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Roku Expands Streaming Strategy as Competition for Viewers Grows

Roku image
Roku image

The holiday advertising rush may still be weeks away, but the fight for Canadians’ attention is already getting underway.

As fall TV returns, major sports seasons ramp up and advertisers begin locking in holiday campaigns, Canadians are moving between more content, platforms and viewing occasions than ever. For brands, that’s putting a bigger focus on how they actually reach audiences when they’re watching, not just where they buy media.

In an interview with Retail Insider, Ivan Pehar, Country Manager at Roku Canada, discusses what Roku is seeing as advertisers head into the busiest stretch of the year.

Why is the holiday streaming battle starting earlier, and what does that mean for advertisers?

The holiday season has really become a longer runway for advertisers. By the time we get into fall, audiences are already back into their routines, new programming is launching, major sports seasons are underway and brands are beginning to compete for holiday attention.

At the same time, streaming is playing a much bigger role in how Canadians watch TV. Our latest research found that 88% of Canadian TV viewers now stream, while 74% watch ad-supported streaming. Canadian streamers are also spending an average of 11.9 hours a week with ad-supported streaming, up from 10.2 hours last year.

For advertisers, I think that means looking at Q4 as a series of distinct moments rather than one big holiday push. There are opportunities around fall programming, sports, major shopping events and the holidays themselves. The important thing is understanding when your audience is engaged and finding a relevant way to be part of those moments.

How are sports changing the streaming advertising opportunity?

Sports are interesting because they still have that ability to bring large audiences together around a shared moment, but where and how Canadians watch is changing. Our latest research found that 54% of streamers who follow sports watch sports through streaming, while 60% say sports are spread across too many TV services.

We saw that firsthand with Soccer Zone this summer. Fans weren’t necessarily coming in just for one game and leaving. They could move between matches, highlights, clips and other related content, making the experience broader than the live event itself.

For advertisers, I think that’s where the opportunity gets interesting. It’s not only about showing up during the game. It’s about understanding the broader fan journey and finding relevant ways to be part of it, including helping make sports easier for fans to find.

Ron Lach photo
Ron Lach photo

Why is content discovery becoming an advertising conversation?

Choice has always been one of streaming’s biggest strengths, but it can also make deciding what to watch more complicated. Our latest research found that Canadian streamers spend an average of 13 minutes looking for something to watch, while 66% say there are too many streaming services to keep track of.

That makes discovery an increasingly important part of the viewing experience. People aren’t necessarily starting with a particular app or service in mind. Often, they’re sitting down and asking a much simpler question: What do I want to watch?

That’s also a moment where advertising can be useful rather than disruptive. Nearly eight in 10 streamers say ads that help them find or remind them about movies and shows to watch would be useful. I think that’s an important shift because the opportunity isn’t only to reach someone once they’re watching. It’s also about adding value while they’re deciding what comes next.

What are Canadian advertisers prioritizing as they head into Q4?

Q4 is always competitive, so we’re seeing advertisers become more thoughtful about where they’re putting their budgets and what they’re getting back from them.

A big part of that is being more deliberate about how budgets work across different viewing occasions, rather than relying solely on a particular program or time slot. Canadians are moving between entertainment, live sports, news and other content throughout the week. There are also some clear moments of attention during Q4, with our latest research finding that 40% of Canadian streamers plan to celebrate or observe Halloween and 34% plan to participate in Black Friday or Cyber Monday.

Measurement is another important part of that conversation. Two-thirds of Canadian streamers say they’ve taken a measurable action after seeing a TV ad, whether that’s searching for more information, visiting a brand’s website or store, or making a purchase. Especially during such an important retail period, advertisers want to understand whether they reached the audience they intended to and what happened afterwards. 

Ultimately, there’s more pressure to connect media investment back to meaningful business outcomes.

JESHOOTS.com photo
JESHOOTS.com photo

Looking back at 2026, what has the year revealed about where TV advertising in Canada is heading in 2027?

One of the biggest things 2026 reinforced for me is that the distinction between traditional TV and streaming matters less to viewers than it does to our industry.

Canadians are still watching live programming, sports, movies and their favourite shows. What’s changing is how they access that content. 58% of Canadian streamers now watch live or scheduled channels through streaming, and those viewers spend an average of 6.4 hours a week streaming live or linear content.

For advertisers, I think that means we’ll continue moving away from thinking about linear and streaming as completely separate conversations. Heading into 2027, the focus will increasingly be on understanding the audience, making content easier to discover and improving how we measure what happens across the viewing journey.

The technology will keep changing, but the fundamentals won’t: understand your audience, show up in relevant moments and create an experience that adds value rather than getting in the way.

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Daily Synopsis: October 20, 2026

Welcome to the Daily Synopsis by Retail Insider. We hope you enjoy the 12 articles we published covering key developments in Canadian retail. Here are a couple highlights with a full list of the day’s articles thereafter.

Amazon is preparing to hire 9,000 seasonal workers across 55 Canadian sites, offering hourly wages near $24 and benefits starting from day one, to meet growing demands in e-commerce fulfillment and delivery. Meanwhile, JLL notes that rising development costs and a decline in retail construction are tightening supply in Canadian retail real estate, especially in urban and suburban locations. Grocery-anchored neighbourhood centres are attracting more investment, reflecting a shift towards convenience-focused retail formats and strategic locations.

Nintendo and EB Games have launched North America’s first Nintendo store-within-a-store at EB Games’ flagship in Toronto, offering a dedicated 1,500-square-foot retail space with interactive experiences and exclusive merchandise. The Generall Store has introduced a national holiday gift guide featuring 88 independent Canadian retailers, aiming to spotlight smaller businesses from all provinces and territories, including many from smaller communities. Aritzia is poised to target nearly $10 billion in revenue by fiscal 2032, driven by expansion in the U.S. market, larger flagship stores, and potential growth in menswear. TJL Collection significantly lowered its customer acquisition cost by leveraging targeted marketing strategies based on shopping behaviors and content engagement rather than demographic age or location, crucial for its niche of tall women’s apparel.

🗞️ The Day’s Retail Insider Article List

🌐 Canadian Retail News From Around the Web

How Retail Brands Can Respond to Impersonation and Harmful Online Content

A shopper finds a social account using a retailer’s logo and follows its link to a convincing checkout page. When the order goes wrong, the complaint reaches the real retailer. Retail leaders must protect customers without treating every negative post as an attack. Identify the conduct, preserve evidence and choose an appropriate targeted response.

Telling impersonation apart from legitimate criticism

A copied logo alone is inconclusive. Check the account name, profile, contact details, linked domain and shopper messages. Does the account claim to be the retailer’s official channel? Does it direct people to a checkout that resembles the genuine store but uses another address? Does it ask customers to provide passwords or payment information? Together, these details help establish whether shoppers are being misled.

Compare the suspicious material with the brand’s verified channels and current promotions. A customer may use a product photograph in a genuine complaint; a journalist may quote a retailer’s advertising in a critical report. Neither is the same as operating a fake store. Conversely, an account can mislead shoppers without copying every visual detail if its name and sales claims create the impression that it represents the retailer. Focus on conduct and potential customer harm, not merely whether material damages the brand.

Build a documented evidence trail first

Preserve what customers encountered before submitting reports or asking a page owner to make changes. Record the complete URL, account handle, date and time of discovery, and screenshots showing the page in context. Capture the profile’s claims, linked storefront, product offers and any messages customers received. If a fake listing or domain is connected to the account, record that connection as well. Keep a separate reference to the retailer’s authentic website and social accounts so a reviewer can compare them.

Preserve evidence without spreading suspect material. An internal case record should note who found each item, customer reports and actions taken. Avoid posting a clickable suspect checkout link in a broad public warning when a description of the warning signs will do. If customers may have entered credentials or payment details, the customer-support team also needs a clear, consistent way to direct them toward appropriate account or payment-security assistance. That customer response can begin while the content report is being assessed.

Match the response to the type of content

Start with the service that hosts the material. A fake social profile, deceptive marketplace listing and copied storefront may each require a separate report, even when they appear to be part of the same scheme. Describe the specific misleading claim and supply the relevant URLs and comparison evidence. For a suspected phishing link, avoid testing it by entering details. Meta’s guidance on scams and phishing describes suspicious messages and links that seek personal information and advises users not to click suspicious links or disclose credentials.

Search visibility is a different question. Google’s content reporting guidance directs users to identify the affected Google product and distinguishes policy-based reports from legal requests. Reporting a Google result does not necessarily notify the underlying website. Removing material at its source aims to take down the page or account itself; search delisting addresses whether a result appears in a particular search service. A page removed at its source may remain visible in search temporarily, while delisting alone does not erase the original page.

That distinction matters when a fake shop has been copied across accounts or domains. One successful report may leave other locations untouched. Track each address and its status separately, and check whether the material reappears elsewhere. Retailers should also distinguish an impersonating seller from a third-party article that merely ranks for a brand search: prominence in search results does not, by itself, establish a reason for removal.

When specialist content removal support makes sense

Internal teams can handle straightforward account reports. Outside support becomes more relevant when several platforms are involved, the same material keeps reappearing or staff cannot readily determine which request addresses the source and which addresses search visibility. ContentRemoval.com offers an initial assessment and distinguishes removal at the source from removal of a search result. The appropriate route depends on the case.

When evaluating content removal services, ask how the provider assesses the material before acting, what evidence it needs and which sites or accounts fall within the proposed work. Scope should cover report ownership, progress documentation and declined requests. It should distinguish a source-removal attempt from search delisting, set out costs clearly and avoid promising that every copy can be found or removed. A content removal service can help organize and pursue a documented response, but it cannot guarantee a platform’s decision or prevent new accounts from appearing.

Some disputes require advice beyond online content removal. If a claim turns on trademark rights, a contested factual allegation or other legal questions, the retailer may need qualified legal advice alongside operational support. Keeping those roles distinct helps a team avoid presenting an uncertain claim as a settled violation.

Keep room for fair criticism and journalism

A credible response leaves room for genuine customer experiences. A harsh review, an unfavourable comparison or an accurately reported article may be frustrating without being impersonation or abuse. Route service complaints to staff who can investigate the transaction and respond on its merits. Reserve removal requests for material supported by a specific concern, such as deceptive identity claims or a page designed to obtain customer information.

This separation also improves decisions under pressure. A brand manager can assess the account or page, a customer-support lead can address affected shoppers, and the team handling reports can maintain the evidence record. If a post contains both legitimate criticism and a potentially deceptive link, examine those elements separately rather than asking for the entire discussion to disappear. The practical sequence remains simple: verify the source, preserve what happened, protect customers and pursue a targeted response. It gives retail teams a way to act promptly without mistaking reputational discomfort for proof that content should be removed.

Cardboard Box Dimensions — Know Everything In Detail

Selecting accurate container proportions dictates transit safety, shipping expenditures, and storage efficiency. Mastering dimensions empowers brands to safeguard goods while minimizing dimensional weight charges. Utilizing tailored custom packaging allows enterprises to streamline logistics operations, eliminate structural failures, and elevate brand presentation across competitive retail markets.

Demystifying Structural Measurement Practices

Accurate physical measurements form the foundation of effective cardboard box Packaging. Logistics specialists measure inner usable volume rather than external boundaries to guarantee a precise fit for enclosed products.

The Length, Width, and Depth Formula

When recording container dimensions in imperial units (inches), industry professionals follow a strict sequential order: Length (L) × Width (W) × Depth/Height (D/H).

  • Length (L): Represents the longest horizontal dimension when viewing the opened container from above.
  • Width (W): Measures the shorter horizontal side adjacent to the length edge at a right angle.
  • Depth / Height (H): Calculates the vertical distance measured from the inner base panel up to the top opening flap score line.

Interior Versus Exterior Dimension Discrepancies

Confounding internal volume with external boundaries frequently causes dimensional discrepancies during transit. Exterior measurements include total board thickness, which expands the overall physical footprint and influences carrier pricing algorithms.

Measurement TypeStructural Reference PointImpact on Shipping & StorageIdeal Calculation Purpose
Interior DimensionsInternal usable space from inner wall to wallDetermines product fit and cushioning spaceItem placement accuracy
Exterior DimensionsOuter perimeter including total board thicknessDetermines total courier billable volumeVehicle loading efficiency
Dimensional WeightCalculated volume-to-weight ratioDetermines freight billing tiers and surchargesCarrier rate optimization

Deciphering Corrugated Flute Profiles and Board Strength

The structural resilience of Cardboard shipping boxes depends heavily on internal corrugated fluting. Flutes act as shock-absorbing arches sandwiched between outer linerboards to resist external compression forces.

Common Flute Types and Performance Characteristics

Flute DesignationThickness (Inches)Flutes Per Linear FootPrimary Structural BenefitBest Industry Application
A-Flute0.1875 inches33 ± 3Superior top-to-bottom compressionFragile item cushioning
B-Flute0.1250 inches47 ± 3High puncture and crush resistanceRetail display containers
C-Flute0.1562 inches39 ± 3Versatile cushioning and stacking powerStandard freight transit
E-Flute0.0625 inches90 ± 4Excellent smooth printing surfaceDie-cut consumer cartons
F-Flute0.0312 inches128 ± 5Micro-thin profile for luxury goodsHigh-end retail enclosures

Wall Construction Formats

Corrugated board construction determines weight thresholds and stacking longevity during long-haul transport across varied climate conditions.

  • Single-Wall Board: Features one fluted medium glued between two flat outer linerboards. Ideal for lightweight consumer products weighing under 40 pounds.
  • Double-Wall Board: Combines two fluted mediums and three linerboards, delivering exceptionally high structural rigidity for heavier loads up to 80 pounds.
  • Triple-Wall Board: Incorporates three fluted layers and four linerboards, frequently replacing traditional wooden crates for heavy industrial equipment transport.

Standard Shipping Sizes, Profiles, and Spatial Configurations

Standardized dimensions allow businesses to purchase cardboard boxes Wholesale at cost-effective volume pricing while streamlining automated freight arrangements.

Profile DesignationDimensions (L × W × H Inches)Volume (Cubic Feet)Weight CapacityPrimary Commercial Use
Small Shipping Cube8.0″ × 8.0″ × 8.0″0.29 cu ftUp to 20 lbsBooks, cosmetics, hardware
Medium Transit Box16.0″ × 12.0″ × 12.0″1.33 cu ftUp to 40 lbsApparel, kitchenware, electronics
Large Parcel Box20.0″ × 20.0″ × 15.0″3.47 cu ftUp to 65 lbsBedding, small appliances, toys
Extra Large Carton24.0″ × 20.0″ × 18.0″5.00 cu ftUp to 80 lbsBulk soft goods, sports equipment
Flat Mailer Box12.0″ × 9.0″ × 4.0″0.25 cu ftUp to 15 lbsDocuments, artwork, apparel items

Customization Aesthetics: Colors, Shapes, and Branding

Modern logistics demands visually appealing presentation. Transitioning to Custom Printed cardboard boxes transforms routine transit containers into memorable unboxing channels that build brand equity.

Structural Shapes and Styles

  • Regular Slotted Container (RSC): The standard shipping model where outer flaps meet at the center for quick tape sealing in fulfillment centers.
  • Full Overlap Container (FOL): Outer flaps fully overlap across the total width, offering extra edge strength and superior stacking durability.
  • Roll End Tuck Top (RETT): Popular for subscription mailers, featuring self-locking side walls, a tuck-in top flap, and a self-sealing strip for secure closures without tape.
  • Telescopic Rigid Box: Features separate upper lid and lower base sections that slide together with a friction fit, creating a premium unboxing feel for luxury items.

Vibrant Palette and Finish Configurations

Aesthetic FinishVisual Palette OptionsSurface TextureStrategic Brand Perception
Natural KraftEarthy Brown, Unbleached TanMatte OrganicEco-friendly, authentic, sustainable
Bleached WhitePure Crisp White, Off-WhiteSmooth Semi-GlossClean, professional, clinical
Full CMYK PrintUnlimited Custom ColorsHigh-Gloss / Soft-TouchHigh-end, vibrant, retail-ready
Spot UV & FoilMetallic Gold, Silver, Gloss ClearReflective / TactileUltra-luxurious, premium quality

Calculating Dimensional Weight to Eliminate Carrier Surcharges

Logistics providers charge shippers based on dimensional weight (DIM weight) whenever a carton’s physical volume exceeds its actual scale weight.

The DIM Weight Calculation Process

  1. Calculate Cubic Volume: Multiply interior length by width by height (L × W × H in inches) to establish the overall cubic space.
  2. Apply Carrier Divisor: Divide total cubic inches by standard courier divisors (typically 139 for express air freight or 166 for domestic ground services). For example: (14″ × 10″ × 8″) / 139 = 8.05 lbs (billed as 9 lbs).
  3. Compare Weights: Contrast calculated dimensional weight against actual scale weight. Couriers bill based on whichever value is higher.

Practical Optimization Tips to Reduce Freight Costs

  • Eliminate Empty Space: Select precise Cardboard box dimensions to avoid paying extra freight fees for empty air space.
  • Use Custom Die-Cut Inserts: Anchor products securely inside custom-fit boxes, reducing the need for loose-fill packing peanuts.
  • Standardize Box Sizes: Limit box inventory to 4–6 core sizes to streamline order packing workflows and lower bulk purchasing costs.

Material Sourcing and Sustainability Strategies

Modern organizations must balance structural strength with environmental responsibility. Choosing eco-friendly corrugated boards ensures regulatory compliance while appealing to environmentally conscious consumers.

Recycled Content Integration

Corrugated cardboard represents one of the most successfully recycled packaging materials globally. Manufacturers blend post-consumer recycled fibers with virgin pulp to achieve optimal tensile strength and surface printability.

  • Post-Consumer Waste (PCW): Reclaimed paper products processed into sturdy inner fluting mediums.
  • Virgin Kraft Linerboard: Fresh wood fibers used for outer surfaces to maximize tear resistance and vibrant color reproduction.
  • Biodegradable Coatings: Plant-based barrier films replacing traditional polyethylene layers to facilitate effortless repulping during recycling.

Lifecycle Efficiency and Storage Optimization

Proper storage of flat, unformed corrugated blanks preserves structural integrity prior to assembly. High ambient humidity degrades starch adhesives, reducing box stacking strength by up to 50 percent.

  1. Environmental Climate Control: Store unformed cartons in temperature-regulated facilities with humidity levels maintained below 60 percent.
  2. Pallet Stacking Rules: Stack flat box bundles evenly on flat wooden pallets to prevent permanent warping or creasing along score lines.
  3. Inventory Rotation: Practice First-In, First-Out (FIFO) inventory management to ensure corrugated materials maintain optimal strength during production assembly.

By mastering cardboard box dimensions, corrugated board grades, structural styles, and custom printing choices, enterprises can minimize transit damage, eliminate carrier surcharges, and deliver exceptional unboxing experiences.

How Retail Expectations Are Reshaping the Dental Experience

In September 2026, Toothworks Dental Clinics, a network of dental clinics, became a useful Ontario case study in what happens when healthcare meets shopping habits. The network’s website lets you request an appointment online and choose from several locations, so you walk in with at least one concrete thing settled. A clinical assessment by an actual dentist is still irreplaceable.

Retail Habits Are Moving Into Healthcare

Most of us reflexively check hours and directions before heading out. Dental clinics now face those same expectations, even though a cleaning and a pair of shoes are very different purchases. Treatment decisions require an assessment. Full stop.

Retail Insider reported on September 14, 2026, that Empire pushed its fiscal 2027 store-opening target past 25 locations, up from a previous goal of 20-plus. In other words, physical retail keeps growing. For property operators, a healthcare tenant raises a related access question: being near the grocery run helps, but patients still need a workable appointment time.

What to Expect at Toothworks Dental Clinics

Toothworks dates its Ontario operations to 2001 and describes its approach as “personalized dental care and a welcoming experience.” Read that as philosophy, not a promise of outcomes. Its Meet Our Dentists profiles put individual practitioner names right on the homepage, more transparency than many networks manage. For anyone researching a dental clinic, three practical questions come first: who provides the care, how you request an appointment, and what support material exists.

Digital access changes the opening interaction

Toothworks accepts online appointment requests alongside phone calls to the clinic. You can fire one off from your phone at midnight. Requesting is not booking, though. Assume your submission sits pending until the clinic pins down a time.

A request, not a reservation.

The site keeps service information separate from patient-support material. Here is a fair convenience test for a clinic: does it explain how to request care, and does each location page carry its own contact details? Toothworks clears both bars. You still need to sort out service availability and scheduling with the specific clinic you pick.

The modern dental journey

  1. Appointment request: Call your chosen clinic or send an online request.
  2. Clinic confirmation: Secure the time and whatever preparation is needed.
  3. Consultation: Raise your concerns and receive an individual assessment.
  4. Treatment discussion: Review recommendations and clarify costs before proceeding.

How a dentist differs from a dental clinic

A dentist assesses your oral health and recommends treatment. A dental clinic is where that work happens, alongside hygienists and other team members. Location might draw you to a particular clinic. The dentist’s assessment drives the treatment plan.

Location Strategy Puts Care Inside Existing Routines

Toothworks’ homepage lists named Ontario practices. Richmond Adelaide Dental sits at 120 Adelaide Street West, Unit R25, in Toronto. That address earns its space on the page: a downtown office worker can weigh the clinic against their commute before making a single call.

Pine Ridge Dental, at 6555 Kingston Road in Scarborough, gives households in the east end a closer reference point. These addresses illustrate location choice, not identical operations. Verify hours and services with each clinic.

Juggling appointments around a retail shift or school pickup? Compare the chosen clinic’s real opening hours and slot availability, and never assume the network’s size means every door opens on the same schedule.

Family Scheduling Pressure Across Ontario

The location menu spans Toronto, Mississauga, Scarborough, Kitchener, Waterloo, London, and Ottawa. When comparing family dental clinics in Ontario, geographic reach only pays off if the practice can actually treat the patient. Toothworks’ published service information sorts into four practical buckets.

Care categoryPublished Toothworks informationWhat to clarify locally  
General careGeneral dentistry and emergency servicesThe appointment type that fits your concern
Family careChildren’s services and student dental careAge-specific care and slot availability
Specialty careOrthodontics, periodontics, prosthodontics, and endodonticsWhich location offers the recommended service
Patient supportNew-patient and anxious-patient information; insurance and financing guidancePreparation requirements and payment questions

The dental clinic patient experience starts long before reception. Toothworks publishes material written specifically for anxious patients alongside its new-patient pages. If someone in your household dreads the dentist, say so when you contact the clinic, not from the chair.

Busy families measure service in two things: clear information about children’s care, and honest scheduling communication. The published categories point you to the right conversation, but they don’t guarantee every location offers every listed service. Ask about appointment length and available times up front.

Paying for Care: The Questions Need Numbers, Not Slogans

Getting care with bad teeth and no money

Call promptly and be blunt about both the dental issue and the money. Toothworks lists emergency services, so you can ask whether they can do an urgent assessment instead of guessing a routine slot will work. Get a written estimate. Ask the dentist what needs attention now and what can safely wait.

Finding the cheapest place for dental work

Out-of-pocket cost depends on the treatment you need and your coverage, not a clinic’s advertised starting price. For eligible children and youth, Ontario’s dental-care programs include Healthy Smiles Ontario, covering specified services. Free dental care is not universal in the province; check eligibility, then compare written estimates for equivalent proposed treatment.

Paying when the bill looks impossible

The federal Canadian Dental Care Plan may assist eligible residents, and Toothworks states it welcomes CDCP patients of all ages. Coverage does not arrive automatically. The plan sets its own eligibility rules and fee structure, so confirm which proposed services it covers and what you would still owe.

Dental charges for 2026

There is no flat dental fee for 2026; the proposed treatment and your coverage determine the amount you owe. Toothworks publishes insurance and financing guidance, but it’s not a network-wide price list. Request a current written estimate showing procedure fees and your expected payment after coverage.

What Service Retailers Can Take From This

Toothworks’ online request form highlights a problem every service business knows: digital interactions need one unmistakable next step. You can borrow that lesson without treating healthcare like merchandise. Check your own customer communications. Do they separate a submitted request from a confirmed appointment, down to the wording of the confirmation message?

The network’s patient categories also offer an information-design lesson. A parent seeking children’s care asks different questions than someone managing dental anxiety. An operator’s parallel task: organize content around the reason for the visit, and keep local details on the location page where people actually look.

Toothworks shows what convenience looks like when it supports professional care instead of standing in for it. Online access and published service information give patients a way in. The broader takeaway for service brands: make access easy to understand, and leave individual recommendations to the professionals doing the care.

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AI Is Automating the Work That Taught Junior Employees How to Think

Many professional careers begin with routine work: the research nobody wants to do, the first-pass document review, the market scan built by hand before anyone trusts you with the real analysis. It’s tedious, and it’s also how junior employees quietly build the judgment senior employees rely on without thinking about it. That entry point is disappearing. According to a McKinsey analysis published on July 14, 2026, AI is increasingly absorbing routine tasks such as research, documentation, data cleanup, and preliminary analysis. These activities have traditionally helped junior employees develop professional judgment, raising questions about how organizations will train their next generation of experienced workers.


Image Source: Pixabay

This dynamic extends beyond general concerns over entry-level hiring volume; it highlights a specific shift in how professional judgment is cultivated in the first place, and it connects directly to something Lorka AI’s research into the AI gender gap already flagged from a different angle: The issue connects directly to the gender gap in AI adoption explored in Lorka AI’s August 2026 interview with AI governance strategist Azahara Corrales. Citing McKinsey Global Institute research, Lorka reported that 33% of men in entry-level roles were encouraged by managers to use AI compared with 21% of women, making men nearly 1.6 times more likely to receive manager encouragement. 

The article highlights how unequal encouragement can influence who experiments with AI, develops confidence, and contributes feedback to the teams designing these technologies.

Two Speeds, One Widening Gap

The data on who’s affected is specific. An August 12, 2026 update from Stanford’s Digital Economy Lab, based on ADP payroll records, found that employment among workers aged 22 to 25 in highly AI-exposed occupations was approximately 19% below where it would have been had it kept pace with employment among similarly aged workers in less-exposed occupations.

Experienced workers showed no comparable gap. The researchers found that the divergence appeared to be driven primarily by reduced hiring of younger employees rather than increased separations. However, they cautioned that the data do not establish how much of the change was caused by AI rather than other labor-market factors.

A separate July 2026 policy brief from Stanford’s Institute for Economic Policy Research found little evidence that AI was causing widespread job losses across the economy. However, the researchers acknowledged that AI may be contributing to a more difficult labor market for recent graduates, particularly in occupations involving routine research, analysis and writing. 

Two senior Microsoft engineering leaders quoted in the same McKinsey report describe the split as an “AI boost” for senior staff, whose output AI multiplies because they already have the judgment to steer and check it, against an “AI drag” on junior staff, who often lack the experience to know when AI’s work is subtly wrong. The gap between what a senior employee can accomplish with AI and what a junior employee can safely contribute with it is widening, and the traditional bridge between the two, years of supervised repetition, is the thing quietly eroding.

Some Employers Are Rebuilding the Practice Work on Purpose


Image Source: Pixabay

A handful of companies are treating this as a design problem rather than an inevitability. McKinsey’s report describes a real estate firm that now has junior staff build market assessments the old way first, walking neighborhoods, studying traffic patterns, forming an independent judgment, before comparing that manual work against an AI-generated version to see exactly where the gaps are. The point isn’t nostalgia for slower work. It’s forcing juniors to develop independent judgment before they’re allowed to use AI as a shortcut, so the shortcut has something real to check itself against.

Bank of America has taken a similar approach at a larger scale. The bank announced that it would welcome nearly 4,000 summer interns and full-time campus recruits in 2026, maintaining its previous year’s intake while redesigning early-career roles around AI.

Its training approach includes AI-based simulations intended to help junior employees develop the judgment they would traditionally have acquired through routine work and supervised experience.

The bank’s head of global talent, Josh Bronstein, described the goal plainly: giving people real experience in a simulated way, quickly, rather than assuming AI exposure alone will teach it.

Practice Work Was Never Really About the Task

What both of those approaches share is a recognition that the old apprenticeship model wasn’t really teaching the task itself- walking a neighborhood, drafting a first-pass memo- was never the point. It was teaching pattern recognition through low-stakes repetition, the kind of judgment that only forms after you’ve done something wrong enough times to notice what wrong looks like. AI is extremely good at producing the finished output that repetition used to build toward. It’s not built to produce the repetition itself, and nobody designed a substitute for it before the shortcut arrived.

That’s a genuinely different problem than “AI is taking entry-level jobs,” and it demands a different response. Cutting junior headcount doesn’t solve it, because the problem isn’t a shortage of junior roles; it’s a shortage of structured ways for the juniors who are hired to build real judgment before they’re expected to supervise AI that’s already faster and more confident than they are.

Whoever Solves This First Gets the Next Generation of Senior Talent

The debate around this shouldn’t be framed only as fairness to new graduates, real as that concern is. It’s also a pipeline question for every organization watching senior staff outperform because of decades of accumulated judgment: If the tasks that once helped junior employees develop judgment continue disappearing, organizations will need more deliberate ways to build the next generation of experienced professionals. Structured training, supervised practice, and meaningful feedback could become increasingly important to maintaining that pipeline.

The challenge is no longer simply deciding which tasks AI can perform. It is ensuring that the employees expected to oversee those systems have opportunities to develop the judgment required to do so.

Strategic Approaches to Los Cabos Property Acquisitions

In the luxury housing market at the southern tip of Baja California Sur, you’ll find a remarkably diverse real estate landscape. Foreign investors and second-home buyers searching for houses for sale in Cabo San Lucas encounter options ranging from hillside private estates to expansive beachfront residences. Each enclave boasts unique lifestyle benefits, whether buyers seek immediate access to an active marina, secluded Pacific coast settings or quiet residential neighborhoods. For buyers, knowing how micro-markets function in various neighborhoods can aid in pinpointing properties that align with their long-term financial and personal objectives.

Local real estate regulations and market nuances can be tricky but experienced Cabo realtors can guide you through. Professional representation will ensure the transaction process is handled smoothly, including bank trust structures (fideicomisos), title reviews and comprehensive property inspections. Local knowledge is essential in providing context to a developer’s track record, the direction of neighborhood development and realistic rental yield expectations. Partnering with an expert helps protect capital investments and makes the move to coastal living easier.

When buying a luxury home, you’ll need to consider a number of important architectural and structural aspects. Buyers need to think about the upside of ready-to-move-in resale properties versus new pre-construction developments. Pre-construction options often include customizable layouts and contemporary designs, but require careful consideration of builder solvency and project timelines. Existing homes, in contrast, are ready to move into, already have community amenities, and have a track record of rental income. Examining the construction quality, environmental conditions, and covenants of the homeowners association can help ensure long-term satisfaction with the property.

The market in general, throughout Los Cabos, is not a sector, but several different tiers. Inventory levels have increased in the mid-range condo sector, but the high-end luxury estate market remains highly competitive with scarce land. Long-term demand is being driven by factors such as proximity to premier golf courses, private beach clubs, high-end dining and international airport connectivity. A well thought out property purchase offers a prime world class location, a life style upgrade and long term asset value.

It is a significant milestone for potential international buyers to be aware of the legal framework behind this. Foreign investors purchasing residential property in the restricted zone (i.e. within 50 km of the coast or 100 km of international borders) generally acquire title through a long-term renewable bank trust. This legal tool gives foreign investors 100% ownership of the property, building, leasing or selling, giving total peace of mind when acquiring prime coastal real estate.

But beyond legalities, lifestyle considerations rule property selection in Baja California Sur. Buyers are also looking for homes that include outdoor living with infinity pools, outdoor kitchens, shaded pergolas and fire features to entertain year-round. The trade-off between hilltop panoramic views and immediate beach access comes down to personal preferences for activity level, privacy and noise control. By assessing these preferences with a trusted advisor, you can be sure that all elements of your investment contribute to your perfect coastal lifestyle.

Retail Insider “Loss Prevention & Security Q3 2026 Report”: Different Risks Demand Different Responses

Retail Insider has released Q3 2026 Security & Loss Prevention: Retail Risks Become More Specialized, authored by Retail Insider founder and publisher Craig Patterson. The report examines why protecting a grocery employee, a jewellery display and an online transaction requires different security decisions.

The report covers Canadian retail loss prevention, physical security, cybersecurity, fraud prevention, shrink reduction, payments security and retail risk management. Drawing on Retail Insider coverage, industry research and public data, it reviews developments from July through September while distinguishing quarterly events from statistics measuring earlier periods.

Retail Insider Reports provide executive-level analysis of the sectors and business issues shaping Canadian retail. The full collection is available through the Retail Insider Report Hub, bringing sector reporting and broader industry research together in one place.

General Themes

  • Employee safety is central: Violence against frontline workers carries consequences that cannot be measured solely through the value of stolen merchandise.
  • Merchandise creates different vulnerabilities: Jewellery and collectible cards concentrate substantial resale value in products that can be removed quickly.
  • Location economics extend beyond shrink: Repairs, security spending, customer access and employee concerns can collectively influence a store’s performance and investment prospects.
  • Digital identity requires closer attention: Retailers need to understand who can access their systems, where information is stored and whether a transaction has been authorized.
  • Fraud controls have commercial costs: Preventing fraudulent purchases matters, but incorrectly rejecting genuine customers can also damage sales and trust.
  • Enforcement needs measurable outcomes: Coordinated policing and sentencing changes are responses to retail crime, not proof that the underlying problem has diminished.

Retail Insider Coverage

Retail Insider’s reporting from downtown Edmonton shows how security can compound other operating pressures. In an Edmonton Chamber of Commerce member survey cited by the report, 58 per cent of respondents said they did not feel safe operating their businesses. Repair costs associated with vandalism, break-ins and shoplifting added to concerns about parking and prolonged construction. The survey describes participating businesses, rather than establishing a national retail-crime rate.

The report also examines research from Thales on digital identity and access. Among surveyed retail IT and security professionals across 20 countries, 61 per cent reported experiencing deepfake attacks, while only 37 per cent said they knew where all their data was stored. Those findings come from an international, supplier-sponsored study, not a Canadian incident count. They nevertheless illustrate the difficulty of protecting information when a retailer lacks a complete picture of its systems and permissions.

Payment fraud creates costs beyond the amount initially lost. The report cites a LexisNexis estimate of $5.23 in merchant costs for every dollar of fraud loss across Canada and the United States, a combined-market figure rather than a separately measured Canadian result. Retail Insider’s coverage of Konek considers bank-based authentication and responsibility for eligible fraud losses, subject to product terms. For merchants, the calculation also includes transaction disputes, customer support and legitimate purchases rejected by fraud controls.

AI-assisted shopping introduces a related question about authorization. Drawing on Retail Insider’s coverage of Worldpay’s perspective, the report considers how merchants establish the customer’s identity, the purchase instructions and responsibility when a transaction is disputed. It does not present autonomous shopping as an established, substantial share of Canadian retail activity. The immediate issue is whether new purchasing interfaces preserve a reliable record of what the customer actually agreed to buy.

Broader Industry Coverage

The report cites Statistics Canada’s count of 208,941 police-reported shoplifting incidents in 2025. The population-adjusted rate increased 11 per cent from 2024 and 79 per cent from 2015, even as several broader property-crime measures declined. These are annual police-reported figures, not Q3 2026 totals or a complete account of every incident retailers experienced. The report also separates shoplifting from shrink, which can include errors, damage and other inventory losses.

Employee safety became a prominent issue after Pattison Food Group president Jamie Nelson raised concerns about aggression and violence at the company’s British Columbia stores. His open letter followed a serious assault on a Save-On-Foods manager in Victoria and referenced an earlier fire at Nesters Market in Vancouver’s Woodward’s building. The cases put the consequences for employees alongside the costs of merchandise loss and property damage. Guards, barriers and other controls must be assessed against the specific incidents a location faces, rather than treated as interchangeable security spending.

Jewellery and trading-card thefts demonstrate a different exposure. By late August, Montréal had recorded 32 jewellery-store thefts during 2026, while approximately $70,000 worth of Pokémon cards were reported stolen from Winnipeg’s Mulvey Market in September. The report also describes repeated break-ins at Edmonton collectible, hobby and card stores. When a small quantity of merchandise holds substantial value, display arrangements, storage, insurance and after-hours protection become particularly important.

Police and retailers expanded coordinated responses during the quarter. Toronto Police reported that its Organized Retail Crime Unit had generated 546 arrests, 4,033 charges and more than $1.6 million in recovered merchandise since its establishment roughly two years earlier. Those are cumulative enforcement results, not quarterly crime totals. Retail Council of Canada called for greater coordination, while its Quebec organization announced further operations involving retailers and police in several communities.

The report also reviews federal retail-theft sentencing changes that took effect during the quarter. The provisions address circumstances involving the intended resale, barter or fraudulent return of stolen property. Their effectiveness depends on policing, prosecution and court decisions. The report does not claim that the legal changes had already reduced theft.

Fraud concerns can affect retailers before a customer reaches checkout. Interac-commissioned research cited in the report found that 53 per cent of Canadians surveyed had questioned authentic messages from trusted organizations, while 47 per cent said they were avoiding unfamiliar retailers. Those responses describe consumer attitudes and reported behaviour, not a measured dollar amount of lost retail sales. Similarly, the Canadian Anti-Fraud Centre’s approximately $351 million in reported losses during the first half of 2026 covers fraud broadly, not retail fraud alone.

Editor’s Take

The report’s central argument is that security spending should begin with a clearly defined risk. A grocery store confronting employee aggression has a different problem from a jeweller protecting high-value inventory or an online merchant distinguishing fraud from a genuine order. Treating all three as a single loss-prevention challenge makes it harder to select the right controls and judge whether they work.

The same discipline applies to the evidence. Arrest totals, consumer surveys, shrink estimates and police-reported incidents answer different questions and should not be used interchangeably. Better security performance may mean safer employees, fewer inventory losses, stronger access controls or fewer genuine transactions declined. The useful measure is the one that shows whether a retailer’s particular intervention is improving the outcome it was designed to address.

Conclusion

Read the full Q3 2026 Security & Loss Prevention: Retail Risks Become More Specialized for the report’s analysis of store safety, merchandise protection, enforcement, digital identity and fraud. Its coverage distinguishes the risks facing different retail formats and the evidence available to assess them.

The report and the wider quarterly collection are available through the Retail Insider Report Hub. The hub brings together Retail Insider’s analysis of retail sectors, consumer behaviour and the businesses supporting the industry.

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Museum of Toronto to Transform Historic Downtown Bank Space into New Cultural Destination

Future Museum of Toronto Exterior View. Image: Superkül

The Museum of Toronto will establish its first permanent home in a former Bank of Montreal space at 2 Queen Street East, bringing a new cultural destination to one of downtown Toronto’s busiest commercial intersections.

Set to open in April 2027, the museum will feature four exhibition galleries, immersive programming and public art installations in a historic property at Yonge and Queen streets, steps from CF Toronto Eaton Centre.

The project is supported by a $35 million gift from philanthropists Diane Blake and Stephen Smith, whose contributions to the organization now exceed $50 million since its founding in 2014.

The new museum will offer 5,246 square feet of gallery space, with free admission for visitors. Its prominent location places it within Toronto’s downtown retail core, where shopping, dining, entertainment and cultural attractions contribute to the area’s appeal.

Historic Bank Space Finds New Purpose

The museum’s future home has a history closely connected to Toronto’s commercial development. The property incorporates a former Bank of Montreal building dating to the early 20th century. Its historic façades were retained when the site was incorporated into the larger Maritime Life Building redevelopment, completed in the early 2000s.

The latest conversion will see former banking space adapted for exhibitions and public programming, maintaining a connection to the property’s commercial past while introducing a new use.

Toronto-based architecture firm Superkül is leading the design and conceptualization of the adaptive reuse. Construction is being undertaken by mform, with project management by Avison Young. Bruce Mau Design is developing the museum’s new visual identity.

Meg Graham, partner at Superkül, said the design will emphasize the relationship between the museum and the surrounding city.

“From the Museum’s open, street-level galleries to its flexible spaces for immersive programming, the design will reflect those qualities and give artists, storytellers, and curators a dynamic platform to bring Toronto’s histories to life,” said Graham.

The project will bring a publicly accessible cultural use to a property that has served commercial purposes for more than a century.

Four Galleries and Immersive Exhibitions

The new museum will include four exhibition galleries totalling 5,246 square feet, with a stated capacity of 150 people. Visitors will encounter immersive experiences, a public art installation and an Indigenous welcome sound installation. Admission will be free, with donations encouraged.

The museum’s inaugural permanent exhibition, This Toronto of Ours: A City in Six Parts, will explore Toronto’s history through the stories, experiences and perspectives of the people who have shaped the city.

Its first temporary exhibition, Lights, Camera, T.O.: Toronto on Film, will examine Toronto’s role in film and production, highlighting the people and stories that have contributed to its on-screen identity.

Temporary exhibitions are expected to rotate annually, giving visitors opportunities to return for new programming.

According to the museum’s fact sheet, operating hours will be Wednesday through Friday from noon to 6 p.m. and Saturday from 10 a.m. to 6 p.m. The museum will be closed Sunday through Tuesday.

Future Museum of Toronto Interior View. Image: Superkül

New Cultural Destination for Downtown Toronto’s Retail Core

The museum’s arrival will introduce another reason to visit the Yonge and Queen area, already home to one of Canada’s most concentrated shopping and commercial districts.

The property sits immediately east of Yonge Street, near CF Toronto Eaton Centre, Queen subway station and a substantial concentration of retailers, restaurants, offices and entertainment venues.

Downtown Yonge BIA research has identified approximately 70 million annual pedestrian movements across the broader district, which contains more than three million square feet of retail space.

The museum will add a different type of visitor experience to an area traditionally associated with shopping, dining and commercial activity. Its free-admission model could also encourage visits from people already spending time downtown.

For surrounding businesses, the potential benefit lies in attracting visitors who may combine a museum visit with shopping, dining or other activities. The museum has not announced attendance projections or estimated its potential impact on nearby retailers.

The opening also comes as Toronto continues planning improvements to the downtown Yonge Street corridor through the yongeTOmorrow initiative, aimed at enhancing pedestrian space and the public realm. Those improvements remain on a longer-term schedule and are not tied to the museum’s opening.

The conversion of the former bank space illustrates how established downtown commercial properties can accommodate new uses as the surrounding district evolves.

A Permanent Home After More Than a Decade

Founded in 2014, the Museum of Toronto began as a charitable organization dedicated to sharing the city’s history through the people and communities that have shaped it.

Initially operating as a museum without walls, the organization developed exhibitions, public programming, community partnerships and digital storytelling initiatives across Toronto.

It currently operates an exhibition space at 401 Richmond Street West, a downtown property known for its concentration of artists, galleries and cultural organizations.

The move to Queen Street will provide the museum with its first permanent, purpose-designed home and a more visible presence in the city’s commercial centre.

Heidi Reitmaier, CEO of the Museum of Toronto, said the announcement represents an important step in the organization’s development.

“For over a decade, we’ve worked with experts and communities across the city to tell Toronto’s stories in ways that reflect the diversity and complexity of our city,” said Reitmaier.

“This transformational gift allows us to take the next step, to create a permanent home where our history can be shared, experienced, and questioned.”

The museum has also formalized an alliance with the City of Toronto to explore programming collaborations and potential partnerships.

Pat Tobin, general manager of the city’s Economic Development and Culture Division, welcomed the project as an addition to Toronto’s cultural infrastructure and a free gathering space for residents and visitors.

$35 Million Gift Supports Museum’s Future

The $35 million gift from Diane Blake and Stephen Smith provides substantial financial support as the museum prepares to establish its permanent home.

The philanthropists have supported the institution since its founding, with their combined contributions now exceeding $50 million.

The museum has also identified an additional $10 million fundraising goal and is seeking support from individuals, foundations, businesses and governments to advance its longer-term ambitions.

The contribution is described as a transformational gift supporting the museum’s development, rather than a specific construction budget for the Queen Street conversion.

Blake said the investment reflects a long-standing belief that Toronto needs a permanent institution dedicated to its own history.

“Toronto is one of the most dynamic cities in the world, yet we never created the space to fully tell and celebrate our own history,” said Blake.

“We believe deeply in Museum of Toronto’s vision and in the importance of building a lasting cultural institution that reflects this city. This is about creating something enduring that will serve Toronto for generations to come.”

Canadians plan to spend less on holidays as budgets tighten: survey

Gustavo Fring photo
Gustavo Fring photo

Canadians plan to spend an average of $911 on holiday shopping this year, down 6.5 per cent from 2025, as inflation, higher prices and economic uncertainty influence household budgets, according to a new survey by the Retail Council of Canada (RCC) and Leger.

The ninth annual RCC x Leger Holiday Shopping Survey found that 52 per cent of Canadians expect to spend about the same amount as last year, while 22 per cent plan to spend more and another 22 per cent expect to spend less. Despite more measured spending plans, 82 per cent of respondents said they were confident they could buy everything they planned to purchase.

The findings point to a holiday shopping season in which retailers may face consumers who are increasingly focused on promotions, comparing prices and planning purchases around major sales events, while continuing to prioritize gifts for family and friends.

Shoppers focus on value and major sales events

Inflation and higher prices are the leading factors influencing holiday spending plans, cited by 48 per cent of respondents. More than half, or 56 per cent, said Canadian economic instability or inflation was affecting their holiday outlook, up from 53 per cent last year. The same proportion said those factors were affecting their household finances.

Among respondents affected by economic conditions, 49 per cent said they would spend more time looking for deals, 39 per cent planned to start shopping earlier, 39 per cent intended to establish a budget and 36 per cent expected to rely on loyalty programs.

The survey found that 64 per cent of Canadians planned to look for more deals than in previous years, compared with 63 per cent in 2025. Meanwhile, 43 per cent said they put off purchases throughout the year to take advantage of major sale days, up from 39 per cent last year.

Black Friday remains a central part of holiday shopping plans. The survey found that 88 per cent of respondents ranked the Nov. 27 event among their top three shopping days, up from 84 per cent in 2025, while 52 per cent ranked it as their top shopping day.

Cyber Monday also gained ground, with 72 per cent ranking it among their preferred shopping days, compared with 64 per cent last year. Respondents expected Black Friday and the Cyber Monday and Cyber Week period to each account for about 29 per cent of their holiday budgets.

Most Canadians also planned to continue shopping at their usual retailers at least as much as they did during the previous holiday season. Grocery stores were favoured by 78 per cent of respondents, followed by big-box retailers at 75 per cent and discount stores at 69 per cent.

Andrea Piacquadio photo
Andrea Piacquadio photo

Gifts for others take priority

Canadians are allocating a larger share of their holiday budgets to gifts for other people, even as planned overall spending declines. Gifts for others account for 86 per cent of expected holiday expenditures, up from 79 per cent in 2025, while purchases for themselves have fallen to 14 per cent from 21 per cent.

Immediate family members are expected to receive the largest share of spending, accounting for 64 per cent of planned holiday budgets.

The survey also found that 53 per cent of respondents considered giving a memorable or meaningful gift the most important factor when making a selection. By comparison, 23 per cent prioritized finding the lowest price, down from 25 per cent last year.

Clothing accounts for the largest share of planned gift spending at 19 per cent, up from 17 per cent in 2025. Gift cards remain steady at 16 per cent, while travel accounts for 8 per cent, up from 7 per cent.

Kim Furlong, President and CEO of the Retail Council of Canada, said shoppers were balancing their holiday plans with attention to value and personal relationships.

“Canadians are looking forward to the holidays, and they’re planning with purpose,” said Furlong. “They’re putting the people they love first, starting early and shopping smart for value. Retailers across the country are ready for them, with great deals, strong selection and more Canadian-made products that are easy to find.”

Online shopping grows, but physical stores remain important

Online purchases are expected to account for 42 per cent of Canadians’ holiday shopping budgets, up from 39 per cent last year. Physical stores will still account for the majority, at 58 per cent.

The survey found that 62 per cent of respondents planned to shop in stores because they wanted to see and touch products before buying them, up from 58 per cent in 2025.

Customer reviews also remain influential in purchasing decisions, with 80 per cent of respondents saying ratings and reviews were important when selecting holiday purchases. That proportion rose to 90 per cent among shoppers aged 18 to 34. Overall ratings were important to 45 per cent of respondents, while 40 per cent placed weight on written comments.

Artificial intelligence is also beginning to play a role in shopping plans, although relatively few consumers said they would rely on it to make gift decisions. About 31 per cent expected to use an AI tool for some part of their holiday shopping, most commonly to compare prices, cited by 21 per cent. Only 3 per cent said they would trust an AI assistant most when choosing a gift, while 47 per cent said they trusted their own judgment.

Interest in Canadian products remains strong

The survey found that 84 per cent of Canadians were more likely to purchase a gift clearly marked “Made in Canada,” unchanged from last year. However, price remains a consideration: 52 per cent of all respondents said they were more likely to buy Canadian-made products if the price was reasonable.

When asked what would make buying Canadian products easier, 58 per cent identified more affordable pricing as the leading factor.

U.S. politics, trade policy and geopolitical instability were also influencing shopping decisions, although their impact had eased from the previous year. Some 52 per cent of respondents said these issues affected their holiday outlook, down from 58 per cent in 2025. Among those affected, 58 per cent said they were avoiding U.S. brands and 57 per cent planned to support more local or Canadian-made businesses.

Regional spending plans vary

Alberta shoppers reported the highest average planned holiday spending at $1,184, down $9 from 2025. British Columbia followed at $993, down $136, while Ontario shoppers planned to spend $952, a decline of $143.

Manitoba and Saskatchewan had an average planned budget of $941, up $51 from last year. Atlantic Canada respondents expected to spend $868, down $44, while Quebec had the lowest planned spending at $664, an increase of $44.

The survey was conducted online by Leger for the Retail Council of Canada from Aug. 21 to Sept. 4, 2026, among a nationally representative sample of 2,500 Canadians aged 18 and older. It was conducted in English and French. The results are based on a non-probability online sample, meaning a margin of error cannot be calculated. Planned spending figures are self-reported and are not adjusted for inflation.

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