Florida-based t-shirt retailer Big Frog has debuted its first Canadian store location in the neighbourhood of Windermere in Edmonton.
The storefront is part of an expansion into Canada for the US franchise, which will see the brand grow strategically throughout the province of Alberta.
“We are excited to be the very first location in Canada,” said Shannon Marowitch. “We’ve built a really strong team which includes our designers Ayden and Albert, who have helped foster our amazing culture while creating an environment our customers and our staff love to be in. I mean, who doesn’t love a custom designed and personalized t-shirt that is made in minutes and you’re able to walk out with right away?”
In addition to participating in the brand’s “Shop Local All the Way” campaign, the Edmonton location has committed to creating a long-lasting impact on the community in which it’s a part of.
“Not only are we contributing to the community, but we are also hiring young people and learning new things every day with them, thus fostering the growth of young business entrepreneurs,” Brian Marowitch said.
The Marowitch’s have been in the Edmonton-area business community for years, as they have been long-term partners in five Boston Pizza locations.
“New owners like Shannon and Brian are pretty much a dream come true for our established Big Frog franchise brand,” said Tina Bacon-DeFrece, Big Frog Franchise Group President and CEO. “With their deep business franchise system background, their community commitment and their professional passion, we know they will inspire success in their own shop and in the larger Edmonton economy.”
Big Frog is taking on the e-commerce exclusive brands with the individualization of brick & mortar locations and implementing familiar marketing that is known within the customizable apparel design industry. The company has implemented a strategy of no minimums or set-up fees on orders, a 24-hour turnaround, hassle-free customization and complementary 15-minute in-person design consultations.
“The process of moving the brand into the Canadian market was really a seamless experience for us,” shares Jessica Eggert, Big Frog Canada Director of Communications. “We are fortunate to have the support and expertise of our partners in the US, who have an incredible franchise system and offer endless support.”
“It has been phenomenal to see the opening of our first Canadian location be met with so much excitement and for the concept to be so well received within the community. Shannon and Brian’s business experience and passion for the brand has made this first opening a local success. They are paving the way for future Canadian franchisees – and having fun doing it!”
Retail Insider will be following the brand throughout the Canadian expansion.
