Markham-based Kevito Group, a rising powerhouse in the Canadian quick-service restaurant (QSR) sector, has announced the appointment of two seasoned executives to its leadership team.
Stephen Czetyrbok joins as Chief Operations Officer (COO), while Kaan Sayiner steps into the role of Chief Commercial Officer (CCO).
The company, known for its innovative food and beverage brands including Bake Code, Atealier, Botrista, and the global bubble tea phenomenon Chatime, is gearing up for accelerated growth with these strategic hires, it said in a news release.
As COO, Czetyrbok will oversee Kevito’s retail operations, marketing, and franchise development efforts, while also supporting the company’s initiatives to bring new concepts to market.
Kenton Chan
“Stephen’s deep experience in scaling brands and his proven leadership in the food services sector will be instrumental in guiding Kevito’s next phase of growth,” said Kenton Chan, Founder and CEO of Kevito Group.
The company said Czetyrbok’s impressive career includes senior roles at Prime Restaurants and MTY Food Group, as well as being the driving force behind bringing Five Guys to Canada during his tenure with Cypress Five Star. Most recently, he served as CEO of Maker’s Pizza and COO of CraveIt Restaurant Group, where he played a pivotal role in expanding brands and leading profitable exits.
Stephen Czetyrbok
“I’m thrilled to join Kevito Group at such an exciting time,” said Czetyrbok. “With a portfolio of dynamic brands and an ambitious vision, we have a tremendous opportunity to redefine the QSR landscape in Canada.”
In his new role as CCO, Sayiner will focus on driving commercial growth, innovation, and guest experience across Kevito’s brands. With nearly 30 years of marketing and operations expertise, Sayiner has been recognized as one of Canada’s Top 10 Marketers and awarded the prestigious Forty Under 40 for business leadership and impact, said the company.
Thomas Wong
“Kaan’s remarkable track record in aligning marketing and operations to deliver measurable growth makes him a perfect fit for Kevito,” said Thomas Wong, Co-Founder and President.
Sayiner will also oversee insights, analytics, and product innovation, ensuring the company’s brands remain at the forefront of consumer trends. “Kevito’s commitment to global inspiration and premium offerings is unmatched,” said Sayiner. “I’m excited to contribute to shaping the future of these incredible brands.”
Kaan Sayiner
The addition of Czetyrbok and Sayiner comes as Kevito Group continues to expand its footprint, with over 100 retail locations already established.
“I believe we are more strongly positioned than ever before,” said Wong. “With Kaan and Stephen on the team, we are equipped for significant momentum in the market.”
Kevito Group said it is redefining Canada’s quick-service restaurant industry through its growing portfolio of premium, globally inspired food and beverage brands. Its innovative offerings include Chatime, Bake Code, Atealier by Chatime, and Botrista, all designed to bring unique flavors and exceptional experiences to consumers.
With bold leadership and an ambitious vision, Kevito said it is poised to lead the next wave of growth in the QSR sector.
Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past three days.
Nobis Fall/Winter 2024 ad campaign featuring Sean O'Pry. Image: Nobis
Nobis, a premium Canadian outerwear brand, has been recognized with the prestigious Canadian Arts & Fashion Awards (CAFA) title of Outerwear Brand of the Year for 2024.
Co-founders Robin Yates and Kevin Au-Yeung accepted the award, reflecting on the brand’s unique journey and dedication to creating outerwear that combines high-performance technology with timeless style.
“The road less travelled isn’t the fastest track, but it’s meaningful. It’s purposeful, and consumers get it,” said Yates, highlighting Nobis’s distinctive approach to the market.
Robin Yates, co-founder of Nobis
Innovative Technologies Drive Nobis’s Success
Central to Nobis’s success is its unwavering commitment to innovation. The brand’s seam-sealed construction ensures garments are fully waterproof, providing unparalleled protection from harsh elements while remaining breathable and flexible. “When we talk about waterproofing, we mean true protection,” said Yates. “Our garments are designed to keep moisture out without sacrificing comfort.”
The brand’s use of premium Canadian down offers exceptional warmth without unnecessary bulk, striking a balance that resonates with consumers. “We wanted to redefine what warmth meant,” explained Yates. “By using high-loft Canadian down, we’ve created a product that keeps you comfortable without weighing you down.”
To further assure product authenticity, Nobis incorporates a Certilogo system, allowing customers to verify their purchase and learn about its origins. “Consumer trust is paramount,” said Yates. “The Certilogo system ensures every Nobis jacket is genuine and of the highest quality.”
Inside the Nobis store in Beijing. Image: NobisTechnical features in a Nobis jacket. Image: Nobis
Blending Utility with Style
Nobis’s success extends beyond performance, making waves in the cultural and fashion landscapes with a unique approach that bridges function and style. “We believe outerwear shouldn’t just perform—it should resonate with your lifestyle,” said Yates. The brand’s focus on “quiet luxury” and timeless design has established it as a major player in the “Gorp-core” fashion trend, which blends performance-driven outerwear with everyday wearability.
Yates shared that Nobis’s ability to transition seamlessly from outdoor adventure to city life sets it apart. “Our customers can wear a Nobis jacket while snowmobiling in minus 50 and then step into a fine dining restaurant in Toronto,” he noted. “This adaptability is at the core of what we do.”
Nobis at Toronto Premium Outlets in Halton Hills. Image: Nobis
Competitive Positioning in the Outerwear Market
Nobis differentiates itself from competitors by focusing on quality, innovation, and durability over high-profile marketing campaigns. “We allocate our resources to making a better product, not just selling it,” said Yates. “Consumers deserve more than just a label—they deserve a jacket that delivers.”
Nobis designs for real-world adaptability. “Our goal has always been to offer outerwear that’s both stylish and genuinely functional,” said Yates. “This is what sets us apart and keeps customers coming back.”
Nobis’s Focus on Sustainability
Nobis’s dedication to sustainability is evident in every aspect of its operations. The brand uses bluesign®-approved fabrics, OEKO-TEX® certified trims, and certified recycled materials to create its products. “We believe in reducing waste and maximizing the lifespan of every garment,” said Yates. “It’s about creating products that endure, both in quality and in their environmental impact.”
Nobis’s “Next by Nobis” platform exemplifies its commitment to circularity by allowing customers to buy and sell authenticated, pre-loved jackets. “This initiative extends the life of our products and makes premium outerwear accessible to more people,” Yates explained. “Sustainability isn’t a buzzword for us—it’s a responsibility.”
Image: Nobis website
Future Goals and Innovations
Looking ahead, Nobis plans to expand its reach in key markets, including Asia and North America. “Our expansion into Japan and South Korea is thoughtful and strategic,” said Yates. “We’re committed to representing the brand with integrity and ensuring every market understands our values.”
Innovation remains a driving force behind Nobis’s future plans. “We’re developing new lightweight shells and modular systems that provide maximum versatility,” Yates shared. “Our goal is to offer products that adapt to any climate and lifestyle.”
Nobis store in Chengdu, China. Image: Nobis
Recognition for a Unique Approach
Winning the CAFA Outerwear Brand of the Year Award is a testament to Nobis’s dedication to innovation and excellence. “This recognition is meaningful because it reflects our commitment to doing things differently,” said Yates. “We’ve never taken the easy path, but it’s rewarding to see that consumers and industry experts appreciate our efforts.”
Yates concluded by expressing his gratitude. “This award belongs to our entire team and every customer who believes in us,” he said. “Nobis is about more than just outerwear—it’s about a connection, a promise, and a commitment to quality.”
Rendering of the Roots on Robson Street -- image is of the current 919 Robson Street space. Image supplied
Roots, a staple of Vancouver’s Robson Street since 1996, is set to open a new flagship store at the corner of Robson and Hornby Streets early next year. The new location will replace the nearby Roots store that has operated for nearly 30 years at 1001 Robson Street, at the corner of Burrard Street.
Scheduled to open in early 2025, the new flagship promises to offer an enhanced, immersive shopping experience. Roots’ new flagship was made possible by securing a lease at 919 Robson Street, the former site of Peloton. Peloton opened there in late 2020 and shut earlier this week.
Roots’ Two-Phase Flagship Refresh
The transformation began in September 2024 when Roots launched the first phase of its flagship refresh with a soft opening at its smaller 929 Robson Street location, in a retail space formerly occupied by TWG Tea (which never opened). Roots recently secured the lease for an adjacent retail space occupied by Peloton, allowing for the creation of the flagship.
Meghan Roach
The move allows Roots to showcase a forward-looking store design emphasizing connection to nature and community engagement.
“The expansion into the Peloton space is part of our broader vision to modernize our brand presence on Robson Street while staying true to our heritage,” said Meghan Roach, CEO of Roots. “We’re excited to provide an elevated experience that enhances accessibility and creates deeper connections with our customers.”
The upcoming expansion will bring Roots into a 4,000-square-foot space with storefront windows on both Robson and Hornby Streets, enhancing the flagship’s visibility and accessibility. The prime corner placement is expected to capture significant pedestrian traffic and create an inviting atmosphere for both new and loyal customers.
Modern Design Meets Nature-Inspired Elements
The new flagship will blend modern technology with Roots’ connection to nature, a cornerstone of the brand’s identity. The space will feature transparent digital screens capable of switching from opaque to clear, offering a unique way to engage customers with campaigns and promotions. Additionally, moss walls, extensive greenery, and other nature-inspired elements will provide a calming, immersive shopping experience.
“We want customers to feel connected with nature while experiencing our brand,” Roach explained. “The use of digital technology, combined with greenery and natural elements, creates a space that feels authentic to Roots’ heritage. It’s a balance of modernity and tradition.”
The flagship’s open layout will stand in contrast to the compartmentalized design of Roots’ 1001 Robson flagship. “Our existing location has served us well, but it’s time to evolve,” Roach noted. “The new space offers a more open, welcoming feel, which we believe aligns with our brand’s direction and customer needs.”
Exclusive Vancouver Collection and Unique Offerings
Roots will continue to offer its signature apparel lines, and the new flagship will also feature a dedicated space for the Vancouver Collection. The exclusive collection showcases products designed specifically for the Vancouver market, resonating with both locals and tourists. “Robson Street is one of our largest tourist destinations, so it makes sense to offer products unique to this city,” Roach said. “The Vancouver Collection allows visitors to take home a piece of Roots and a piece of Vancouver.”
The flagship will also receive special and limited-edition collections, often available only in a select number of stores. “Being a flagship location means we can provide our customers with unique merchandise that they won’t find elsewhere,” said Roach. “From collaborations to seasonal collections, our Robson Street store will always have something special.”
Former Peloton location at 919 Robson St in Vancouver — Roots leased the corner, and will join it to an existing 1,800 square foot Roots store that recently opened at 929 Robson Street. Photo: Lee Rivett
Strategic Real Estate Move Strengthens Roots’ Presence
The expansion into 919 Robson Street reflects a broader strategic move to strengthen Roots’ position within Vancouver’s competitive retail landscape. The transition will see Roots vacate its long-standing flagship at 1001 Robson Street, which has been a fixture for over two decades. Arc’teryx leased the space and will be opening a store there.
“Leaving our original flagship is bittersweet, but this new location gives us a chance to create something even more meaningful,” Roach said. “With high visibility and the opportunity to engage customers on multiple fronts, we’re excited about what the future holds.”
Jeff Berkowitz of Aurora Realty Consultants represented Roots in the lease transaction, while Mario Negris and Martin Moriarty of Marcus & Millichap represented the landlord, QuadReal. “We feel confident that this location offers an unparalleled opportunity for us to connect with our customers and continue our legacy on Robson Street,” Roach added.
Commitment to Vancouver and Community Engagement
Roots’ expansion highlights its commitment to Vancouver, a key market for the brand. The flagship store will be designed to host community events and initiatives, further strengthening its ties to the city. “Vancouver has always been an important market for Roots,” Roach said. “We see this flagship as a place to engage with the community and deepen our relationships.”
In addition to the new flagship, Roots will maintain its children’s store on Robson Street and its CF Pacific Centre location. “Each of our stores serves different consumer needs, and we’re committed to maintaining a strong presence across the city,” Roach noted.
Enhanced Visibility and Vibrant Surroundings
The flagship’s prominent location near Art Gallery Square ensures high pedestrian traffic, adding to its visibility. “We’re thrilled about the exposure this new location offers,” Roach said. “The design of the store allows us to create impactful brand impressions from multiple angles, making it a true 360-degree experience.”
On the 900 block of Robson Street, Roots joins flagship locations for Lululemon and Adidas, which will be opening a 35,000 square foot flagship store nearby this month.
Roots remains committed to creating an inviting space that blends modernity, tradition, and community engagement. “Our new flagship is a reflection of who we are as a brand and where we’re going,” Roach concluded. “It’s about creating a space where everyone feels welcome, connected, and inspired.”
Stokes Inc., the largest independent tableware and kitchenware retailer in Canada, announced Friday that it has initiated the process to reposition its business for future growth and profitability by securing court protection under the Companies’ Creditors Arrangement Act (CCAA).
“The difficult but necessary decision was made to facilitate the implementation of the Company’s strategy that will secure its long-term viability in the best interest of its employees, customers and suppliers,” said a news release.
“Stokes has been a cornerstone of the Canadian retail community since 1935 and like most other retailers, is adapting to fundamental changes in the industry and a deteriorating macroeconomic environment. To better compete in today’s retail environment, Stokes will be reducing its retail footprint in Canada and streamlining its head office operations while focusing on digital transformation and its e-commerce platform.
“During the CCAA proceedings, Stokes will be seeking the Court’s authorization to close its less profitable stores while maintaining its profitable retail locations in Québec and Ontario and its head office operations in Montréal, Québec. Once the restructuring is completed, Stokes expects to continue to employ approximately 500 Canadians.”
Stokes at Bramalea City Centre
While a comprehensive restructuring plan is being developed, Stokes will continue to deliver the same exceptional customer experience and service, with no interruption in business operations. The company’s management is confident that it will emerge from its restructuring as a healthier and more competitive business, well positioned for the future, it said.
Ernst & Young Inc. was appointed as the CCAA Monitor and FAAN Advisors Group Inc. was appointed as Chief Restructuring Officer. Osler, Hoskin & Harcourt LLP acts as legal counsel to the Company.
Additional information related to the CCAA proceedings will be available on the Monitor’s website at www.ey.com/ca/stokes.
Stokes Inc. is a leading tableware and kitchenware retailer founded in 1935. The Company operates its retail business from 95 stores across Canada as well as from an online store. Stokes primarily sells its merchandise under the brands “Stokes”, “Thinkkitchen”, “Remy Olivier” and other private labels.
has announced the sale of a 90-acre industrial property in Brampton, Ontario, for $258 million following a competitive North American bid process initiated earlier this year. The site, located at the intersection of Bramalea Road and Steeles Avenue, includes 1.5 million square feet of industrial space that has become redundant due to the company’s strategic supply chain investments and consolidation.
Greg Hicks
“Fifty years ago, this site was a groundbreaking development and a cornerstone of our supply chain,” said Greg Hicks, President and CEO of Canadian Tire Corporation. “In that same spirit, we have modernized and evolved our infrastructure, investing in state-of-the-art facilities in the region that are central to our future supply chain strategy.”
The sale marks another step in CTC’s ongoing efforts to unlock shareholder value through its real estate portfolio.
“Our need for this site has significantly decreased in recent years. This transaction exemplifies how we can surface value from surplus real estate assets while continuing to drive efficiencies in our operations,” Hicks added.
The deal is expected to result in a pre-tax gain of approximately $240 million, which will be reflected as a normalizing item in the company’s financials. Proceeds from the transaction will be used to reduce borrowings related to the company’s October 2023 consolidation of the Canadian Tire Financial Services business, said the company in a news release.
It did not disclose who purchased the property.
Canadian Tire strategy
The Brampton sale continues Canadian Tire’s strategy of monetizing non-core real estate assets, following the disposition of retail properties in Chilliwack, British Columbia, and the Greater Toronto Area, as reported in the company’s Q2 and Q3 2024 earnings results, it said.
Real estate remains a key pillar for Canadian Tire’s business model. According to the company, surplus properties present opportunities for value creation through sales, entitlement processes, or redevelopment.
The transaction is expected to close in Q4 2024, subject to customary closing conditions.
Hicks highlighted that the sale reflects Canadian Tire’s ability to balance operational efficiency with shareholder value. “This is a prime example of how we continue to evolve as a company, ensuring that our strategic decisions align with our vision for the future while delivering value to our investors.”
As Canadian Tire continues to modernize its operations, strategic moves like this reinforce the company’s commitment to operational excellence and long-term growth.
About Canadian Tire
Canadian Tire Corporation is a group of companies that includes a Retail segment, a Financial Services division and CT REIT. The retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening divisions. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. The Retail segment also includes Mark’s, a leading source for casual and industrial wear; Pro Hockey Life, a hockey specialty store catering to elite players; and SportChek, Hockey Experts, Sports Experts and Atmosphere, which offer the best active wear brands. The company’s close to 1,700 retail and gasoline outlets are supported and strengthened by CTC’s Financial Services division and the tens of thousands of people employed across Canada and around the world by CTC and its local dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading technical outdoor brand based in Oslo, Norway.
London Drugs is once again rallying communities across British Columbia, Alberta, Saskatchewan, and Manitoba with its annual Stocking Stuffers for Seniors program, set to run from November 12 to December 8. Now in its ninth year, this holiday initiative brings together customers and staff to provide gifts to seniors facing isolation during the holiday season, the company said in a news release.
Originally launched in 2015, Stocking Stuffers for Seniors began as a simple idea: each participating London Drugs store displayed a holiday tree adorned with gift tags listing the wishes of local seniors. Customers could then select a tag, purchase an item, and return it to the store for distribution. The program has since grown chain-wide, partnering with more than 200 care homes and community organizations across Western Canada to ensure that seniors receive thoughtful holiday gifts from their communities.
Image: Clint Mahlman
Clint Mahlman, president and COO of London Drugs, emphasized the importance of this program as a way to combat the rising issue of loneliness among seniors.
“Loneliness affects a significant number of seniors across Canada, and we’re committed to working with our customers to bring joy to those without family or friends this holiday season,” said Mahlman. “The Stocking Stuffers for Seniors program allows us to collectively make a positive difference in the lives of those who need it most, especially during what can be a challenging time of year. We encourage customers to join us in rekindling the spirit of giving and ensuring no senior is forgotten this year.”
The World Health Organization has identified social isolation as a growing health crisis, with one in four older adults affected globally. In Canada, Statistics Canada reported that in the second quarter of 2024, more than 10 percent of adults over 65 experienced chronic loneliness. The health impacts of social isolation, from mental health challenges to a decrease in overall well-being, make this issue especially critical.
This year, London Drugs is working with a number of organizations, including Operation Friendship Seniors Society in Edmonton and Secret Santa Service in Calgary, to reach seniors in care homes who might otherwise feel isolated over the holidays. The gifts, delivered by these partners, help brighten the season for seniors across Western Canada, it said.
To encourage participation, London Drugs is also rewarding LDExtras members who donate a gift to the Stocking Stuffers for Seniors program, with 1,000 points available for contributions made before December 1 and 500 points until the program ends on December 8.
“We’re proud to support this initiative year after year,” added Mahlman. “Our customers consistently step up to show how much they care, and we hope this season will be no different.”
Chick-fil-A is opening a new restaurant on Thursday November 21 in Edmonton. Chick-fil-A South Edmonton Common is located at 2060-99 Street NW.
Locally owned and operated by Tom Messick, the South Edmonton Common location will be the company’s second in Edmonton. The new restaurant will employ approximately 100-120 full- and part-time Team Members and will be open for dine-in and drive-thru from 10:30 a.m. to 10:00 p.m., Monday through Saturday, said the company.
Other highlights:
In honour of the new restaurant opening, the company said it will donate about C$34,000 (US$25,000) to a local non-profit organization through Second Harvest, one of Canada’s largest food rescue organizations. Since 2020, it has donated about C$2 million (US$1.46 million) to local hunger-relief organizations through Second Harvest.
Messick’s restaurant will be participating in the Shared TableTM program, an initiative that redirects surplus food from the restaurant to local soup kitchens, shelters, food banks and non-profits in need. To date, more than 25 million meals have been created using Chick-fil-A Shared Table donations from 2,200 restaurants throughout Canada and the U.S.
Chick-fil-A said it will expand its long-term investment in Canada, growing to a total of 20 stores in 2024, with plans to open seven to 10 restaurants per year thereafter.
“We are seeking franchise candidates in Canada with an entrepreneurial spirit and a CEO mindset, who are passionate about serving great food and providing exceptional hospitality in a fast-paced environment,” it said.
Franchisees are independent Owner-Operators. Learn more about franchising opportunities by visiting Franchising page.
The Children’s Miracle Network and have announce dthe launch of the 2024 Spark a Miracle campaign supporting children’s hospitals across Canada, which receive more than three million visits each year.
According to a news release, customers are invited to donate at the checkout in-store and online at Walmart.ca, from November 14 to December 24. And, on Giving Tuesday, December 3rd, Walmart Canada will donate $1 to children’s hospital foundations in Canada through Children’s Miracle Network for every toy sold, helping to ensure kids and their families receive the best care possible.
Cole and Rylie are two inspiring patient ambassadors for this year’s campaign.
“Rylie was born prematurely with a hole in her heart and spent three months in the NICU at Stollery Children’s Hospital. After undergoing three open-heart surgeries, Rylie is now thriving and loves spreading joy to everyone she meets,” said the news release.
“Cole developed a rare blood disorder at age four that caused his blood to clot and his kidneys to fail, sending him to Children’s Hospital at London Health Sciences Centre. Life-saving amputations of his left arm and leg, followed by a kidney transplant, changed Cole’s life. In 2023, Cole competed in wheelchair basketball at the Canada Games.”
Since 1994, Walmart Canada and its customers have raised over $215 million for local children’s hospital foundations through Children’s Miracle Network. Funds raised support groundbreaking research and discovery, life-changing innovations, and healing environments that make the hospital experience less overwhelming for families. Every dollar raised through Spark a Miracle stays in the local community, helping to fund critical needs in each hospital, said the news release.
Adam Starkman
“Over the past 30 years, Walmart Canada, their associates, and their customers have helped transform pediatric healthcare in Canada through their unwavering support,” said Adam Starkman, President and CEO of Canada’s Children’s Hospital Foundations. “Our partnership helps to ensure that children’s hospitals have the vital resources needed to give kids the best chance at healthy, fulfilling lives.”
Rob Nicol
“We’re thrilled to celebrate three decades of making miracles happen,” said Rob Nicol, Vice President, Communications and Corporate Affairs at Walmart Canada. “Our passionate associates and loyal customers have been a driving force for supporting Children’s Miracle Network and the incredible work they do for children’s health. Our Spark a Miracle holiday campaign allows us to continue this wonderful tradition and help make a tangible difference in the lives of Canadian families across the country.”
On Giving Tues., Dec. 3, Walmart Canada will donate $1 from every toy sold in stores and on Walmart.ca to Children’s Miracle Network, up to a maximum donation of $200,000.
Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day.
The Vancouver food scene just got a little sweeter as the unique Fuwa Fuwa soufflé pancake chain celebrated a grand opening recently in Langley, marking its continued expansion across Western Canada. Known for their fluffy, cloud-like pancakes, the brand is setting its sights on multiple locations throughout the region, including a flagship spot on Vancouver’s bustling Robson Street.
Benson Lau
“We’re thrilled to be expanding in Vancouver, a vibrant, multicultural city that’s ideal for bringing our unique soufflé pancakes to a diverse audience,” said Benson Lau, Director of Business Development. “Vancouver has a thriving food scene with residents who love unique, quality offerings, making it a natural choice for us to continue our North American expansion here.”
Since its debut in Toronto in 2018, Fuwa Fuwa has become a beloved destination for food lovers, redefining traditional pancakes with a lighter version, primarily made with egg whites. Since then, Fuwa Fuwa has grown its presence nearing 30 locations across Canada, the U.S., Europe, and the UK. Now, residents of British Columbia can indulge in the award-winning soufflé pancakes, along with a diverse menu of savoury dishes and drink options perfect for brunch, lunch, and dinner.
The Vancouver Robson Street location has a grand opening November 30.
The company, which has already established a presence in Toronto and the Greater Toronto Area, as well as a recent opening in Calgary, has ambitious plans for Western Canada. Lau shared that they’re aiming for five to 10 new locations across Canada by the end of 2025, a mix of street-front locations and spots within high-traffic areas.
“We’re focusing on areas with a broad demographic reach—places that draw students, families, and food lovers,” Lau noted. “Vancouver’s rich diversity and high food traffic create an ideal backdrop for us to reach as many people as possible.”
The company’s strategy for locations includes a balance between accessibility and ambiance. “We look for spaces around 1,000 to 1,500 square feet, where we can create a warm, inviting atmosphere with light colors and welcoming decor,” Lau explained. “Our goal is to make customers feel at home whether they’re stopping in for breakfast or late-night dessert.”
Flexible hours are another hallmark of the brand. Recognizing Vancouver’s strong brunch culture and late-night food crowd, the chain plans to offer hours that accommodate both breakfast seekers and dessert lovers. “Our pancakes work as both brunch items and late-night treats, so it’s essential for us to have operational flexibility to meet customer demand at any time,” said Lau.
Reflecting on the popularity of soufflé pancakes—a style he likens to the transformation of rice into sushi—Lau emphasized the brand’s unique approach and the satisfaction customers experience with every bite. “We want to share happiness one bite at a time, bringing something distinct and delightful to our customers,” Lau said. “For those who haven’t experienced soufflé pancakes, we invite you to visit and discover what makes them special.”
The brand’s rapid growth shows no signs of slowing down. Alongside its Canadian expansion, Lau revealed that they’re looking at opening more locations in major U.S. cities like New York and New Jersey.
For Vancouverites, the new locations promise a taste of something truly unique—and, as Lau puts it, “an experience that blends novelty with comfort, bringing joy to every neighborhood we enter.”
