looking forward to seeing how this trend unfolds through the season.”
Jones Lang LaSalle (JLL) is a global leader in commercial real estate and investment management, helping clients worldwide manage, occupy, and invest in property for over 200 years. It has operations in more than 80 countries and annual revenue of $20.8 billion.
Pet Valu, Canada’s leading retailer of pet food and supplies, has published its 2023 Environmental, Social, and Governance (ESG) report. Now in its second year, the report details the company’s initiatives to enhance sustainability, improve operational standards, and strengthen its franchise network, it said in a news release.
Richard Maltsbarger
“Building on a strong foundation of long-standing responsible and sustainable business practices, we took incremental steps in 2023 to enhance our oversight and management of key ESG factors,” said Richard Maltsbarger, Chief Executive Officer of Pet Valu. “The strength of our key success metrics is a clear indicator that our strategies continue to deliver better outcomes and value to stakeholders while pursuing our mission to be Canada’s preferred pet retailer.”
Founded over 45 years ago, Pet Valu said it has built a reputation as a trusted source for pet food and supplies with more than 800 locations across Canada. Known for its knowledgeable staff and premium products, Pet Valu serves pet parents through both its stores and digital platform, offering over 10,000 competitively priced items, including proprietary brands and holistic options. Headquartered in Markham, Ontario, the company’s shares trade on the Toronto Stock Exchange under the symbol PET.
Pet Valu’s 2023 ESG report focuses on multiple areas where the company has made tangible progress, including franchise support, animal care, emissions reductions, supply chain governance, and product safety, said the company.
Franchise Support and Engagement: The company helped establish a franchisee council for Les Franchises Chico Inc. (“Chico”), enabling franchisees to have a more active voice in corporate decisions. Additionally, Pet Valu introduced “Safe & Ready” assessments across the Chico banner to enhance store safety and readiness.
Enhanced Working Environment for Animal Care Experts (ACEs): Pet Valu invested over $1 million to upgrade safety technology for its employees, referred to as ACEs. The company also launched a curated program to foster high-potential talent and provided transparency into the ethnic diversity within its ACE workforce.
Emissions Reduction Initiatives: Pet Valu focused on emissions reduction by consolidating parts of its distribution network into larger, more energy-efficient facilities and advancing various low-emission initiatives, reflecting its commitment to improving its carbon footprint.
Strengthened Supply Chain Governance: The company published its first “Modern Slavery Report” to outline the policies and due diligence procedures it has implemented to combat forced or child labor risks within its supply chain. Additionally, it required new proprietary brand manufacturers in Asia and South America to complete third-party social audits to maintain product safety and ethical standards.
Product Safety and Quality Enhancements: Pet Valu emphasized its commitment to quality by requiring acceptable third-party audits from new proprietary brand manufacturers, ensuring that products meet high safety and ethical standards.
Looking Forward
Maltsbarger praised the contributions of Pet Valu’s ACEs and franchisees, who bring the “Four Paws” service model to life for customers and communities. “I am proud of the actions of our ACEs and franchisees, who embody Our Four Paws service model to deliver holistic value to devoted pet lovers and the communities we serve,” he said. “Together with industry best practices and stakeholder feedback, we plan to make further enhancements to our strategies and disclosures, while preparing for forthcoming disclosure obligations.”
Genumark, a Canadian B Corp known for being a top distributor of branded merchandise, is making strategic use of Constant Contact’s platform to navigate the upcoming holiday season. Genumark’s targeted approach is designed to resonate with clients looking to make an impact through their holiday gifting choices.
Jasmin Bollman. Photo: LinkedIn.
For Genumark, the holiday season is about providing high-quality gifts and aligning these products with the values of its customers. “Our primary focus is to help our customers make cost-effective choices for their holiday gifting needs while creating meaningful connections with their clients, partners, and employees,” says Jasmin Bollman, Marketing Manager at Genumark.
The company’s holiday line-up of eco-friendly, long-lasting gifts embody Genumark’s commitment to sustainability. By emphasizing products made from recycled materials, Genumark is appealing to clients who prioritize environmental impact, offering gift options that reflect shared values and deliver lasting value.
Examples of Custom Branded Merchandise. Photo: Genumark website.
Constant Contact has become a critical component of Genumark’s holiday marketing strategy, with the platform enabling personalized and effective client engagement. A standout tool for Genumark is the drag-and-drop email builder, which allows the team to design branded, visually appealing content efficiently—a necessity during the bustling holiday season. This flexibility ensures that Genumark’s communications are consistently engaging, clear, and aligned with its brand identity.
Marc Newberry. Photo: LinkedIn.
Another valuable feature within Constant Contact is list segmentation, allowing Genumark to create tailored communications for different client groups. “By segmenting our email lists, we can send customized newsletters from specific account managers to clients they work closely with,” explains Marc Newberry, Genumark’s Creative Director. This approach has led to higher engagement, boosting open rates and fostering stronger connections with clients, which is crucial as holiday demand rises.
As part of its holiday marketing strategy, Genumark has launched Merch Makers Monthly, a newsletter keeping clients informed on industry trends and events in major Canadian cities. This ongoing communication, built via Constant Contact, highlights seasonal offerings and ensures clients stay up to date with developments that might be relevant to their business needs.
Genumark has also rolled out interactive flip books, including a holiday gift guide, that offer clients a dynamic way to explore curated gift options. With clickable links and engaging visuals, the digital guide provides a seamless browsing experience, making it easier for clients to select holiday gifts aligned with their preferences. “The flip books allow us to create a holiday gift guide that is visually appealing and interactive, helping our clients explore thoughtfully selected items in a convenient format,” Bollman says.
Photo: Constant Contact.
Small Business Now Report: Insights into Holiday Trends and Economic Challenges
Constant Contact’s Small Business Now Report sheds light on the economic landscape facing Canadian small businesses as they prepare for the holiday season. With 90% of SMBs impacted by several years of inflation and over half of Canadian consumers cutting back on spending due to lingering economic pressures, many businesses have been playing catch-up this year. However, the report indicates a hopeful trend: 77% of Canadian holiday shoppers intend to support a new small business this season, and 89% will likely return to those businesses in the future after buying during the holidays. This shows a strong level of sustained support for local brands.
For Genumark, these findings help to inform their approach to the season, aiming to appeal to customers who want their holiday purchases to reflect positive values. By leveraging Constant Contact’s tools, Genumark is equipped to stay connected with clients during the holiday season, and into the new year.
Constant Contact’s Small Business Now Report. Photo: Constant Contact.
Incorporating Supplier Feedback for Continuous Improvement
To meet evolving customer expectations, Genumark uses Constant Contact not only to engage clients but also to collect valuable supplier feedback. Through targeted surveys, Genumark gathers insights from its suppliers to improve events and refine its product offerings. This feedback loop enables Genumark to stay responsive to industry trends, enhancing its ability to deliver high-quality service that aligns with the needs of both clients and suppliers.
Driving Holiday Success with a Customer-Centric Approach
Thanks to Constant Contact’s suite of digital marketing tools, Genumark is well-prepared to meet the demands of the holiday season while staying true to its core values of sustainability and client-centric service. With tailored email marketing campaigns and innovative content formats, Genumark has crafted a holiday strategy that aligns with client values and economic realities. This approach positions Genumark for a successful holiday season and sets the foundation for continued growth and engagement into 2025.
For more information on Constant Contact, and the opportunity to sign up for a free trial, visit constantcontact.ca.
This year’s annual fundraising campaign between Walmart Canada and Breakfast Club of Canada has raised an impressive $4.3 million to help ensure that children across the country can start their day with a nutritious breakfast. The campaign, which ran from August 29 to October 31, included a significant $1 million corporate donation from Walmart Canada and saw contributions from more than 400 Walmart stores nationwide, as well as online.
Since their partnership began in 2003, Walmart Canada has donated and raised over $71 million for Breakfast Club of Canada, a critical lifeline for school nutrition programs across Canada, including in remote communities. For Breakfast Club of Canada, Walmart’s steadfast support has been instrumental in advancing its mission to give every child an equal chance to succeed.
“For 22 years, Walmart Canada has been a major partner who truly understands the importance of the work we do,” said Judith Barry, Co-Founder and Government Relations Director at Breakfast Club of Canada. “Their annual campaign allows us to reach more Canadian families and encourages millions to support our mission. We’re deeply grateful for Walmart’s ongoing commitment.”
In a time when school communities and partners estimate that over 800,000 Canadian children still arrive at school hungry each day, this funding is vital. Breakfast Club of Canada currently reaches nearly 3,000 schools and remains focused on expanding its support for children in need as part of its commitment to equitable access to nutrition, especially as it marks its 30th anniversary, said a news release.
“No child should start their day hungry,” said Rob Nicol, Vice President of Communications and Corporate Affairs at Walmart Canada. “Breakfast programs do more than feed kids—they create warm, welcoming environments where children can begin their day nourished and ready to learn. We’re proud to continue supporting Breakfast Club of Canada, and we’re thankful for the generosity of our customers and associates whose commitment makes a profound difference.”
Breakfast Club of Canada, recognized for its governance and promotion of local foods, has worked with partners nationwide since 1994, ensuring kids in every province and territory have access to nutritious meals that fuel their ability to learn and grow. As the need for school nutrition support persists, the partnership with Walmart Canada remains a crucial part of the organization’s outreach.
The funds raised this year will help support Breakfast Club of Canada’s mission to expand breakfast programs across Canada and to reach even more schools in underserved areas, bringing the critical support students need to focus on their education.
With over 400 stores and one of Canada’s most visited e-commerce platforms, Walmart Canada serves 1.5 million customers each day and employs more than 100,000 associates. A leading charitable partner, Walmart Canada has raised and donated over $750 million for Canadian causes since 1994, with a commitment to sustainability, community, and equitable opportunity.
Lara Smith, an economics major, cut her teeth at two of the biggest fashion houses in the world – Ralph Lauren and Gucci – and quickly worked her way up as a senior executive at some of Canada’s largest retailers.
There, she traveled the globe to discover and create innovative apparel solutions that would make a difference in the lives of her women audience.
Tackling problem solving apparel solutions for women goes back 25 years for the CEO of Lusomé.
But it wasn’t until Lara watched her sister battle with breast cancer and the uncomfortable, long-term side effects that resulted from her treatments that she set out to find the most important solution of all – a solution to preventing overheating and night sweats in the clothing that is meant to make us feel beautiful.
Lara Smith
Lara looked throughout North America and Europe for a sleep brand with beautiful style and fabrics, but they were using 100% polyester and chemicals in the finishing process. Not to mention, their cooling technology never truly worked.
That’s when Lara decided to create her own solution, one that fuses beauty, comfort and science.
And Lusomé was born.
Smith was born and raised in Edmonton. She went to the University of Alberta studying economics.
“I wanted to get into the business side of fashion always from a young age,” she says.
“It was actually a movie I saw. I can’t remember what it was but the behind the scenes, how they decided on colours or garments, how did that whole process end up for what we would see in store windows of high end designer stores, that interested me.
“So my first job out of university was actually in the Gucci department at Holt Renfrew, working directly with the buyer. And that just kind of solidified my passion for the business part of the industry.”
The power of the customer experience
From there, Smith worked at Eaton’s in the buying office and then she became a Vice President with the Northern Group which had at the time Northern Reflections and Northern Traditions.
“It was a billion-dollar company when I was there,” she says. “And then I came to Calgary to run the women’s division of Mark’s Work Wearhouse in 2004.
“What I ended up discovering early in my career was the power of the purchase, or creating something for someone that would make them feel better about themselves.”
When she was a buyer at Eaton’s, the senior management at Christmas would make all the buyers work on the retail floor where it all comes together.
“I was working at the Sherway Gardens store at Eaton’s and this very distraught woman came in, just beside herself. She had to go to this holiday party. She just got dumped by her then boyfriend. She was feeling horrible about herself and we ended up finding a dress that was in the wrong colour. She said it actually felt good but if they could only have it in black. I searched the city, found it in black and I delivered it to her home the next morning,” says Smith.
“And the power of how it turned around just her whole psychology of feeling horrible about herself and then feeling amazing about a dress and that level of customer service, it was powerful. The human experience and the psychology around why women bought or what made them feel good about themselves. So that was always in me to create something either purposeful, either products or innovation that helps women in particular feel better about themselves.”
Vision comes to life with Lusomé
Her vision came to life through Lusomé, now a 12-year-old pajama brand that promotes the health and sleep of its wearers through first-of-its-kind technology that stops night sweats before it starts. While the demand for Lusomé pajamas surged during the pandemic, Smith also fought off a hostile takeover by one of the biggest players in this category.
Post the takeover attempt and in the post COVID health renaissance, she envisioned making a much bigger impact on people’s wellness through sleep. Additional innovations were launched including Temperature Regulating Sheets and a Collagen Infused Sleep Eye Mask.
She was a finalist in the Canadian EY entrepreneur of the year award in 2018.
Lara Smith
Recognizing the needs of a predominantly menopausal community seeking solutions, education, and support, Smith and the Lusomé team launched The Sweaty Pillow Community and The Sweaty Pillow Podcast. These initiatives aim to provide evidence-based content to nearly one billion women navigating the complexities of menopause.
“It’s a slow process when you build something. There’s skepticism that a fabric can actually perform and give relief. It took awhile. Now I’m not surprised that menopause is having a moment and women are seeking out smart textiles,” she says.
“Because I knew there was such a demand and there was a captive audience I wasn’t really surprised. It was so desperately needed.
“I like to find purpose and infuse purpose in our culture, helping women, building a community. So it’s more tangible than just the thing. The pajama or the sheets.”
Her leadership style and philosophy involves putting the right people in the right positions and let them do their jobs.
“And have a very entrepreneurial yet accountability culture. There’s no hiding. I make mistakes all the time. I want us to take risks. I want us to understand if we called it wrong why and what happened and what did we learn from it,” says Smith.
“So it’s very much an entrepreneurial culture, make decisions fast, move fast and then be accountable.”
In 2024, Canadian shoppers filled stores and online carts more frequently, yet spent less per transaction, according to new data from Moneris, Canada’s leading payment solutions provider. The shift towards budget-conscious shopping has retailers anticipating a holiday season that may determine if the trend will continue.
Peter Goldsztajn
“Throughout the year, it’s been a tale of two trends,” said Peter Goldsztajn, Vice President of Corporate Data Analytics at Moneris. “Consumers are making more purchases, but each purchase has been a little smaller.” Moneris reports a notable 13% increase in transaction counts year-over-year in February, while average transaction size dropped 6% in March.
As businesses prepare for the holiday rush, Moneris’ data suggests consumers may still be holding back, waiting for deals on Black Friday and Cyber Monday.
Holiday Shopping Trends Reveal Consumer Caution
Will smaller purchases continue?
Despite higher transaction counts throughout 2024, Moneris data shows that consumers are opting for smaller purchases, possibly reflecting concerns about inflation and budget management. “Heading into the holidays, transaction counts are on par with last year, while transaction size remains down,” Goldsztajn said. “What this suggests is consumers are holding out for the holidays, making this time of year even more important for businesses.”
Data from Moneris reveals an 8% increase in total volume in April, with transaction counts peaking at 13% higher in February compared to 2023. Yet the average transaction size was as low as 6% lower in March, demonstrating shoppers’ caution about spending.
Black Friday Still Reigns Over Cyber Monday
Consumers prefer brick-and-mortar shopping for Black Friday deals
Moneris’ insights from the 2023 holiday season show that Black Friday outpaced Cyber Monday in terms of consumer spending. The total spend on Black Friday surged 23% week-over-week, with particularly high growth in The Territories (+32%), Quebec (+31%), Ontario (+27%), and Manitoba (+22%). In contrast, Cyber Monday saw a modest 5% increase, mostly driven by transaction size rather than count.
“Sales are starting earlier and lasting longer, but Black Friday still stands out as a major spending day,” said Goldsztajn. “Between Black Friday and Cyber Monday, there’s a clear winner. Last year, Black Friday spending increased more than 20% week-over-week across Canada, while Cyber Monday’s rise was only 5%.”
2023 Holiday Insights Provide Clues for 2024
Higher transaction counts, stable total spend expected
In 2023, a pattern of higher transaction counts but lower transaction sizes resulted in only a 1% total spend increase for the season. Atlantic Canada and Quebec led the way in increased total spend, with a noticeable rise in transaction counts, while Saskatchewan and Manitoba experienced declines in total spend, primarily due to lower transaction sizes.
As Goldsztajn noted, “Looking at last year’s holiday season, we saw the same battle between the number of purchases and the size of each purchase. If the same trend continues, businesses could expect higher foot traffic but slightly smaller shopping carts, as consumers shop around for the best deals.”
Holiday Preparations: Tips for Businesses
Moneris has provided key recommendations for Canadian retailers to optimize sales and manage risks this holiday season:
Review Best Practices: Ensure all employees understand security basics to minimize fraud.
Optimize for In-Store and Online Sales: Use unified solutions like Moneris Total Commerce to cater to holiday shoppers wherever they choose to shop.
Secure Payment Terminals: Monitor terminals and set password protections to prevent unauthorized access.
Prepare for Peak Times: Use data insights from tools like the Merchant Direct Platform to analyze peak shopping times and adjust staffing levels accordingly.
For new businesses, Moneris advises using available data to anticipate busier periods and planning extra staffing to meet demand. For online transactions, leveraging secure payment options like 3D Secure 2.0 can shift liability to the card issuer, safeguarding retailers against chargebacks.
As Canadian businesses head into the 2024 holiday season, the question remains: will shoppers continue to prioritize value and caution, or will traditional holiday spending patterns prevail? With foot traffic up but shopping carts lighter, it could be a critical season for retailers to understand and meet consumers’ evolving needs.
The Canadian Elite Basketball League (CEBL) announced Thursday that Drew Green, an award-winning CEO, entrepreneur, and expert in launching and managing innovative high-growth companies, has been appointed as the first-ever Chair of the CEBL Board of Governors.
Green has also become a co-owner of the league.
A visionary leader and accomplished entrepreneur, Green’s role as Chair will include instituting new formal governance at a Board level, working alongside the team to attract strategic investors, partners and international relationships for the league, and advise the commissioner and team owners on league business matters.
Mike Morreale
“Being able to attract an experienced and highly accomplished leader like Drew Green is an incredible win for the CEBL and for Canadian basketball,” said Mike Morreale, Commissioner & Co-Founder of the Canadian Elite Basketball League. “Drew’s business success speaks for itself and his passion for the game mimics all involved in making the CEBL a homegrown and global success. His investment into the league demonstrates his strong belief of our bright future and recognizes the foundation that has been built during our formative years. Personally, I look forward to getting right to work with Drew on the next stage of the CEBL and the growth of our game.”
Green currently serves as Chief Executive Officer of INDOCHINO, one of Canada’s fastest-growing apparel brands, globally. Between 2014-24, INDOCHINO has secured over $100M in strategic capital commitments from major firms like Madrona Venture Partners, Highland Consumer, Dayang Group, Mitsui & Co. and Postmedia Network, expanding the company to 145 retail locations across Canada and the United States and has served customers in over 50 countries. In addition, he has procured partnerships with hundreds of celebrities and professional athletes for INDOCHINO, along with MLB, NHL, NBA and NFL teams. Drew’s family office DREWGREEN INC. has empowered dozens of entrepreneurs and 100’s of companies across Canada and the US, in industries ranging from Fintech, Edtech, eCommerce, through to Real Estate. A full business profile and list of Green’s accolades can be found HERE and HERE.
Image: Drew Green, INDOCHINO CEO
“Anyone that has been paying attention knows the CEBL is a rapidly growing and vibrant brand with boundless potential that has made great strides in a very short period of time,” said Green. “It is truly a league built by Canadians, for Canadians, and this resonates with my family – the epitome of a basketball family in Canada. We are basketball players, the sport is near and dear to our hearts, and we are fans of the CEBL. The league has been a catapult for the growth of the sport in our country, and I can’t wait to help lift basketball in Canada to new heights.”
Drew and his wife Andrea Dayco are basketball parents through and through. Their sons Liam (18) and Aidan (16) Dayco-Green are two of the top U19 prospects in Canada, and both represented by Tandem Sports and Entertainment Agency and NBA agent Elias Sbiet.
Liam plays NCAA D1 at Florida Atlantic University for NCAA National Championship winner John Jakus, and Aidan is at Montverde Academy playing for legendary coach Kevin Boyle. Canada Basketball invited Aidan to its U17 camp at 15 in 2024, with Liam being invited to its U23 camp in 2025. For many years, the family has awarded annual scholarships to student athletes (basketball) at York University and University of British Columbia.
The CEBL, Canada’s largest professional sports league with 10 teams in six provinces, will embark on its seventh season next summer after again posting record growth numbers across the business in 2024. More than 4.2 million fans now follow the CEBL in Canada and internationally, culminating in over 9.6 million social media views this year.
Since 2022, the CEBL has seen an unprecedented 89% increase in league-wide attendance and a 97% increase in overall broadcast viewership. All games are available on CEBL+ powered by BetVictor and TSN+, and in 2024, more than 50 CEBL games were broadcast live nationally on TSN, Canada’s Sports Leader, and Game+, with an additional eight games in French on RDS. The league has also developed numerous significant partnerships in just six short years, including meaningful relationships with Canada Basketball, U SPORTS and iconic brands like Spalding and New Era.
