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IKEA and Xbox launch gaming-focused home collection in Canada

IKEA image
IKEA image

IKEA and XBOX are launching a nine-piece furniture collection designed for gaming in shared living spaces, with the products set to arrive in IKEA stores across Canada and online Oct. 1.

The YXSTABY collection is intended for homes where gaming takes place alongside other activities rather than in a dedicated gaming room. The pieces include furniture and storage designed to accommodate gaming equipment while allowing rooms to return to their regular uses.

The collection was developed jointly by IKEA and XBOX, with one designer from each company working on every piece. The companies said the design process included visits to homes where gaming is part of everyday life, with consideration given to both players and other people sharing the space.

IKEA image
IKEA image

“How people play at home has shifted, and it is as much about relaxing and connecting with others as it is about performing, which changes what the space has to do. XBOX knows what players need from their gaming setup, and we know how to solve the small problems that come with adapting that to everyday life at home. Together, we set out to make furniture people really want in their home, not furniture they accept because it is what you need to game,” said Philip Dilé, Product Design Developer at IKEA of Sweden.

Among the products is a TV stand that can be rolled between rooms and includes storage for gaming equipment. The collection also includes a toolbox designed to keep controllers, cables and hardware together. Its lid can be used as a laptop stand, allowing a dining table to function as a gaming space before returning to its usual purpose.

A rolling side table provides a place for controllers and includes charging space behind sliding doors. A monitor stand can accommodate one or two screens and includes storage underneath, along with holders for a phone, headphones and controller.

The furniture is designed to coordinate with existing home furnishings. The collection uses straight lines and softer shapes in white, black and beige, while green details identify storage areas for gaming equipment.

“At XBOX, we think a lot about what helps players feel immersed in a game. The hardware is an important part of that, but so is the world you create around it. Working with IKEA gave us the opportunity to design for the entire gaming experience at home, from the screen to the space around it,” said Carl Ledbetter, Head of Design at XBOX.

IKEA Canada said the collection reflects the role gaming plays in Canadian households and is intended to provide space-conscious options for consumers who do not have a dedicated gaming area.

“Gaming has become an important part of life at home for many Canadians, whether it’s a way to unwind, connect with friends or spend time with family,” said Ciran Gill, Director of Commercial Activations, IKEA Canada. “We’re thrilled to introduce the YXSTABY collection and excited to see how it resonates with Canadians, offering smart, space-conscious solutions that make it easier to welcome play into everyday life while staying true to the way people live at home.”

YXSTABY will be unveiled at Gamescom in Cologne, Germany, in August and will be available through IKEA stores across Canada and online beginning Oct. 1.

IKEA Canada is part of Ingka Group, which operates 574 IKEA stores in 31 countries. In Canada, the company operates 15 stores and 13 Plan and order points.

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Daily Synopsis: August 26, 2026

Welcome to the Daily Synopsis by Retail Insider. We hope you enjoy the 11 articles we published covering key developments in Canadian retail.

Promenades St-Bruno is undertaking a $49.5 million redevelopment to nearly double its food court seating capacity and create 20,000 square feet of new retail space by relocating the food court to a former market area. Joseph Ribkoff is launching its first global direct-to-consumer digital flagship platform to complement its established wholesale business and strengthen connections with customers in key markets including the U.S. and Europe.

RioCan Real Estate Investment Trust reports near-full leasing across its retail properties, driven by strong demand for grocery stores, pharmacies, fitness centers, and value retailers like Dollarama and TJX. Knix has launched its first store in Atlantic Canada at Halifax Shopping Centre, expanding its national physical retail footprint to more than 30 locations in 2026 as part of a strategic growth plan. Cadillac Fairview’s new campaign emphasizes the growing consumer demand for in-person connection and experiential retail, highlighting that nearly one-third of visits are socially motivated and 76% of shoppers feel stronger brand connections face-to-face. Birks has named Canadian actress Sophie Nélisse as its brand ambassador while launching a national campaign emphasizing jewellery’s role in marking meaningful life moments.

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🌐 Canadian Retail News From Around the Web

Promenades St-Bruno to invest $49.5M in food court redevelopment, new retail space

Primaris photo
Primaris photo

Promenades St-Bruno is planning a $49.5-million redevelopment that will double the shopping centre’s food court seating capacity while creating 20,000 square feet of new retail space.

The project will relocate the existing lower-level food court to the current Marché des Promenades location, allowing the former food court area to be converted into retail space. Construction is scheduled to begin in mid-September 2026, with the new food court expected to open in fall 2027 and the former food court space expected to reopen as retail space in November 2028.

“Our vision for Promenades St-Bruno is to continually enhance the customer experience while creating long-term value for our retailers, visitors, and stakeholders,” said Julie Morin, General Manager, Promenades St-Bruno. “This investment will transform an already successful dining destination into a modern gathering place with substantially more seating, improved comfort, and a more vibrant atmosphere. At the same time, it will create opportunities to introduce new retail concepts in the former food court space, further strengthening the overall offering at the property.”

The new food court will retain a similar number of food vendors but will have about 1,100 seats, roughly twice the existing capacity.

The redesigned space will also include a direct-access outdoor terrace and a dedicated exterior entrance. The entrance is intended to allow for extended hours as well as takeout and delivery services outside the shopping centre’s regular operating hours.

The redevelopment is designed to provide additional space for dining while making use of the existing food court area for new retail tenants. Promenades St-Bruno said the project will support its food service offering while adapting the space to changing consumer preferences.

The shopping centre will remain operational during construction, including the existing food court. Measures will be implemented to limit disruption to shoppers and retailers during the work.

Once the food court relocation is completed, the former food court will be converted into 20,000 square feet of retail space, adding to the centre’s available merchandising area.

Promenades St-Bruno, located on Montreal’s South Shore, has more than one million square feet of leasable area. The centre reports annual total CRU sales volume of approximately $290 million and annual same-store sales productivity of more than $1,000 per square foot.

The shopping centre is owned by Primaris Real Estate Investment Trust, which describes itself as Canada’s only enclosed shopping centre-focused REIT. Primaris has ownership interests in enclosed shopping centres in Canadian markets, with a portfolio totalling 14.6 million square feet and valued at approximately $5.2 billion at the REIT’s share.

The redevelopment will proceed in stages, with the new food court scheduled to open in fall 2027 before the former food court area is converted into retail space for an expected November 2028 opening.

In an interview with Retail Insider, Morin talked about the initiative.

Question: What is driving the decision to invest $49.5 million in Promenades St-Bruno at this point, and how does the project fit into Primaris’s broader strategy for the property?

Answer: Promenades St-Bruno is a dominant shopping centre, with annual CRU sales of approximately $290 million and same store sales productivity exceeding $1,000 per square foot. This investment reflects our confidence in the long-term strength of the property and our commitment to continually enhancing the customer experience. The redevelopment allows us to modernize and right-size the food court while unlocking approximately 20,000 square feet of new retail space, creating opportunities to further strengthen the centre’s merchandising mix and long-term value. The project aligns with Primaris’ strategy of owning and operating leading enclosed shopping centres in growing Canadian markets.

Q: What types of retailers or retail concepts do you envision filling the 20,000 square feet of space being created by relocating the food court, and are you already in discussions with potential tenants?

A: The new space creates flexibility to introduce high-quality retail concepts that complement the existing tenant mix and respond to customer demand. Our focus is on securing retailers that enhance the overall shopping experience and further strengthen Promenades St-Bruno’s position as the leading retail destination on Montreal’s South Shore. We are actively evaluating opportunities and are in discussions with prospective tenants. We are eager to share specific retailers with you once the timing is right.

Primaris photo
Primaris photo

Q: The centre reports annual CRU sales of about $290 million and same-store sales productivity above $1,000 per square foot — how has that performance influenced the decision to reinvest in the property?

A: Strong sales performance is an important indicator of the health of a shopping centre and the strength of its customer base. The results at Promenades St-Bruno demonstrate sustained demand from both shoppers and retailers, giving us confidence to make a significant long-term investment in the property. This redevelopment is intended to build on that success by enhancing the customer experience, supporting our existing retailers, and creating additional leasing opportunities that will further strengthen the centre over time.

Q: What changes in consumer behaviour or dining preferences are behind the decision to roughly double food-court seating capacity and add an outdoor terrace, dedicated entrance, takeout and delivery access?

A: The existing food court at Promenades St-Bruno is not meeting the level of demand we are seeing from our shoppers. Despite the centre’s strong performance and high traffic levels, the current food court offers limited seating capacity and lacks many of the features customers increasingly expect today. The redevelopment will nearly double seating capacity, introducing an outdoor terrace, creating a brighter and more welcoming environment, and add a dedicated entrance that supports extended operating hours as well as convenient pickup and delivery access. 

Together, these enhancements will better align the food court with how our customers use the centre today and position it to serve future demand.

Primaris photo
Primaris photo

Q: With construction beginning in September 2026 and the new food court opening in fall 2027, what impact do you expect the redevelopment to have on existing retailers, leasing activity and overall traffic at Promenades St-Bruno during the construction period?

A: Promenades St-Bruno will remain fully operational throughout construction, including the existing food court. We have developed the project with a focus on minimizing disruption to shoppers and retailers, and we will implement measures to maintain a positive customer experience during the construction period. We expect leasing interest to remain strong, if not accelerate, given the quality of the asset and the introduction of 20,000 square feet of new retail space. Over the longer term, the redevelopment is expected to enhance the centre’s appeal, support traffic growth, and create additional opportunities for retailers.

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Joseph Ribkoff launches global direct-to-consumer platform, names Elizabeth Hurley campaign face

Elizabeth Hurley
Elizabeth Hurley

Canadian womenswear company Joseph Ribkoff is launching its first global direct-to-consumer digital flagship as it expands its online business in key European markets and the United States.

The new platform, available through JosephRibkoff.com, is being introduced alongside a renewed brand vision and a global Fall 2026 campaign featuring actress and entrepreneur Elizabeth Hurley.

The digital flagship combines editorial content, collections and online shopping and initially will be available in key European markets and the U.S., with additional markets planned, the company said.

“This marks a defining moment in the history of Joseph Ribkoff,” said Stephen Belfer, president and chief executive officer at Joseph Ribkoff. “Building on the strength of our global wholesale business, this next chapter allows us to deepen our connection with customers while expanding how they experience the brand. Together with our renewed brand vision, it positions Joseph Ribkoff for continued global growth and long-term success.”

The Montreal-based company, founded in 1957, said the direct-to-consumer platform is intended to complement its existing wholesale business and support its international expansion.

Hurley is the face of the company’s new global campaign, called She Icons, which marks the debut of its renewed creative direction. The Fall 2026 campaign was photographed and directed by Jake Rosenberg.

Joseph Ribkoff said the campaign is built around its new brand philosophy, Elegance in Motion, which focuses on the idea that elegance changes with the women who wear the clothing.

“This moment represents far more than a new campaign. It reflects where Joseph Ribkoff is today and where we’re going next,” said Brett Sugarman, vice-president, global marketing at Joseph Ribkoff. “Elizabeth Hurley was a natural choice because she embodies everything this evolution represents. She is globally admired for her confidence, authenticity and effortless sophistication, while bringing a warmth that reflects the women we design for. Together, we’ve created a campaign that celebrates women who embrace every new chapter while remaining true to themselves. We couldn’t imagine a better person to help us tell that story.”

Hurley said the campaign reflects her experience with the brand’s clothing.

“I’ve always believed the best clothes are the ones that make you feel like yourself. From the moment I put on Joseph Ribkoff, I loved how beautifully everything fit. They’re comfortable, flattering and couldn’t be more my style. The collection feels elegant without ever trying too hard, and that’s what makes it so special. I’m honoured to be part of a campaign that celebrates women who continue to embrace every new chapter with confidence, individuality and style.”

The company also plans to introduce Edit 57 later this season, a new diffusion line that will launch with a limited-edition capsule called Icons.

Joseph Ribkoff said Edit 57 will provide a platform for seasonal capsule collections with a more contemporary approach to the brand, while continuing to carry its core design identity.

The Fall 2026 campaign begins Aug. 26 and will run across digital, social, print and retail channels globally.

Elizabeth Hurley
Elizabeth Hurley

Joseph Ribkoff said its collections are available in more than 65 countries through a network of specialty retailers. The company is also expanding its direct-to-consumer presence through the new digital flagship and a growing portfolio of owned retail locations.

The company said the latest changes are intended to build on its nearly seven decades of operations while expanding its digital and global presence.

Founded in Montreal in 1957, Joseph Ribkoff offers the Joseph Ribkoff Collection, Joseph Ribkoff SPORT, Joseph Ribkoff Signature and Edit 57. The company says its products are designed in Canada and include inclusive sizing, exclusive prints and distinctive fabrications.

In an interview with Retail Insider, Belfer spoke about the latest developments with the brand. 

Question: What is driving Joseph Ribkoff’s decision to launch its first global direct-to-consumer digital flagship now, and how significant is the shift toward selling directly to customers alongside your established wholesale business?

Answer: This is an important moment for Joseph Ribkoff. We’ve built a strong global business over nearly 70 years through our network of retail partners, but the way women discover, engage with and shop brands has changed significantly. We want our customers to be able to experience Joseph Ribkoff wherever and however they choose to shop. Our new digital flagship gives us the opportunity to connect directly with customers, tell a richer brand story and create a more connected experience across markets. It’s a significant milestone for us, but it’s not a move away from wholesale. 

Our retail partners remain fundamental to our business. We see the two working together, building greater awareness and demand for Joseph Ribkoff and ultimately benefiting our entire retail network.

Q: Which markets are included in the initial digital flagship rollout, what are the company’s plans for additional markets, and what investment is being made in building out the direct-to-consumer business?

A: We’ve initially launched across 17 markets, including the United States and key European markets such as the UK, France, Italy and Spain. We see a lot of opportunities to expand from here, but we want to do it thoughtfully. For us, this is about much more than launching a website. We’re investing in the entire customer experience, from technology and digital marketing to content, CRM and customer service. Right now, the priority is to get the foundation right, learn from our customers and use those learnings to guide where we go next.

Joseph Ribkoff fall collection
Joseph Ribkoff fall collection

Q: How do you expect the new direct-to-consumer platform to change Joseph Ribkoff’s relationship with its wholesale retail partners, and how will the two channels work together as the brand expands globally?

A: Our wholesale partners have played an important role in building Joseph Ribkoff into the global brand it is today, and they remain a fundamental part of our business and our future. We see ecommerce as complementary to that network, giving customers another way to discover and engage with us. As we invest more in the brand through global campaigns, PR, digital, social media and ecommerce, we’re building greater awareness and excitement around Joseph Ribkoff overall. 

That benefits our entire network by introducing new customers to the brand and creating greater demand wherever they choose to shop. Ecommerce also gives us the opportunity to learn more directly from our customers, which will help us make better decisions and ultimately become an even stronger partner to our retailers.

Q: What role will owned retail locations and the new Edit 57 diffusion line play in Joseph Ribkoff’s broader growth strategy, and how do you see the brand’s product and retail portfolio evolving over the next several years?

A: We see ecommerce, owned retail and our wholesale network as different ways for customers to discover and experience Joseph Ribkoff. Our owned stores in particular allow us to bring the full brand experience to life and connect directly with our customers. Edit 57 is another important part of our evolution. It’s a contemporary line that gives us the freedom to explore new silhouettes, styling and ideas through seasonal capsule collections, while remaining true to who we are as a brand. 

Looking ahead, we see a lot of opportunity across product, retail and digital. Our focus is on growing thoughtfully in a way that continues to strengthen the Joseph Ribkoff brand.

Joseph Ribkoff fall collection
Joseph Ribkoff fall collection

Q: Joseph Ribkoff has nearly 70 years of Canadian heritage but now operates in more than 65 countries — how are you balancing that heritage with the goal of attracting a new generation of customers through digital innovation, global campaigns and a renewed brand vision?

A: Our heritage is one of our greatest strengths, and the goal has never been to leave it behind. It’s about taking what has made Joseph Ribkoff successful for nearly 70 years and expressing it in a way that feels relevant to women today and to a new generation. That thinking is at the heart of our renewed brand vision and Elegance in Motion. The world has changed enormously since Joseph Ribkoff was founded in Montreal in 1957, and women’s lives have evolved with it. 

We need to continue evolving too, while staying true to who we are. That’s what you’re seeing across the brand today, from our new digital flagship and global campaigns to our retail experiences and collections. We’re building on nearly seven decades of heritage while creating a Joseph Ribkoff that feels modern, relevant and connected to women around the world.

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Record results for Happy Belly Food Group in Q2

Photo: Happy Belly Food Group
Photo: Happy Belly Food Group

Happy Belly Food Group Inc., a leader in acquiring and scaling emerging food brands, announced Wednesday its unaudited financial results and corporate update for the fiscal quarter ended June 30th, 2026, showing record system-wide sales of $28.4 million across its quick service restaurant portfolio.

“In Q2 we delivered record QSR systemwide sales, announced our largest ever area development deal and ended the quarter with a record cash balance, all done while making critical investments back into our business. We are continuing our momentum into the back half of 2026 with a full slate of openings including our 1st US-based location in Lubbock, Texas, across from Texas Tech University that is only weeks away. We are just getting started,” said Sean Black, Chief Executive Officer of Happy Belly Food Group.

Q2 2026 Financial and Recent Business Highlights from Happy Belly

  • Happy Belly generated record system-wide sales across its portfolio of $28.4 million in the second quarter of fiscal 2026, representing an increase of approximately 75% compared to $16.2 million in the same quarter of fiscal 2025, and an increase of approximately 47% compared to $19.3 million in the first quarter of fiscal 2026. The continued increase in system-wide sales reflects a combination of organic sales growth across the company’s existing restaurant base and the continued expansion of its restaurant network;
  • At June 30, 2026, the company had 95 operating restaurants, representing an increase of approximately 53% from 62 operating restaurants in the prior-year period. The growth in both restaurant count and system-wide sales demonstrates the increasing scale of the company’s QSR portfolio as new locations continue to open and contribute to overall system performance;
  • Total operating revenues, services, interest income and rebates were a record $8.5 million in the second quarter of fiscal 2026, representing an increase of approximately 57% compared to $5.4 million in the same quarter of fiscal 2025, and approximately 42% compared to $6.0 million in the first quarter of fiscal 2026. The year-over-year increase reflects continued growth in the company’s QSR operations, contributions from businesses acquired during the preceding twelve months, increased revenues generated from a larger restaurant network, and incremental royalties and franchise-related revenues resulting from new restaurant openings. The sequential increase from the first quarter further reflects the continued ramp-up of recently opened restaurants and the growing contribution from the company’s expanding franchise system;
  • Total product sales were a record $6.4 million in the second quarter of fiscal 2026, representing an increase of approximately 39% compared to $4.6 million in the same quarter of fiscal 2025, and approximately 36% compared to $4.7 million in the first quarter of fiscal 2026. In addition, royalties and franchise fee revenues increased to a record $1.6 million during the second quarter of fiscal 2026, representing growth of approximately 129% compared to $0.7 million in the prior-year period. The significant increase in royalties and franchise fees reflects the continued expansion of Happy Belly’s franchised restaurant base and the corresponding increase in system-wide sales upon which royalty revenues are generated. The increasing contribution from royalties and franchise fees is consistent with the company’s continued execution of its franchise-led, asset-light growth strategy;
  • Adjusted EBITDA was $0.7 million during the second quarter of fiscal 2026, compared to $0.5 million in the same quarter of fiscal 2025.
  • The company maintained a strong liquidity position, with cash and cash equivalents of approximately $12.0 million as of June 30, 2026, compared to approximately $3.0 million at June 30, 2025. The large increase in cash position is reflective primarily of options and warrants exercised in the first 6 months of 2026, alongside increased operating revenues, franchise revenues, services, interest income and rebates.

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Grocery, pharmacy and fitness fuel strong leasing demand for RioCan properties

Georgian Mall in Barrie. Photo: RioCan

RioCan Real Estate Investment Trust says strong demand from grocery stores, pharmacies, fitness operators and value retailers is continuing to drive near-record occupancy levels across its retail portfolio, with leasing activity outpacing available space. 

Oliver Harrison, senior vice-president of leasing and tenant experience at RioCan, said the company’s retail portfolio is now effectively 99 per cent leased, supported by population growth, limited new retail supply and a tenant base that has become more resilient and necessity-focused.

Harrison said the strongest demand is coming from categories such as grocery, pharmacy and fitness, along with value-oriented retailers including Dollarama and TJX. While broader retail headlines have pointed to pressure on consumers, he said many of RioCan’s tenants are reporting strong results because they provide essential goods and services or appeal to shoppers looking for value.

The company is also continuing with development and intensification projects, with about $100 million targeted annually toward development and capital recycling initiatives. Harrison said RioCan has roughly 100,000 square feet of new-build construction underway, but added that the projects will not materially change the broader supply-demand imbalance that has helped support high occupancy levels across its markets.

Harrison said the high occupancy rate “is a function of the supply-demand dynamics that we’ve been talking about now probably for at least two years, where you had significant population increase in Canada, and you had no new retail supply being built.”

“So you’ve got retailers, particularly grocery stores, who are continuing to look to grow their footprint. And the reality is, once they kind of chewed through the existing vacancy in the pipeline, there’s nothing being built beyond that.

“We’re at a point now where our retail portfolio is effectively 99% leased, which is quite remarkable. And I really don’t see that situation changing materially over the short term because I think in order for that to change you would need a significant amount of supply to be introduced to the marketplace, which just isn’t going to happen. It’s definitely not going to happen in the next 24 to 36 months.

“Or you would need there to be some major kind of economic event or a significant issue with one of our retailers, which we’ve done a really good job of improving and solidifying our tenant base, to make them more resilient, more necessity-based, and to be able to withstand any cycles in the economy. So I think we’re in good shape for a while to come.”

Grocery, pharmacy, and fitness are the big three categories that seem to be in high demand for high-quality new opportunities. Then you’ve got value retailers like Dollarama, TJX, who are on a tear and continue to look to grow their footprint.

Harrison said RioCan’s leasing pipeline continues to be at extremely high levels on a historical basis.

“There’s just far more demand than we have availability for,” he said.

The Well in Toronto. Photo: The Well

There’s an odd scenario currently in the Canadian retail landscape. News headlines continue to proclaim the plight of the financially-stressed consumer. Yet certain segments of the retail sector are booming.

“It is a bit of a challenge to sort of correlate the narrative that retail’s struggling, the Canadian consumer is under duress, yet a number of our tenants are reporting record results, whether it be Canadian Tire, whether it be Dollarama,” said Harrison.

“I think the common thread that you see is the tenants that are succeeding in the environment that we’re in right now are more value-focused, necessity-based tenants.

“And when things are a little bit tighter, and people’s pocketbooks in particular are a little bit more under stress, it is those value tenants that end up outperforming, or the necessity-based tenants, and that’s kind of what you’re seeing in our portfolio now.”

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MadHatters poised for continued growth

MadHatters photo
MadHatters photo

MadHatters is preparing to expand its footprint across Western Canada through franchising after investing in a new store concept designed to make growth more efficient, says John O’Beirne, the company’s vice-president of sales and marketing.

The Surrey, B.C.-based retailer recently opened a newly expanded corporate location at Central City in Surrey that serves as the model for future franchise stores. At approximately 2,000 square feet, the store features updated product displays, digital signage and a merchandising approach the company plans to replicate as it grows.

O’Beirne said the company currently operates five locations in Calgary, Edmonton, Vancouver, Westminster and Delta, B.C., and is targeting affordable, family-oriented neighbourhoods and B-grade shopping centres as it looks to expand through franchise partners. He said the long-term goal is to extend the brand from Vancouver to Winnipeg and beyond, supported by systems the company has developed to help franchisees succeed.

The new concept store is at the same location where MadHatters was founded over 20 years ago. The new store is double the size of its previous location, spanning 16 departments including travel and luggage, bed and bath, colognes, perfumes and cosmetics, toys, men’s and ladies apparel, and a full range of seasonal items.

The new store has been designed around a simple philosophy: keep a good store, a happy ambiance, and happy staff, so customers have fun while they shop. As a retailer that sells toys, MadHatters likes to say it goes with the territory — happy kids, happy life.

MadHatters has built its brand over two decades by offering affordable, trend-driven merchandise that reflects the needs of local communities, and our business continues to thrive in multicultural, value-conscious neighbourhoods. 

In the last five years, it’s grown through franchise partners into Calgary, Edmonton, Delta BC, New Westminster, and Burnaby BC — and it now sees a path to as many as 10 stores across Central and Western Canada. 

“We’ve started different systems for selling product. We have different displays, with a little more use of vertical displays where we used to have flatter, simpler displays,” said O’Beirne.

“We use video monitors to bring information to customers, and we use the windows and the front of the stores to enhance the promotion for that particular month.

“Social media, Marketplace, and TikTok are on top of all that. That’s been new in the last couple of years. It’s definitely new to me. We’ve really gotten some extra mileage from it, and we find our customers really resonate with it. If it’s Marketplace, they feel they’re connecting with you there, and then they come into the store and see the same connection at the store level. We’ve got a connection. We’ve got business. People buy into it easily.”

O’Beirne said the growth plan is through franchising which gave the retailer a totally different insight into the whole business.

“We found that franchisees are very keen. They’re quite successful. It’s their business, and they have a totally different approach than, say, a staffed store. That’s the model to expand because they may live in a city—for example, Saskatoon. Somebody might live in that city, and it would be more ideal for them rather than staffing the stores,” he said.

“We’ve developed and invested heavily in the franchise model and the systems behind it. The plan is to roll that out from Vancouver, Edmonton, Calgary, right to Winnipeg, or virtually anywhere that people relate to us. We have the backup and the systems, which are very straightforward.

“What’s unique about it is the departments in the store complement each other. Families come in, so the mom can buy something, the father can buy something, and the kids can buy something—all in the same store at a fairly affordable rate.

“That’s why we know there’s a neighbourhood in every city. We go for affordable neighbourhoods—people who have budgets on the smaller side—and there’s one of those neighbourhoods in every city.”

MadHatters photo
MadHatters photo

O’Beirne said that in expansion it looks for B-grade malls that suit the demographic, in neighbourhoods where people find houses reasonably affordable, or accommodation that can be found affordably these days.

“Blue-collar areas, new Canadian neighbourhoods, multicultural families—all of that. They’re our customer base. We feel every city in the country has areas that are conducive to that kind of family,” he added

“The word of mouth goes around very fast as well because someone in Calgary will tell someone in Vancouver about something because they’re connected. Those people are all well connected. It doesn’t have to be social media. They’re connected through family and friends, and word of mouth is strong. Once people start coming, they keep coming. That’s the thing.”

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Canadian Restaurants Avoid Broad Food Tariff Hit as Supply Costs Face Pressure

Photo- Restaurants Canada
Photo- Restaurants Canada

Canada’s restaurant industry has broadly welcomed the federal government’s latest retaliatory tariff package after many food products identified as priorities by the sector were kept out of the new measures. Restaurant operators could still face higher costs for packaging, equipment and selected ingredients as the tariffs work their way through supply chains.

The federal government announced Tuesday that Canada will impose counter-tariffs of 15%, 25% and 50% on $27.6 billion worth of U.S.-origin imports beginning September 8. The measures respond to the latest round of U.S. tariffs and cover products across a wide range of sectors.

Restaurants Canada said the approach addresses some of the industry’s biggest concerns about retaliatory measures adding another layer of pressure to food costs.

“We appreciate that it has listened to the concerns raised by our industry and avoided tariffs on many of the priority food products we identified,” said Kelly Higginson, President and CEO of Restaurants Canada.

The association said avoiding many of those products should help limit additional pressure on food costs and menu prices while reducing potential disruption to Canada’s food supply chain. That relief is significant for restaurant operators, although food products have not been entirely excluded from the tariff package.

Certain U.S.-origin dairy products, including a range of cheeses, are subject to 25% tariffs, while some whey products and selected food preparations face higher rates. The tariff list nevertheless avoids broad duties across many staple restaurant ingredients that could have produced a larger and more immediate cost increase for the industry.

Packaging Emerges as a Key Concern

Restaurants Canada’s initial review identified packaging as one of the areas requiring further attention, and the federal tariff schedule includes several products commonly used across the foodservice industry.

Certain U.S.-origin polyethylene sacks and bags are subject to a 50% tariff, as are categories covering plastic tableware and kitchenware. Paper and paperboard products are also captured, including certain corrugated cartons, boxes, paper sacks and bags. Several of those categories face tariffs of 50%, along with certain aluminum foil products.

The impact on individual operators will depend on their supply chains and the ability of distributors to source comparable products from Canada or other countries. Restaurants that rely directly or indirectly on affected U.S.-made supplies could face additional costs once the tariffs take effect.

Quick-service, takeout and delivery-oriented businesses may be particularly sensitive to changes in packaging costs because disposable containers and related supplies represent recurring expenses. Even relatively small increases can become meaningful when multiplied across large transaction volumes.

Restaurants Canada said it is assessing the affected products and plans to seek targeted exemptions where sufficient Canadian or alternative supply is unavailable.

Restaurant Equipment Also Faces Exposure

Equipment represents a different potential source of cost pressure. Canada’s tariff schedule includes a range of refrigeration and freezing equipment, with several categories subject to 25% tariffs, while certain refrigerated cabinets, counters, showcases and related equipment face rates as high as 50%.

Selected ovens, ranges and electric cooking equipment are also included, along with various kitchen products and equipment components. Tariff classifications are highly specific, so the measures should not be interpreted as applying to every refrigerator, oven or piece of commercial restaurant equipment imported from the United States.

For operators purchasing affected products, the tariffs introduce another consideration when replacing aging or failed equipment, renovating locations or building new restaurants. Kitchens, refrigeration systems and other specialized equipment can represent significant capital expenditures, making alternative suppliers increasingly important where U.S.-origin products become more expensive.

“There are still some important issues to address, and we will continue working with government to get those right,” Higginson said.

Restaurants Operating on Narrow Margins

The potential increases come as Canada’s foodservice sector continues to contend with a challenging cost environment.

Statistics Canada reported that food services and drinking places generated $99.6 billion in operating revenue in 2024, up 4.8% from the previous year. Operating expenses reached $95.5 billion, leaving the sector with an operating profit margin of 4.1%.

Cost of goods sold represented 35.9% of industry operating expenses, while salaries, wages, commissions and benefits accounted for another 33.6%. Rental and leasing costs represented 8.1%.

Those figures help explain why incremental increases across several expense categories matter. A 25% or 50% tariff on an individual product does not translate into an equivalent increase in a restaurant’s overall costs, but higher expenses for packaging, ingredients, equipment and transportation can accumulate within businesses operating on relatively narrow margins.

Restaurants Canada has also reported continued profitability concerns among its members and expects inflation-adjusted commercial foodservice sales to decline by 1.1% in 2026. The association reported earlier this year that 44% of restaurants were operating at a loss or breaking even as of November 2025.

Consumers Remain Focused on Value

Passing higher costs directly to customers presents its own challenges. Recent Restaurants Canada research found that more than eight in 10 Canadians consider affordability at least a moderate factor when choosing a restaurant, while half of quick-service customers surveyed said they actively look for promotions, discounts and deals.

Menu-price inflation has also been moderating. Restaurant menu prices increased 2.7% year over year in June, according to research released by the association, representing the slowest pace of increase since 2021.

Restaurants facing higher input costs can attempt to recover some of those expenses through menu pricing, but significant increases risk affecting traffic when consumers are actively seeking value. Avoiding widespread tariffs on high-volume food ingredients therefore removes one potential source of immediate inflation, while exposure to packaging, equipment and selected foods will vary considerably by operator and supply chain.

Restaurants Canada to Pursue Tariff Relief

Restaurants Canada plans to continue working with Ottawa as the impact of the tariff package becomes clearer, including seeking relief for products that cannot readily be sourced elsewhere.

Canada’s existing tariff-remission framework allows the federal government to consider requests where affected goods cannot reasonably be sourced domestically or from non-U.S. suppliers. Relief can also be considered in exceptional circumstances where tariffs could create severe adverse effects on the Canadian economy.

The process could become important for specialized foodservice products where operators, distributors or suppliers have limited ability to quickly change sourcing.

Fuel Costs Add Another Layer

Restaurants Canada is also asking Ottawa to extend the temporary suspension of the federal fuel excise tax on gasoline and diesel beyond September 7. The request comes as the new Canadian counter-tariffs are scheduled to take effect September 8.

The federal excise tax is normally 10 cents per litre on gasoline and four cents per litre on diesel. Its scheduled return would add another cost consideration as restaurants and their suppliers adjust to the new tariff environment.

Fuel costs can move throughout the foodservice supply chain as food and restaurant supplies travel from producers and processors through distributors to individual locations. Restaurants Canada reported in July that 86% of operators surveyed were experiencing higher food and ingredient costs associated with rising gasoline prices, while the same percentage reported supplier fuel surcharges. Another 81% reported increased operating expenses.

The association is encouraging Ottawa to maintain the fuel-tax relief as businesses manage the broader economic effects of the Canada-U.S. trade dispute.

Tariffs Could Accelerate Sourcing Changes

The measures may also prompt restaurant operators, distributors and suppliers to reconsider where affected products are sourced. Canadian-made packaging, equipment and other supplies could become more attractive where sufficient domestic production exists, while importers may look to suppliers in other markets for products currently sourced from the United States.

Changing suppliers can take time. Restaurant chains can have detailed requirements around packaging dimensions, branding, equipment specifications, warranties and food-safety standards, while specialized products may have relatively few readily available alternatives. Those constraints will help determine which tariff categories ultimately create the greatest pressure for operators.

Canada’s restaurant industry represents approximately $125 billion in economic activity and directly employs about 1.2 million Canadians, according to Restaurants Canada. The association says restaurants purchase approximately $43 billion in food and beverages annually, including roughly $30 billion from Canadian suppliers.

“Restaurants are behind the government in standing up for Canada in this trade fight,” Higginson said. “Our focus is on ensuring Canada’s response is as targeted and effective as possible, recognizing the impact these decisions can have on Canadian businesses, jobs, communities and consumers.”

The industry appears to have avoided the broad ingredient shock that could have resulted from tariffs across a much wider range of food products. As the measures take effect September 8, attention will turn to packaging, equipment and selected food categories, along with whether alternative sourcing or targeted tariff relief can prevent those additional costs from spreading further through Canada’s restaurant supply chain.

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Knix Opens First Atlantic Canada Store in Halifax as Retail Expansion Continues

Knix at Halifax Shopping Centre

Canadian intimates retailer Knix is opening its first Atlantic Canadian store at Halifax Shopping Centre, extending its physical retail network into Nova Scotia as the Toronto-based brand continues its expansion across the country.

The store, located at 7001 Mumford Road, brings Knix into a market where the company says it has already built a significant customer base. According to a recent Knix survey, 95 per cent of Nova Scotia respondents said they would shop the brand more frequently if a store were located closer to them.

“Knix was built by and for our community, and for years, Halifax has told us they wanted a store on the East Coast,” said Knix President Nicole Tapscott. “We have a lot of dedicated Knix community members in the area, and we are excited to show up where our customers asked us to be.”

The Halifax location carries Knix’s assortment of leakproof underwear, wireless bras, activewear, swimwear, loungewear and other products. Tapscott said physical stores are particularly important for categories where fit and personalized service can influence purchasing decisions.

“Categories like bras and swim are deeply personal and benefit from an in-person experience to ensure the right fit,” she said. “Our retail spaces thrive on creating welcoming spaces where customers feel seen, supported, and comfortable while receiving personalized fittings, and our new Halifax will be no different.”

Halifax Part of Broader Canadian Expansion

The Halifax store was previously announced as part of a larger Canadian expansion. In May, Knix told Retail Insider it planned to open 10 stores across Canada during 2026, taking its national footprint from 21 locations at the time to more than 30 by year-end.

Knix had already opened locations at Conestoga Mall in Waterloo and Devonshire Mall in Windsor when Retail Insider spoke with Tapscott in May. Masonville Place in London and Halifax Shopping Centre were among the next stores planned, with Halifax initially expected to open around mid-June.

Knix’s latest announcement describes Halifax as one of seven new stores planned for 2026. The company has also identified upcoming Ontario locations at CF Shops at Don Mills in Toronto, CF Lime Ridge in Hamilton and Mapleview Centre in Burlington.

The expansion reflects a strategy Knix has been pursuing more aggressively in recent years, using its established ecommerce customer base to identify markets where physical stores can complement existing demand. Tapscott told Retail Insider in May that customer concentration is an important starting point when evaluating markets, followed by factors including shopping centre co-tenancies, individual store locations and opportunities for customer engagement.

“We start with where the demand is. Where is the concentration of our customers?” Tapscott said at the time. “We have strong brand awareness for a 13-year-old business in Canada. We’re well penetrated online in most major cities.”

Halifax was already emerging as one of those opportunities.

“Halifax is a great example,” Tapscott told Retail Insider in May. “We saw a strong emotional connection there, and when a great location became available, we jumped at the opportunity.”

Knix at Halifax Shopping Centre

Physical Retail Takes Larger Role at Knix

Knix opened its first permanent retail store on Queen Street West in Toronto in November 2019, adding physical locations to a business built primarily through direct-to-consumer ecommerce. Its store network has expanded considerably since then, with Tapscott telling Retail Insider earlier this year that retail would continue to be a major growth lever for the company.

“Canada remains a priority. There’s still a lot of room to grow,” she said in May. “We’re looking to continue to open stores in Ontario, Alberta, and British Columbia. You’ll see our fleet continue to expand both in major metro areas as well as suburban locations.”

The role of Knix stores has also evolved as its merchandise assortment has expanded. While leakproof underwear remains closely associated with the brand, Knix has built out categories including bras, swimwear, activewear, shapewear and loungewear, giving its stores a broader role in product discovery and fitting.

That evolution was visible when Knix redesigned its Queen Street West flagship in 2025. The original store had initially operated more like a showroom, with employees retrieving products for customers. The redesigned location moved considerably more merchandise onto the sales floor while retaining the fitting rooms and service areas important to the intimates business.

During a Retail Insider tour of the redesigned store, Tapscott said Knix had incorporated lessons from newer locations into the flagship, creating dedicated areas for categories including bras and underwear while allowing customers to browse more independently.

The approach reflects the changing role of physical retail within a company that was originally overwhelmingly digital. Stores provide another avenue for customer acquisition and product discovery while giving existing online customers access to fittings and in-person assistance.

Nicole Tapscott
Nicole Tapscott

Expansion Continues Under New Leadership

The Halifax opening comes shortly after a significant leadership change at Knix. Founder Joanna Griffiths stepped away from the company in July after 14 years, with Tapscott becoming President following her previous role as Chief Commercial Officer.

Tapscott had already been closely involved with Knix’s retail expansion, ecommerce operations, marketing and commercial strategy before taking the top role, providing continuity as the company moves forward with its Canadian store growth.

Griffiths founded Knix in Toronto in 2013 and grew the company primarily through direct-to-consumer channels before Swedish health and hygiene company Essity acquired an 80 per cent stake in the business in 2022. Knix has since continued to broaden its distribution through an expanding network of company-operated stores and selected wholesale partnerships.

The Halifax opening gives Knix a physical presence in Atlantic Canada for the first time while adding another market to a Canadian store network that has expanded rapidly in recent years. Further growth is expected as the company continues opening locations in Ontario and other parts of the country.

Knix will mark the Halifax opening with consumer events on August 21 and 22, including local partnerships, in-store activations and promotional offers.

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Cadillac Fairview’s It’s Better in Real Life campaign targets today’s consumers

Cadillac Fairview photo
Cadillac Fairview photo

Cadillac Fairview is betting that Canadians increasingly want something the digital world cannot offer: real-life connection. 

The commercial real estate company, with high profile shopping centres across the country, has launched its It’s Better in Real Life campaign as new consumer research suggests shoppers are looking for more than just stores, with nearly one-third of visits to its properties now driven by social reasons such as meeting friends or spending time together.

Craig Flannagan, vice-president of marketing at Cadillac Fairview, said the company is seeing growing demand for experiences that bring people together, from sporting events and cultural programming to interactive activations and expanded retail concepts. 

He said 56 per cent of visitors come to see and touch products in person, while 76 per cent say they feel a deeper connection when interacting with retail or food experiences face to face.

Flannagan said the trend has become more pronounced in the years following the pandemic and as Canadians spend more of their lives online. While digital technology remains an important companion, he said it cannot replace the warmth of shared experiences, adding that Cadillac Fairview is expanding its programming across the country to position its shopping centres as destinations for authentic, in-person connection.

Cadillac Fairview has ongoing efforts to create spaces and programming that bring people together and foster meaningful connections, which is at the heart of the campaign.

As digital convenience becomes the default, CF saw an opportunity in what online can’t deliver: the sensory, social and emotional value of being there. The result is “It’s Better in Real Life” — a new always-on marketing platform tackling digital disconnect head-on, focusing on cutting through digital noise and positioning CF shopping centres as ultimate destinations for connections, inspiration, and community. 

This isn’t just a messaging shift; it marks a major commercial evolution. Consumers no longer go to physical stores simply to acquire goods. They are using these physical spaces to validate their purchases and connect with brands. Research shows that 76 per cent of people feel a deeper connection to brands when they interact in person.

While technology is an incredible tool, CF believes it simply cannot replace the essential human need for real-world interaction, tangible discovery, and shared experiences. As consumers increasingly seek out physical gathering places, this long-term strategy leans into emotional, organic moments that a phone screen simply cannot replicate  — whether it’s the aroma of fresh espresso at Eataly, the tactile feel of a premium wool coat at Aritzia, or the collective energy of a live Lunar New Year lion dance.

Why now:

  • The Need for Physical Validation: Even in the era of AI for shopping, humans crave tangible validation. When asked how important the “physical experience” (seeing, touching, or trying on a product) is to their final buying decision, over 68 per cent of consumers rated it as extremely or very important;
  • Beyond the Algorithm: Digital Algorithms can replace impressions, but physical spaces drive true inspiration. Visiting a shopping mall or physical store is the second-highest resource for product and style inspiration, capturing 56 per cent of consumers;
  • The Rise of the “Social” Visit: Property visits are no longer driven by pure utility. CF’s data reveals the ‘Social’ mindset — purposefully arriving in groups to spend dedicated time with a partner, family, or friends now drives a massive 31 per cent of all property trips;
  • Engaging Gen Z and Millennials: Capturing younger audiences requires more than standard digital impressions. 73 per cent of Gen Z and Millennial shoppers state that visiting an exclusive on-site property drop or pop-up retail event makes them feel part of a “cultural moment”.
Cadillac Fairview photo
Cadillac Fairview photo

The platform rolled out nationally with localized programming tailored to each property; from cultural events and pop-ups to retailer activations and seasonal experiences. 

The campaign included:

  • New creative assets, OOH (out of home), digital & audio content: including bold, witty copy paired with rich lifestyle photography and videography designed to cut through the digital noise. Taglines rolling out include:
    • “Touch screens can’t let you touch.”
    • “Strolling tops scrolling.”
    • “Tell stories instead of posting them.”
  • Always-on social and influencer content positioning CF centres as go-to destinations for everyday plans
  • A refreshed digital ecosystem built to better connect online browsing to in-person discovery. This includes a new “What’s On” digital hub and event calendar, site-wide “Live Hubs” with “Happening Now” header banners.
  • Driving loyalty and urgency: Exclusive perks and early-access experiences for CF Insider members.

Results

  • Unprecedented Consumer Intent & Engagement: Validating the consumer desire to transition from “scrolling to strolling,” the campaign generated an exceptional high-intent to visit. Audience engagement with the creative was 2x higher than CF’s standard benchmarks, achieving a stellar 15 per cent+ average engagement rate across the board—with standout regional properties skyrocketing to 45 per cent–60 per cent engagement rates. This performance proves the message deeply resonated with consumers actively looking for real-world inspiration and connection;
  • Maximizing Long-Term Ad Recall: By maintaining an optimal frequency of at least 4x per person, the campaign consistently cuts through the digital noise to maximize message retention, significantly cementing long-term ad recall and brand awareness;
  • Experience-Led Engagement: At CF Carrefour Laval, a multi-sensory Summer Garden activation brought this platform to life, engaging 5,300 participants and earning a 9.4 CSAT score and 96 per cent average placemaking KPI performance. Featuring towering floral installations, whimsical flying bees, interactive scent pillars, and community events like honey tastings and the Chess in the Garden series, the initiative perfectly demonstrated how physical, experiential programming drives deep community connection and delivers the rich, real-world moments that consumers increasingly crave.

Flannagan said one of the most interesting pieces of data that Cadillac Fairview is working from is that about a third of visits, 31 per cent in recent research, are really coming for a social purpose. 

“So it could be to grab a bite. It could be just to hang out. Fifty-six percent of people who are coming to our properties are there to see and touch products, so that physical, tactile element. Seventy-six percent feel a deeper connection when they’re interacting in retail or in food in person,” he explained.

“I think one of the things that we’re hypothesizing is that, in a world that has maybe never been more digitally connected, we’re leading to a bit of emotional disconnection.

“We understand that our places are where authentic life unfolds, and if you are looking for that connection, we’re a great place. We’re seeing it in our retail experiences. You just need to step foot in Aritzia’s expansion at the CF Toronto Eaton Centre and see the store and the AOK Café. That is a hub of activity. But also with the experiences that we’ve been doing. The FIFA World Cup screenings were very well attended. Calgary Stampede continues to be incredibly well attended and reviewed. We’ve got everything from sports-driven experiences to the gardens at Carrefour Laval that are bringing thousands of people together.

“We really just felt like it was the perfect time for us to remind people of the benefit of being in real life and how CF really brings that in spades.”

Cadillac Fairview photo
Cadillac Fairview photo

Flannagan said obviously, retail and food are still driving people, but this idea in-real-life connections is something that the company really wanted to bring to the surface because it’s seeing this happen.

“We’re feeling that while digital technology is a helpful companion, it can’t replace the warmth of a shared human connection, a shared space,” he said.

“Our retailers are seeing that as well. When 56 per cent of people are coming to the properties so they can see and touch a product, or we’re seeing omnichannel brands realize the power of a physical space . . . we’re seeing it on our retail and business side, but we’re also seeing it in humanity.

“It’s clearly something that is a growing trend, and I don’t think there’s anybody better positioned to give Canadians what they need in terms of that human connection than Cadillac Fairview.”

The social aspect of the shopping centre has been around for years but Flannagan said a bigger push has come out following the years of the recent pandemic.

“Definitely, in a world that’s never been more digitally connected and at times feels more and more artificial, I think that the pull for balance in people’s lives, to experience some real-life things and just some real-life moments, is getting stronger.

“I think we’ll continue to see that kind of rebalancing. That’s my view, and it’s our view, which is one of the reasons we wanted to make sure that people continue to understand and know that we’ve got experiences. All of our retailers are a physical experience, and we continue to look at one of the roles that we can play as providing that in-real-life connection for people.”

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