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Conagra Brands Canada Study Unveils Canadians’ Growing Appetite for Culinary Exploration and Global Cuisine [Interview]

By Mario Toneguzzi

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Loblaws Bayview Village (Image: Dustin Fuhs)

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According to Conagra Brands Canada research, Canadians are getting more adventurous in the kitchen.

The research shows that Canadians are testing out new textures, elevated cooking experiences and most notably foods with global influence.

Canadians are experimenting with cooking and this is having an impact on the grocery industry throughout the country.

When cooking at home, research indicated that 52 per cent of Canadians incorporated new sauces into their meals, with the top category leader being Asian-themed sauces.

Also, Canadians are increasingly mixing pleasure with at-home cooking and are regularly looking for new and fun recipes to try. Nearly half of Canadian consumers claim to enjoy cooking new dishes, with more than one-third of consumers cooking new recipes than the year prior.

And 56 per cent of Canadians are seeking out bolder flavours when cooking at home, with many turning towards new/elevated sauces to satisfy cravings.

In this video interview, Paul Hogan, VP and General Manager of Conagra Brands Canada, discusses the trend, why it’s happening and the impact this has on grocery stores and supermarkets in Canada.

The Video Interview Series by Retail Insider is available on YouTube.

Connect with Mario Toneguzzi, a veteran of the media industry for more than 40 years and named in 2021 a Top Ten Business Journalist in the world and the only Canadian – to learn how you can tell your story, share your message and amplify it to a wide audience. He is Senior News Editor with Retail Insider and owner of Mario Toneguzzi Communications Inc. and can be reached at mdtoneguzzi@gmail.com.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.

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